FREE SEO SCRIPT FOR LEAD GENERATION!

65 replies
Here's is "A" script you can use, kind of off the cuff based on some scripts I have used over the years for lead generation if you offer SEO. Enjoy! There are different styles of pitches...This one is "assumptive" style. Flows real nicely on the phone.

Hey Bob this is John Durham calling for __________________, Listen; real briefly , we are just shooting out free traffic reports to all the local biz owners on their websites, and I wanted to make sure I had your address correct so we could shoot one out to you, are you still at___________?

Okay great and whats your web address bob?

Awesome, you folks getting alot of visitors?

Okay well maybe there's something going on thats keeping people from seeing your site... could be a number of things, usually its something small, no big deal... you are showing up on google right?

Okay, well, we'll check into it and let you know whats going on.

Back to the reason for the cal...Im gonna go ahead and have them work up some stats on your site , and get that out to you... here in the next day or so...

Was there any particular questions you had that we could answer for you while we are at it?

Okay, I'll make a note of that.

Bob is this the best time to reach you on the phone here in case they need to call and ask you any questions?

Okay great, well I let him know that, and if you dont hear anything within a day or so from us that means there's no issues and your site is running smooth, they wont call unless theres a reason for alarm or something you should know...and you should be getting your report within days, by the way do you have an email address we can send that to? It may get out to you quicker...

Great.

Thanks Bob! We'll talk to you soon.
#free #generation #lead #script #seo
  • Profile picture of the author Sheila
    John, your scripts are always right on, practical and designed to get RESULTS. Thanks!
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  • Profile picture of the author Chad Heffelfinger
    Thanks John, I know there has been some people wanting this exact type of thing to be able to use here on the forum. It is always nice to see what other people are doing or using for their business.

    Thanks,
    Chad
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  • Profile picture of the author John Durham
    No prob... like I say I owe a hell of alot more to the warriorforum than $37.00! You know, no matter if I have my own telemarketing forum or not, or wherever I go in life... Im just like a kid who moved off to california away from his parents, who forunately got some good training at home.

    Allen is the big daddy, and I wont forget where I came from, and the people who helped me become that.

    The WF has been my silent encouragement for ten years now, and has helped me pull off the most amazing things throughout those years. I owe this place alot... even for having the courage to start offline telemarketing rooms that made hundreds of thousand of dollar...even the online liquidation thing with Alibaba... It all starts here for many! I am one of those.

    This place deserves my best!

    I hope someone gets a sale from this!
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    • Profile picture of the author Drewry_Media
      Good morning John,

      I don't know you personally, but you sound like a really solid person and someone I could use in my corner to guide me. I was wondering if there are any additional legitimate and honest SEO tactics that are not really explained online in leveraging free search engine traffic, besides article marketing, online video, social bookmarking, forums and blogging. If you have any pointers sir, please feel free to either reply to this post, or DM my inbox. I really appreciate you and hope to hear from you momentarily =)
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      • Profile picture of the author katehblog
        Originally Posted by Drewry_Media View Post

        Good morning John,

        I don't know you personally, but you sound like a really solid person and someone I could use in my corner to guide me. I was wondering if there are any additional legitimate and honest SEO tactics that are not really explained online in leveraging free search engine traffic, besides article marketing, online video, social bookmarking, forums and blogging. If you have any pointers sir, please feel free to either reply to this post, or DM my inbox. I really appreciate you and hope to hear from you momentarily =)
        Please reply to the thread so all of us may benefit!! Thanks!
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        Response Mine Interactive (RMI)

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  • Profile picture of the author dsprank
    John you give away too much good stuff. I'm sure that many of the others on this board appreciate your help. I hope to be able to contribute here someday with the energy an expertise that you have.

    I like the way it starts out asking them some questions to feel out interest for your services. Hooks them with free and gets your foot in the door.

    Thanks again,

    Dave
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  • Profile picture of the author John Durham
    Yeah it assumes "Your free report is already coming...I just need to make sure we are sending it to the right place"

    I tested that opening against the "Would you like a free report"? question, and it tripled production.
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    • Profile picture of the author LasseKohau
      Thanks John, another great offline gold tool.

      LASSE
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      • Profile picture of the author Etak
        Thanks John! Insanely great info. I'm going to start using this script next week.
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    • Profile picture of the author Rus Sells
      Even if you haven't created the report yet, the perception is that you have already done something for nothing and the owner isn't getting to decide if they want it or not.

      Past tense is much better then future tense.

      Great stuff John!

      Originally Posted by John Durham View Post

      Yeah it assumes "Your free report is already coming...I just need to make sure we are sending it to the right place"

      I tested that opening against the "Would you like a free report"? question, and it tripled production.
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  • Profile picture of the author John Durham
    Whats even more amazing is that at the end of the call they forget all about your greeting and give you an email and phone number to send report to!

    Its easier to get someone to walk ten miles with you one mile at a time, than to say "Will you walk ten miles with me"?
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  • Profile picture of the author Supafly
    Didn't I get into internet marketing so I didn't have to cold call anymore?
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    User banned from this site for being relevant.

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    • Profile picture of the author LasseKohau
      Hi Supafly, I look at it - this way.

      " Cold call 30 businesses for two days " and get 6 clients. Afterwards, build out the clients or outsource the cold calling, when revenue is coming in.

      Then, you dont have to cold call any more.


      Cold call is always to me, just a starting point....not a business model - as other warriors see it.


      regards, LASSE
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    • Profile picture of the author John Durham
      Originally Posted by Supafly View Post

      Didn't I get into internet marketing so I didn't have to cold call anymore?
      If thats why you got in cool, as long as it produces business for you. If not, then maybe you got into the wrong sector of internet marketing... offline generally requires contact with customers.
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      • Profile picture of the author Cali16
        John, thanks for the great script! I love the way you present this and can see how this could be far more effective than many typical approaches.

        One question - what site do you recommend for finding traffic information? Quantcast? Compete? Any others.....?
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        If you don't face your fears, the only thing you'll ever see is what's in your comfort zone. ~Anne McClain, astronaut
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      • Profile picture of the author Supafly
        Originally Posted by John Durham View Post

        If thats why you got in cool, as long as it produces business for you. If not, then maybe you got into the wrong sector of internet marketing... offline generally requires contact with customers.
        C'mon, who said anything about not being in contact with customers? Of course offline businesses require it, but that doesn't mean cold calling. SEO, local business listing, social networking, mobile phone marketing and email markeitng provide plenty of ways to generate business without having telemarket.

        Look, John has a great point here, cold calling is certainly the fastest way to get to new clients and if you don't mind the rejection, then the more power to you. But, I do fine without it - and yes, I have plenty of customer contact.

        Cold callling isn't for everyone and internet marketing is a good way to make good cash without having to pound on doors.
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        User banned from this site for being relevant.

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        • Profile picture of the author Bronwyn and Keith
          Hi John

          Thanks for the script idea.

          Appreciate you sharing - especially one that obviously works.

          All the best

          Bronwyn and Keith
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          • Profile picture of the author John Durham
            You two have a great affiliate web page generation product yourself that I bought and still intend to use as some point.

            Originally Posted by bronke13 View Post

            Hi John

            Thanks for the script idea.

            Appreciate you sharing - especially one that obviously works.

            All the best

            Bronwyn and Keith
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        • Profile picture of the author davesense
          Originally Posted by Supafly View Post

          Cold callling isn't for everyone and internet marketing is a good way to make good cash without having to pound on doors.
          Well I think internet marketing is actually not for everyone because a lot of new technical terms that people must learn and not everyone has time to study it, but for making a cold call I guess everyone can do that, as long as he can talk and have a telephone.
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    • Profile picture of the author MichaelHiles
      Originally Posted by Supafly View Post

      Didn't I get into internet marketing so I didn't have to cold call anymore?

      Last time I checked, people still did business with other people. That being said, I'm not a huge fan of cold calling... but it does work. John and I have debated about this in the past. My position is that there's other, more effective ways to market based on a 1:1 factor of the time spent. Surveys across all of the B2B world show that the effectiveness of cold calling telemarketing is dropping. Even Dan Kennedy shares this view of cold calling.

      HOWEVER... it is a way to do business, and a cheap method of entry for one-man shows to get started creating sales selling services to other business owners. I've certainly done my share of it in the past.
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      • Profile picture of the author John Durham
        Originally Posted by MichaelHiles View Post

        Last time I checked, people still did business with other people. That being said, I'm not a huge fan of cold calling... but it does work. John and I have debated about this in the past. My position is that there's other, more effective ways to market based on a 1:1 factor of the time spent. Surveys across all of the B2B world show that the effectiveness of cold calling telemarketing is dropping. Even Dan Kennedy shares this view of cold calling.

        HOWEVER... it is a way to do business, and a cheap method of entry for one-man shows to get started creating sales selling services to other business owners. I've certainly done my share of it in the past.
        AHHHH Whatta you know?
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  • Profile picture of the author John Durham
    You can pull up a mixture of alexa rankings, check out their keyword usage... examine their ad copy, meta tags, back links competitors... usually they are impressed enough with the alexa info to have their attention... most people sites arent performing, and there are obvious reasons, finding something wrong , and also something right (key) usually can be done within 2 minutes and you have an arsenol of info to report when you call them back. Not to hard to wing it, because there will be obvious things.

    If the telemarketer gets all the way through that pitch and refers the lead, chances are the person is gonna be a semi "lay down" to close.
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    • Profile picture of the author Cali16
      Thanks, John!

      Btw, sent you a pm the other day, hope to hear back when you have a minute.
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      If you don't face your fears, the only thing you'll ever see is what's in your comfort zone. ~Anne McClain, astronaut
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      • Profile picture of the author JackScanlan
        Awesome script John! Definitely gonna be useful in my offline business. The hardest part for me has always been talking to my prospects. This is gonna give me something to put in front of me, and take out some of that fear. Thanks.

        Jack
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        • Profile picture of the author John Durham
          Originally Posted by jscanlan84 View Post

          Awesome script John! Definitely gonna be useful in my offline business. The hardest part for me has always been talking to my prospects. This is gonna give me something to put in front of me, and take out some of that fear. Thanks.

          Jack
          Np. Brother. Remember; you are not a peddler. You are a fellow business person in the community just like them you share the same thoughts and concerns!

          You arent talking "Peddler to business person" you are talking "Fellow community business owner, to fellow community business owner"!
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          • Profile picture of the author Greg guitar
            I am no expert on telemarketing, but this seems like a killer script you just gave us-probably could make a ton more money than many offline WSOs costing 10 times the price and then some!

            Yes I know 10x0=0, before someone points it out. But seriously, thanks for the killer script John-you are rapidly becoming my favorite section of the WF.
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  • Profile picture of the author multistreams
    Thanks John you are a True Warrior! I appreciate your contributions!
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  • Profile picture of the author TK1
    John uses the implicit decision marketing trick, google it, it works (Frank Kern uses it in EVERY video).

    Nice one :-)

    Don't even make them think about saying NO is the first step to get them to a YES

    TK

    Originally Posted by John Durham View Post

    Here's is script you can use to give a TM for lead generation if you offer SEO. Enjoy! There are different styles of pitches...This one is "assumptive" style. Flows real nicely on the phone.

    Hey Bob this is John Durham calling for __________________, Listen; real briefly , we are just shooting out free traffic reports to all the local biz owners on their websites, and I wanted to make sure I had your address correct so we could shoot one out to you, are you still at___________?

    Okay great and whats your web address bob?

    Awesome, you folks getting alot of visitors?

    Okay well maybe there's something going on thats keeping people from seeing your site... could be a number of things, usually its something small, no big deal... you are showing up on google right?

    Okay, well, we'll check into it and let you know whats going on.

    Back to the reason for the cal...Im gonna go ahead and have them work up some stats on your site , and get that out to you... here in the next day or so...

    Was there any particular questions you had that we could answer for you while we are at it?

    Okay, I'll make a note of that.

    Bob is this the best time to reach you on the phone here in case they need to call and ask you any questions?

    Okay great, well I let him know that, and if you dont hear anything within a day or so from us that means there's no issues and your site is running smooth, they wont call unless theres a reason for alarm or something you should know...and you should be getting your report within days, by the way do you have an email address we can send that to? It may get out to you quicker...

    Great.

    Thanks Bob! We'll talk to you soon.
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    • Profile picture of the author Rus Sells
      I'll one up that one by Frank Kern or any one else.

      Make them say yes to you whenever you ask a question. Much more effective then trying to keep them from saying no.

      Originally Posted by TK1 View Post

      John uses the implicit decision marketing trick, google it, it works (Frank Kern uses it in EVERY video).

      Nice one :-)

      Don't even make them think about saying NO is the first step to get them to a YES

      TK
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  • Profile picture of the author Scott Voss
    Based on the way this is set up, would you have the TM use an autodialer or would this be done with good old fashioned manual dialing?

    It looks like the telemarketer would need to have all the pertinent data on the business when they make the call.

    -Scott
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  • Profile picture of the author John Durham
    Honestly Scott, an auto-dialer is a luxury... In residential calling it's a necessity, but in b2b , EVERYONE ANSWERS THE PHONE.

    The main ORIGINAL purpose of an auto dialer was so Tm's didnt waste their time listening to answers machines all day.

    I also recommend an auto dialer if you are hiring TMS "virtually" only for the reason that it allows you to monitor them and track their hours...

    But if you have em in house, just print out the leads and dial manually. You get just as good of sales as long as they are dialing consistently and not playing, half the day. The printed leads have all the same info as the ones you load into a dialer.

    Dialers are good for monitoring, training, and creating a pace... all things you can do manually , unless, again, your TM's are working virtually.

    However, you can set your dialer up however you want and feed them whatever info you want... the important thing is having a custom list that only shows people "with" websites.

    You probably know a thing or two about that.

    Hey, I am gonna need some lists next week. You ever get that sorting thing figured out?
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  • Profile picture of the author newbie2011
    Hey

    Thanks for this good guide. It is really good handy tips. Any other pitches?
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    • Profile picture of the author John Durham
      Originally Posted by newbie2011 View Post

      Hey

      Thanks for this good guide. It is really good handy tips. Any other pitches?
      Help With Scripts
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  • Profile picture of the author MarcG
    John, great script... thanks for sharing. I'm new to Warrior Forum, but am a very seasoned local internet marketing consultant.

    I really like the presumptions your script makes when engaging the prospect. I use a similar approach to "demonstrate" value before i even meet w/ my prospect. I do a very complete web analysis for the biz owner.

    I use the following in this order:

    a) Website Grader - Perfect for evaluating SEO prowess and comparing to competitors (big thumbs up)
    b) Alexa
    c) Quantcast
    d) Compete
    e) Screenshot from Google 1st page for a few obvious local keywords to determine where they rank

    I then do a couple of quick Jing vids to demonstrate my findings and set my follow up meeting.

    Works very well.

    Hope this helps.

    ~mg
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  • Profile picture of the author internetsweetie
    thank you, John!
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    Internet Sweetie
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    Freedom from the 9 to 5 can be so sweet.

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    • Profile picture of the author yoyo
      i have a few questions,

      what report are we sending to them for free, is there anywhere i can get hold of it for free? is it the normal traffic generation reports for websites you can get all over the forum for free.

      how do we get hold of the name and email address of the person or business owner before cold calling them?
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  • Profile picture of the author paulie888
    Thanks for the great script, John. By being helpful and offering to provide assistance upfront with absolutely no implied request for payment, you're really disarming the customer and getting them to lower their defenses.

    What does your free report that you send them typically contain, by the way? I imagine you'd send them the report first via email, and then follow up via phone?
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  • Profile picture of the author Steve Holmes
    Very clever script , when does John get his own section on the WF?

    Cheers John, I may need some advice on something I'm trying to sell to offline business.

    Will send you a pm and look forward to your insights.

    Steve
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    "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
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    • Profile picture of the author Demond Jackson
      Originally Posted by Steve Holmes View Post

      Very clever script , when does John get his own section on the WF?
      I totally second that. Thanks john for sharing another useful tool we can use to make the sales process much smoother.
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      Commitment is the difference between people who "have potential" and people who have results.
      Demond Jackson
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  • Profile picture of the author JesseGuthrie
    this is a great script.. good stuff
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  • Profile picture of the author John Williamson
    Bookmarked it, thanks so much!
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    The Google Adwords Keyword Tool is hiding your valuable keywords!
    OFFLINERS, Start using this simple technique and these 6 "weapons" today to get more clients and skyrocket your conversions! - FREE, no opt-in.
    Make some money by helping me market this idea.
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  • Profile picture of the author johnny.litson
    Certainly wonderful script! Thank you very much John
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  • Profile picture of the author alxdad
    Damm John , thanks for always posting valuable information, everywhere This Thank You is long overdue and it looks like I'm going to owe you big time. You are one of the few , all in a class by yourself but admired & respected by many. Thanks again!
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  • Profile picture of the author southbaybones
    Hi,

    When you send out these reports how do you save it to send to the customer? PDF?

    Thanks
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  • Profile picture of the author iAmNameLess
    Gold...

    I might just give this script a shot! Hell, its worth it just establishing communication and getting their email.
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  • Profile picture of the author kui
    Thanks John, As a newbie in internet marketing, this is real good information, I hope one day I will be able to generate such informative information. Good reading and thanks

    Kui
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    • Profile picture of the author John Durham
      Originally Posted by kui View Post

      Thanks John, As a newbie in internet marketing, this is real good information, I hope one day I will be able to generate such informative information. Good reading and thanks

      Kui

      I use to hope that too! Back then nobody wanted to know what I knew... I didnt really want to talk about being a telemarketer on the warrior forum, because I didnt want people to think I wasnt important, everybody has all these blinging sales pages and testimonials... I felt very insignificant even though I loved this place.

      So maybe they wanted to know back then too actually, and the truth was that I just didnt know to speak up!

      Everyone has their time and place. There is a place where we ALL fit like a glove, and we all have a moment with our name on it!

      Just gotta be ready JUMP!!! When yours comes. lol

      I'll bet you will share all kinds of things here that will help others if thats your heart! You will be surprised how much you already have to offer, even if its only encouraghement, until you find your place. Thats alot to a person who needs it. Just a kind word can be someones turn around... Or sometimes a kick in the pants!

      Been on both ends of that one in my time at the WF, and either can be enlightening.

      Nice thought. Cya Round!

      Makes me want to post another script... maybe later though.
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  • Profile picture of the author Ashley Wright
    killer script! - Wish I had found this earlier,

    Outsource this and it will work a treat! It is just a numbers game but I think with this script they know you've gone to the effort of proudcing the report, so they are bound to stay on jthe phone with you.

    Finished off with getting their email address - LOVE IT!
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  • Profile picture of the author MrJupiter
    Hey Thanks John,

    This is a great cold calling script. I mentioned it to my wife, who I talk about my business with every day.

    What I love most about it is the amount of questions. I've been looking for good question based cold calling scripts. Thanks a lot John.
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  • Profile picture of the author Ron Kennedy
    Thanks John for once again sharing your knowledge with us mere mortals

    Does anyone know of a free seo report service that can be re-branded as your own? Woo rank used to be an option but they soon changed their ways.

    If not free then what about a software available for a one-off payment that can do this?

    Thanks
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    • Profile picture of the author Tracy411
      Originally Posted by Cliff_Truss View Post

      Thanks John for once again sharing your knowledge with us mere mortals

      Does anyone know of a free seo report service that can be re-branded as your own? Woo rank used to be an option but they soon changed their ways.

      If not free then what about a software available for a one-off payment that can do this?

      Thanks
      Hi,

      This is a link to a post on SlideShow where someone posted a downloadable copy of her own SEO Report. All you have to do to see it is be a registered member. It is free, and this is NOT an affiliate link of any kind. The link to the report is the one that says 'SEO Analysis Report format.' Once you register, it can be downloaded. I registered and downloaded it. It is a Microsoft Word file.

      http://www.internetmarketingjournal....port-template/

      I hope that helps.
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      • Profile picture of the author Tracy411
        Hi John,

        Thanks so much for all of your pearls of wisdom. It is really generous of you. I am bookmarking them all You really could put together the definitive manual on offline marketing/cold calling. It would be cool to have them all in one place, all of your threads/posts that is.

        Thanks so much once again
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  • Profile picture of the author FalkonatorsWife
    Question for you guys that have used this script and subsequently sent out traffic reports to biz owners:

    What did your report look like? What format? Did you just type up an email and send that or did you put together a pdf document?

    I have a tendency to get too caught up in the details and making it look *pretty*. I am learning that people don't care as much as I think they do about the aesthetic beauty as long as there is good quality information and value added to their lives.

    I'm working on putting together 10 for different companies that I called today and Friday.

    Thanks a bunch!!!
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    You can do it!!!
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  • Profile picture of the author bankcardguru
    Thanks John, appreciate it. Great approach.
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  • Profile picture of the author FalkonatorsWife
    Thanks Tracy411!! I'll be modeling ours somewhat after that one! Really appreciate the help.

    Anyone gotten feedback that they gave too much info for the customer to be able to go thru? How have you bridged that gap? I'm thinking about just asking them to bring up the email when I do the follow up.

    Other good follow-up ideas?

    Thanks!
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    You can do it!!!
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    • Profile picture of the author Amir Luis
      Originally Posted by FalkonatorsWife View Post

      Thanks Tracy411!! I'll be modeling ours somewhat after that one! Really appreciate the help.

      Anyone gotten feedback that they gave too much info for the customer to be able to go thru? How have you bridged that gap? I'm thinking about just asking them to bring up the email when I do the follow up.

      Other good follow-up ideas?

      Thanks!
      Use the KISS method and you will be fine... don't leave the prospect scratching their head.

      You can't teach physics to a 6th grader.

      If you do. They will get confused and not do anything. Keep it Simple.... and you will be fine. Narrow it down to the core of the point you are trying to make and then get the appointment or sale. Whatever your close may be.

      I have been away from the forum as of late due to activities within my own business. It is such a pleasure to see Falkanators Wife still around... I remember when she got her first deal. She was so close to throwing in the towel, but didn't give up when the rubber met the road...

      Awesome... and inspirational.
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  • Profile picture of the author netaa
    thanks ...great
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  • Profile picture of the author danielkanuck
    Wish i had this script when i was first starting out. I had a phone, printer, efax, a website but no script. I'm thinking to refer my cousin to this page so that he can use this script to launch his consulting biz.
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  • Profile picture of the author lee stewart
    great simple and effective script and many more like it on john's forum.

    great share as always
    lee
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    If opportunity does not come knocking, Build yourself a Door...

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    • Profile picture of the author want2knowhow
      Love that quote!

      Originally Posted by lee stewart View Post

      "If opportunity does not come knocking...build yourself a door!"
      Signature

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  • Profile picture of the author stfuser
    thanks, great script as always
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    • Profile picture of the author Ryan T
      Discovered this gem not too long ago, figure it's worth a bump for more awareness.

      Thanks John for sharing.
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  • Profile picture of the author mindfield1
    Thanks John,

    I really hope that these script are really prove to be helpful in lead generation for my company.

    Regards
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