Keyword research for clients - broad, phrase, or exact?
I've been using exact, and I'm wondering if I should start using phrase instead. Not only are the numbers more "impressive" but I think it may be more accurate as well, since it will account for long-tail derivatives of the keywords. Broad just feels dishonest to me, but I could have it all wrong
Anyone here have any experience or thoughts on the matter?
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TSDMike -
Thanks
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