Been putting my son through a marketing bootcamp of sorts. He's loving it. But he wants to learn cold calling. My only experience with cold calling is for copywriting. And it's the do a ton of research kind. Where you already know the prospect because of that research. So the conversion rates are super high.
But the point of him cold calling isn't to get skyhigh conversion rates. It's to inoculate against the trepidation of talking to biz owners he doesn't know.
Any suggestions as to what service to sell via cold calling so he picks up some "numbers" so he gets that inoculation? He can build simple wordpress sites, write basic ads and landers that get phone calls for the biz and some basic video editing.
The problem with my way of copywriting is I usually only need a list of 10-20 biz to get a client. So you don't really get the benefit of calling 50-100 numbers and getting past the fear.
Thanks in advance,