Good books on marketing?

by AFI
44 replies
I've decided that I absolutely stink at marketing and need to figure it out more in depth. Are there any good books or even ebooks that you can recommend?
#books #good #marketing
  • Profile picture of the author Huskerdarren
    Duct Tape Marketing is a good and comprehensive marketing book. It goes beyond copycat marketing and uncovers unique strategies tailored to a business. Check out the reviews on Amazon.
    {{ DiscussionBoard.errors[2880595].message }}
  • Profile picture of the author IdeaLady
    You must read Influence: The Psychology of Persuasion by Robert Cialdini. Brilliant stuff.
    Signature

    Cathy Stucker, http://www.IdeaLady.com/
    Get Content, Get Links - Free! http://BloggerLinkUp.com

    {{ DiscussionBoard.errors[2880765].message }}
    • Profile picture of the author Rien
      Agreed. Cialdini's stuff is top notch.

      Originally Posted by IdeaLady View Post

      You must read Influence: The Psychology of Persuasion by Robert Cialdini. Brilliant stuff.
      {{ DiscussionBoard.errors[2907635].message }}
      • Profile picture of the author Dan Williams
        two and a half bookshelves full of marketing books i've read in the past couple years...i agree it can be addicting...or bore you to tears

        my favorites...maybe already mentioned
        outrageous advertising- glazer
        cashvertising-whitman
        uncommon marketing techniques-dobkin

        also a big dan kennedy fan
        {{ DiscussionBoard.errors[2908294].message }}
      • Profile picture of the author Amber Jalink
        To be honest, you probably *don't* need all these books on marketing. Yes, some of them are good... but there's two things you'll find if you go for them:

        1) newsletters you subscribe to will totally constantly (usually) pitch you on yet another book/newsletter/report/article/video (you get my point) on what ELSE you need... (making you constantly spend more money thinking you "need" it for that piece of success)

        2) you'll totally overwhelm yourself, with what most call "TMI" (Too Much Information) or what I call "ICDT" syndrome (I can't do this!).

        You'll often confuse yourself because several of these authors have varied approaches, some work for some - others don't.

        I totally agree you should try to read what you can - but the fact is, (and I think Andrew said it), is that you probably DO have the knowledge, perhaps you just don't know either "where" to begin or how to proceed.

        The blunt fact is, you need to take action. Read free stuff - but don't buy much otherwise you'll run the risk of being frozen from action.

        Also, the WF has a few golden nugget threads that can provide you with a ton of information on how to proceed.

        One thing you didn't mention here, was what are you offering? What is your business?

        Are you not getting sales, or you don't know how to promote online or offline? Or do you need to just get started?

        When I came online back in 1997, I bought One book (and only one) - it was one of the first ones out and (LOL) it talked a lot about spamming people until it was frowned upon.

        However, from there, I basically subscribed to a few newsletters, but mostly just researched a lot of stuff I was interested in... i.e., "building a newsletter"... "writing sales letters"... "how/where to post ads"...

        Most of the info I got was either free or from trial and error.

        You must tell yourself to take action.

        If you need advice on something specific, feel free to ask. There are many of us who would answer and guide you to assist you without trying to sell you anything . And if you prefer to keep it private, simply PM - I'd be glad to help.

        Amber
        {{ DiscussionBoard.errors[2908381].message }}
        • Profile picture of the author Nate23
          Agree with all of the above... but my favorite books are the Dan Kennedy classics.
          The Ultimate Sales Letter and The Ultimate Marketing Plan.

          From there, any of his NO BS books... they are all 300-500 pages with very good content and suggestions.

          You may even want to consider becoming a member of his... it is around $50 per month but there is a lot of good info that comes down the line from him and his staff.

          Best of luck!
          {{ DiscussionBoard.errors[2915553].message }}
  • Profile picture of the author MMnemonic
    Yeah, Gary Halbert is a must really....
    {{ DiscussionBoard.errors[2881012].message }}
    • Profile picture of the author zogman
      I agree with the previous posters
      The Psychology of Persuasion by Robert Cialdini ( A must have )
      Gary Halberts stuff is great too.
      • Getting everything you can out of all you've got by Jay Abraham (incredible)
      • Outrageous advertising that's outrageously successful by Bill Glazer
      • How I raised myself from failure to success in selling by Frank Bettger
      • Tested Advertising Methods by John Caples
      • No B.S. sales success by Dan Kennedy
      • How to sell at margains higher than your competitors by Lawrence Steinmetz
      • No B.S. marketing to the affluent by Dan Kennedy
      • Endless Referrals by Bob Burg
      • Think outside your blocks by Kevin Carroll
      • Ultimate guide to google adwords by Perry Marshall
      • Word of Mouth marketing by Jerry Wilson
      • The E-Myth Revisited by Michael Gerber
      This should keep you busy for a while
      Hope this helps
      {{ DiscussionBoard.errors[2881396].message }}
  • Profile picture of the author blackstone
    Dan Kennedy's NoBS books.And these 2.
    Ultimate Marketing Plan
    Ultimate Sales Letter

    Also, sign up for Perry Marshall's free newsletter.
    Clayton Makepeace at Makepeacetotalpackage dot com has a great free daily newsletter and an archive of (I think) over 1000 past issues
    {{ DiscussionBoard.errors[2881373].message }}
  • Profile picture of the author Jimian
    You got to get Dan Kennedy in your brain cells.

    This one is good -- both for you and how to use it on clients.



    I use his 'lingo' with offline clients face-to-face, in email, etc
    Signature

    OFFLINE Marketing Strategies For The OFFLINE Warrior
    {{ DiscussionBoard.errors[2881448].message }}
    • Profile picture of the author carwra
      Originally Posted by Jimian View Post

      You got to get Dan Kennedy in your brain cells.

      This one is good -- both for you and how to use it on clients.


      I use his 'lingo' with offline clients face-to-face, in email, etc
      I've already heard lot of comments about this book. I can say that it can help people to come up with a strategic plan in marketing and help enhance your knowledge.
      Signature
      {{ DiscussionBoard.errors[2901742].message }}
      • Profile picture of the author JohnB23
        I'm a big Jay Abraham fan, I've learned a lot from him.

        I would recommend one of his seminars on audio tape. Different experience than a book, IMO. With books, its easy to pick and choose a method or technique you like. You may even do well with it. But it isn't the full impact of the mindset he teaches.

        I'd recommend one of his mastermind seminars in the 90's. I like his april 1994 one. Sometimes you see these on ebay or craigslist. Also his course "how to get from where you are to where you want to be" is excellent. It's a step by step approach to building a business.

        Also, Claude Hopkins my life in advertising/scientific advertising. I bet you no one has read both of those books more than 5 or 6 times. He worked for 35 years (70 years really, he worked twice as long as anyone else). A lot of concepts other people talk about originated there. I bet those two books are the source of 30-50% of all advertising material written after that.

        The biggest problem in marketing (and internet marketing) isn't a lack of good information. It's a lack of taking action.
        {{ DiscussionBoard.errors[2902431].message }}
  • Profile picture of the author MichaelHiles
    Seth Godin
    Malcom Gladwell
    Ted Levitt
    Jack Trout
    Al Reis
    Norton Paley
    William Davidow
    Geoffrey Moore
    Jeffrey Lant
    Neil Rackham
    Jill Konrath


    and then you get into the esoteric niche stuff
    {{ DiscussionBoard.errors[2882013].message }}
    • Profile picture of the author internetsweetie
      I've read most of the books suggested, and I will say from what I've learned I was able to launch a marketing consultancy. I'm going to look into Gary Halbert - I've heard great things about him.
      Thanks for asking this question, and if you'd like to start a marketing book club, I'd be game!

      Originally Posted by MichaelHiles View Post

      Seth Godin
      Malcom Gladwell
      Ted Levitt
      Jack Trout
      Al Reis
      Norton Paley
      William Davidow
      Geoffrey Moore
      Jeffrey Lant
      Neil Rackham
      Jill Konrath


      and then you get into the esoteric niche stuff
      Signature

      Internet Sweetie
      ---

      Freedom from the 9 to 5 can be so sweet.

      {{ DiscussionBoard.errors[2882992].message }}
  • Profile picture of the author Sebulba
    Ultimate Sales Machine Chet Holmes

    Seb
    {{ DiscussionBoard.errors[2883646].message }}
  • Profile picture of the author beargy11
    it seems like good sales/marketing books are really books that make you look deeper into yourself and really focus on things within that you can bring out to be more confident in what you are doing ... my dad always used to read books from an older author, I believe his name is Zig Ziegler ... he always used to say how powerful the books were and how great they were for people going into sales/marketing
    {{ DiscussionBoard.errors[2886101].message }}
  • Profile picture of the author jushuaburnham
    Building Strong Brand and Experimental Marketing is the good one.
    {{ DiscussionBoard.errors[2889783].message }}
    • Profile picture of the author mclpro
      What's Mine Is Yours- The Rise of Collaborative Commerce is a good one!
      Signature

      Dan Verhaeghe
      Marketing Specialist
      McLoughlin Promotions
      http://www.mcloughlin.ca/insights
      http://www.twitter.com/mclpro

      {{ DiscussionBoard.errors[2891443].message }}
      • Profile picture of the author AndrewCavanagh
        There are so many books and those mentioned here already are exceptionally valuable.

        I'm going to make a far more specific suggestion.

        First you should understand that most people have a whole lot more valuable information than they use.

        In fact most people have already been exposed to more than enough information to become very wealthy.

        The problem is they don't take action on that information.

        So I'll suggest just 2 books:

        # 1: Getting everything you can out of all you've got by Jay Abraham.

        This book is the bargain of the century. I have many multi thousand dollar products by Jay and this book has exactly the same information that appears in those products.


        # 2: How To Win Friends And Influence People by Dale Carnegie.

        Probably the most important book you'll read. Ultimately marketing is about persuading people to take action so understanding how to influence people is the key underlying fundamental of all effective marketing.


        But when you read these books don't just read them...really study them and apply what you learn.

        My suggestion would be to read both books then go back and work on just ONE chapter for an entire week applying the principles in that chapter deliberately for that entire week.

        Take notes on what you're going to do, what you did, the results you got and what you learned.

        (If you take really good notes you could probably turn that into some kind of product).

        More important if you work through a book that way you will own the information and get real results using it instead of it just being some interesting information that you've read.

        Kindest regards,
        Andrew Cavanagh
        {{ DiscussionBoard.errors[2893338].message }}
        • Profile picture of the author teaball
          Good books on marketing?

          Halbert for copywriting/storytelling. Gary passed away too early, way too early. His website is messed up. just click on the link The Gary Halbert Letter and go to the bottom and click on those until another window opens with his Letter archive.

          Cialdini's Persuasion is great for understanding the consumer of anything, why we buy stuff.

          But marketing isn't really a subject containerized in a book. It's an entire industry which includes advertising, branding, product distribution, packaging, and on and on.

          A book no one has mentioned that I really like for Internet Marketing of just about anything sold on the internet, especially info products, is "Don't Make Me Think!" by Steve Krug.

          The rule in marketing and advertising is this: copy anything that works, but track it if you use it. Every marketer has a growing "swipe file" of ads, copy, graphics.

          Another rule: Spend as little as possible on learning marketing for your product. Try something and test it.
          You have the right attitude, ask questions and for advice/opinions.

          The WF is a good place for lots of critiques, whether asked for or not

          TB

          P.S. How could I forget ... read anything WF's Paul Meyers. Just his emails are an education of composition, and of course, "salesmanship in print".

          Many marketers are full of themselves. The really good ones are really quite humble people... Myers isn't one of those "full of himself". Just search here for his posts. You'll see.

          Halbert was seemingly an exception because he had personal bombast, but his understanding of what he produced was always gained through tons of research and practice and testing.

          Rosser Reeves' book "Reality in Advertising" is a well worn book in my bookcase.

          Biggest rule in marketing is test everything, such as A/B testing.
          Signature
          The short cut to success is always the long cut for lasting success.
          {{ DiscussionBoard.errors[2894056].message }}
  • Profile picture of the author BlueIndigo
    Pick one or two books and don't get too caught up in trying to learn EVERYTHING. (not saying that you are... just know that it's a helluva a deep rabbit hole and wondering if there's a better book just around the corner can be an addictive search!) Even the masters who "know everything" throw their best guesses on the wall and see what sticks and what doesn't, then test, and tweak, and test and tweak. Start from where you are, and tweak as you go.
    {{ DiscussionBoard.errors[2894848].message }}
  • Profile picture of the author deborahmathise
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[2895512].message }}
    • Profile picture of the author FormerWageSlave
      Exactly. This is *GOLD* right here. Absolute gold. :rolleyes:

      Originally Posted by deborahmathise View Post

      Book,Good Marketing is the three word of in world. Book= the knowledge of in every type of the topic.
      Good = good is the word of the activity of the person. AND Marketing = it's born the business and earn the money.
      Signature

      grrr...

      {{ DiscussionBoard.errors[2895896].message }}
  • Profile picture of the author gjabiz
    Originally Posted by AFI View Post

    I've decided that I absolutely stink at marketing and need to figure it out more in depth. Are there any good books or even ebooks that you can recommend?
    AFI, you do NOT stink at marketing. You've represented yourself extremely well here at the WF, good sense of humor, intelligence, interesting past.

    All elements of "marketing" yourself. So, you don't stink.

    But are you "selling" as much as you want to? Could? Probably not.

    A question: WHO buys Playboy magazine? My guess is they have their demographics down to a fine sharp point. The could probably give you great descriptions of their customer.

    KNOWING who the customer is...IS the beginning of good marketing.
    KNOWING what your prospect wants, is the foundation of future sales.
    KNOWING where to intersect with your prospect at the EXACT TIME

    Your "solution" is on his/her MIND...

    And telling this person quickly, succinctly and persuasively HOW your product/service will change them...

    So, BEFORE they have your product they feel ___________? have______? want_____?

    AND AFTER they get your product how much BETTER will they feel...

    why?

    Many warriors have spent thousands of dollars and years of accumulating MARKETING books and marketing know how. Last year, I sold 3 tables of books, courses and marketing how to (a library worth thousands of dollars)...yet, I find...

    IF I keep my PROSPECT in mind. Get IN SYNCH with what she is doing. Offer a benefit to her at the time she is seeking one, and get on her "track" and let her find me or run me over...

    the selling of products/services has never been a problem.

    I'm not saying NOT to study, it should be a given...a lifelong practice of discovery and Ah-Ha moments...

    But, the fast track, short cut, tested and proven in the trenches technique of becoming a good marketer is:

    get out of your brain and into your prospects.

    The books will just give you some "how to" accomplish this.

    gjabiz.

    PS. Bob Stone, Ben Suarez wrote good books on "business marketing".
    Even better, a day at "TV Informercials", a day surfing top google listed sites in your subject matter will yield tremendous "models" of success for you to learn from.

    Good luck.
    {{ DiscussionBoard.errors[2896007].message }}
  • Profile picture of the author John Durham
    The Greatest Salesman in the World, and also "Emyth"... if I had to choose those would be the top two books on sales and marketing in my life. Both Short and Powerful.
    {{ DiscussionBoard.errors[2897991].message }}
  • Profile picture of the author liftedjesse
    Seth Godin is a great authority in marketing - see "The Butterfly Marketing Manuscript" if you're looking to launch a site
    Signature
    Enlighten Yourself
    Aesthetic Bodybuilding
    {{ DiscussionBoard.errors[2901334].message }}
  • Profile picture of the author marketing123
    YEs! Actually they are many of them. But the first thing that you should do is do your own research to reach your own satisfaction also! There a lot in the internet world so just really do research as in deep reasearch about ebooks. And also try to read some of their client's testimonials for you to convinced yourself before buying it and I believe some of them have free consultation and trials so get benefited of them.
    {{ DiscussionBoard.errors[2902567].message }}
  • Profile picture of the author EricSmith
    "How to win friends and Influence People" is a classic and provides a good basic background on the basics... not necessarily marketing tactics or strategies.
    {{ DiscussionBoard.errors[2905042].message }}
  • Profile picture of the author Amir Luis
    The classics already mentioned...

    And then.... "Made To Stick"

    A must read....

    But as Andrew already said.... I would just read one at a time.

    While constantly taking action in between.
    {{ DiscussionBoard.errors[2905117].message }}
  • Profile picture of the author geek12
    Good to great by Jim Kollins is my best business book.
    {{ DiscussionBoard.errors[2907467].message }}
  • Profile picture of the author Rien
    Right now I am reading "Book Yourself Solid" by Michael Port.

    There is a lot of great information in there for the newbie to
    intermediate service provider.
    {{ DiscussionBoard.errors[2907619].message }}
  • Profile picture of the author smithmary
    Try Marketing Management by Phillip Kotler. Its one of the best.
    {{ DiscussionBoard.errors[2907633].message }}
  • Profile picture of the author sohanderaz
    1-"THE 22 IMMUTABLE LAWS OF BRANDING" by
    Al Ries and Laura Ries
    2-"POSITIONING: THE BATTLE FOR YOUR MIND" by
    Al Ries and Jack Trout
    3-"BLINK: THE POWER OF THINKING WITHOUT THINKING" by
    Malcom Gladwell
    {{ DiscussionBoard.errors[2915657].message }}
  • Profile picture of the author marklucas8
    I've read most of the books suggested, as well as I will say from what I've learned I was capable to launch a marketing consultancy.
    {{ DiscussionBoard.errors[2970378].message }}
  • Profile picture of the author seowebmaster123
    hamptonroads.com is one site where good site for marketing is available.
    Good book will help you to do some better in seo marketing.


    {{ DiscussionBoard.errors[2970503].message }}
  • Profile picture of the author nuwav
    I don't know of any good ebooks or books, but if you want a practical understanding of internet marketing, I recommend this site - http://www.ericstips.com
    {{ DiscussionBoard.errors[2971631].message }}
  • Profile picture of the author earwyn.thomas
    There are many, my advice would be to go back and get a good foundation.

    Anything by the following authors:
    Al Ries
    Seth Godin
    Ted Levitt
    Jack Trout
    {{ DiscussionBoard.errors[2976745].message }}
  • Profile picture of the author mattprince789
    Duct Tape Marketing is a beneficial and comprehensive marketing book. It goes outside copycat marketing and uncovers unique strategies tailored to a business. It check out the reviews on Amazon.
    {{ DiscussionBoard.errors[4391659].message }}

Trending Topics