Marketing for a bike shop?

by Mansa
12 replies
I recently had a client who is interested in working with me. He owns a bike shop in a big city. He already has a good google page setup and a decent Facebook page. What can I do to add value?
#bike #marketing #shop
Avatar of Unregistered
  • Profile picture of the author savidge4
    Originally Posted by Mansa View Post

    I recently had a client who is interested in working with me. He owns a bike shop in a big city. He already has a good google page setup and a decent Facebook page. What can I do to add value?
    You need to start building out manufacturer pages, and then product landing pages When people are in "buying mode" they are looking specifically for what they want. " pinarello cadore " ( a bike frame ) as an example.

    Adding value for this customer is content development... increasing the opportunity of thier customers to find them when they are making a purchase decision.

    Does the shop have a google business listing? are they listed in Google map? are they in the 3 packs anywhere? this is also something that may need to be targeted.

    Content building and citation building.
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11267644].message }}
  • Profile picture of the author tritrain
    Originally Posted by Mansa View Post

    I recently had a client who is interested in working with me. He owns a bike shop in a big city. He already has a good google page setup and a decent Facebook page. What can I do to add value?
    What about localized SEO and such. Yelp, Google maps, tie in a review page. Make sure they are responding to customer complaints, wherever people tend to do most of their complaining.
    Signature
    Domains for sale - see seopositions.net
    {{ DiscussionBoard.errors[11267656].message }}
  • Profile picture of the author Ron Lafuddy
    Originally Posted by Mansa View Post

    I recently had a client who is interested in working with me. He owns a bike shop in a big city. He already has a good google page setup and a decent Facebook page. What can I do to add value?
    Well, if I'm reading this correctly, you got yourself a sale and thus, a client.
    Congratulations!

    "What can I do to add value?"

    How did you get the sale that led to the person becoming a client? Was no product or service discussed? If not, how did you determine what to charge the client?

    Missing something here.
    {{ DiscussionBoard.errors[11268247].message }}
  • Profile picture of the author trevordd
    What about some offline marketing activities? For example, printed products, promotional items.
    {{ DiscussionBoard.errors[11270448].message }}
    • Profile picture of the author Ron Lafuddy
      Originally Posted by trevordd View Post

      What about some offline marketing activities? For example, printed products, promotional items.
      Speaking of offline promotional items, I'm sure a certain "someone" might even suggest...wait for it....lapel pins.
      Good to see you back on the job, Trevordd.

      Ron
      {{ DiscussionBoard.errors[11270459].message }}
  • Profile picture of the author Dan Fishman
    Any kind of activities that generate interest in the shop / brand and products they sell. It can be anything from standing outside telling people passing by on the street, to hand flyers, brochures, cross promotions at fitness events / conventions, getting them talked about on the radio, in print, online, etc.
    Low cost, give away promotional items such as stickers, key chains and someone else suggested lapel pins are a great way to get the name out htere. You want to figure out who their ideal customer is and how to reach them, pull them in , build relationships with them and get their info so you can maitain those connections. People are paying you to make things happen (generate interest, enthusiam, curiostiy, excitement, etc) for them.
    If you do not know much about any of the strategies already (and it sounds like you might not) you are fighting an uphill battle. But that doesn't mean you can't win!
    Get the book Guerrilla Marketing and or do research for case studies of the most successful examples of that.

    Good luck and make things happen!
    {{ DiscussionBoard.errors[11270659].message }}
  • Profile picture of the author G00GLESLAPPED
    Citations + reviews to the GMB page, NAP 100% consistent across all citations/listings, FB is not the be all and end all of social media, Twitter, Reditt, Instagram, YT to name just a few.
    {{ DiscussionBoard.errors[11270856].message }}
  • Profile picture of the author Prakashm
    Hello,I suggest that marketing is an umbrella to covers advertising ,public relation,promotion and sales.These are many types of marketing used in business.you can online marketing to increase our business like a SEO,SMO&more.
    Thanks
    {{ DiscussionBoard.errors[11298674].message }}
  • Profile picture of the author ezjob
    I highly recommend placing a display ad in a local newspaper or advertising circulation that is sent out to his community. An ad in a local publication that everyone in his area receives will be the best money he can spend advertising.
    {{ DiscussionBoard.errors[11298678].message }}
  • Profile picture of the author aassif
    Start promoting your product it will automatically add value.
    {{ DiscussionBoard.errors[11302743].message }}
    • Profile picture of the author DABK
      Please explain, so I don't die stupid.

      Originally Posted by aassif View Post

      Start promoting your product it will automatically add value.
      {{ DiscussionBoard.errors[11303232].message }}
  • Profile picture of the author misterme
    Wouldn't this be about offering $5 Spring tune-ups or hosting a bike show of new models or organizing a bike-a-thon for charity, things of that nature, all with the side result of getting bike buyers into the shop where they then maybe can be sold or upsold?
    {{ DiscussionBoard.errors[11303870].message }}
Avatar of Unregistered

Trending Topics