Using highly targeted snail mail

aJ digiital institute

7 years ago

you mean an online shopping website?

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sameolesong 7 years ago

yes something like that......a product or a service.

a consumable, a high ticket item or a service with monthly recurring revenue for me.
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SARubin

7 years ago

Originally Posted by sameolesong

Looking for ideas on how I can use highly targeted names/addresses to point them online and sell something.

I don't understand your question...

Are you seeking a list of targeted names and addresses for your offer?
If you are, then google "mailing list brokers" and you'll find a bunch of list brokers to choose from. From there you can narrow down your criteria and rent a list of names.

Or, are you asking how to write a direct response mail piece, with a call to action that directs them to a website? Because that's a whole different question.

Can you clarify your question...

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sameolesong 7 years ago

Hi, I already have access to the mailing lists.

I am struggling to pin down a good product or service to promote through this channel.
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- SARubin 7 years ago
  
  Originally Posted by sameolesong
  
  Hi, I already have access to the mailing lists.
  
  I am struggling to pin down a good product or service to promote through this channel.
  
  Well, it looks like Animal beat me to it. (That'll do, Donkey... That'll do...)
  
  So I'll just reiterate what he said...
  
  What have they previously bought? Sell them something similar, or something complimentary to what you know they already buy.
  
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animal44

7 years ago

If it's a snail mail list, are you sure they'll buy online...?

As for products/services, what have they previously bought? Sell them something similar.

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LindyUK

7 years ago

Hello Animal, long time no see!

RE: If it's a snail mail list, are you sure they'll buy online...?

Geez Donkey, of course they will. You have been spending too much time in the barn! Get out in the fields for a bit and see what's going on!.

Cheers
Lindy

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animal44

7 years ago

Originally Posted by LindyUK

Hello Animal, long time no see!

Hey, Lindy.

Nice to see you again...

You cheered me up a bit after a wet and gloomy funeral on Weds...

Originally Posted by LindyUK

RE: If it's a snail mail list, are you sure they'll buy online...?

Geez Donkey, of course they will. You have been spending too much time in the barn! Get out in the fields for a bit and see what's going on!.

IMHO that can't be assumed. I would advise OP to do small, low cost tests before spending too much on direct mail.

I am a fan of direct mail, but you need to be strategic about it.

I would suggest if they've bought online before, then OP should stick to email...

And rather than more perfume, think in terms of other things that go with perfume, in particular things that go with the particular brand of perfume they've previously bought...

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Dee Car Lady 7 years ago

Im looking to do a offline campaign. Can you recommend good place to buy direct mail leads? Have been warned against "wilsonlist". Any recommendations?
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Jonathan Bouchard

7 years ago

If it's a consumer list I'd run a mass-market offer like:

- Insurance (Get a quote type, Lead gen)
- Credit Card (Get a quote type, Lead gen)
- Weight Loss products or digital products

Additionally, I'd laser-focus the copy. Make it SUPER LOCAL...

Example:

Do NOT send out the mass mail randomly trying to sell car insurance...
Better: "Car Owners in New York can claim a bonus when signing up here..."
Even Better: "Car Owners in Brooklyn..."

Just brainstorming here, but I guess you get the point. MASS market offers, HYPER LOCAL.

And if it's business 2 business leads, I'd actually do the exact same, just change the "angle/story"..."This is how business owners in Brooklyn can..."

Hope this helps!

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Claude Whitacre

7 years ago

Originally Posted by sameolesong

Looking for ideas on how I can use highly targeted names/addresses to point them online and sell something.

That may be a mistake.

With direct mail, you have their attention...and you are competition free at that moment.

When you direct them to go online, you now open them up to the idea of searching online for what you sell.

If you want them to go online, advertise online. It's far cheaper than by mail, and they are used to being online...maybe buying online.

But direct mail? I'd have them call a toll free number, or mail in a postcard for a free report (or any other lead generation offer). Maybe make the website a third alternative.

Originally Posted by sameolesong

Hi, I already have access to the mailing lists.

I am struggling to pin down a good product or service to promote through this channel.

Is it a compiled list, or a buyer list?

If it's a buyer list, what did they buy to get on the list? Was it by direct mail? Did they go online to buy it? Were they directed to a website before?

If they bought something, what would they need now that they have the first offer?

What do you already know about them?

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sameolesong

7 years ago

Hi they bought perfume online........

I could sell more perfume somehow considering it's a consumable and people like multiple scents?

Thanks for all the replies.

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Claude Whitacre

7 years ago

Originally Posted by sameolesong

Hi they bought perfume online........

I could sell more perfume somehow considering it's a consumable and people like multiple scents?

Thanks for all the replies.

Then you should sell them perfume online. If they didn't originally go from a direct mail piece to online...and just went directly online...you are taking them out of their comfort zone with direct mail...and spending lots of money you don't have to.

Do you have their e-mail address? If you do, that's how you start the offer.

If you don't have an e-mail list, but you do have a phone number, call them (assuming they spent a lot of money...hundreds at least)

But any direct mail, no matter how you do it, is going to cost you enough that this will be a gamble.

Why not try to work with the original seller, and make an offer to those names...and split the profits?

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SARubin

7 years ago

Originally Posted by sameolesong

Hi they bought perfume online........

I could sell more perfume somehow considering it's a consumable and people like multiple scents?

Perfume is a good way to go. Especially if they got on your list due to buying it.

So definitely test your perfume offer. Because with a good offer, and some good copy, there's a high probability to see some good response rates.

But a hot buyers list is a valuable asset. So maybe you can also think of something parallel, that would be complimentary to their purchase?

Let me help get you started with a little creative brain exercise...

Why do women wear perfume...? So they can smell nice.

Why do they want to smell nice...? So they can feel confident around other people. (I've asked many women why they wear perfume, and I've never had a single one tell me they wear it when they're spending the evening alone, in sweatpants, on the couch)

Why do they want to feel confident around other people? So they can feel socially accepted, and / or so they can be more attractive to other people (perhaps a sexual partner?)

What else can give a woman the feeling of confidence and attractiveness? (OK... I got you started, so I'll let you take it from here...) Of course, this all assumes it was women who made the purchase, and not men buying the perfume for the woman in their life? (If was men who made the purchase, then we'd need to look at it from a third party angle)

Also keep the price point in mind. If they bought $15 an ounce perfume, then costume jewelry might be a good compliment. But if they bought $1500 perfume, then you probably don't want to try selling them plastic beads on a neckchain.

So definitely test your perfume offer. And as long as you have the list, maybe you could also test something complimentary (for the discerning lady who likes to feel confident and attractive in public).

Anyway, something to think about.

Good luck with your promotion...

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Claude Whitacre

7 years ago

Originally Posted by SARubin

Perfume is a good way to go. Especially if they got on your list due to buying it.

So definitely test your perfume offer. Because with a good offer, and some good copy, there's a high probability to see some good response rates.

But a hot buyers list is a valuable asset. So maybe you can also think of something parallel, that would be complimentary to their purchase?

Let me help get you started with a little creative brain exercise...

Why do women wear perfume...? So they can smell nice.

Why do they want to smell nice...? So they can feel confident around other people. (I've asked many women why they wear perfume, and I've never had a single one tell me they wear it when they're spending the evening alone, in sweatpants, on the couch)

Why do they want to feel confident around other people? So they can feel socially accepted, and / or so they can be more attractive to other people (perhaps a sexual partner?)

What else can give a woman the feeling of confidence and attractiveness? (OK... I got you started, so I'll let you take it from here...) Of course, this all assumes it was women who made the purchase, and not men buying the perfume for the woman in their life? (If was men who made the purchase, then we'd need to look at it from a third party angle)

Also keep the price point in mind. If they bought $15 an ounce perfume, then costume jewelry might be a good compliment. But if they bought $1500 perfume, then you probably don't want to try selling them plastic beads on a neckchain.

So definitely test your perfume offer. And as long as you have the list, maybe you could also test something complimentary (for the discerning lady who likes to feel confident and attractive in public).

Anyway, something to think about.

Good luck with your promotion...

Brilliant, and quite a few copywriting ideas as well.

"What else can give a woman the feeling of confidence and attractiveness?"

That's it! I know nothing about appealing to women (ask my wife). But I know what insecure vain men like. A man that buys hair plugs is the kind of man that buys dental implants, custom suits, fine cigars and wine, joins online dating services, and drives a car that he hopes will get him laid.

What else makes a woman feel attractive? What also matters is that this woman is in the buying mood to satisfy that itch. So new buyers (I know you know this) are far better.

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SARubin 7 years ago

Originally Posted by Claude Whitacre

"What else can give a woman the feeling of confidence and attractiveness?"

That's it! I know nothing about appealing to women (ask my wife).

Yeah, me neither. After 20 years of marriage the only thing I know about appealing to women is when I say "Hi honey, I brought home a paycheck."

Originally Posted by Claude Whitacre

drives a car that he hopes will get him laid.

I'm familiar with this one. When I was younger, my 1973 Dodge Dart with the rusty doors had all the ladies turning their heads (Unfortunately they were turning their heads away from me and towards my friend with the souped-up Camaro )

Originally Posted by Claude Whitacre

So new buyers are far better.

100% agreed. The fresher the list, the better.
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animal44 7 years ago

Originally Posted by SARubin

What else can give a woman the feeling of confidence and attractiveness?

A supportive partner...?

You'd think in the face of the #metoo movement, cosmetic firms would go under...

But yes, I think you've nailed that one...
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- SARubin 7 years ago
  
  Originally Posted by animal44
  
  A supportive partner...?
  
  Oh, now you're just talking crazy talk
  
  Originally Posted by animal44
  
  You'd think in the face of the #metoo movement, cosmetic firms would go under...
  
  Yeah, I'm surprised more of them aren't turning towards the empowerment angle.
  
  Something like... "It's your turn to be in power, and Animal44 cosmetics are with you all the way!"
  (kinda like the old Virginia Slims "you've come a long way baby" ads. But updated for the new generation)
  
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sgalla414

7 years ago

I feel like snail mail targeting defeats the purpose of utilizing the world wide web for marketing/advertising. Snail mail is a very small, local target. If you're selling on the internet you're doing yourself a disservice by only marketing to a small local area, especially if it is a product, rather than a service.

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LindyUK

7 years ago

Originally Posted by sgalla414

I feel like snail mail targeting defeats the purpose of utilizing the world wide web for marketing/advertising. Snail mail is a very small, local target. If you're selling on the internet you're doing yourself a disservice by only marketing to a small local area, especially if it is a product, rather than a service.

Hello sgalla

I mostly disagree. We are a large Agency and we use Direct Mail to help promote our online marketing services.

Why does it have to be a "small local target area"? We cover the whole of England and into the US with our services.

If you are focused, direct mail allows you to stand out from the crowd. Most (business's or individuals) receive a hand full of paper mail each day compared to usually hundreds of emails. Letters or packages are physical, they will attract more attention than emails or other online advertising.

If you are creative you can really attract attention. We stole this idea for getting appointments with potential high value clients from our friend Oli Luke who is a UK Direct Marketing specialist. We mail a small box or package to the Company CEO, it contains a mobile (cell) phone programmed with my phone number and a hand written invitation for them to call me. We send a fairly expensive Galaxy S smart phone as we are looking to sell a £10K per month service, but Oli sends out a low cost Nokia phone costing less than £20. Two months ago we mailed 10 phones, received 8 callbacks which resulted in 6 appointments and 6 contracts.

If you are selling a reasonably low cost product I would agree with you that email marketing may be more effective.

Cheers
Lindy

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John Jonas Phil VA

7 years ago

It depends on who's on the list and what they bought. I know of a local store who share their list with local restaurants and other stores. But it makes sense because they're working with a a community that has a shared market. The marketing mail would be welcome.

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sameolesong

7 years ago

so I could set up a deal site with affiliate links to some online perfume shops?

probably need to make it look professional to get accepted as an affiliate?......whats the best way of doing that?.......fiverr?

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misterme

7 years ago

A Special Offer of Perfume for People Who Read Letters They Got In the Mail

Dear Friend,

Claim your free sample (reg. $60) by going to https:// l'amour.com Just pay shipping&handling!

Limited quantities available. Offer expires soon. Must be 21+. We're not responsible for all the lovers you'll attract when you wear this perfume.

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ewenmack

7 years ago

"Wife Of Famous Salesman, Claude Whitacre,
Swears Under Oath That Her Perfume Does Not
Contain An Illegal SEXUAL STIMULANT".

Now get a list of all married salesmen and package it as a gift to their wives!

Doctor E.VILE is back

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Faylor St Hilaire

7 years ago

Originally Posted by sameolesong

Looking for ideas on how I can use highly targeted names/addresses to point them online and sell something.

Good afternoon sameolesong,

First, I am curious, the names and addresses you mentioned, are they names and addresses that you assembled or are they list of names and addresses you purchased from a company?

I will be waiting for you reply to continue this conversation.

Stay cool and successful..

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Adrianne_

7 years ago

You're going to have to study the offline demographic you want to target to see if they even go online to buy stuff. Are they in their 20's? Then directing them online is no biggy. But if they're age 60+ then they may shy away from going online to place an order. This age group is more open to dialing a phone number to place an order.

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davob

7 years ago

Firstly, snail mail them with some sort of gift that pricks their interest - maybe make it so when it arrives they can feel there is something inside. You could make this something to do with perfume - then inside have a card and list the great offers you have on your website - this will then stop them from searching for other vendors and type your site directly into the browser

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offmarketinvestor

7 years ago

That is interesting....Never thought about that.

That may be a mistake.

With direct mail, you have their attention...and you are competition free at that moment.

When you direct them to go online, you now open them up to the idea of searching online for what you sell.

If you want them to go online, advertise online. It's far cheaper than by mail, and they are used to being online...maybe buying online.

But direct mail? I'd have them call a toll free number, or mail in a postcard for a free report (or any other lead generation offer). Maybe make the website a third alternative.

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Wayne Flores

7 years ago

The best way to market your product these days is digitally. I don't think physical marketing works anymore unless its a B2B business.

I agree with Davob, first send them a gift, take it slow, it might be a long process but it will bring more customers and will convert more.

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DABK

7 years ago

How do you manage to think 'physical marketing" doesn't work and agree that sending them a gift by mail is a good idea?

Originally Posted by Wayne Flores

The best way to market your product these days is digitally. I don't think physical marketing works anymore unless its a B2B business.

I agree with Davob, first send them a gift, take it slow, it might be a long process but it will bring more customers and will convert more.

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Using highly targeted snail mail

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