Am I Missing Something?

22 replies
Hi everyone, I've decided to get started in the offline marketing arena by using the method that John has detailed in his thread. As such, I will be cold calling businesses and offering them web design services. Can you please take a look at the things I plan to do and let me know if I'm missing anything? I'm trying to get everything up and running so I can start prospecting Monday, January 3rd.

* To be clear, I'm not concerned about the cold calling aspect (coming up with a script, USP, and etc.). I'm a member of TMF and will be heading over there to sort that side of the business out. What I am concerned about, and what I'd like you guys to evaluate, is whether or not I've got everything covered on the technical side so I can handle orders once they've been placed. *

Without further ado, the steps I plan to take:

1. Hire a Web designer: I'm in talks with someone right now.

2. Get a Domain Reseller account: Will sign up with GoDaddy and buy a domain for my business.

3. Get Hosting for my business domain as well as a Reseller account: Will sign up with Hostgator.

4. Install Wordpress: Still trying to figure this one out but I'll have my designer use Wordpress for my business site and those of my clients' as well.

I'm assuming when I get my Hostgator account I'll then install Wordpress onto it somehow and... nvm. Like I said, still trying to figure this one out. Moving on...

5. Create a merchant account with my bank, Paypal Pro, and/or Authorize.net and sign up with Cannybill: This should cover keeping my finances separate, collecting payments over the phone or directly through my website, and my invoicing/billing needs.

6. Create a pricing structure: Besides the obvious reasons, I'll also be able to create a page on my website using cannybill so I can take orders from people who find me online.

7. Draft up a few contract templates: Still have to look into this one.

Am I missing anything here? If I figure everything out and follow through with steps 1-7, am I good to go so long as everything is in place on the telemarketing side?

*Original post has been edited for clarity.*
#missing
  • Profile picture of the author basstrackerboats
    Looks like you are heading in the right direction... I'd have a few different web designers though as having only one could be an issue if they get busy.
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    • Profile picture of the author The Kid
      Okay, thanks. I'll definitely look into that as part of my scaling plan.

      About how many 5 page websites do you think one designer can handle per week?
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  • Profile picture of the author Dexx
    Ummm:

    1) Identify why anyone should do business with you vs the other options they have (competitors, do it themselves, do nothing etc.)

    2) How you plan to create a no-brainer offer to generate business and leads

    3) Why should anyone trust you can get them results (social proof etc.)

    etc. etc.

    Ya, you're missing quite a bit...don't be in too big of a rush to get started without having all your ducks in a row...thats where a lot of marketers end up losing a lot of money.

    ~Dexx
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    • Profile picture of the author The Kid
      While everything you've mentioned is both important and necessary Dexx, I'm more referring to the technical side of things.

      Do you have anything to add in that regards?
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  • Profile picture of the author John Durham
    1: Create your offer.

    Example:

    We will design for you a fully optimized 5 five website complete with keyword rich content, graphics, an interactive form so your customers can contact to you, a map to your location, driving directions, your own domain name , and 3 company email addresses.

    For only ___________ plus ___________ per month.

    2: You dont even have to have a website necessarily... but its good to refer people to.

    3: You can easily find a webdesigner on TMF who will do such a job for you for under $200 or even here on the WF.

    4: Create a "Sales Pitch" Around your offer.

    5: Create a "reciept" (contract).

    You don't have to be more technical than that to get started. You may want a merchant acct unless you are running appointments, then you can just take checks.

    You dont need to be a marketing genius. You only have to know what your offer is and be able to clearly explain the benefits of your offer to another person.

    If they say "Why should I do business with you instead of someone else"?

    Listen to my audio series for free. offlineoncrack.com and you will see why.Other than that, all I can say, is its because they obviously didnt want to do business with the last guy who came through their office with a big presentation... so maybe they will like your offer better.

    You just offer what you offer and they like it or not... if not, its okay you have 5 other customers in the pipeline, they arent the only game in town, and you have too much good prospecting going on to have to jump through anyones hoops.


    If after explaining your package, and explaining the benefits of it, they dont want it... Then they arent your market, because what you offer is "this package", and "this package isnt what they want". Thats as genius as you need to be. Trust me 10.00 per hour people do it everyday.

    These 10.00 per hour people sell "packages" by using canned "pitches" that are issued to them by their boss, and half of them dont even understand a lick of what they are saying... you can sell ten websites while all your friends are still trying to get themselves "prepared" to look professional.

    You dont have to be a technician to be a car salesman... and a car is a way more expensive investment than a website.

    A Website is a "product"... that can be created by a webdesigner. If you can find a customer who wants a 5 page web site, and you have a designer who will do it for you for 200 bucks... then you can be in the business of selling websites.

    Nothing technical.

    I know my opinion isnt the most popular, but I have done it for ten years... Its just a product. Sell it like you would a vaccuum cleaner, or a home, or a car... put your blinders on to everything else around you and "sell"... thats what you need to do, and have a designer to work with.

    If you want to have your own website, more power to you, but even that isnt necessary, although handy.

    I have done the exact thing Im telling you to do, starting out broke. Without even having my own website, right here, using a designer from the WF.

    Just tellin you the truth.

    Then after wards upsell them on 500 for an optimized google listing... and pay someone 50 bucks to do the optimized listing for you. Seriously. Dont think there isnt an seo guy or TEN here that wouldnt take your 50 bucks to do that job.

    I heard a story of a janitor, who couldnt read, and he got fired from his beloved janitor position because of not being able to read... this was his "life"... he was depressed...he loved his job, and had aspired to retire from it.

    He was forced into working on the street at a hot dog stand... one thing leads to another... the next thing you know he has his own hot dog stand, then two, then eventually he has 1000 hot dog stands on every street corner. and he is making millions of dollars per year, and sitting in a high rise office building...

    One day his attorney comes in and asks him to read some papers before signing them...

    So he says "I cant read".

    The attorney says "You cant read? You make 50 million dollars per year and you cant even read? Just think, if you have become all this without being able to read, what all would you have become if you could actually read"?

    And the millionaire looks at him and says "I know what I would have been if I could read... a JANITOR".

    Said that to say;

    Dont worry so much about what you have and dont have to start out with... just go out and "DO". Let the rest fall in place.

    You can spend the next year getting prepared. Just run... dont stop to smell the roses, smell them while you are running.

    Thats how success happens.

    Another Rant from John Durham.

    Originally Posted by Dexx View Post


    Ya, you're missing quite a bit...don't be in too big of a rush to get started without having all your ducks in a row...thats where a lot of marketers end up losing a lot of money.

    ~Dexx
    Actually, not to be argumentative, but rather 'factual", I have seen 4 or 5 people in this very section of the wf forum, just in the last week alone, make money, and you have seen it too if you have been reading much...

    They have been doing it by jumping in with both feet without having all their ducks in a row, and deciding to improve along the way but get started now. The ole ready or not here I come attitude. While others , which we can also witness by reading...are still pondering the possibilities, and doing nothing, and losing money everyday "preparing" for months on end.

    The best time to jump in is always NOW. Learn through action and experience... nothing to help you get your ducks in a row like making some actual money in the process of learning and setting up.
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  • Profile picture of the author ObsidianKnight
    Kid,

    If you going to be cold calling, you might want to make a call script for yourself.

    Your not going to get a ton of time in which to gain the interest of your propective client. You might want to go right to the benefits and whats in it for them.

    I would not keep your script to strict. Give yourself some flexibility. Even create a couple of variations to mix it up some.

    Also, a trick that has helped me alot, is to write down or print out a common faq for yourself just to make sure you have quick reference answers in front of you in case your prospect asks questions.

    These will help considerably to prevent the dread "uh" moments while you are on the phone. Making you appear much more professional as well.

    Also, before you start cold calling, you might also check with local business directories or business groups to provide services to those members. Also check to see if those merchents or businesses have websites at all.

    One thing I have done in the past is to review existing sites and then offer a "marketing proposal plan" that can be tailored to their site. (I created an outline and generic marketing proposal plan which I edit as needed).

    Derek
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    • Profile picture of the author The Kid
      Thanks for the replies everyone.

      While it's not exactly what I'm looking for, I don't think I was clear enough in my initial post and everything that's been offered thus far is still useful as I do need to sort out my pitch and cold calling approach.

      Hopefully my edited OP can get some responses more tailored to what I initially attempted to ask.
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  • Profile picture of the author SubUrbanHype
    I will tell you right now. You have pretty much everything you need to go and start making some money. Your never going to have all your ducks in a row starting up, and you don't want to get in the always "getting ready" stage. I just did the same thing you are doing, from Johns idea with the websites, and I may not have like $10,000 but I have a lot more money than I would have had if I didn't just listen to him and "just do it". I got 3 websites being setup for some clients now for $30 per month (who all paid up front) starting on the first, and hopefully they will be interested in some seo or something down the road, but that is money in my pocket right now, slowly building up my residual income. Its not anything I can quit my job over, but if I keep going and tweaking as I do I will be able to in no time at all. So go out this week and grab your first client, and go from there.

    You got this. I wish you the best of luck, and hope to hear about you landing your first couple of clients soon.

    I also wanna thank John for giving away a great idea, and offering support for FREE. I can't thank you enough.
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    • Profile picture of the author John Durham
      Originally Posted by SubUrbanHype View Post

      I will tell you right now. You have pretty much everything you need to go and start making some money. Your never going to have all your ducks in a row starting up, and you don't want to get in the always "getting ready" stage. I just did the same thing you are doing, from Johns idea with the websites, and I may not have like $10,000 but I have a lot more money than I would have had if I didn't just listen to him and "just do it". I got 3 websites being setup for some clients now for $30 per month (who all paid up front) starting on the first, and hopefully they will be interested in some seo or something down the road, but that is money in my pocket right now, slowly building up my residual income. Its not anything I can quit my job over, but if I keep going and tweaking as I do I will be able to in no time at all. So go out this week and grab your first client, and go from there.

      You got this. I wish you the best of luck, and hope to hear about you landing your first couple of clients soon.

      I also wanna thank John for giving away a great idea, and offering support for FREE. I can't thank you enough.
      Kid. As Dexx Mentioned put together an offer that no one can refuse, an irresitable offer is first and formost... and "offer" can be intangible... it can be all in your mind. Write it on paper and make it to some people.

      When someone takes you up on your offer, then get a webdesigner to fulfill it.

      As far as needs,

      You sound like everything you listed is plenty to start. There's nothing else technical that you need. You DO need a pitch though. PM me what your plan is or hit me on TMF , and I will try to direct you to a good script to start with.

      Cant do it without clearly knowing what you are offering, but yeah if you have web designer resources, and you DO, then a pitch and a list is all you need... maybe a merchant account if you plan to do biz by credit cards.

      The pitch we can help with.
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      • Profile picture of the author The Kid
        Alright, Whew. Glad to hear I've thought of everything to get my bases covered on the technical end... Now I just have to go do them.

        And let's see.

        John: I will be going for the one call close method so yeah, the merchant account is a must. As for everything else, I'll catch you on TMF. I've got a few questions to ask over there about stuff like Skype, Market Dailer, and of course my pitch.

        Thanks for the input everyone!
        Off to figure out that Wordpress issue...
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        • Profile picture of the author Amir Luis
          Hey Kid.... I have been hella busy this weekend and have been meaning to get back to you.

          You have my phone number... call me tomorrow. Just be cognizant that I am an hour behind you.

          I have all the scripts you will need. Also you can use my dialer. And I can preload with leads for your local area. That way if some one wants to meet. you can hop skip and jump over there to get the check.

          Usually... if they want to meet... it's golden. Or at least it has been my experience. I don't try and sell everything under the sun to these people either though. I keep it simple and cost effective while emphasizing the value vs. cost perspective.

          I actually agree with Johns stance on this thread. I would have starved "getting prepped"

          Just taking action and diving in has taught me more than I could ever read on a forum or WSO. So really.... Don't think.. Just do.

          You will be fine.
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          • Profile picture of the author The Kid
            Ok Louie, I'll keep the time difference in mind... glad to hear from you and I'll definitely be giving you a call soon.

            I don't know what happened but my voice is shot today. I'm hopeful that it'll be remedied before the day is over, or at least by tomorrow, so we can get things going.
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      • Profile picture of the author workson
        Hi Kid, you can't go wrong listening to Mr. Durham, there's never a better time than now to implement your plan. You seem to have all you need to get going; so think continuous improvement. Nobody gets outta the gate perfect, learn by doing. The most important attributes though is CONFIDENCE in your process and PERSISTENCE in your efforts.

        Write out your process similar to how it's laid out here, analyze the hell outta each step as a separate or sub-process to determine how to fully optimize it independent of the entire system. Exhaust the hows, whys, whats, whens and wheres. You will be amazed how such simple due diligence will enhance your overall business.

        To your success Kid
        Originally Posted by John Durham View Post

        Kid. As Dexx Mentioned put together an offer that no one can refuse, an irresitable offer is first and formost... and "offer" can be intangible... it can be all in your mind. Write it on paper and make it to some people.

        When someone takes you up on your offer, then get a webdesigner to fulfill it.

        As far as needs,

        You sound like everything you listed is plenty to start. There's nothing else technical that you need. You DO need a pitch though. PM me what your plan is or hit me on TMF , and I will try to direct you to a good script to start with.

        Cant do it without clearly knowing what you are offering, but yeah if you have web designer resources, and you DO, then a pitch and a list is all you need... maybe a merchant account if you plan to do biz by credit cards.

        The pitch we can help with.
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  • Profile picture of the author DavidSimpson
    There are a lot of free videos out there that will teach you the basics of wordpress, hosting, etc...

    Make sure to take advantage of Hostgator training videos and support. You can start a chat with them fairly quickly and they will walk you through anything that you need help with.

    Once you do it a few times you will get the hang of it.

    All you need to start out with is basic Paypal to get going.
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  • Profile picture of the author Amir Luis
    See that....


    Don't think.... Just do...

    and the reasons why you should....

    You have hostgator support for technical and a forum FULL of people for the not so technical backing you up. AND... thetelemarketingforum helping you with the scripts and support for your cold calling endeavor to get fast cash!

    I hope your voice comes back soon!
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    • Profile picture of the author The Kid
      Workson: Thanks for that bit of input. Doing what you suggest will definitely come in handy, especially when I begin to outsource.

      David: I can't believe I forgot about Youtube! Thanks for the reminder.
      And it's good to know Hostgator should be able to fill me in on all I need to know.

      Louie: I know, I know, I know.... I'm getting there.

      Can someone answer this query I had earlier?: About how many 5 page websites can one designer handle per week?
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  • Profile picture of the author SubUrbanHype
    Starting out, until you know how many they can pump out in a week, try not to get over more than 1 per day (5-7 sites per week) or whatever you feel comfortable with. Cause if it takes them more than a whole day to put out a basic 5 page site then you might need to find somebody else. So just while you are starting out just go with 5-7 sites per week just to see how fast they can finsh up a site and then add on more gradually. You don't want to end up too swamped with work.
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    • Profile picture of the author Amir Luis
      Originally Posted by SubUrbanHype View Post

      .... You don't want to end up too swamped with work.
      You won't if you don't take action....

      Sasha you have a team of people standing behind you. Don't put the cart before the horse.

      Once you get the ball rolling and are conditioned to gaining new clients. Then you can worry about the backend.

      There is no reason to worry about what is not already there.
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  • Profile picture of the author The Kid
    So what your saying is... don't think, just do.

    lol
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  • Profile picture of the author Amir Luis
    Now you are picking up what I have been laying down....



    You got this Sasha....

    You are a millionaire. And it all started right here and at TMF.
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    • Profile picture of the author The Kid
      Sure 'nough did.

      I'll be buying my skype headset tonight and plan on banging out some calls tomorrow.

      Let's see if I can follow through on what I've been saying for as long as I can remember... that I'll be in a position to retire by the time I'm 24 .
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