Need help pricing a website for client

by fvandy
17 replies
I currently have a client that I have done some SEO work for and she is very happy with the results. Her next problem is that her current site (html) is poorly designed. The current site has a home page and then 7 supporting pages.

I have found a great Wordpress template that I think would improve the look of her site and help her customers find information easier.

I have built more than 50 Wordpress sites for myself, but this would be the first time I have built one for a client.

My question is, can someone give me some advice on how to price this out for her?

Thanks
#client #offline #pricing #website #website design
  • Profile picture of the author jpibanez
    For me, it depends on how much hours it needs to get done multiplied by my hourly rate.

    For example if I estimate a site to be done within in 40 hours. And if I charge $10 per hour. I will charge my client $400 for the project.
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    • Originally Posted by jpibanez View Post

      For me, it depends on how much hours it needs to get done multiplied by my hourly rate.

      For example if I estimate a site to be done within in 40 hours. And if I charge $10 per hour. I will charge my client $400 for the project.
      I'm sorry but, this is a bad to price if you want to be anything more than a freelancer.

      Firstly, find out what the site is worth to your client?

      Will it generate business - if so how? Can you estimate the traffic and project new signup rates?

      If it is simply a brochure site then it won't generate much business and they may have a fixed price in mind.

      Take a look at the projections for ROI and then look at what others are charging. Add value, demonstrate ROI and charge more - and explain why paying less would mean less return.
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      • Profile picture of the author jpibanez
        Originally Posted by ADukes81 View Post

        $10 an hour?

        Don't short change yourself. $50/hr minimum.

        I charge a flat fee of $599 per website. A re-design is a different story and I haven't done one of those.
        Originally Posted by Steve Peters Benn View Post

        I'm sorry but, this is a bad to price if you want to be anything more than a freelancer.

        Firstly, find out what the site is worth to your client?

        Will it generate business - if so how? Can you estimate the traffic and project new signup rates?

        If it is simply a brochure site then it won't generate much business and they may have a fixed price in mind.

        Take a look at the projections for ROI and then look at what others are charging. Add value, demonstrate ROI and charge more - and explain why paying less would mean less return.
        Guys. It was to show an example. Chill down for a bit, I wrote 10 because it was easier to multiply.

        But to be honest I never did go beyond $30/hr.
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        • Originally Posted by jpibanez View Post

          Guys. It was to show an example. Chill down for a bit, I wrote 10 because it was easier to multiply.

          But to be honest I never did go beyond $30/hr.
          I meant charging by the hour, not your multiple.
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  • Profile picture of the author fvandy
    Is that a one time fee? Do you charge a monthly fee also?
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  • Profile picture of the author jpibanez
    That's just a one time fee for the Development and Design. If they need additional work done, like the original scheme I charge by multiplying the hours by my hourly rate.
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  • Profile picture of the author ADukes81
    $10 an hour?

    Don't short change yourself. $50/hr minimum.

    I charge a flat fee of $599 per website. A re-design is a different story and I haven't done one of those.
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  • Profile picture of the author MsMotivation1
    It depends on what she wants in a site (how many pages... an email opt-in form... a blog... social media connection... etc.) as well as the value return.

    I wouldn't charge any less than $500 - and that's for a basic 5-page site. It could be a lot more depending on the niche and all of the site features.

    Pricing it by hour may be a good idea to come up with a fee, but no less than $500 if I were you.

    Hope this helps...
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  • Profile picture of the author Andrey
    I was on Business Start Up Show on London this spring and there were about 10 stands from web-development companies. I was extremely surprised when I found out what they are asking for their services! 1 web-site with only 3 pages + design will cost 1500£! Can you imagine this? And this one was the cheapest offer.

    Of course it depends from how many pages there will be, scripts and so on. But do not undervalue yourself too, because you probably have more "real life" experience in SEO to make web-site more attractive to search engines. I don't really think many design and web-development companies do really good SEO. They like to make it all sound and look difficult and that why there are more water than sense.
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  • Profile picture of the author fvandy
    Her current site is 8 pages. In addition to that, she does not have any of the basic pages such as a disclaimer, about us and so on. These would all need to be added. There is also a video that would need to be placed on the site.
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  • Profile picture of the author vndnbrgj
    I charge a flat fee of $495 for a 5 page website, and then $95 for each additional page.
    I also charge $29.95/month for hosting.
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    • Profile picture of the author mnlewis
      Originally Posted by vndnbrgj View Post

      I charge a flat fee of $495 for a 5 page website, and then $95 for each additional page.
      I also charge $29.95/month for hosting.
      Yes that was going to be my suggestion. Im charging $399 for a 4 page website and $24.95/month for hosting.
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  • Profile picture of the author thesanto
    A good rule of thumb that I go by sometimes, and it depends on the client and the type of website they're wanting. But you can do for example: $250 for the home page and any other pages $75-$85 each (you don't tell this to the client, of course) so,

    Home page ---- $250
    7 pages x $75 --$525
    Total ----------$775

    For design and layout plus your hosting charges.

    I hope it helps!

    Henry
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    • Profile picture of the author fvandy
      Thanks for all of the great information everyone.
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    • Profile picture of the author Amir Luis
      Originally Posted by thesanto View Post

      A good rule of thumb that I go by sometimes, and it depends on the client and the type of website they're wanting. But you can do for example: $250 for the home page and any other pages $75-$85 each (you don't tell this to the client, of course) so,

      Home page ---- $250
      7 pages x $75 --$525
      Total ----------$775

      For design and layout plus your hosting charges.

      I hope it helps!

      Henry
      I like this rule of thumb... For retail clients... I would say $100 per page.

      If you wanted me to do this site for you.... I would charge you $200.

      But I try to average $100 per page on all retail sites.....

      More if they need custom coding... iFrames... Etc.....
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      • Profile picture of the author dpepper
        Hi,

        I'm getting ready to do a wordpress site for a friend, when you say that you will do 5 pages for a certain price example 495.00 are you including the about, contact, and privacy pages for free? Or are there only two pages of content?

        I was thinking of including the about, contact, and privacy pages then charging a base of 300.00 then 100.00 per page. Also pricing per category and per picture any thoughts on that?

        Pictures take time I thought 5 or 10 bucks per picture (he wants up to 25 or more). I know years ago when I made miva shopping carts we charged 5 just for the scan.

        Any suggestions from those of you who do this? I've done most of my sites for friends for free but I gotta eat.

        Thanks,

        Happy Holidays!
        Dolores
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        Dolores Pepper
        .................................................. ..............

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        • Profile picture of the author thesanto
          Originally Posted by dpepper View Post

          Hi,

          I'm getting ready to do a wordpress site for a friend, when you say that you will do 5 pages for a certain price example 495.00 are you including the about, contact, and privacy pages for free? Or are there only two pages of content?

          I was thinking of including the about, contact, and privacy pages then charging a base of 300.00 then 100.00 per page. Also pricing per category and per picture any thoughts on that?

          Pictures take time I thought 5 or 10 bucks per picture (he wants up to 25 or more). I know years ago when I made miva shopping carts we charged 5 just for the scan.

          Any suggestions from those of you who do this? I've done most of my sites for friends for free but I gotta eat.

          Thanks,

          Happy Holidays!
          Dolores
          Hello Dolores,

          I hear you! eating is good

          Well...I would charge a base for the home page (design and layout) then charge an extra per any other page (Privacy, About, Contact, etc, etc)...

          As far as picture gallery pages, I normally charge more because of the fact that you actually have to work more on these type of pages (resizing, optimizing, etc, etc) and specially when the client wants a lot of pics. And that's if the client is providing the pics.

          If they want customs graphics, normally is a lot more than that, normally I get my graphic designer guy on board with the project if they want an absolute high end looking and quality site. I guess it all depends and many factors.

          If the client is going to buy more services from me SEO, Facebook page, video, etc, etc...I normally give them a good deal overall.

          I hope this helps! Merry Christmas.

          Henry
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