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Top Offline Markets

by Rocketguy
30 replies
I think we should create a list of the top offline markets. I will start and you guys posts with your top markets and I will add to the list. This will be great for those looking to market to their local area.




Plastic Surgeons
Doctors
Surgeons
Dentists
Attorneys Lawyers, Bankruptcy, Criminal, Business/Corp, Divorce/Family, Accident/Personal Injury
Physicians
Chiropractors
Physical Therapists
Wellness Centers
Counseling
Realtors
Brokers
Insurance
Orthodonists
Photography
Jewlers
Auto dealers
Financial Services/advisors/consultants
Accountants/Taxes/Bookkeeping
Plumbers
Painters
General Contractors
Roofers
Flooring/Carpet
Flood/Restoration
Concrete
Granite
Electricians
Landscaping
#markets #offline #top
  • Profile picture of the author Dexx
    I think this has been done about 6x so far...just so you know =P

    Might wanna look up other threads.

    ~Dexx
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    • Profile picture of the author Rocketguy
      I actually searched the forum and couldn't find what I was looking for actually. I thought I had seen it before as I am sure it is on here, but just couldn't locate it.


      Originally Posted by Dexx View Post

      I think this has been done about 6x so far...just so you know =P

      Might wanna look up other threads.

      ~Dexx
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  • Profile picture of the author Rocketguy
    I would prefer to keep the list to industries that have higher transaction values.
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by Rocketguy View Post

      I would prefer to keep the list to industries that have higher transaction values.
      One HUGE secret I discovered a couple of years ago is that with many businesses that appear to have lower transaction values there can be clients or particular kinds of promotions that bring in clients with HUGE transaction values.

      So where the average client might be only worth $50-$100 you may be able to find clients worth multiple thousands of dollars.

      When you come across something like that you can expand into that industry selling your services to businesses in the same niche across the country and acrosss the world because you have a piece of knowledge in that industry that is not commonly known and has huge value.

      So in many cases rather than just thinking "which businesses have high transaction value" you should be thinking "is there a particular client or subniche in this business where the clients have high transaction value?"

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author WildGale
        Originally Posted by AndrewCavanagh View Post

        One HUGE secret I discovered a couple of years ago is that with many businesses that appear to have lower transaction values there can be clients or particular kinds of promotions that bring in clients with HUGE transaction values.

        So in many cases rather than just thinking "which businesses have high transaction value" you should be thinking "is there a particular client or subniche in this business where the clients have high transaction value?"
        This advice is really gold. I stumbled into such a niche because of a service my dad required as a customer and, of course, I bought relevant domains. It's on my to-do list. Hopefully in a couple of years I'll revisit this comment with a great report.
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  • Profile picture of the author Darius.Chase
    Service based industries that serve a client at their home or office work best.
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    • Profile picture of the author pklx
      Originally Posted by Darius.Chase View Post

      Service based industries that serve a client at their home or office work best.
      He is absolutely right, the construction industry and law/lawyer areas have huge opportunities.
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  • Profile picture of the author jsherloc
    Your list is actually pretty inclusive as far as the common "higher-end / higher average transaction value" niches go, at least in the United States. I've discovered that some of the most profitable businesses for us here in the States to go after, well they are not so profitable for those across the pond. I guess just because some of the industries are structured so differently or regulated a lot differently than they are in the U.S.

    Something to think about anyways.... I'll add some more to this list when I get back in the office, great idea!

    - Jim
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  • Profile picture of the author iw433
    I've seen other list but I think I may like this one better.
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  • Profile picture of the author John Pawlett
    The best list I have ever seen is the Yellow Pages, you know these advertisers have spent money, they are concerned about marketing, and for the majority they are getting no return, easiest conversion going.

    Just one caveat, never tell a business owner he was wrong/stupid etc for advertising in the Yellow Pages in the first place!
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    • Profile picture of the author myob
      Originally Posted by John Pawlett View Post

      The best list I have ever seen is the Yellow Pages, you know these advertisers have spent money, they are concerned about marketing, and for the majority they are getting no return, easiest conversion going.

      Just one caveat, never tell a business owner he was wrong/stupid etc for advertising in the Yellow Pages in the first place!
      Look for businesses that have display ads, especially full page splashes.
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    • Profile picture of the author MarkR
      Yes, we've done a lot of lists in the past. Here are some categories to ponder...

      Accounting Services Accountant/CPA
      Accounting/Bookkeeping
      Accounting/Consulting
      Bookkeeping Services
      QuickBooks Pro Advisor
      Tax Consulting
      Accountant/Tax
      Advertising Services Advertising/Internet
      Internet Advertising
      Marketing and Advertising
      Television Advertising
      Advertising/Community Newsletter
      Advertising/Yellow Pages
      Advertising
      Air Duct Cleaning Air Duct Cleaning
      Appliances Appliances and Electronics
      Appraiser Appraiser
      Real Estate Appraiser/Residential & Commercial
      Architect Architect
      Assisted Living Facility Assisted Living Facility
      Attorney Attorney
      Attorney/Business
      Attorney/Business/Estate Planning/Family Law
      Attorney/Business/Real Estate/Construction
      Attorney/Estate Planning/Real Estate/Business
      Attorney/Family Law
      Attorney/General Business Practice
      Attorney/General Litigation/Business
      Attorney/Estate Planning/Elder Law/Special Needs
      Attorney/Estate Planning/Real Estate/Business Law
      Attorney/DUI Defense/Criminal Defense
      Attorney/Business/Construction/Family Law
      Attorney/Estate Planning/Elder Law
      Attorney/Health Care/Elder Law
      Attorney/Risk Mngmnt/Insurance/Family
      Attorney/Estate Planning/Tax/Commercial
      Auctioneer Auctioneer
      Audio Productions Audio Productions
      Auto Products & Services Auto Repair
      Auto Repair/Collision
      Auto Sales and Service
      Tires/Auto Repair
      Auto Body Repair/Painting
      New Car Sales and Service
      Used Car Sales and Service
      Banking Bank/Branch
      Banking/Business
      Banking/Retail
      Banking/Business & Retail
      Banquets/Meeting Facility Banquets/Meeting Facility
      Builder Builder/Remodel/Construction/Home Repair
      Builder/Remodeler
      Remodeler
      Remodeler/Elderly/Disabled
      Remodeler/Commercial & Residential
      Builder/Interior Painting/Basement Finishing/Landscape Lighting
      Builder/Countertops/Cabinets
      Remodeler/Residential Contractor
      Business Broker Business Broker/Mid-Market Businesses
      Business Consultant Business Consultant
      Business Consultant/Coaching/Training/Consulting
      Legal and Web Based Services
      Business Consulting/Prosperity Training and Advising
      Business Organization Business Organization
      Carpet Cleaning Carpet Cleaning & Janitorial Services
      Carpet/Upholstery Cleaning/Res. & Commercial
      Caterer Caterer
      Charity Charity
      Chef Chef
      Child Care Child Care
      Chiropractor Chiropractor
      Chiropractor/Massage Therapy
      Cleaning Services Carpet and Upholstery Cleaning
      Cleaning Products
      Cleaning Service
      Cleaning/Flooring/Upholstery
      Cleaning/Flooring/Upholstery/Fire & Water Damage
      Cleaning/Organizing
      Commcercial Janitorial/Commercial Snow Removal Services
      Cleaning/Commercial
      Commercial and Residential Carpet Cleaning
      Coaching Business Coaching/Speaker
      Coach/Business
      Coach/Life
      Coach/Bus./Personal
      Coach/Life/Business
      Business Coaching/Training/Development
      Coffee Shop Coffee/Bakery/Catering
      Collection Services Collection Agency
      Commercial Construction Commercial Construction
      Commercial Lending Commercial Lending
      Credit Union
      Computer Services Computer Hardware
      Computer Hdwe/Software
      Computer Hdwe/Software/Supplies
      Computer Services
      Computer Services/Backup
      Computer Software Services/Training
      IT Support Services
      Generic Toner Cartridge
      Computer Systems Consulting/Training/Maintenance
      Cookware Cookware
      Credit Card Processing/Payroll Services Credit Card Processing/Payroll Services
      Credit Card Services Credit Card Processing
      Dentist Dentist
      Teeth Whitening
      Direct Mail Direct Mail
      Document Imaging Document Imaging/CD's/DVD's
      Document Storage Document Storage/all media
      Education Education/Careers/GED
      Education/Software
      Reading/Literacy Services
      Tutoring Services
      College Planning
      Electrician Electrician
      Electrical Contractor
      Employee Benefits Employee Benefits
      Employee Development Employee Development/Coaching
      Event Planning Designer Wedding
      Face Reading Face Reading
      Financial Services Business Equipment Financing
      Financial Advisor
      Financial Planner
      Financial Planning
      Financial Services
      Investment Services
      Mortgage Payment Software
      Life Insurance/Disability Insurance/Annuities
      Financial Services/Investments
      Financial Svcs/Investments/Bus. Retirement Plans/Ed. Savings
      Flooring Flooring
      Flooring Sales/Installation
      Flooring/Retail & Commercial
      Florist Florist
      Florist/Gift Shop
      Gifts/Incentives Gifts
      Gifts/Babies & Toddlers
      Gifts/Incentives/Business & Personal
      Gifts/Crafts Memory Bears
      Jewelry/Handmade
      Graphic Design Graphic Design
      Graphic Design/Exhibits
      Greeting Cards Card and Gift Shop
      Greeting Card Mailing Svcs
      Greeting Cards
      Handyman Handyman
      Remodeler
      Handyman/Tile Work/Painting/Cleaning
      Handyman/Remodeller
      Handyman Services/Wallpaper/Paint/Drywall
      Health & Wellness Health & Wellness
      Health & Wellness/Essential Oils
      Healthcare Services
      Nutritional Beverage
      Personal Trainer
      Skin Care/Nutrition
      Smoking Cessation/Weight, Pain & Stress Management
      Health & Wellness/Gift Cards/Energy Drinks
      Weight Loss
      Psychotherapist
      Health Nutrition/WeightLoss
      Yoga Instructor/Natural Cleaning Products/Wholesale & Retail
      Heating & Cooling Heating & Cooling
      Heating and Cooling
      Home Care Home Care
      Home Care/Non-Medical
      Home Care/Skilled Nursing
      Home Inspection Home Inspection
      Hot Tubs/Saunas Hot Tubs/Saunas
      Hot/Cold Room Solutions Air Balancing
      Hotel/Motel Hotel/Motel
      Human Resource Outsourcing Employee Leasing
      Human Resource Services
      Hypnotherapy Hypnotherapy
      Insurance Commercial/Property & Casualty
      Insurance
      Insurance/Commercial/Property & Casualty
      Insurance/Health
      Insurance/Health & Disability
      Insurance/Life & Health
      Insurance/Property & Casualty
      Insurance/Supplemental
      Insurance/Commercial
      Insurance/Employee Benefits
      Insurance/Business & Personal
      Insurance/Personal
      Insurance/Health & Disability/Long Term Care
      Insurance/Auto and Home
      Insurance/Health & Life/Long Term Care
      Interior Decorating Interior Decorator
      Interior Decorating/Custom Window Treatments/Home Accessories
      Interior Design/Residential
      Internet Advertising Advertising/Internet
      Internet Marketing/Search Engines
      Internet Services Internet Marketing
      Internet Services
      Internet/Computer Services
      Website Design
      Website Services
      Internet Services/Local Search Expert
      Website Design/Optimization
      Website Services/Development/Optimization
      Internet Marketing/Website Design
      Marketing/Branding/Internet Design
      Website Design/Optimization/Marketing
      Internet Video Services Internet Video Services
      Investor Investment/Money Finder
      Landscape Services Landscape Services
      Handyman/Landscaping
      Leadership Development Leadership Development
      Legal Services/Identity Protection Legal Services
      Legal Services/Identity Protection
      Locksmith Services Locksmith Services
      Marketing Consultant Marketing and Advertising
      Marketing Consultant
      Voice Broadcasting/Leads
      Direct Response Marketing
      Massage Therapist Massage Therapist
      Medical Supplies Incontinent Supply Expert
      Mortgage Services Mortgage Services
      Mortgage Services/Commercial & Residential
      Mortgage Services/Investment Property & Business Owner
      Mortgage Services/Residential
      Mortgage Services/Residential/Credit Coaching
      Mortgage Services/Reverse Mortgages
      Moving & Storage Moving & Storage
      Office Rentals Office Rentals/Bus. Services
      Office Supplies Ink & Toner Supplies
      Office Supplies
      Office Supplies/Printer Supplies & Services
      Office Supplies/Copiers/Sales & Service
      Online Sales E-Bay
      Organizer Moving/Home
      Organizer/Event Planner
      Organizer/Home/Office
      Painter Painter/Remodeler
      Painting/Commercial & Residential
      Payroll Services Payroll Services
      Pet Services Dog Trainer
      Dog Day Care/Grooming/Training
      Photographer Photographer/Weddings/Lifestyle
      Photographer/Full Service
      Plumber Plumbing and Backflow Testing
      Port Authority Port Authority
      Printer Printer
      Printing & Promotional Products
      Printer/Signs/Promotional Products
      Promotional Products Promotional Products
      Promotional Products/Advertising Specialties
      Promotional Products/Printing
      Promotional Products/Logos/Embroidery
      Reading Materials Children's Books for Waiting Rooms
      Real Estate Real Estate/Commercial
      Real Estate/Residential
      Real Estate/Residential/Commercial
      Real Estate/Residential/New Construction/Vacant Land
      Real Estate/Commercial/Investment
      Restaurant Restaurant
      Retirement Community Retirement Community
      Retirement Community/Independent & Assisted Living
      Roofing Roofing - Metal
      Security & Sound Systems Security & Sound Systems
      Security Guards Security Consultant
      Security & Audio/Video Systems Security/Audio & Video Systems/Wiring
      Security Systems Security Systems
      Security/Access Systems/Fire Alarm
      Senior Care Senior Care/In-home
      Shipping/Mail Services Mail Boxes/Shipping/Etc.
      Signs Signs
      Signs/Banners/Printing
      Signs/Vehicle Graphics
      Skin Care Cosmetics/Skincare
      Skin Care
      Small Business Support Business Plans/Writing/Site Selection
      Spa Spa
      Staffing Services Staffing
      Tax Consulting Accounting Consultant/Tax Specialist
      Tax Consulting
      Telecommunications Cell Phone/Wireless Communications
      Telecommunications
      Telephone Systems
      Vanity Toll Free Numbers
      Television Show Television Show/Nightmare Sinema
      Title Insurance Title Insurance
      Title Insurance Agency
      Trade Show Displays Trade Show Displays
      Trash Removal Trash Removal
      Travel Services Travel Agency
      Travel Agent
      Travel Services
      Travel Services/Online
      Videographer Videographer
      Window Treatments Blinds, Shades and Shutters
      Winery Winery
      Wireless Communications Wireless Communications
      Writer Business Writing
      Writer/Freelance

      Personally, I prefer to qualify businesses first based on who is already wasting money on Yellow Pages, billboards, monthly shopper magazines, and newspaper ads. Any medium with a short shelf life and limited reach. Then I explain why their investment has such a limited reach/audience and short shelf life. Then I compare and contract Internet marketing's world-wide audience and forever shelf life.

      High dollar transactions make my best customers. Doctors, Lawyers, Surgeons, home builders, construction, any company with 1) a local customer base, high margins, and high transaction prices works for me.
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  • Profile picture of the author redcell1
    Best method to find clients is simple.

    Find your local magazine (The ones actually sold at bookstores etc)

    They cover anything that is local from food/news/etc.

    All the companies that advertise there are local companies and not to mention they dropped some serious cash for half page to full page ads.
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    Just here to see the shenanigans.

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  • Profile picture of the author Vincenzo Oliva
    Pretty good list. Go bigger than single owner mom and pop. I'm not about to waste time selling people on the need for marketing. They need to be spending a significant amount on marketing already so they wouldn't be incurring additional cost, just re-directing money to more effective marketing.
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  • Profile picture of the author Anthony Gardner
    What is the best of these to target first for a new SEO company?
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  • Profile picture of the author Scott Kennedy
    It really depends on the services you're offering. For example; Restaurants/bars/clubs are probably the best market if you offer social media marketing/management whereas the financial services and insurance industries would be the best for leads selling. Small businesses such as mom and pop stores or tradesmen would be best for selling web design to if they don't already have one etc etc.
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  • Profile picture of the author MichaelHiles
    I pretty partial to mid-market tech companies myself.
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    • Profile picture of the author David_Nilsson
      Thanks for the list.

      Same time next week, for another? Just having a joke, lack of sleep and way to much diet coke.

      I only work with businesses already spending money on marketing, I am not here to educate to why they should be doing this.

      Dave
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  • Profile picture of the author sdentrepreneur
    How about create a large Social Media Following for YOUR own business. Complete your LinkedIn Profile 100%. Produce 100 Videos and 100 Articles for YOUR business. Run PPC and SEO practices for YOUR business. Then...if you do all this, then your clients will find you. You get targeted people who are looking for your services. You then cherry pick who you want to work with.
    Don't get me wrong, I like all these lists but you need to master Internet Marketing for YOUR own business first before you start to offer your services to other businesses.
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    • Profile picture of the author WildGale
      Originally Posted by sdentrepreneur View Post

      Don't get me wrong, I like all these lists but you need to master Internet Marketing for YOUR own business first before you start to offer your services to other businesses.
      ITA with this and like the lists here too.

      I have learned so much getting my own stuff ranked that it has allowed me to create a much better system. I don't know how many people are just jumping in cold, but that would be a hard way to go IMO.
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    • Profile picture of the author Dominica Alicia
      Originally Posted by sdentrepreneur View Post

      How about create a large Social Media Following for YOUR own business. Complete your LinkedIn Profile 100%. Produce 100 Videos and 100 Articles for YOUR business. Run PPC and SEO practices for YOUR business. Then...if you do all this, then your clients will find you. You get targeted people who are looking for your services. You then cherry pick who you want to work with.
      Don't get me wrong, I like all these lists but you need to master Internet Marketing for YOUR own business first before you start to offer your services to other businesses.
      Cannot agree more. All the lists, tactics are really useful, but you need to know what you do, otherwise you can make a harm your client...
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  • Profile picture of the author masterofinternate
    Well the ranking of offline marketing are changeable with the change of Generation and I'm just freaking out to doing my offline job as a service holder.
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  • Profile picture of the author Quentin
    Just open your yellow pages and there is your list.

    We have done everything from musicians (my first and longest client of 12 years), Lawyers, bakers and candle stick makers. They all pay the same price so why make a list. Just get out there and meet your local business community.

    Quentin
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  • Profile picture of the author TrumpiaTim
    Don't forget to go after the companies that you see advertising on Adwords, they're typically big spenders.
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  • Profile picture of the author dtang4
    Here's a list of about 600 that I've compiled from one of my offline services.

    | TheManWhoSoldtheWeb.com

    It's fairly comprehensive, so includes both high transaction and lower transaction market niches.
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  • Profile picture of the author linebelowdigital
    Providing lead gen for lawyers of any kind tends to be the most profitable for me.
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    • Profile picture of the author Jordainyo
      Originally Posted by linebelowdigital View Post

      Providing lead gen for lawyers of any kind tends to be the most profitable for me.
      would you mind sharing what you charge per lead?
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  • Profile picture of the author Fernando Veloso
    Company start-ups and Music/Sports Events. Love them. Thats where me and my team can put our knowledge to work.
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  • Profile picture of the author blaugrana
    i've ranked a website on attorney section. it's on page one google. how i can land a client for my site? any advice ? thanks
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  • Profile picture of the author free2bme
    I just found the services page on angieslist(dot)com
    www(dot)angieslist(dot)com/services.aspx
    (can't post links yet)

    There are a lot of serviced based industries on there as
    well as sub-niches that you can search for to market to.

    ~Jean~
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