You ask, "How Much is a Lead Worth?"
I've discovered a pretty good resource I'd thought I'd share for Christmas, ho, ho ,ho.
When trying to create niche websites, research is very important. You need to ask the following questions:
Service Magic provides cost per lead data on virtually all home services-related industries and some others including pet sitting ($10/lead), photo portraits ($12/lead), wedding DJ ($12/lead).
How do I use this information?
The Master List: All services with price per lead greater than $50
Service Magic has two different pricing structures. The numbers shown are the less expensive program, which involves pre-paid accounts (“Premier Pro”). The pay-as-you-go option is far more expensive (10-35%, an average of ~25% more per lead). This is called Lead Select. Keep in mind that the numbers shown may be 1/3 more than shown.
With a per-lead price of $80/lead, real estate developers top the list.
Download the PDFs Here:
When trying to create niche websites, research is very important. You need to ask the following questions:
- What are the most profitable industries?
- How much can I make or should I charge per lead/sale?
- What keywords should I focus on?
Service Magic provides cost per lead data on virtually all home services-related industries and some others including pet sitting ($10/lead), photo portraits ($12/lead), wedding DJ ($12/lead).
How do I use this information?
- If you are a SEO or web designer that wants to know how much a lead is worth to a customer, here is your answer.
- You can now more accurately calculate SEO ROI vs. other marketing methods (SEO looks damn affordable compared to ServiceMagic!)
- If you want to create a local home services directory website, this information will tell you:
- What industries should I target
- How much is a lead worth to my customers
- If you are looking for a niche in home services, this information will tell you where the most money is, and what markets may have low competition (instead of trying to rank for “[location] construction,” you can now try to rank for “[location] garage construction”
- Domainers (people who buy domains and sell them) can use this information for acquiring the most valuable domains
The Master List: All services with price per lead greater than $50
Service Magic has two different pricing structures. The numbers shown are the less expensive program, which involves pre-paid accounts (“Premier Pro”). The pay-as-you-go option is far more expensive (10-35%, an average of ~25% more per lead). This is called Lead Select. Keep in mind that the numbers shown may be 1/3 more than shown.
- Roofing, Siding & Gutters
- Roofing – Install or Replacement - $55/$66
(Same price for Asphalt Shingle, Flat, Foam, Single Ply, Metal, Natural Slate, Traditional Tile, Wood Shake or Composite) - Siding
- Exterior Painting or Staining: Liquid (Spray-On) Siding – Apply – $55/$66
- Concrete, Brick & Stone: Brick or Stone Siding – Install – $50/$60
- Vinyl Siding – Install or Replace – $55
- Wood or Fiber-Cement Siding – Install – $55
- Roofing – Install or Replacement - $55/$66
- Senior Housing
- Nursing Home – Medicare/Medicaid – $65
- Nursing Home – Private Pay – $65
- Additions, Remodels & Renovations – Construction
- Additions, Building Outbuildings & Structures
- Addition to Existing Structure – Build – $50/$60
- Garage – Build - $50/$60
- Greenhouse – Build – $50/$60
- Remodels & Renovations
- Bathroom – Remodel - $50/$60
- Kitchen – Remodel - $50/$60
- Pool Enclosure – Build – $50
- Shelter or Outbuilding – Build – $50
- Major Renovation – Multiple Rooms - $50/$60
- Remodel to Accommodate a Disability - $50/$60
- Disability Elevator or Chair Lift – Install - $50/$60
- Site preparation
- Building Site – Preparation and Clearing - $50/$60
- Demolition – $33/$50
- Roofing: Roofing – Install or Replacement
- Recovery Services – Disaster
- Major Home Repairs (General Contractor) – $50
- Recovery Service – Earthquake Damage – $50
- Additions, Building Outbuildings & Structures
- Architects, Builders, Designers & Other Professionals
- Builders & General Contractors
Custom Home, Log Home, Newly Constructed Home – New Community, Newly Constructed Home – Older Community – $55
Modular Home – $50 - Engineer – Soil – $50
- Builders & General Contractors
- Heating & Cooling
- Air Conditioning & Cooling: Central A/C – Install - $42/$51
- Central Heating System: Central Heating System – Install or Replace - $42/$51
- Heat Pump – Install or Replace - $42/$51
- Windows & Doors
- New Windows – Multiple - $42/$51
- Electrical, Telephone & Wiring
- Electrical for Additions & Remodels – Install – $50/$60
- Home Automation System – Install / Service – $50
- Building Automation System – Install / Service – $60
- Audio/Visual System – Install – $60
- Generator – Install – $33/$50
- Solar Panels/Electric System – Install – $42/$51
- Plumbing
- Faucents, Fixtures & Pipes: Plumbing for Additions & Remodels – Install - $50/$60
- Septic System – Install or Replace - $33/$50
- Boiler or Radiator Heating System – Install – $33/$50
- Painting & Staining
- Exterior Home or Structure – Paint or Stain - $42/$51
- Interior Home or Surfaces – Paint or Stain $36/$54
- Specialty Painting: Faux Finishes, Mural or Trompe L’oeil, Textures - $36/$54
- Flooring
- Hardwood: Hardwood Wood Flooring Install or Replace – $38/$57
- Tile: Stone (Granite, Marble, Slate, etc) – Install – $33/$50
- Laminate & Vinyl: Simulated Wood or Stone Laminate – Install – $33/$50
- Carpentry & Cabinets
- Wood Fence – Install - $33/$50
- Carpentry Framing – Install – $50
With a per-lead price of $80/lead, real estate developers top the list.
Download the PDFs Here:
Code:
http://bit.ly/cLnXly
Practical Local Business Marketing <= Available at Amazon
I'm an online marketer and mortgage loan officer.
Connect with me at www.Scarpero.com
I'm an online marketer and mortgage loan officer.
Connect with me at www.Scarpero.com