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A client had me forward 20 URL's to one site...

by jamie41676
9 replies
I have a client that is in the landscaping business. He bought up 20 URL's and had me forward it to one site. However, he does not want me to do seo on all, or should I say, he doesn't want to pay to do seo. What do you guys think?
#client #forward #site #url
  • Profile picture of the author Tools
    You should clearly explain to him the benefits of doing well in the search engines and about online marketing..And google is going local !
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  • Profile picture of the author Alfred Shelver
    I think to people who do not know about the workings of the internet and SEO it seem logical that if you own more names you get more traffic. If I look at Godaddy's up sells where they try and sell you every conceivable version of the URL you are trying to buy it must work (I am not going to say who I think it works for, but lets just say I don't think there is much of a benefit to your Client) .
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  • Profile picture of the author DireStraits
    Well, even if he did want you to engage in some SEO, there'd be little point in doing it on *all* of the domains if they're all forwarded to the same single site.

    Whether his/her decision not to have any SEO work done at all is a sound and rational one, in my opinion, would depend largely on what relevant keyword phrases are available - and when I say "relevant", I mean in the context of both your client's business nature, and its location.

    If your client is reluctant to serve an area beyond what he/she thinks is reasonable radius from his/her business headquarters, there'd be little point, in my mind, in attempting to rank for a keyword phrase such as "landscape gardener" or what not. Likewise a keyword phrase such as "landscape gardening boulder colorado" (for example) may receive such a limited number of searches as to render any attempts to rank for even that phrase somewhat pointless.

    For many very local businesses, where only a select few keywords are likely to generate any traffic targeted enough to convert into revenue, a Google Places small business listing should be more than sufficient.
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  • Profile picture of the author Ryan Shaw
    Are you saying that doing SEO for local businesses is pointless? A google places listing is great, but (depending on the area) local SEO is useful to get new customers.

    It may be hard to track to see if its a positive ROI, but I find it useful for certain areas, especially tourist areas and cities.
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    • Profile picture of the author DireStraits
      Originally Posted by traffictipsnow View Post

      Are you saying that doing SEO for local businesses is pointless? A google places listing is great, but (depending on the area) local SEO is useful to get new customers.

      It may be hard to track to see if its a positive ROI, but I find it useful for certain areas, especially tourist areas and cities.
      No; not in all cases (sorry if that's how it sounded).

      As an example, a company providing a product/service to a specific area only, that is well known, highly sought-after and thus likely to be searched for by people far-and-wide (who are considering trying it when upon their visit), will likely mean that there are corresponding/relevant keyword terms commanding sufficient search volume to make them worthwhile ranking for.

      However, a landscaping business or a local flower shop which is willing to serve only one specific area, is unlikely to have achieved such a widespread reputation, and for which demand or interest is likely to be restricted to that same area, often isn't going to have enough keyword phrases closely relevant enough (nor with enough search volume) to make the process of ranking for them worthwhile.

      These things need to be decided on a case-by-case basis, for sure; it's common, though, for people to just assume any and all promotional avenues are worthwhile, both in terms of energy and monetary expenditure, when upon closer inspection it is often simply not true.

      Many small businesses owners aren't concerned with building a national or international brand/reputation, and yet--believe it or not--are prepared to spend so much money on big, widespread advertisements that are unlikely to be of much benefit to them as far as giving them a good ROI. It makes me laugh when I see it.

      Hull is the only city in the UK, as far as I'm aware, that operates its own telecommunications network, completely indepdent from BT / British Telecom. That means its residents are restricted to purchasing copper-line ADSL through one single monopolistic provider: a company called Kingston Communications. Despite this, you will often see huge billboard ads and advertisements in local publications for ADSL services provided by other companies; services that simply cannot be obtained.

      So, other than for branding reasons, I cannot see how such advertisements really serve much use to these companies from the standpoint of generating sales.

      This is why it's important to remind business owners that not all attention is good (worthwhile) attention - especially not when one pays for it, in one way or another.
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  • Profile picture of the author k60mall
    If his business is a local business and he wants to appear in multiple areas then you could use each of the URL's for a separate Local business listing (a little black hat).

    Charge him for each listing to get in the 10 box, 20 listings x $? per listing = ????

    Keith
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