Heres just a few of my thoughts and concepts in regards to the offline Model.
We don't have near the time to post and reply as we use too here, but on
occassion, i think its important to try to give back...So here you go...
BTW No WSO to FOLLOW or List Buidling Freebies This ones on me..
I apologize in advance, this is a long ass post, and there is a
First off lets take a look at the model as a whole, many newbies and experienced
IM stars are still struggling and continue to struggle.. the Million Dollar Question,
Heres my categorical list...
1. No clear Personal Business Plan
2. Jumping from one technique or tactic to the next, without perfecting one.
3. No Mindset - This alone accounts for 90% of failures in my personal opinion.
4. Zero Phone Skills, folks, in this day and age, you must have phone skills, and more
importantly be able to show this to potential and existing clients. The better your
skill set here the better you can teach it to your client. Somene is going to chime
in here and say, Ya Robert BUT... I am in the IM business. This is where you are
Wrong in more ways than one.You are in the RESULTS BUSINESS for BUSINESS'S
5. Lack of Complete Business Understanding in other words, your not well rounded
in all the different aspects of business.
A- Can you read and understand a Profit and Loss Statement
B- Do you understand Sales, and more importantly how to Close Customers, and convert
them to Long Term Clients.
C- Understand Marketing as a Whole?
D- Do you have a strong understanding of the actual business that your client is in?
A good example would be,What business is Mc'Doanalds in? Hamburgers you say, Nope,
they are in the Real Estate Business, and control more valuable real estate globally
than most of us can comprehend. The Internet in exactly the same. The better
Virtual Real Estate you help a Client Control the more value you bring to the table.
6. Not Understanding What Business your In.
7. The Inability to think outside of the Proverbial box for each client.
8. Lack of Overall Business Skill and being a WELL ROUNDED BUSINESS CONSULTANT
9. Spending to much time getting ready to get ready..Take some Action Now.
10. Failing to focus on RPA daily..RPA = Revenue Producing Activity. This puts money in
your Pocket. Is'nt this what everyone is striving fore.
11. Putting your personal interest's first rather than your Clients.
12. Positioning Yourself, your clients, and business.
13. You know nothing about Arbitrage and Barter.
Warriors, there are a lot more items that should and can go on this list, but i hope each
of you gets the point or has a stong understanding. Now what can you as a newbie, or Star, do
to enhance your business immediately for Massive Profitablitiy
First- Create a Business Plan that defines a Goal or Achievement that is 1 year out. Consulting
is a game, a big game, and you need a plan. Fail to Plan, you Plan to Fail.
Daily activity- Spend 30 mins a day practicing in areas where your weak. Another 30 mins
a day growning your mind, or your education. Limit Warrior Forum activity too no more than
15 mins a day for 30 days. First make the habits then the habits make you. Spend the rest
of your time with RPA or Revenue Producing Activity.
Create a Schedule- Get a Weekly daytimer, and on sunday nights, plan out your next 7 days
of attack. This weekly plan can and Will create Massive results,if you do one thing
and one thing only Take ACTION.
Develop your Mindset - You have to create a 4" thick Rhino skin, and develop the attitude
that no matter what, you can't fail. You will have setbacks, we all have them, but there
is a big difference between setbacks and failures. Through your own personal development
you can and will create a Powerful Mindset. Mindset is a Huge key to your own personal
success. This is why you need a 1 year business plan, and a weekly action plan. This allows
you to somewhat track results.
Practice your PHONE SKILLS - I cannot stress this enough. Warriors, no matter what happens
in todays society, if you want to position yourself as the Rock Star, this is the easiest
way to do it. Everyone is spending the majority of their time with Texting and Email
communication ( these lack one key element,Emotion. ) Without emotion or body lauguage
the interpetation is left up to the one reading it. Example: the word WHY? it can be
interpeted a 100 different ways... as a question like why? why did you do that?
WHY? like how does that work? You get the point correct. One of the fastest ways we are
able to separte ourselves is with phone communiation.
NOW THIS IS REALLY IMPORTANT by using the phone, it also allows us to market to
our clients the way they want to be marketed too. How, by knowing in the first 15-30
seconds what type of personality we are talking too.
So, Learn the Four Personality Types, and i like the color system.
Green- Detail oriented, facts and details. (engineers, architects, programmers)
Yellow- Social people, these are the ones headed to the next party or barbecue, they
like to be seen out and about.
Blue- Blues are easy going and laid back, and the last thing they want to do is rock
the boat in any way or hurt anyones feelings. They are also the color that is the
hardest to market too, as they rarely will tell you exactly how they FEEL.
Red- Reds are dominant, leaders, and they are quick decision makers. They can say yes
fast, and blow you out of the water fast. They typically want to know just a few
things. Whats in it for Me, How do i do it, what does it cost, whats the result?
Red is by far my favorite color to work with. They are tough, abrasive, and result
oriented. If you kick ass with their results, they are going to Refer you out
to many many clients.
See, if you don't have phone skills, and you don't understand how to market to the
clients the way they want to be marketed too, your shooting yourself in the foot.
Try marketing to a Red with tons of facts and Figures. They will blow you out
fast, where as you would have the undivided attention of the Green Immediately.
Learn to use the phone, repetition is the mother of skill. During your daily
learning time that you scheduled in, learn about the personality colors.
This should get you started immediately...now as i promised heres a real
case study from a very recent client...
Warriors our client is a Massage Therapist, Making $500 a month, and
working 2 additional jobs like most massage business's. They don't have
capital to invest in you and your marketing plan, now what do you do...
Heres what we did...and how we made money.
First, we had a 3 hour brainstorming session with our new client, and through
rapport and trust we asked TONS OF PROBING QUESTIONS. We wanted to be able
to identify the areas of weakness, and the areas where we could create
immediate instant results.
1- We acquired a simple Local keyword rich domain, and built a very
nice wordpress site for our client. Total time 2 hours.
2- Went to a company who makes coupon offers to the public very similar
to Groupon. Within this offer, we negotiated for 15% of all the proceeds
generated by the offer. Our client will get 50% of Gross.
On this one, we sold 320 Coupons at $18.00 in one day, for a 70 min
massage. Our client gets a total take of 320 X 9.00 of $2790.00
we already know that only 78-82% of the coupons purchased will actually
be used. So an immediate Net profit of 66 coupons x 9.00 of $604.00
3- We installed a back end funnel for our client to run all these coupons
through so they could earn additional revenue.
We are making a first time customer offer to all new customers coming
from the coupon for a 2nd visit at $35 and they pre pay for the gift
certificate. Customers are buying this big time, as the offer is coming
right behind the killer 70 minute massage they just recieved.
In addition, an offer is made for Gift Certificates as gifts, with
a fantastic pre pay discount.
4- We installed a new checklist for the new customers as they
come through the door. Like, what kind of music do you like...
in my case i HATE easy going massage music, i would much prefer
hip hop or some metal or rap..thats just me. Remember when
we said, market to people the way they want to be marketed too.
5- Had our customer install pay pal, and Create a $7 product
to deliver via her website, as a loss leader, and at the same
time it still produces revenue for her.
6- Installed Mobile Texting list for our client. The way its
pitched to customer. On occasion we have cancellation openings
and when we do, i offer these at a 30% discount but its typically
same day service. She can send out a text at 11am when she knows
she has 2 openings for the day. Study of on Text Marketing here
guys, its the new wave.
7- Created a Killer Gift Certificate and Referral Program.
There were a few other odds and ends..but you guys get the point. Now
how did we make money..here you go.
1- 15% of 320 sales at $18 = $864.00 cash from the Coupon sale
2- We took 25, 1 hour massage gift certifiates in trade,
remember when i said, learn about barter and arbitrage. Total
Face value of $60 x 25 = $1500 and we are selling these at a
30% discount to existing clients when we see them. So total Cash
3- Since we created massive results, and an immediate surge
of 600% in sales, we have our clients ear.
4- Next month, she will lease 2 websites from us, for local
massage, at $100 each per month.
$200 per month x 12 months- an Additional $2400 in cash
Lastly, due to her success and the type of clientele she
is getting, we offered a %15 Gross Referral fee to her
for any client she referred us too. Guess what, we just
got our first referral Yesterday, and Its a monster.
$864 in cash
$1050 in Cash
$2400.00 contract in montly installments
and a Referral worth about $8k
Total Time into this project 6 hours
I would say we did alright.
Hopefully this long post, helps some of you and gives you some
insight into the possiblities of Consulting. Its big business
and a Great lifestyle. I wish each and every one of you
massive continued success. Feel Free to post up and share
your thoughts and opionions.
BTW, Heres a Shout out to DEXX and Congrats to You for
all you have accomplished over the last Year and Half
To your Continued Success