Is That Business Name Already In Use?

4 replies
Hi, just a quick question. It's about business names.

I've been thinking of a few names and I've been wondering, exactly how can you tell if a name is already in use? Obviously, many, many businesses do not have websites, so you can't just search the SE's.

Is there a way to see if a company name already exists? Thanks.
#business
  • Profile picture of the author David Gold
    For businesses in your local area, check with the county clerk's office. Many counties now have their assumed name database online. Those that don't will require a visit in person.

    Registering your name as a trademark is also a good idea. It's not required by law, but trademark registration can protect you if another business later tries to use your business name, or one that is similar.

    If you plan to market your service or product in more than one state, you should file an application for federal trademark protection by registering your business name with the U.S. Patent and Trademark Office.
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    • Profile picture of the author Morgan Westerman
      If you incorporate your business as a C or S Corp. or LLC, you can check with your state gov website for registered corporate names and availability. It's a good idea if you plan to incorporate in the future to check first even if a domain is available.
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  • Profile picture of the author mjarel
    There isn't a one-stop place to find out whether a business name is already in use, so it requires some checking around.Firsts of all to watch out,Is the business in the same industry as yours? Is it operating nationally or solely in its local area? Would prospective customers confuse your business with the other business?
    Under federal trademark law, a business can claim rights to a name if it's first to use a name in a particular category of business in the geographic area it serves.
    A business still has rights to the name if it is using the name publicly -- even if it hasn't officially registered it for trademark protection.
    You can go to the U.S. Patent and Trademark Office's Web site,to see whether another business has officially registered the name for federal trademark protection??
    If another business has registered the name, you're typically restricted from using it only if that business is registered in the same category of business as yours or sells the same goods and services. If the businesses are totally different -- say, you're a bakery and the other business using your chosen name is a florist -- then it probably isn't a problem.
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    Maria Jarel
    Brand Partnership Manager| Logoinn.com | The Art for Business
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  • Profile picture of the author Tim Hoogasian
    Various states (US) have made corporation information accessible online. I know Washington State has done this, haven't looked at others (yet).

    Look around YourStateName.gov for relevant info links.
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