In this case.
Back in 2012 I posted the result of a small direct mail campaign by a builder
investing $86 and got back $17,800...
a 209 to 1 return on his money.
That was in Auckland
Since then I gave the dad of a Florida builder
the same ad and he modified it for Adwords and to a website.
Invested under $50 and got $150,000 worth of work
then had the ad shut down.
The links below are images from the direct mail.
A learning you can takeaway from this is an ad in one media that works
is likely going to work in another media, even in a different country and
a few years later.
I gave a client a Yellow Pages ad for a plumber
in Auckland and he converted it for an electrician.
I knew the revenue that YP ad brought in.
Ran it in Craigslist and it became a new $30,000 per
month revenue stream for the electrician in the US.