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Front or back of blank postcards?

by Kurt
12 replies
I want to send some businesses a short two sentence message that includes a call to action to visit a web page using postcards.


The postcards are blank with the front having 3 lines for the address and a box for the stamp with nothing on the back.


Do you recommend putting the message on the front side with the stamp/postage and address or on the back by itself?


Thanks...
#back #blank #front #postcards
  • Profile picture of the author yukon
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    Originally Posted by Kurt View Post

    I want to send some businesses a short two sentence message that includes a call to action to visit a web page using postcards.


    The postcards are blank with the front having 3 lines for the address and a box for the stamp with nothing on the back.


    Do you recommend putting the message on the front side with the stamp/postage and address or on the back by itself?


    Thanks...



    Split test it, 50% on front, 50% on back.

    Use two different URLs for tracking.
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  • Profile picture of the author savidge4
    Its a postcard.. address on front message on back. I really would not over think this.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by savidge4 View Post

      Its a postcard.. address on front message on back. I really would not over think this.

      I agree. Message on back.
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  • Profile picture of the author marciayudkin
    Its a postcard.. address on front message on back. I really would not over think this.
    I disagree. Yes, the conventional way to use postcards is address on front, message on back. But that's like leaving half of a space ad unused in any way.

    You should use both sides of the postcard for your message. It's the same cost to send and double the chance to get noticed.

    Set it up so that whichever side of the postcard the recipient sees first, they see your message right away.

    Marcia Yudkin
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    • Profile picture of the author DABK
      I am with Marcia on this one, for the same reasons.

      (I've seen myself throwing up postcards I got in the mail without looking at the front. I know I'm not one of a kind.)

      Originally Posted by marciayudkin View Post

      I disagree. Yes, the conventional way to use postcards is address on front, message on back. But that's like leaving half of a space ad unused in any way.

      You should use both sides of the postcard for your message. It's the same cost to send and double the chance to get noticed.

      Set it up so that whichever side of the postcard the recipient sees first, they see your message right away.

      Marcia Yudkin
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  • Profile picture of the author umc
    I'd leave both sides blank.
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  • Profile picture of the author Alex Cohen
    Originally Posted by Kurt View Post

    I want to send some businesses a short two sentence message that includes a call to action to visit a web page using postcards.


    The postcards are blank with the front having 3 lines for the address and a box for the stamp with nothing on the back.


    Do you recommend putting the message on the front side with the stamp/postage and address or on the back by itself?


    Thanks...
    I've created 6x4 postcards like this with good results...

    On the image side, include an image that grabs attention. Overlay the image with a short, curiosity invoking headline-like sentence.

    On the address side, describe your main benefit and include a call to action.

    Alex
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  • Profile picture of the author myob
    I have found what really seems to convert well on postcards is a two-color graphic (even better - glossy photo or full color graphic) with a bold headline stating the main benefit, and on the address side a short call to action.

    Rather than just your webpage, you should include a phone number with an outgoing "sizzle" message emphasizing of course to visit your webpage yet also provide an alternative option to collect their contact information.
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