For a fun outreach campaign I thought I'd look up unusual holidays and send people a note by lumpy mail, email, or voicemail in that order of preference. It would go like this.
Today is international merchant's day in the US. 236 years ago (in 1783) a group of sailors raised their flags to full mast. They were celebrating a policial victor, the withdrawal of the cotton tax. Overnight this change added 20% to their margins and allowed them to grow their businesses into the newly profitable southern reaches of Latin America.
I know your pet business is far removed from the early cotton trade. All the same, I have included your ship to celebrate this special day for merchants everywhere. You are welcome to affix a little flag of your choosing on the mast.
Happy International Merchant's Day!
PS: I'm currently available for website enhancements to your or a friend's ecommerce site. Do you have a project in mind? If so, go to my calendly at xxxx.com/delta or send me an email directly at... to talk about it.
Is this a fair way to generate repeat business or referrals? If not I'm open to any other suggestions