The 5 most effective corporate event giveaways

As a marketer, we have attended corporate events, and expect small tokens/giveaways whenever we visit the booth of a sponsor. I myself have been to countless corporate events both as a sponsor and an attendee, and I have concluded that there are five items which will surely help everyone generate leads:


Leather journals

Giving away a leather journal with the logo of your company imprinted on the front cover not only lends a personalised branding feeling, but also the notion that your brand is pretty much exposed elsewhere and people see "Brand A" on their colleague's journal. It's something.

Free trial of a software

For IT vendors, nothing beats giving customers the option to test your product, especially if you're selling a software. Trials not only give customers the option of hands-on using your product and immerse in features and all, but also opens up avenues for discussion and negotiation.

T-shirts

One of the most versatile corporate giveaways, tees always entice people to sign up at your corporate booth, and potentially become new leads you want to tap into. T-shirts also last long - your customers will wear them regardless of where they're going or what they're doing, at the same that your brand is also seen anywhere.

Water tumblers

I mentioned in my post that I have a bamboo tumbler, which I received when I attended an event about educational technology last year, and this particular tumbler bears the stamped logo of an event sponsor. Water tumblers made of bamboo has also been a trend lately, mainly because bamboo is a sustainable material.

Power banks

This giveaway is a no-brainer, since everyone practically owns a smartphone. Just have your company logo stamped on a 5000-mAh power bank, and event attendees will remember you for that power bank you gave away.


Do you have any other corporate giveaways you'd like to share? Let us know!