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Marketing Agency Client Process?

by Daniel Chong
1 replies
Im trying to get an insight on what the process of an digital marketing agency in terms of before signing the new client

From my understanding:

Meet client - Gather information
Prepare Creative Brief (Road Map)
Proposal Acceptance
Use Creative Brief already created to brief the team
Plan
Execute
Deliver Results

What are your thoughts am I missing anything else?

is there a simpler way to do this?

Also regards to the marketing funds does the agency require an ad spend allocation in the proposal?
#agency #client #marketing #process
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  • Profile picture of the author DABK
    You can meet over the phone or skype.

    What are you planning after the team is briefed?

    Isn't executing deliverying results?

    As regards ad spend, you could set a minimum treshold.

    And it should be a separate discussion from the one about you creating the ads.

    You do not want people to think that the 1k they spent for ads is only for the creation and managing the ads after they paid you thinking everything was covered by the 1k.

    Originally Posted by Daniel Chong View Post

    Im trying to get an insight on what the process of an digital marketing agency in terms of before signing the new client

    From my understanding:

    Meet client - Gather information
    Prepare Creative Brief (Road Map)
    Proposal Acceptance
    Use Creative Brief already created to brief the team
    Plan
    Execute
    Deliver Results

    What are your thoughts am I missing anything else?

    is there a simpler way to do this?

    Also regards to the marketing funds does the agency require an ad spend allocation in the proposal?
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