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Promoting Your Business with Drop Cards

by chuckholmes
43 replies
Anyone here use drop cards to promote their business? If so, what worked? What didn't work? What success tips can you share with others?
#business #cards #drop #promoting
  • Profile picture of the author myob
    Drop cards may be considered "old school" but still can work when done right. Just throwing them on the ground is not effective. My MLM mentor first taught me this over twenty years ago, and I still use them today for training my new recruits.

    The concept is to have cards that look like $20 or $100 bills, with a short captivating message and a call to action such as watch an engaging video then call a phone number for more information.

    As a training tool, I have my new recruits hand them out to at least 10-50 people a day through casual encounters. It could be as simple as reaching out with card in hand saying "Here" to passersby.
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    • Profile picture of the author helisell
      Originally Posted by myob View Post

      Drop cards may be considered "old school" but still can work when done right. Just throwing them on the ground is not effective. My MLM mentor first taught me this over twenty years ago, and I still use them today for training my new recruits.

      The concept is to have cards that look like $20 or $100 bills, with a short captivating message and a call to action such as watch an engaging video then call a phone number for more information.

      As a training tool, I have my new recruits hand them out to at least 10-50 people a day through casual encounters. It could be as simple as reaching out with card in hand saying "Here" to passersby.
      I'm assuming you can measure the response quite easily if you are sending them to an online video?

      Can you tell us what kinda response you get from these cards?
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    • Profile picture of the author chuckholmes
      Originally Posted by myob View Post

      Drop cards may be considered "old school" but still can work when done right. Just throwing them on the ground is not effective. My MLM mentor first taught me this over twenty years ago, and I still use them today for training my new recruits.

      The concept is to have cards that look like $20 or $100 bills, with a short captivating message and a call to action such as watch an engaging video then call a phone number for more information.

      As a training tool, I have my new recruits hand them out to at least 10-50 people a day through casual encounters. It could be as simple as reaching out with card in hand saying "Here" to passersby.
      They're great in network marketing, especially for introverts or shy people. You can just hand one to someone, not say anything, and walk away. That might sound crazy to some folks, but to people who are scared to talk to people, this is a very easy approach to use.
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  • Profile picture of the author ryanbiddulph
    Would dropping a card in books at a store count guys? Heard of some MLM dudes having success with this method. Not targeted for MLM prospects per se but said mentors dropped cards in self help books, to focus on people intent on improving their lives. Clever and quite easy to drop biz cards in such fashion.

    Ryan
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    • Profile picture of the author chuckholmes
      Originally Posted by ryanbiddulph View Post

      Would dropping a card in books at a store count guys? Heard of some MLM dudes having success with this method. Not targeted for MLM prospects per se but said mentors dropped cards in self help books, to focus on people intent on improving their lives. Clever and quite easy to drop biz cards in such fashion.

      Ryan
      Sure does. Putting drop cards in books your target market would read is a good move, no matter what type of business you own.
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      • Profile picture of the author myob
        Originally Posted by chuckholmes View Post

        Putting drop cards in books your target market would read is a good move, no matter what type of business you own.
        I tell my reps specifically NOT to do this. It is just as bad as putting them on people's car windshields, and only leaves another bad impression of our industry.
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  • Profile picture of the author myob
    Originally Posted by helisell View Post

    I'm assuming you can measure the response quite easily if you are sending them to an online video?
    The video link is unique to these drop cards and the geographic area, so yes it is quite easy to track and measure the response rates.

    Originally Posted by helisell View Post

    Can you tell us what kinda response you get from these cards?
    Tossing them on the ground results in a response rate of about .3% (who watch the video).
    Of those who watch the video, we're getting 12-15% who call the sizzle line and roughly 20% of those will leave their contact information.
    So with 100,000 drop cards, this gives us about 300 who watch the video and 45 call the sizzle line. 9 will leave their contact information. Of those 9, 2 will sign up.

    However, handing them out to people individually with a short engagement increases response rate by about 50-100 fold or more. Handing cards individually (and saying just "Here" will generally result in as much as 30% response rate (who watch the video). Handing out 1,000 cards (over about 2 weeks or so) in this way results in 300 who watch the video, still about 15% (45) who will call the sizzle line, and again about 20% (9) will leave contact information. Out of those 9, 2-3 will sign up.

    I take my team on a marketing "blitz" throughout the country about every 6 months when we spend a week just dropping in on malls, office buildings, stores, university campuses, hospitals (cafeteria), street corners, etc with our engaging outreach to pass out these folded money look-alikes.
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  • Profile picture of the author chuckholmes
    I actually do well with ugly drop cards on yellow or pink card stock. I try to promote products, services or opportunities that appeal to the masses. For every 1,000 drop cards I leave, I normally get about 50-100 visitors to my website, which converts to 10-20 leads.

    I add drop cards when I pay my bills, go through toll booths, in book stores, etc. It's by no means a good primary strategy, but it is a good way to supplement other things you are doing.
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    • Profile picture of the author DWolfe
      Originally Posted by chuckholmes View Post

      I actually do well with ugly drop cards on yellow or pink card stock. I try to promote products, services or opportunities that appeal to the masses. For every 1,000 drop cards I leave, I normally get about 50-100 visitors to my website, which converts to 10-20 leads.

      I add drop cards when I pay my bills, go through toll booths, in book stores, etc. It's by no means a good primary strategy, but it is a good way to supplement other things you are doing.
      Who are you handing them to the toll takers ? Just curious in this case the toll takers here would not take it or trash it !
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      • Profile picture of the author chuckholmes
        Originally Posted by DWolfe View Post

        Who are you handing them to the toll takers ? Just curious in this case the toll takers here would not take it or trash it !
        Not everyone will take it, but some will. You never know who is open minded and looking. Sometimes people will fool you. Ultimately, we are looking for people who are looking. If someone handed me a drop card, I would read it, if nothing else but out of curiosity.
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  • Profile picture of the author Frank Donovan
    Originally Posted by ryanbiddulph View Post

    Would dropping a card in books at a store count guys? Heard of some MLM dudes having success with this method. Not targeted for MLM prospects per se but said mentors dropped cards in self help books, to focus on people intent on improving their lives. Clever and quite easy to drop biz cards in such fashion.

    Ryan
    Originally Posted by chuckholmes View Post

    Sure does. Putting drop cards in books your target market would read is a good move, no matter what type of business you own.
    Just as a point of interest - unless you get permission from the authors or the bookstore owners, how is that any different from dropping spam links on web properties?
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    • Profile picture of the author OptedIn
      Originally Posted by Frank Donovan View Post

      Just as a point of interest - unless you get permission from the authors or the bookstore owners, how is that any different from dropping spam links on web properties?
      It's not. This is as bad as the Brainiac's who still put flyers on people's windshields, 90% of which end up littering the parking lot. If you're that hard-up for sales that you need to stoop to either of these tactics - find a better product.
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  • Profile picture of the author chuckholmes
    Guess we can all agree to disagree about the right way and wrong way to use drop cards. It's cool.

    My best way to use drop cards is to hand them to someone physically and simply say "here you might like this."
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  • Profile picture of the author OriginDisplays
    It would be more impressive if you 1st interact with people little about your products and Services and than handover them your drop card.
    What I have observed that people who get such cards unknowingly from someone, they throw it away most of the times.
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    • Profile picture of the author chuckholmes
      Yes, in an ideal world, you would interact with the person first. That is the best way. But if you are pressed for time, just handing a drop card to someone is fine. Even if they end up throwing it away, it's cool. Typically, they will at least view it first. That is more than half the battle, just getting someone to read your marketing message.
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      • Profile picture of the author OptedIn
        Originally Posted by chuckholmes View Post

        That is more than half the battle, just getting someone to read your marketing message.
        The only people I want reading my marketing message are people that might have an interest in what I'm offering. You know - a 'targeted' audience.

        Handing out cards, willy-nilly to anyone, just because they're breathing and standing in front of you is a waste of time, money, effort and for me - self-esteem. From where I sit, it's not much different from panhandling on a street corner.

        What's next, walking around wearing a sandwichboard???

        But - different strokes, I guess.
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        • Profile picture of the author myob
          Originally Posted by OptedIn View Post

          The only people I want reading my marketing message are people that might have an interest in what I'm offering. You know - a 'targeted' audience.

          Handing out cards, willy-nilly to anyone, just because they're breathing and standing in front of you is a waste of time, money, effort and for me - self-esteem. From where I sit, it's not much different from panhandling on a street corner.

          What's next, walking around wearing a sandwichboard???

          But - different strokes, I guess.
          In my experience, anyone who takes a drop card from me is a "targeted" audience. But you have just 10 seconds to make the "connection". What you say, how you say it, and even how you look can make or break that first impression.

          Originally Posted by chuckholmes View Post

          Yes, in an ideal world, you would interact with the person first. That is the best way. But if you are pressed for time, just handing a drop card to someone is fine. Even if they end up throwing it away, it's cool. Typically, they will at least view it first. That is more than half the battle, just getting someone to read your marketing message.
          It is essential that you speak with everyone you hand a card to - if only to say "Here". They are less likely to reflexively throw it away if there is even at least some minimal interaction.
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          • Profile picture of the author OptedIn
            Originally Posted by myob View Post

            In my experience, anyone who takes a drop card from me is a "targeted" audience. But you have just 10 seconds to make the "connection". What you say, how you say it, and even how you look can make or break that first impression.
            That's just playing with words.People will take the card for many reasons. That doesn't indicate interest.

            If it works for you, great. Just not something I could ever get behind and I'm thankful that I've never had to. I find the entire concept, extremely sad and depressing. :-)
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        • Profile picture of the author Ron Lafuddy
          Originally Posted by OptedIn View Post

          The only people I want reading my marketing message are people that might have an interest in what I'm offering. You know - a 'targeted' audience.

          Handing out cards, willy-nilly to anyone, just because they're breathing and standing in front of you is a waste of time, money, effort and for me - self-esteem. From where I sit, it's not much different from panhandling on a street corner.

          What's next, walking around wearing a sandwichboard???

          But - different strokes, I guess.
          Yeah, you see this "hand a card to everybody" nonsense in action, on the strip in Vegas. Since most people ARE NOT the target market, the cards get tossed everywhere and become a real problem, also known as "TRASH" and "LITTER".

          Every community has laws regarding this type of "street corner activity and the authorities can levy F-I-N-E-S against the offending party. How's that for getting your business name "known" in the community?

          Ron
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          • Profile picture of the author OptedIn
            Originally Posted by Ron Lafuddy View Post

            Yeah, you see this "hand a card to everybody" nonsense in action, on the strip in Vegas. Since most people ARE NOT the target market, the cards get tossed everywhere and become a real problem, also known as "TRASH" and "LITTER".

            Every community has laws regarding this type of "street corner activity and the authorities can levy F-I-N-E-S against the offending party. How's that for getting your business name "known" in the community?

            Ron
            Honestly, in my entire life the only time I have been exposed to this method of marketing is when I lived in Manhattan. If you spend any time at all in Times Square you will see a cadre of individuals passing these out, all to advertise the dozens of strip clubs in the area.

            I always laughed when I saw them handing them out to men with a wife and 3 kids in tow. So much for a targeting your audience.
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        • Profile picture of the author chuckholmes
          Lots of great comments on this thread. Thanks everyone.

          As far as target market goes, you don't always know WHO your target market is. Of course, you know the type of person you WANT to attract. You just don't normally know right out the gate IF the person you are talking to is part of that target market, until you ask qualifying questions. That's great if you have the time to do that.

          On the other hand, there's nothing wrong with mass marketing either. That's what handing out drop cards is. Mass marketing. Many businesses do it and they know that not everyone being exposed to their marketing message is in their target market. But, they know some people will be in their target market.

          What if someone owned a donut shop, and they handed out a drop card to everyone who walked by the store? Chances are, not of all those folks eat donuts. But, many of them do. Is it a waste of time and effort to hand a drop card to everyone walking by promoting the store? I don't think so.

          What do you think?
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          • Profile picture of the author OptedIn
            Originally Posted by chuckholmes View Post

            Is it a waste of time and effort to hand a drop card to everyone walking by promoting the store? I don't think so.

            What do you think?
            My point was, that in general, out of all the ways there are to market my business, I would never use this one.

            If I had a doughnut shop, I'd be handing out small samples of my donuts. Handing me a card informing me that you have great donuts is ridiculous. Providing me with a sample is smart marketing with the added benefit of nothing hitting the ground, unless you're hawking some lousy-ass doughnuts. :-)

            Out of all the marketing techniques that I'm aware of, I'd put this one at the bottom of the list. If you are employing other, smart and effective techniques you should never have to work so far down on your list to reach this particular method.

            Just because you can do something, that doesn't mean you should. This is NOT a winning solution. Of course this is only my opinion, but I feel it in my bones.
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            • Profile picture of the author chuckholmes
              Originally Posted by OptedIn View Post

              My point was, that in general, out of all the ways there are to market my business, I would never use this one.

              If I had a doughnut shop, I'd be handing out small samples of my donuts. Handing me a card informing me that you have great donuts is ridiculous. Providing me with a sample is smart marketing with the added benefit of nothing hitting the ground, unless you're hawking some lousy-ass doughnuts. :-)

              Out of all the marketing techniques that I'm aware of, I'd put this one at the bottom of the list. If you are employing other, smart and effective techniques you should never have to work so far down on your list to reach this particular method.

              Just because you can do something, that doesn't mean you should. This is NOT a winning solution. Of course this is only my opinion, but I feel it in my bones.
              We an agree to disagree. That keeps the world interesting.

              I do agree with you that is not the best form of marketing. Far from it. It probably is one of the worst methods, but can be much better than doing nothing.

              Back to the donut shop, you could hand everyone a drop card with a buy one get one free or a coupon for 50% off their first purchase. I don't believe that would be a waste of time or money.

              Of course, samples are much better. But I think the drop card would work great in that instance and many others!
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              • Profile picture of the author OptedIn
                Originally Posted by chuckholmes View Post

                We an agree to disagree. That keeps the world interesting.
                Of course!

                I do agree with you that is not the best form of marketing. Far from it. It probably is one of the worst methods, but can be much better than doing nothing.
                Why would you be "doing nothing" when there are so many other ways to market? That's what I'm trying to get across. If you have lots of arrows in your quiver, you should never, ever have to resort to this. It's low rent. I can tell by your posts that you apply yourself. Drop this. It demeans you. ANYTHING else you do is better than this. This is "scraping the bottom of the barrel" marketing. lol

                Back to the donut shop, you could hand everyone a drop card with a buy one get one free or a coupon for 50% off their first purchase. I don't believe that would be a waste of time or money.
                C'mon! There's a hundred different things you could offer. A free coffee with a certain purchase, even. So what? You can put a pig in a sexy dress, do hair and make-up, teach it to dance and take it out for a night on the town. It's still a pig. No matter how you dress the offer up, it would not get my interest.

                I didn't want a doughnut before you handed me the card, or I would have already had one, from somewhere. Maybe, maybe, maybe - if you hand me that card when we're actually in front of the bakery, I might consider it. If I have to go 10 feet out of my way - you've lost me. A doughnut, at any price, has no allure for me, but I guess in a way, that's beside the point. I'm not your target. Perhaps if I had an inherent love of donuts, I'd look at this differently, but in truth I have tried to consider this across many products and services that you could use it for - and it still doesn't work for me.

                Of course, samples are much better. But I think the drop card would work great in that instance and many others!
                Like you said, we can have our own beliefs. I still consider it in the same league as panhandling, but I'm an odd-duck. Maybe I feel so strongly about it because I've had to panhandle in the past and it has left an indelible mark on my psyche. Honestly, I don't know you, but if I close my eyes and picture you actually doing this - it pains me. :-)

                You have to draw the line somewhere. I recommend that you draw it, here.
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                • Profile picture of the author eccj
                  Originally Posted by OptedIn View Post

                  .Like you said, we can have our own beliefs. I still consider it in the same league as panhandling, but I'm an odd-duck. Maybe I feel so strongly about it because I've had to panhandle in the past and it has left an indelible mark on my psyche. Honestly, I don't know you, but if I close my eyes and picture you actually doing this - it pains me. :-)

                  You have to draw the line somewhere. I recommend that you draw it, here.
                  Oh come on. Free donuts are way better than having some bum ask for money.
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  • Profile picture of the author myob
    Originally Posted by OptedIn View Post

    Like you said, we can have our own beliefs. I still consider it in the same league as panhandling, but I'm an odd-duck. Maybe I feel so strongly about it because I've had to panhandle in the past and it has left an indelible mark on my psyche. Honestly, I don't know you, but if I close my eyes and picture you actually doing this - it pains me. :-)

    You have to draw the line somewhere. I recommend that you draw it, here.
    Methinks you protest too much.

    The bottom line is drop cards work. It is not a major part of my overall marketing strategy, although I train my new MLM team members extensively in this form of marketing. It actually can be a powerful tool when used tactically.

    As Chuck pointed out, they're great in network marketing, especially for introverts or shy people. Communication is essential for success in this business, and drop cards provide leverage for the socially challenged to engage prospects.

    New recruits can get nearly immediate sales and teach their own downlines this easily duplicatable system while they are building their communications skills and learning more advanced methods.
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    • Profile picture of the author OptedIn
      Originally Posted by myob View Post

      Methinks you protest too much.

      The bottom line is drop cards work. It is not a major part of my overall marketing strategy, although I train my new MLM team members extensively in this form of marketing. It actually can be a powerful tool when used tactically.

      As Chuck pointed out, they're great in network marketing, especially for introverts or shy people. Communication is essential for success in this business, and drop cards provide leverage for the socially challenged to engage prospects.

      New recruits can get nearly immediate sales and teach their own downlines this easily duplicatable system while they are building their communications skills and learning more advanced methods.
      I've stated my beliefs on the topic. I'm not looking for anyone to change their way of thinking to adopt my view. If it works for you, that's good and you, of course, should continue doing it. Just not my cup of tea. Some fisherman use dynamite. It works. Not a tactic I would employ. :-)

      With all of that said, MLM is something I would never be involved in, either, so now were talking about a tactic used in a area that I would also never consider working in. So - I guess that basically sums that up.
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      • Profile picture of the author myob
        Originally Posted by OptedIn View Post

        I've stated my beliefs on the topic. I'm not looking for anyone to change their way of thinking to adopt my view. If it works for you, that's good and you, of course, should continue doing it. Just not my cup of tea. Some fisherman use dynamite. It works. Not a tactic I would employ. :-)

        With all of that said, MLM is something I would never be involved in, either, so now were talking about a tactic used in a area that I would also never consider working in. So - I guess that basically sums that up.
        Aw, but if you were in my crosshairs on the street, it is quite likely even you would at least take my card, which looks like a folded $100 bill.

        "You need something to open up a new door, to show you something you seen before but overlooked a hundred times or more"
        - Bob Dylan
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        • Profile picture of the author OptedIn
          Originally Posted by myob View Post

          Aw, but if you were in my crosshairs on the street, it is quite likely even you would at least take my card, which looks like a folded $100 bill.
          My business card is one of those. lol Like I said, I lived in Manhattan. Try to hand me anything and I recoil as if you have leprosy.

          "You need something to open up a new door, to show you something you seen before but overlooked a hundred times or more"
          - Bob Dylan
          "You don't need a weatherman to know which way the wind blows. :-)

          Cheers.
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          • Profile picture of the author myob
            Originally Posted by OptedIn View Post

            Try to hand me anything and I recoil as if you have leprosy.
            And I would thank you for not wasting my time. ...[Next]...

            "Swallow your pride, you will not die, it's not poison."
            - Bob Dylan
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            • Profile picture of the author OptedIn
              Originally Posted by myob View Post


              And I would thank you for not wasting my time. ...[Next]...
              "When the rooster crows at the break of dawn - look out your window and I'll be gone." - Bob Dylan
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              • Profile picture of the author myob
                Originally Posted by OptedIn View Post

                "When the rooster crows at the break of dawn - look out your window and I'll be gone." - Bob Dylan
                "Don't criticize what you can't understand."
                - Bob Dylan
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                • Profile picture of the author OptedIn
                  Originally Posted by myob View Post

                  "Don't criticize what you can't understand."
                  - Bob Dylan
                  "Do you take me for such a fool, to think I'd make contact
                  With the one who tries to hide what he don't know to begin with?" - Bob Dylan.
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                  • Profile picture of the author myob
                    Originally Posted by OptedIn View Post

                    "Do you take me for such a fool, to think I'd make contact
                    With the one who tries to hide what he don't know to begin with?" - Bob Dylan.
                    "You're right from your side. I'm right from mine."
                    - Bob Dylan
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                    • Profile picture of the author OptedIn
                      Originally Posted by myob View Post

                      "You're right from your side. I'm right from mine."
                      - Bob Dylan
                      "Don't think twice. It's alright." - Bob Dylan
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                      • Profile picture of the author myob
                        Originally Posted by OptedIn View Post

                        "Don't think twice. It's alright." - Bob Dylan
                        "You just kinda wasted my precious time."
                        - Bob Dylan
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                        • Profile picture of the author OptedIn
                          Originally Posted by myob View Post

                          "You just kinda wasted my precious time."
                          - Bob Dylan
                          "And tho I know you're dissatisfied with your position and your place
                          Don't you understand, its not my problem?" - Bob Dylan
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                          • Profile picture of the author myob
                            Originally Posted by OptedIn View Post

                            "And tho I know you're dissatisfied with your position and your place
                            Don't you understand, its not my problem?" - Bob Dylan
                            "You could have done better, but I don't mind."
                            - Bob Dylan
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                            • Profile picture of the author OptedIn
                              Originally Posted by myob View Post

                              "You could have done better, but I don't mind."
                              - Bob Dylan
                              In a 1997 interview Bob Dylan stated that he wrote the following lyrics after being accosted by an extremely agitated and borderline incoherent individual who was handing out drop cards for an MLM company.

                              "I wish that for just one time you could stand inside my shoes
                              And just for that one moment I could be you
                              Yes, I wish that for just one time you could stand inside my shoes
                              You'd know what a drag it is to see you." - Bob Dylan

                              Mike drop.

                              Peace. Out.
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                              "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author chuckholmes
    We've got some passionate people on this thread. That's great.

    I don't really see drop cards any differently from bill boards, direct mail, coupons, flyers, newspaper ads, or any other mass media marketing.

    Will some people not take the card? Sure. Will some throw it out? Sure. Will some people be annoyed? You bet.

    Will some people read it and be interested? Of course.

    If it works, do it. If it doesn't work, don't do it.

    It's by no means shady. I don't think so anyway. I've received drop cards for restaurants, night clubs, car washes, barber shops, etc. Some of those cards I responded to and did business with, some I did not.

    Bottom line is the right people who got the drop card did something with it. Uninterested people weeded themselves out. Win-win in my eyes!
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  • Profile picture of the author Janice Sperry
    "We always did feel the same
    We just saw it from a different point
    Of view
    Tangled up in blue"

    - Bob Dylan
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    • Profile picture of the author OptedIn
      Originally Posted by Janice Sperry View Post

      "We always did feel the same
      We just saw it from a different point
      Of view
      Tangled up in blue"

      - Bob Dylan
      This is sooooo last Wednesday. You're a little late to the party.

      "It's all over, now - Baby Blue." - Bob Dylan.
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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      • Profile picture of the author myob
        Originally Posted by Janice Sperry View Post

        "We always did feel the same
        We just saw it from a different point
        Of view
        Tangled up in blue"

        - Bob Dylan
        "Some people feel the rain. Others just get wet."
        - Bob Dylan

        Originally Posted by OptedIn View Post

        "It's all over, now - Baby Blue." - Bob Dylan.
        "Tell me that it isn't true."
        - Bob Dylan
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