Backlinks for Google Places?

65 replies
Alright, has anyone covered this yet?

I bought a couple of backlink packages earlier and had them point the
GP listing. I think it helped, but does anyone have any idea if it really
works? I know we talked about it, but maybe it has changed. Google
is always altering this.


Tommy
#backlinks #google #places
  • IF this is true, than we can use that url in all kinds of backlinks , like
    blog commenting
    profile links
    forums
    etc....


    we dont have to just rely on citations. This would be much easier!

    Tommy
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  • Profile picture of the author Rus Sells
    Your making a bold statement. Do you have any proof other than anecdotal evidence that Google is treating Google Places like regular web sites? People don't just back link Google Places listings so it would appear if all these back links started showing up for a Google Places listing it would look very contrived.



    Originally Posted by JesseGuthrie View Post

    Yes!! This does help alot and more then you think. Google is now treating these as mini websites for your business. I cover this in my Guide in my sig.

    Good job on the progress! Lets get your listing to the top!
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  • It might have been wrong, but I tried backlinking to GP listings. IT is a DAMN long url. Sometimes I shortened it with a 'url shortener'. other times I did not. I used it in anchor texts , I was just testing. I am not 100% it worked, but I moved up rather quickly about the same time of doing it.

    just my thoughts....


    Tommy
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    • Hi Tommy

      It would be a good idea to see if the backlinks had been indexed.

      That way you would have a much better idea if they added value.

      Hope that helps

      Regards

      Bronwyn and Keith
      Originally Posted by www_retireonme_com View Post

      It might have been wrong, but I tried backlinking to GP listings. IT is a DAMN long url. Sometimes I shortened it with a 'url shortener'. other times I did not. I used it in anchor texts , I was just testing. I am not 100% it worked, but I moved up rather quickly about the same time of doing it.

      just my thoughts....


      Tommy
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  • Profile picture of the author Rocketguy
    I would love for this to work, but the small testing I didn't wasn't conclusive.
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  • Profile picture of the author Praney Behl
    I think a few extra backlinks do no harm..
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  • Profile picture of the author AntonA
    Google places to me, has to be the easiest way to get on page one quickly for LOCAL SEARCH...

    As for backlinks etc no, I would not say you needed backlinks to your google maps, (KEYWORDS) to bring you up for google places? No I would say not.

    However maybe reviews?, I have many clients and some do change dependent on the amount of reviews.
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    • Profile picture of the author Oggyoi
      Originally Posted by AntonA View Post

      Google places to me, has to be the easiest way to get on page one quickly for LOCAL SEARCH...

      As for backlinks etc no, I would not say you needed backlinks to your google maps, (KEYWORDS) to bring you up for google places? No I would say not.

      However maybe reviews?, I have many clients and some do change dependent on the amount of reviews.
      What's your definition of local please ?
      Would you class 'UK' as local or ' London' ?

      thanks

      Oggy
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  • Profile picture of the author Praney Behl
    I would Say London and surrounding suburbs as local.
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  • Profile picture of the author Amir Luis
    Reviews have worked best for me as well....

    Using insiderpages.com to do the reviews seems to carry a lot of weight. I heard that somewhere and tried it myself. Has been working beautifully...

    Google Places changes like the weather. So who knows.... I am curious if you got your backlinks indexed? Did you ping them?
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  • This might make me look 'rookie'. Is there anywhere that you guys recommend for
    'pinging' a url or maybe checking to see if it is indexed. I had a VA always doing this for me and now this is on my own to do.

    any suggestions or help is appreciated.

    Tommy
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    • Hi Tommy

      We do mass pinging using www.pingdevice.com

      Its free and takes a couple of minutes to ping 1000+ url's.

      Then we ping them again a couple of days later and keep doing that until at least 40% to 50% of the links get indexed.

      That goes for citations and the Google Places link.


      Hope that helps

      Regards

      Bronwyn and Keith
      Originally Posted by www_retireonme_com View Post

      This might make me look 'rookie'. Is there anywhere that you guys recommend for
      'pinging' a url or maybe checking to see if it is indexed. I had a VA always doing this for me and now this is on my own to do.

      any suggestions or help is appreciated.

      Tommy
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      • Profile picture of the author Rus Sells
        Pinging is good, esp if you can title the ping with a citation. = )

        Originally Posted by bronke13 View Post

        Hi Tommy

        We do mass pinging using www.pingdevice.com

        Its free and takes a couple of minutes to ping 1000+ url's.

        Then we ping them again a couple of days later and keep doing that until at least 40% to 50% of the links get indexed.

        That goes for citations and the Google Places link.


        Hope that helps

        Regards

        Bronwyn and Keith
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  • Profile picture of the author Rob Richards
    Re: whether or not to backlink the actual GP listing or not... in my own tests, I have seen more of an improvement when I create backlinks to the Citation sites that point to the GP lsiting, as opposed to the GP listing itself.

    Since the Citation sites are high PR (and get plenty of traffic and back links already) you can build a ton of back links to them quickly without any thoughts or worries.

    BAcklink the citations - that's how you can improve rankings in GP AND reviews too =)

    Hope that helps.

    Rob
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    • Profile picture of the author 4morereferrals
      Originally Posted by Rob Richards View Post

      Re: whether or not to backlink the actual GP listing or not... in my own tests, I have seen more of an improvement when I create backlinks to the Citation sites that point to the GP lsiting, as opposed to the GP listing itself.

      Since the Citation sites are high PR (and get plenty of traffic and back links already) you can build a ton of back links to them quickly without any thoughts or worries.

      BAcklink the citations - that's how you can improve rankings in GP AND reviews too =)

      Hope that helps.

      Rob
      Excellent news .... with what anchor text?
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    • Profile picture of the author mike106
      Hey Rob,
      How do you create backlinks to citations? What facility or medium are you using?
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  • Thats a new way to look at it. I could try that. Some 'hidden' backlink power using the citations.

    Although, I was thinking that some people on other sites may link to the Google Places listing, because if optimized correctly it will show business hours, what they provide,parking,website,pics,video, email addy, phone numbers,etc. So , google might be considering this a site as well, we all know that you can optimize it!, just like a html website,etc.

    I am still leaning towards that the backlinks do help when connected to GP's listing.
    Just my .2cents
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  • Profile picture of the author Amir Luis
    A new approach for sure....

    I really like it too....

    I am going to give it a test run... Definitely makes sense though... Thank you for sharing.
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  • Profile picture of the author Amir Luis
    Last night I built 40 PR6 links to each video attached to a GP listing. Well, actually only 3... I got really really tired.

    Then pinged using pingdevice.com


    Then around 50 PR6 - PR9 to the site itself.

    Then around 36 PR6 and PR7 to the listing itself.

    Lets see what happens now...

    May get slapped... may not... We will see...
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    • Profile picture of the author Rus Sells
      *Eager* to see what happens. Please report back.

      PS: You realize the folly of that right? Unless you have other links from a wide variety of lessor sources that's going to look contrived. How many sites only have High PR incoming links without having PR0 or even N/A for PR? Unless you do then just ingore what what I've said. lol

      Originally Posted by Amir Luis View Post

      Last night I built 40 PR6 links to each video attached to a GP listing. Well, actually only 3... I got really really tired.

      Then pinged using pingdevice.com


      Then around 50 PR6 - PR9 to the site itself.

      Then around 36 PR6 and PR7 to the listing itself.

      Lets see what happens now...

      May get slapped... may not... We will see...
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  • Profile picture of the author mindykoch
    Very interested to see if you get slapped Amir. Please update us with the results
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  • Profile picture of the author Amir Luis
    Do have a mix Russ...

    I keep hearing mixed reviews on the linking thing... Some say ANY link is Good... and that it doesn't matter how many links you get at one time.

    Some say different.....

    So I figured... why not test it out.... see what's really going on....

    I stayed with high PR profile links because they carry weight of course. But... who knows....

    And... as of right now... it looks like I got pimp slapped by daddy G....

    I don't know though... could be part of the dance... let's see what happens.
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  • Profile picture of the author John Williamson
    Interesting discussion here. Looking forward to trying it on my own listings.
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  • I wish I had some GP listings I wasn't worried about risking. Please keep us updated on this strategy. Would be great if this worked.

    I'm seeing GP results all over board in my area - unclaimed listings with 1 review on page one and a claimed one with 37 reviews on page 2 of GP. Neither have much domain linking. So I wish we had more methods than just "get reviews and citations."
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    • Profile picture of the author 4morereferrals
      Originally Posted by StrategicMarketingTN View Post

      I wish I had some GP listings I wasn't worried about risking. Please keep us updated on this strategy. Would be great if this worked.

      I'm seeing GP results all over board in my area - unclaimed listings with 1 review on page one and a claimed one with 37 reviews on page 2 of GP. Neither have much domain linking. So I wish we had more methods than just "get reviews and citations."

      Backlink the living bajeeezuz out of the clients website url thats in the GP [ for the new blended Places Results ]

      Prior to the blend - we were #4 on page 1 organics serps and our place was G or F depending on the computer that was searching's distance from the address ... After the new blended serps in our GEO - we're number 1 org serps [ pretty easy term really ] and A with a subpage under that ...

      Strength of the clients organics in many areas now plays a significant roll.
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      • Profile picture of the author dennis1212
        can anyone be good enough to share the proper way to obtain my GP listing url for backlinking to the GP profile. several past courses / wso's have told me different inconsistant ways. like right clicking on the more info link in maps....seems like the url i get is always different.

        Is choosing the link icon in the top right of the specific place listing's page... the link we would use to backlink to the profile?

        thanks everyone
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      • Profile picture of the author JackScanlan
        Totally agree with this. I had a similar experience with one of my listings. It was not on page 1 with the 'old' GP 7 box. Then when the blended results happened, it was #3 on page 1.

        I had been backlinking the website itself, with very limited citations to the listing. So it seemed like the backlinks really helped in the new blended search. Time will tell I guess. But it looks like backlinks may help in the new GP listings.

        Jack

        Originally Posted by 4morereferrals View Post

        Backlink the living bajeeezuz out of the clients website url thats in the GP [ for the new blended Places Results ]

        Prior to the blend - we were #4 on page 1 organics serps and our place was G or F depending on the computer that was searching's distance from the address ... After the new blended serps in our GEO - we're number 1 org serps [ pretty easy term really ] and A with a subpage under that ...

        Strength of the clients organics in many areas now plays a significant roll.
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        • Profile picture of the author BrianNC
          Originally Posted by jscanlan84 View Post

          Totally agree with this. I had a similar experience with one of my listings. It was not on page 1 with the 'old' GP 7 box. Then when the blended results happened, it was #3 on page 1.

          I had been backlinking the website itself, with very limited citations to the listing. So it seemed like the backlinks really helped in the new blended search. Time will tell I guess. But it looks like backlinks may help in the new GP listings.

          Jack
          Jack, are you talking about backlinking the actual Google Places place page itself?
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          • Profile picture of the author hansgruber75
            I'm monitoring the 7 Pack rankings for a few clients of mine who are all in the industry, but different geographical markets (ie Fort Myers, Jacksonville, Nashville) and I've created a spreadsheet like the one attached.

            As for a GP standard URL, from my experience it's structured like this:

            h t t p ://maps.google.com/maps/place?cid=0123456789012345678

            I study all the top rankings in the 7pack of my specified keywords and I look for common elements (insider pages, yelp, information about business) and I make sure my client listing has all the elements of the top 7 pack listings.

            Of course, I can't fabricate reviews, but at least I have all the citations listed.


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  • Profile picture of the author 4morereferrals
    I keep hearing mixed reviews on the linking thing... Some say ANY link is Good... and that it doesn't matter how many links you get at one time.
    How many links in a Day Week Month to a certain url with a certain set of anchor text would you say is "many" or too many? ...

    And these PR6-9 links ... you have access to place links on that many pages that have that high of PR or ... the homepage of the domain has that kind of PR?

    I ask because if you have mgmnt of that many pages with that kind of PR and your placing links to clients sites for GPlaces listings ... your seriously wasting OBL juice unless your charging these GPlaces customers some serious bank.
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  • Profile picture of the author jigney
    sorry , backlink will not help you in GP . I can give you no. of examples where there is not any backlink and still on top @ GP
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  • I am still undecited about this. Because Google might change it just a bit. Look at it this way,

    What if a person was on a forum or classified website or maybe on a blog relating to what they do. THen the person is writing, writing, etc, and someone asks about their business, they would write go check out this url:

    Bismarck Glass Tinting

    or they simply put it here

    Sunlight Solutions - Google Maps

    I know long ass url. BUT I would become a link if it is an indexed regular website or google stops by there regularly.


    I know, maybe I am stubborn. But, Just think if it were true??? It would make life easier for us, maybe more competitors, but easier maybe??

    Tommy
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  • But if You could get over 500 or more directories include your info exactly as in your GP's listing, then you just created citations(backlinks) anyway. JUST a fancy way for Google to have backlinks to GP's listings.

    I think Google is tired of all the useless info that (no disrepect) all these backlink builders are adding to forums, blogs, directories,website blog sections,etc. Hasnt anyone every noticed when you buy those packages of 500 backlinks or more/less, and check them out, they are random posts, profiles that never do much,etc. You go right now and check out some of the blog comments and 3/4 of them are the same type, just comments like 'nice post, thanks' or 'love reading your blog' , we have all seen them. So google is like ENOUGH with this . They have to crawl more and it takes time or programmers are busier.


    so enter the 'citation' aspect now.


    I dont know, just something i have been observing.
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  • Profile picture of the author Amir Luis
    What you say makes since... really the trend I have noticed is that Google places is evolving into traditional SEO. The amount of citations you have doesn't mean jack if you don't have any link juice to your site, etc.

    The amount of links to your site doesn't mean jack if you don't have any citations. A few short days ago it was all about citations, making the on-page citation readable with micro-formatting etc. Just over the last couple of days I have noticed a new trend.

    Still working on the kinks and bugs... still testing theories on multiple listings... but... will have more info soon.
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    • Profile picture of the author adriver38
      Wonder what all this means for businesses without websites? I see some listings that still rank in the top 3 on GP over businesses that actually have websites. Oh Google, you tricky little trickerson.
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      • Profile picture of the author Amir Luis
        Originally Posted by adriver38 View Post

        .... Oh Google, you tricky little trickerson.
        What the .....?

        Tricky little trickerson.... sounds like tike making his Bobble into a water gun.

        Usually not the words I use to describe the Big G. But that's cool. To each their own.

        It is perplexing to see places listing with no reviews and no website listed higher in ranking.....
        There has to be something to this....
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        • Profile picture of the author BrianNC
          In one of the better GP courses here, backlinking the GP page is a part of his strategy. But he has a very specific way of doing it to specific sites.
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          • Profile picture of the author Rus Sells
            To me the "ONLY" logical place to place a link to your GP listing might be a business directory listing site. Other then that it makes no sense anywhere else except the business owners own site.

            Originally Posted by BrianNC View Post

            In one of the better GP courses here, backlinking the GP page is a part of his strategy. But he has a very specific way of doing it to specific sites.
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            • Profile picture of the author Amir Luis
              Originally Posted by Rus Sells View Post

              To me the "ONLY" logical place to place a link to your GP listing might be a business directory listing site. Other then that it makes no sense anywhere else except the business owners own site.
              The videos.... You can backlink the you tube videos...

              Giving your listing more authority and your videos a chance to be ranked for your keywords too. Giving you more than one spot on page one.

              That is.... if you optimized your videos.

              just sayin
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              • Profile picture of the author adriver38
                Usually not the words I use to describe the Big G. But that's cool. To each their own.
                Haha Luis!

                Trying to keep it PG. Plus Im kind of a dork.
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              • Profile picture of the author Rus Sells
                I thought about that, but I'd only put my GP listing link in the video descriptions for the videos I use on the Listing. But then again that link would look terrible in a Youtube description. LOL

                All the other videos link to the site.

                Originally Posted by Amir Luis View Post

                The videos.... You can backlink the you tube videos...

                Giving your listing more authority and your videos a chance to be ranked for your keywords too. Giving you more than one spot on page one.

                That is.... if you optimized your videos.

                just sayin
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                • Profile picture of the author Amir Luis
                  Originally Posted by Rus Sells View Post

                  I thought about that, but I'd only put my GP listing link in the video descriptions for the videos I use on the Listing. But then again that link would look terrible in a Youtube description. LOL

                  All the other videos link to the site.
                  it is a bit long....

                  what I meant is optimizing your videos... the title of the videos being the keywords you are shooting for.

                  Throwing a keyword rich article in the video description. Then entering the address of the business in the video description... you know... the map thing on the right hand side of the you tube description thingamajiggie....

                  Then backlinking the video.

                  Giving the video authority, while giving your GP listing authority because it is attached with the same keywords, descriptions, url, address, contact info... everything.

                  Are you picking up what I am laying down?
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                  • Profile picture of the author Rus Sells
                    Amir,

                    Yeah, thats pretty standard on the things you should do with your GP videos. Citation, title and tags keyworded and a link back to your site in the description.

                    If they let you do a text link then I'd probably include the listing link along with the site link.

                    Originally Posted by Amir Luis View Post

                    it is a bit long....

                    what I meant is optimizing your videos... the title of the videos being the keywords you are shooting for.

                    Throwing a keyword rich article in the video description. Then entering the address of the business in the video description... you know... the map thing on the right hand side of the you tube description thingamajiggie....

                    Then backlinking the video.

                    Giving the video authority, while giving your GP listing authority because it is attached with the same keywords, descriptions, url, address, contact info... everything.

                    Are you picking up what I am laying down?
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                    • Profile picture of the author Amir Luis
                      Originally Posted by Rus Sells View Post

                      Amir,

                      Yeah, thats pretty standard on the things you should do with your GP videos. Citation, title and tags keyworded and a link back to your site in the description.

                      If they let you do a text link then I'd probably include the listing link along with the site link.
                      Agreed... you and I know that... but there are some that don't.

                      Just try to be helpful when I can...

                      The backlinks I sent to my tester outer listing didn't not have an adverse affect as of yet. Nor a positive one either.... :p

                      Will ping again and see if that helps.
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                      • Profile picture of the author Rus Sells
                        No no dude, your all good.

                        Russ

                        Originally Posted by Amir Luis View Post

                        Agreed... you and I know that... but there are some that don't.

                        Just try to be helpful when I can...

                        The backlinks I sent to my tester outer listing didn't not have an adverse affect as of yet. Nor a positive one either.... :p

                        Will ping again and see if that helps.
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  • Profile picture of the author KristofferIM
    I'm running tests on backlinks for Google Places. Will report bank as soon as I have something useful.
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  • Profile picture of the author Praney Behl
    I am starting to like this discussion now..
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  • You could always go to bit.ly and shorten up the link for the google places listing inside the description area for the youtube video. I did, what the hell cant hurt..

    Is it Google's secret, or wouldnt they just have a standard way of optimizing GP's listing, or do they just want to keep the rules random? Jesus, enough already with the secrets Google.... hahahaha.
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  • Profile picture of the author batanggenyo
    google places results also mess with the organic google serps in our area.....too bad
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  • Profile picture of the author hementh
    I get some 200 unique visitors to my bangalore local website every month which is good i believe
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  • Profile picture of the author business finance
    I'm not sure that google places works the same as regular websites. I would try to optimize keywords for most searched/least competitive before trying seo..
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  • Profile picture of the author Anna Howard
    Go with commenting on forum websites with enabled signatures...... Really the best way for getting quick back links when it comes to the talk of Google......
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  • Profile picture of the author Amir Luis
    Hey Hansgruber75....


    Thank you for posting that.... I can't read it becuase it was so small but I get the jist.
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  • Profile picture of the author digdmas
    One of the lesser-used plans to build backlinks to your site consists of the production of reviews on sites like Amazon.com and Epinions. This is a great way to showcase your expertise and get backlinks to your blog. Secondly, a blog product, which is relevant to your site. Production of a blog is easy, you can send the wonderful content and get backlinks from other blogs.
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  • Profile picture of the author Dave Keys
    I dunno, guys and gals, if G pays any attention to links to places. First, those URLs look awfully dynamic and second- if you could get pimp-slapped, heck, I'm going right over and creating lots of back-links- to my competitors!

    I think G just does what they do with citations and that leaves doing whatever to make sure your citations index- if Google even uses those the way we traditionally think.
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    • Profile picture of the author Amir Luis
      Originally Posted by Dave Keys View Post

      I dunno, guys and gals, if G pays any attention to links to places. First, those URLs look awfully dynamic and second- if you could get pimp-slapped, heck, I'm going right over and creating lots of back-links- to my competitors!

      I think G just does what they do with citations and that leaves doing whatever to make sure your citations index- if Google even uses those the way we traditionally think.

      Agreed... But you can backlink to your photos and your videos... Making them more relevant.. and tied to the listing so it's like a citation in a way...
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  • If you own a business, it is an absolute must for you to have an Internet presence by getting listed in a local search engine like Google Places. In fact, to get the most exposure from Google Places and similar search engines, you have to make a grab for the top spot on the search engine ranking.

    This is not difficult to do at all. In order to achieve this, you only need to establish backlinks and get your website listed in other local online directories.
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  • Profile picture of the author SiteSmarty
    Buying backlinks for anything doesn't work. Forget backlinks to GP. Plant citations every where. When you leave a comment on a blog, forum or whereever, place your info at the bottom. Business name, address, phone number. (no links) That's the exact match to your GP info. Consistency is the key with your username, email address and other info always being the same.
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    • Profile picture of the author Amir Luis
      Originally Posted by SiteSmarty View Post

      Buying backlinks for anything doesn't work. Forget backlinks to GP. Plant citations every where. When you leave a comment on a blog, forum or whereever, place your info at the bottom. Business name, address, phone number. (no links) That's the exact match to your GP info. Consistency is the key with your username, email address and other info always being the same.

      Agreed... but you can backlink the videos and images...
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  • Profile picture of the author johnwaugh123
    It believe Google is tired of all the useless info that all these backlink builders are adding to forums, blogs, directories, website blog sections,etc. It hasn't anyone every noticed when they buy those packages of 500 backlinks or more, and check them out, they are random posts, profiles that never do much,etc.
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  • Profile picture of the author Rus Sells
    I might have to recant on my position in regards to back linking a Google Places listing. I am doing some testing on a couple of ideas I came up with but still waiting to see what happens.

    And no I won't reveal just yet what I'm doing so please don't ask! :p

    Once I know its working I will share.

    Peace!
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    • Profile picture of the author seanpearse
      Rus any luck with your testing yet?

      I've been doing a bit of testing on a few of my place listings...bookmarking citation urls then combining the bookmark urls to an rss feed then submitting the feed to aggregators but I haven't seen any effect so far (that was about 2-3 weeks ago).

      I'm going to build a few backlinks to the videos linking to the GP page now and see if that speeds things up a bit.
      Signature

      What the world needs is more geniuses with humility, there are so few of us left!

      Local SEO Ireland

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      • Profile picture of the author Rus Sells
        I was able to drive some traffic but it didn't effect rankings at all.

        I had forgotten about this post so obv I forgot to come back and post. hehe

        Sorry!

        Originally Posted by seanpearse View Post

        Rus any luck with your testing yet?

        I've been doing a bit of testing on a few of my place listings...bookmarking citation urls then combining the bookmark urls to an rss feed then submitting the feed to aggregators but I haven't seen any effect so far (that was about 2-3 weeks ago).

        I'm going to build a few backlinks to the videos linking to the GP page now and see if that speeds things up a bit.
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        • Profile picture of the author captinamerica
          Here are some of the practices on how I successfully rank google maps.

          First off if you want to add backlinks to a google map you need to make sure you use the actually URL as mentioned above by hansgruber75. I have found that backlinks in articles using the actually URL do have a positive affect on your google map rank. Make sure you do not use the search URL which is the long URL with all the + symbols.

          Here are some other tactics when done right work very well to rank place pages in top 3:
          1. Create the max 5 videos (each vid more than a 1 min each), optimize the videos, and be sure to obtain views, thumbs up, and comments. You should also spread your video around the web to other blogs/ article directories. One thing I highly recommend is adding the video to your website and backlinking that page with local search keywords. Your video on your site will carry over keywords, which will intern rank your video higher in YouTube for those keywords, thus pushing up your google map.
          2. When uploading your images make sure the image names are SEO descriptions and include the location. An even better way is to add all the photos with seo descriptive names to your website in a gallery type format, backlink that page for your keywords, and add the img source link in google maps instead of uploading.
          3. With that being said be sure to have a contact us page on your website with your address in plain text your phone and email all exactly the same as your places listing. Be sure to embed your google map as well. Again backlink this page with your local keywords.
          4. As mentioned above make sure you create lots of directories on sites such as yp, yelp, manta, citysearch, yellow pages and others. These are great places to BLAST with backlinks and be sure to always "encourage" lots of positive reviews.


          That is my short break down of how I rank google maps in the top three consistently. Hope this helps a lot of you guys that had questions.


          Bonus: You can use the business info (name and full address) as the backlink.

          If you are looking for more info or need someone to rank your place pages/ websites for local search keywords send me a pm.
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  • Profile picture of the author thedigger
    Getting links from other websites using local keywords is helpful in both - google local listing and google organic. Citation is also important to get rank in google places. Unfortunately google hides/remove the citation urls from google places. So its difficult to say if its work or not. But I think every link is important. So we should try our best always to get backlinks.
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