Reorganising a retail store

I got a friend runs a health product store--kitchen.

So you gaht natchrl supplements, herbs, ethicully-prodooced hunnys an' stuff -- plus an all-U-can eat buffet areah fulla mostly tofu.

Anyways, she nevah did too good on her chakra-rejuvinatin' SOPE, an' she read online how gettin' holda a MYOOSISHN on a MULE had proved real useful for drummin' up trade in businesses across the globe.

So she figures ... I wanna sell my sope, I gotta get a mule deal.

"Why, it says here even Toyota tried it," she screamed before she purchased Oboe Sammy & Buttfink for 2 hours doorin' peaktime Saturday tradin'.

So here's what happined ...

Sammy was sick, so he sent Jono in his place.

See but Jono cain't evin play the floot, let alone an oboe.

An' the oboe got busted anyways when Buttfink went on the rampage an' bit off sum lactose intolluraunt kid's ear.

So mebbe skip this optschwaahn if'n you see ads sumplace.

Myoosishns on mules WILL NAHT boost sales, enhance yr reputayschwaahn, or evin helpya run side husstools like rides an' stuff.

Is this the type of store where customers browse and buy on their own, or where salespeople help the customer and show off what the store has? In other words, is there selling taking place?

The answers for each type of store are entirely different.

1 good way would be to survey customers and get their feed back .

2 Another good way would be to incentivize people to want to come in your store either by hosting walk in events and or modernize your store front in a unique way if you haven't already .

You have to advertise. And the ads have to feature specific products, and enough information on each of them to spur a buying decision. You want people coming in to buy, not "traffic". That's the biggest mistake advertisers (with a retail store) make. They think they want traffic, when what they really want are sales.

And don't just advertise the lowest priced offers. Price buyers are about 20% of your buyers...and they don't make you money. Advertise your middle priced offers (on your most popular products), and then the salespeople can show them the high end models.

The purpose of salespeople isn't to pressure anyone, but to show the differences between products at different price points. And always sell up. Remember, they came in expecting to buy something at a certain price, so that sale is assumed. Now you can give them a choice between good enough, and better .

As far as displays, it's important to put the same lines (for example treadmills) together. from lowest price to best. That way, it's easier for a salesperson to show the differences.

Don't advertise golf balls, advertise the clubs, the exercise machines, the more expensive offers. You'll get a little less "Traffic" but a lot more in sales and profits than advertising your loss leaders.

As far as putting what where, your higher end lines should be in the center and toward the front, and your cheaper items toward the back, but try to keep. But try to keep your sports items grouped according to the specific sport. That way, you'll sell more.

The most important factor in a store's success is who is hired to see the customers. Clerks will guarantee low sales, and the sale of low profit items. Hire retail salespeople that are used to upselling. That's were the profit is made.

It isn't hard selling unless they are bad at it.

Every successful retail store I've ever seen had salespeople who knew how to sell. And I speak from 25 years of successful retail store ownership.

I'd focus on creating a clean, inviting layout with bestsellers and new arrivals near high-traffic zones. Use elegant signage and storytelling displays. To boost walk-ins, offer in-store events, local partnerships, or exclusive previews, subtle ways to attract interest without hard selling. Ambiance and experience go a long way.