Making literally 300 calls a day, critique my script I feel stuck.

Have you considered that perhaps cold calling is not for you? I'm not asking to give you 'crap' but you've asked about this method for a long time here and I have not seen you report sales.

How can you say "smooth sailing after that" - if you aren't selling? Not everyone can make cold calls effectively - if you've tried for years and still can't sell, why keep banging your head against that wall? I mean that as a serious question.

It's true cold calling is a 'numbers game' - but at some point those number must include sales or it's game over.

I made 100 cold calls a day for 4 years. I feel your pain. Cold calling not dead at all! You just need the right intro and pitch. Your intro is going to block you every phone call.

You don't need to be making 300. Its your scripting that's missing. I know because I write scripting and these sales processes for a living. I have 2 recommendations. First is that you keep track of your stats. I have some KPIs and what they measure attached. Your intro needs to be engaging them about their business establishing you as an expert and in control. Let me know if you need some more guidance. See below for KPIs so you can actually measure your results and know where you need to improve.

GOOD LUCK!


Opportunity Rate - DMs touched/Call - Tells you is GK skills/Or calling at right time
Measuring their effectiveness dealing with gatekeepers
Calling at the right time
Set Rate - Sets/DMs touched -
Measures your skills in having effective conversations demonstrating value
Hold Rate - Demos Held/Demos Set -
Measures the quality of the demos set
and creating the demo as a real opportunity for the business owner
TRUE HOLD RATE -
Don't count the rebooking of missed demos
Amount of prospects demos set with and demos held
Close Rate - Demos Closed/Demos Held -
Measures Effectiveness of demo

Hi Clautusoar,

I like the revised opening you share in the latest post, talking about "we generate revenue for ____ services"

this opening: Yes hi, my name is XXXXX who would i speak with in regards to your online advertising ?

the one you have originally, it needs more action in it, basically a reason for someone to take your call.

You do NOT have to be a super salesperson to succeed with cold calling! I'm a copywriter & have used cold calling to get some of my best clients. I suggest whatever phrases you use in your opening - they need to be natural, something that you would already feel comfortable saying. So if you are someone who is a sales type of person, then yes, say something sales-y.

Remember that tone of voice is important. You want to sound friendly, upbeat and like someone the person wants to talk to. Just think about how you would feel getting a call in the middle of your workday. What would make you take the call?

If you get turned down, always be polite and consider keeping in touch. You never know if someone could wind up doing business with you 6 months or a year into the future. It happens! Good luck!

Abby

Sadly, you've fallen for a myth.

Take a look around your home and make a list of everything you've bought from a cold caller. If you're like most people it'll be a very short list...

Then consider how you came to buy those things... Was it an Ad that persuaded you? Was it a recommendation? A magazine review? That'll give you a clue how to sell whatever it is you want to sell.

Get out there and talk to other business owners. Ask them how they buy, how they find out about products and services... How they prefer to find out about products and services... You might just have a life changing revelation...!
Again, another myth... If somebody wants something, they don't need a salesman to sell it to them... All you need is results...
I'd suggest something easier to sell than SEO... try customer reactivations. Plenty of example letters on the interweb and it'll give an instant win for your client. Once you have your foot in the door, it's easier to sell other services... And use referrals and testimonials to grow your business. Retain ownership of the campaigns and you can sell the same campaigns over and over... A proven campaign with testimonials (or better, referrals) requires no sales skills...

I recorded my calls and i know why i have a hard time getting past the opening.

I sound robotic and i don't enunciate my words so i sound chopped up. I don't sound authority or important.

Going to practice before i call.

Wow hundreds of calls and no sales, you definitively have a problem...

This are so much easier when you`re reconize as a leader in the niche..

My personal experience is calling peoples in my niche, saying my names and my business is marketing-there-niche.com that`s VERY important as it completly change the attitude they have toward you as you`re one of theirs...

I usually call 20 person and do 1 sales (which mean talking to 4-5 peoples for one sales)

i`m offering to improve their website, having the website under my eye and talking about it, their results, etc...

Had the experience to call like you do, a lot of peoples not in a niche and it`s soul killing

find a niche, buy a .com with the niche name in it and call like a friend..

He, i`m yvon from marketing-your-niche.com, i`m helping peoples in niche-xyz getting more clients, would you be able to handle 4-5 additionnal clients this month ?

Or He, i`m yvon from marketing-your-niche.com, i`m helping peoples in niche-xyz to get more clients, i was looking at your website and saw somes mistake that prevent visitors to get clients, is it a bad timing to talk about that ?

that`s a conversation, not a pitch, and it`s about connecting...

short answer: FIND A NICHE...

Look up Daryl Rosser online. He sells SEO and does cold calls. I believe your script is bad. You need to focus on giving something away before getting anything.

Let me get this straight...

You're trying to make a $450-$620 sale on a single cold call, using a flawed script delivered in a robotic fashion, and you aren't making sales?

How can that be?

Sorry for the sarcasm, but this is a perfect illustration of the fallacy of the "just take massive action" mantra.

You may not be able to rebut this, but you can do something more productive than hanging up. If you can't be #1, the ideal spot is #2. Ask if you can send them some information and keep in touch periodically. Eventually, #1 is going to screw up, go out of business, or the owner is just going to get bored with them. If you do a good job of being helpful and present, you stand a decent chance of getting the call.

Oh, and "who would i speak with in regards to your online advertising" is way too general. Covers the gamut from SEO services to buying banners to PPC campaigns and more.

Another way to approach this would be to sell a gateway service. If you're into SEO, offer an inexpensive site audit report or similar pointing out what they're doing well and not so well. You can then up the ante by letting them know that you are prepared to handle all the 'not so wells' so they don't have to worry about it.

For professional services like SEO, the cold call isn't to make the sale. It's about opening a dialog about how you can get together for a win-win relationship.

It's a cliche, but your way sounds like the wannabe pickup artist who goes up to every woman and asks if she wants to hit the sack. PUA gets smacked down until he finds a woman drunk or loose enough to say yes.

Contrast that with picking out one woman who agrees to a single drink. If things go well, there's more drinks, some conversation, maybe a little dancing. Followed by an invitation to continue the evening.

[I'm doing this from memory - it's been over forty years since I had to try and pick up a companion in a bar.]

So what happened to Clautusoar ? Like like he has disappeared like last year. Or is he finally getting any sales ? Or did he go back to work ? Just curious if he has made any appointment's, hope he comes back to update us. He seems to have disappeared again till next year.

Hello Mr Randomly plucked out of the ether business owner.

I know nothing about your business and have no proof I can do what I am proposing but you are smart, do you want more customers in exchange for giving me money?

No? Well let me try to embarrass you into saying yes with some clever comebacks as that is a great platform for a future relation.

Call ends, next number dialled.

That is the numbers game philosophy that leads one to become despondent.

Small businesses and 1 or 2 man bands by default are local yet almost all large companies and internationals started local too. Bands, comedians you name it started small scale and local.

They worked on the basics at a local level until they had a winning product/service (formula)

Steve Jobs was not selling to the French when he started and The Rolling Stones were not playing Madison Square Gardens when they started.

So if you hand on heart believe you can increase another persons business by doing what you propose then go and do it with a couple of local businesses to you that you have some sort of interest in maybe on a barter basis.

See how it goes, tweak and then when you have your formula you can approach other businesses in the same field and start charging what you know the service will be worth. And more importantly they will start to believe you.

And whilst you are doing this have a job paying you something.

Dan

Hi ,
Don't feel sorry for what happened with you ! u must be proud of yourself about the power you have ,not everyone could do what you do ( im making about 150- 295 calls a day) That's amazing gift what you have !

My little simple method I would love to share with u here :

Try when u call the prospects to give them REALLY something valuable and unique for FREE !!! and very importantly to call that free valuable thing ( CASE STUDY ) worth 1000$ or whatever ...

Usually I do call my prospects and offer them FB ADS plus some auto marketing on social media for free as ( CASE STUDY ) and the period for that offer is 7 days , and I tell them if you are happy with the results and satisfied from my case study than we can talk about signing contract or whatever service you are related to ....

After when they agree I ask them to pay the cost of the ADS only !!! you don't need to pay anything other than your free case study ...

I am not trying to prove something other than to share my successful experience , GOOD LUCK !

Regards
SAER

Got 3 robo-calls about SEO this week and 2 live calls. Lousy scripts, like yours. I hung up pronto. Dully annoyed.

Your script would annoy me... For the reasons so many have pointed out and the one they hinted at: how do you choose who you call?

Does not seem to have anything to do with whoever you're calling.

I'd look into Jason Kaningan's old posts on the subject... Jason used to be a member here. He put up some videos about how to start, etc. You'd benefit.

Nope - moved on to another thread...

https://www.warriorforum.com/offline...l#post11197602

Hello. You are not eating your own cooking. Cold calling can work but warm calling is so much better.

You say you know how to run online ads - why aren't you running ads to create warm leads that you can then call and follow up?

Just make a FB page, run ads for exposure to create a relevant audience, then run a campaign against that audience and get them to give their info for a free offer or to receive more info.

This is really simple if you have a NICHE. Get a niche and target it. Start slow, get proven results, and then keep raising prices.

A great opening line on a warm call is "Is this a bad time to talk?" - They will almost always say no, which means you have permission to talk .