In that cold calling session, about 5 hours, I set several appointments, and I closed one guy on the phone, because he just wanted a small favor, and wasnt interested in any major services...
'He said I just need my files uploaded to hostgator"... So I charged him 100 dollars and we closed the deal right there.
So within 72 hours of that call session I had run all the appointments and, including this guys 100 bucks, I pulled about $1700 in business from that five hour call session.
However, little did I expect it, but this $100 guy started sending me referrals from his face book page... and I have done around 3k in business off referrals he has sent to me in the last year... I mean he has dropped business right in my lap since then and continues to.
He sent me another referral a few weeks back but I didnt have time for the gig so I referred it to one of our TMF members, and it looks like it maybe be a several thousand dollar deal for them.
Here's the point:
If you count what I closed immediately, and add the referrals this guy has sent me over the course of the year... I have made about $5,000.00 from that 5 hour call session.
Thats $1,000 per hour.
Not bad at all... I have to tell you, in that five hours I probably ran through 300 numbers (manual dialing)... and guess what?
295 of them rejected me.
Food for thought.