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This is what's working for me!

by Dave Iago
937 replies
Hello Folks, I'm new to the forum (kind of) I've been coming here and reading everything for a while now and I wanted to say THANKS! to all of the people on this board that are trying to help.

I started online about a year ago, and although I picked up the tech stuff right away; I just couldn't make any money. I was at a swap meet one day with some buddies and it occured to me that this was a room full of guys that ritualistcaly come together to spend money.
There had to be a way to tap into this.
This is what I did:
  1. Got online and looked for upcoming shows and found a woodworking show.
  2. Went to CB and found a wood working plans package with decent gravity.
  3. Regisered a domain and set a redirect to my hoplink.
  4. Used graphics from the sales page (with permision from the vendor!) and created a 2 sided 8-1/2 X 11 color flier following the layout of the sales page closely.
  5. Printed 300 copies, 2 sided, in color at my day job at the time.
  6. With no further research and fliers in hand I drove over to the show on the Saturday morning
  7. Walked in and found a Mom, Pop, Son vendor booth and made a deal. I would buy them all lunch for both days if I could put my flier on their counter.
The Results:
I set the stack of 300 fliers on their counter at 9:10AM, they called me at noon and said that they were gone. I did no research, total attendance at this show wound up being about 9200 for the weekend. I ran to Kinko's, paid way to much and printed 1500 more. Got them back down to the show at 3PM Sat. They called me Sunday at about 3PM and said they were out again.
Of the 1800 fliers that were handed out I got 1154 clicks or hops I should say. From those 1154 hops I did almost $3000 on CB over the next three weeks!

I called the peolple that gave out my fliers and told them how happy I was and gave them $500-they were thrilled! They then told me that there was 22 shows in this calander and that there was 17 left, and that they would gladly distribute my offer if they could make an extra $500 per show just for doing that.

That's when the light bulb came on! Talk about recurring easy income!

I have since applied this approach to an RV Show, a wedding fair, and a golf expo, all with great results. With this one tactic I have gone to full time affiliate marketer in the last 4 months.

Tips I have learned for implementing this strategy:
  • Do the research-find the estimated attendence and vendors list while finding shows online.
  • Use an 8.5X11 piece of plain paper printed color both sides. I have tested tri-fold brochures and two sizes of glossy XL postcards and the cheap solution wins.
  • Contact the promoter of the show and check on his advertising packages. As it turns out I can have the wood show promoter put my flier in the plastic bag they give to everyone when they enter for $75/show (I'm doing that too but the family that hands them out does way better cause they actually sell for me.)
  • Assign each vendor a unique tracking link at CB and send them a screen shot once a week to keep them motivated. If they pre-sell a little-this kills!

I have developed about 10 of these non traditional strategies that are all working for me. I have been shooting some video and was thinking about packaging it all up into a product. What do you guys think? Should I do it?

Thanks for everything.
Dave
#affiliate marketing #offline #what's working #working
  • Profile picture of the author Steve Wise
    That's brilliant Dave, really creative thinking and simple action taking. Good to hear your success story.
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  • Profile picture of the author frogman
    Good job on thinking outside the box.
    Coming up with your own ideas, or spins on existing ideas, and actually taking action with it, is the only way to make significant income imho.
    If people would spend more time trying out their ideas, and less time looking for the easy button, there would be a lot more successful folks.
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  • Profile picture of the author PR0VIDENCE
    Banned
    I live in Orlando and there are a MILLION shows/functions here every year. My brain is at work for sure! I am inspired. I copied this and saved it to Google Docs, just so I have it safe and sound!
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  • Profile picture of the author Christian Little
    How much did it cost you to make all the fliers in the first place? You said you did a big run at Kinkos, what was the bill for that?
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    • Profile picture of the author Thinking_man_too
      forget Kinkos!
      For a couple hundred dollars you can get a laser printer that will print 10,000 copies or so on one ink cartridge that costs $100.
      You can buy the low cost paper and print your own fliers for 1 - 3 CENTS A PIECE.
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      • Profile picture of the author Mike McAleer
        Originally Posted by Thinking_man_too View Post

        forget Kinkos!
        For a couple hundred dollars you can get a laser printer that will print 10,000 copies or so on one ink cartridge that costs $100.
        You can buy the low cost paper and print your own fliers for 1 - 3 CENTS A PIECE.
        do you recommend a specific printer
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        • Profile picture of the author Dave Iago
          Originally Posted by FreshDomains View Post

          do you recommend a specific printer
          Yeah I would like to hear about it too!!!
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          • Profile picture of the author Radix
            PC Mag compares printers in every class and details cost per page, tray capacity etc. This is just an example...you'd have to look around for ones fitting your specific needs, but they're a solid info source.

            Compare MFPs at PC Magazine

            edit: I'd also add that large universities and colleges typically have a print office that accept off-campus print jobs for a lot less than you'll pay at commercial printers. If you're employing college students for this type of work and you can find some good ones, they can remotely handle the whole operation for you.
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            • Profile picture of the author Marvin Johnston
              Originally Posted by Radix View Post

              PC Mag compares printers in every class and details cost per page, tray capacity etc. This is just an example...you'd have to look around for ones fitting your specific needs, but they're a solid info source
              Thanks for that reference. A quick look at the COLOR cost shows about $0.15 - $0.18 per page. I didn't see a cost on the toner cartridge, so perhaps a better source on toner cartridge pricing could lower that cost/page.

              Another consideration is duplexing (2-sided copying) ... the copiers in the PC Mag reference all have manual duplexing.

              Marvin
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      • Profile picture of the author Steve Solem
        Originally Posted by Thinking_man_too View Post

        forget Kinkos!
        For a couple hundred dollars you can get a laser printer that will print 10,000 copies or so on one ink cartridge that costs $100.
        You can buy the low cost paper and print your own fliers for 1 - 3 CENTS A PIECE.
        If you have a link or a model number, I'd love to see anything that'll print 10,000 pages for only $100...inkjet or laser. Maybe black and white, but there's no chance you could do extensive color...especially both sides, for so little.

        I've had an Okidata color led printer for a few years that I love, but I believe a full set of toner cartridges (C/M/Y/K) good for 1500 prints costs about $250...almost as much as the printer itself! I bought this one because I knew I could get toner elsewhere and easily refill the cartridges myself, but that's almost $.17 a page and probably at a minimal coverage level. The flyers Dave shared were probably 50% coverage or more and I could see a two-sided flyer like his costing me more than $.50 a piece.

        By all means do some research and see where you can get the lowest print cost, but I'd test to be sure you have a winning flyer and product before investing in a D-I-Y solution.
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      • Profile picture of the author thedog
        Originally Posted by Thinking_man_too View Post

        forget Kinkos!
        For a couple hundred dollars you can get a laser printer that will print 10,000 copies or so on one ink cartridge that costs $100.
        You can buy the low cost paper and print your own fliers for 1 - 3 CENTS A PIECE.
        Interesting... I take it that's one sided, so that's 5000 flyers.

        Paper's coming in at around $80 for 5000 sheets.

        Could save a bit of cash in the long run, bit of a pain, printing out 5000 sheets, how long would that take on a cheap printer?
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      • Profile picture of the author BradBergeron
        Originally Posted by Thinking_man_too View Post

        forget Kinkos!
        For a couple hundred dollars you can get a laser printer that will print 10,000 copies or so on one ink cartridge that costs $100.
        You can buy the low cost paper and print your own fliers for 1 - 3 CENTS A PIECE.
        For this to save money, you'll need to print off 10,000 copies exactly (assuming you exhaust a $100 ink cartridge every 10000 pages and $0.02 per page of paper).

        200 + (10000*[.01 + .02]) = $500
        10000*.05 = $500

        It definitely concerns me that 9 pages have been gone through of thank you's and we still have 0 people reporting results, though some people appear to be in progress. Post your finds and reports after your events end, those of you who have taken such action. Thanks.
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        • Profile picture of the author Dave Iago
          Originally Posted by BradBergeron View Post

          For this to save money, you'll need to print off 10,000 copies exactly (assuming you exhaust a $100 ink cartridge every 10000 pages and $0.02 per page of paper).

          200 + (10000*[.01 + .02]) = $500
          10000*.05 = $500

          It definitely concerns me that 9 pages have been gone through of thank you's and we still have 0 people reporting results, though some people appear to be in progress. Post your finds and reports after your events end, those of you who have taken such action. Thanks.
          There actually is two success reports in this post on earlier pages if you read through the whole thread, from folks that used this strategy last weekend. ROI's of 750+%. I have also had reports via email of higher returns. I appreciate your skepticism, and as such I have told people to ease there way into this. I wouldn't suggest anybody start of on this method with a $500 printing bill! That would just be foolish if you don't know it's going to work.
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          • Profile picture of the author BradBergeron
            Originally Posted by Dave Iago View Post

            There actually is two success reports in this post on earlier pages if you read through the whole thread, from folks that used this strategy last weekend. ROI's of 750+%. I have also had reports via email of higher returns. I appreciate your skepticism, and as such I have told people to ease there way into this. I wouldn't suggest anybody start of on this method with a $500 printing bill! That would just be foolish if you don't know it's going to work.
            I skimmed every post on this thread. Where do I find reports posted? I didn't see any?

            ***EDIT: I must have skipped Page 7 b/c I saw all of them on there. Impressive.
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      • Profile picture of the author paulie888
        Originally Posted by Thinking_man_too View Post

        forget Kinkos!
        For a couple hundred dollars you can get a laser printer that will print 10,000 copies or so on one ink cartridge that costs $100.
        You can buy the low cost paper and print your own fliers for 1 - 3 CENTS A PIECE.
        I'm afraid you have your math wrong. You can print your own flyers at 1-3 cents PER SIDE (not double-sided) and certainly not in color, but only in black and white. Furthermore, when you factor in the costs of shipping 1,000 flyers or more to your vendor, it'll definitely end up costing more than 15 cents per double-sided color page.

        Paul
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  • Profile picture of the author unlimitedmarketing
    That sounds really good. I live near Dallas and there are tons of events going on all the time. This sounds like a really good idea, and a really good way to get targetted traffic to your site. Going to check more into this. It would be a great product to check out!
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    • Profile picture of the author Dave Iago
      Christian, I wound up paying like $.38 at the printer that first time. I said kinkos but it wasn't really a kinkos it is a little franchise post place by my house, I haggled a little. When I printed them at work I payed our controller based on the Hard Cost that we were charged by Konica (who leases them the copier), this was $.12 ea. That gives you an idea of the real worth. I have since found a place here locally that does them for $.15 ea and ships them for me for just the cost of shipping.

      I have also never tried a single sided flier which are about half the price.

      Even at the most expensive rate though, I've still spent more trying to dial in a pulse360 campaign.

      It's also important to note that with this high quality traffic click through rate is well over 10% always and I am averaging EPC's of about $3.35!
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      • Profile picture of the author Christian Little
        Originally Posted by Dave Iago View Post

        Christian, I wound up paying like $.38 at the printer that first time. I said kinkos but it wasn't really a kinkos it is a little franchise post place by my house, I haggled a little. When I printed them at work I payed our controller based on the Hard Cost that we were charged by Konica (who leases them the copier), this was $.12 ea. That gives you an idea of the real worth. I have since found a place here locally that does them for $.15 ea and ships them for me for just the cost of shipping.
        Work Printer 300 x 0.12 = $36
        Print Shop 1500 x 0.38 = $570
        Net Cost = $606

        Revenue = $3000

        That's an ROI of 500%...damn that's nice.
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      • Profile picture of the author paulie888
        Originally Posted by Dave Iago View Post

        Christian, I wound up paying like $.38 at the printer that first time. I said kinkos but it wasn't really a kinkos it is a little franchise post place by my house, I haggled a little. When I printed them at work I payed our controller based on the Hard Cost that we were charged by Konica (who leases them the copier), this was $.12 ea. That gives you an idea of the real worth. I have since found a place here locally that does them for $.15 ea and ships them for me for just the cost of shipping.

        I have also never tried a single sided flier which are about half the price.

        Even at the most expensive rate though, I've still spent more trying to dial in a pulse360 campaign.

        It's also important to note that with this high quality traffic click through rate is well over 10% always and I am averaging EPC's of about $3.35!
        Brilliant execution, Dave. However, looking at the costs I think it'd have been significantly higher for the average person if they just went into Kinko's and did a double-sided color photocopy job - I'd imagine the rate would have been about $1 per page or even higher. It's great that your expenses were so much lower since you were paying actual cost for the printing.

        This would be certainly feasible though for someone who had access to their own color printer, and only had to pay actual cost per page.
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  • Profile picture of the author Zeus66
    This is brilliant! Perfect example of someone not over-thinking and not talking himself out of trying something.

    You TOOK ACTION and it paid off. Kudos to you!

    All of us can take a big lesson from this story. Doesn't matter if it's online or offline... go where the traffic is and put something in front of them that is related to their interest. That's all the OP did here. No rocket science was involved. And now he has a repeatable, expandable business with very little work to do on his end and a lot of profit margin built-in.

    Awesome stuff!

    John
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  • Profile picture of the author ejb2059
    Excellent story! Kudoo's for being motivated and getting out that and doing some "old fashioned door knocking" .

    Remember, people online are all offline too Money never sleeps eh?
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  • Profile picture of the author travlinguy
    Excellent! Next thing you need to do is write this all up in a special report (your original post would just about cover it) and offer it as a WSO. Good luck.
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  • Profile picture of the author Tom L
    Definitely a genius idea
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    • Profile picture of the author Nick30
      I like it too!
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  • Profile picture of the author RunningBear
    Congratulations! Excellent idea.
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  • Profile picture of the author Steven Carl Kelly
    Dave:

    Any chance of getting you to post an image of your flyers?
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    • Profile picture of the author Dave Iago
      Here is the woodworking flier that got it all started. I cant post links cause my post count is too low still. You'll have to copy and paste in the URL's

      Front:

      mistersuperaffiliate.com/images/front.jpg

      Back:

      mistersuperaffiliate.com/images/back.jpg

      I have also done a video report that documents that first event, but if I tell you where to go to look for it they'll pull this post because it's self-promotional. That's what happened yesterday.
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      • Profile picture of the author Steven Carl Kelly
        Originally Posted by Dave Iago View Post

        Now they're linked!
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      • Profile picture of the author MrPEOS
        Originally Posted by Dave Iago View Post

        Here is the woodworking flier that got it all started. I cant post links cause my post count is too low still. You'll have to copy and paste in the URL's

        Front:

        mistersuperaffiliate.com/images/front.jpg

        Back:

        mistersuperaffiliate.com/images/back.jpg

        I have also done a video report that documents that first event, but if I tell you where to go to look for it they'll pull this post because it's self-promotional. That's what happened yesterday.
        Your video links are returning a 404 error page
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      • Profile picture of the author nofearman
        bummer dead links.. ??

        Originally Posted by Dave Iago View Post

        Here is the woodworking flier that got it all started. I cant post links cause my post count is too low still. You'll have to copy and paste in the URL's

        Front:

        mistersuperaffiliate.com/images/front.jpg

        Back:

        mistersuperaffiliate.com/images/back.jpg

        I have also done a video report that documents that first event, but if I tell you where to go to look for it they'll pull this post because it's self-promotional. That's what happened yesterday.
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  • Profile picture of the author caseycase
    That's how its done! Awesome creativity!

    And yes, put together a course on it! That would be great!
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    • Profile picture of the author ExRat
      Hi Dave,

      Good stuff.

      You have probably thought of this, but in case you haven't, it might be an idea (if you want to expand and sell more products in this niche or the others you are working) to test capturing email addys (via a freebie?) using this method too, then set up an autoresponder sequence *once* with multiple products plus some useful content etc - I'm sure you know the rest.

      Thanks for sharing your system and the flyer, it's always interesting and helpful to see a case study.
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      • Profile picture of the author Dave Iago
        Originally Posted by ExRat View Post

        Hi Dave,

        Good stuff.

        You have probably thought of this, but in case you haven't, it might be an idea (if you want to expand and sell more products in this niche or the others you are working) to test capturing email addys using this method too.

        Thanks for sharing your system and the flyer, it's always interesting and helpful to see a case study.
        Yeah, GOOD POINT. I have started doing that. I'm driving to a squeeze page and giving away a small "sample pack" when I can in exchange for their opt in. Initial testing so far is that it hurts conversions quite a bit.-like 40%

        But I have some ideas for that too that I'm going to implement soon.
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        • Profile picture of the author ExRat
          Hi Dave,

          Rather than swapping the one approach directly for the other, you could always combine them - for example, stick with the initial idea of primarily driving them to a redirected domain to a CB product via the flyer, but on the corner section of one side of the flyer have a freebie>list offer placed on a different domain/squeeze page.

          You could then use the list to sell more products, or to add gentle reminders for the main product for those who need more nudging to buy it, cross sell to related products/lists etc. All the usual stuff.

          You can also test different ways of adding this other offer/domain to the flyer - EG - front for main offer, rear for the list building. Just be sure to do an a/b test and accurately track the results so that you have solid test results which you can refer to and use as an information bank when planning new campaigns.
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          • Profile picture of the author Dave Iago
            Originally Posted by ExRat View Post

            Hi Dave,

            Rather than swapping the one approach directly for the other, you could always combine them - for example, stick with the initial idea of primarily driving them to a redirected domain to a CB product via the flyer, but on the corner section of one side of the flyer have a freebie>list offer placed on a different domain/squeeze page.

            You could then use the list to sell more products, or to add gentle reminders for the main product for those who need more nudging to buy it, cross sell to related products/lists etc. All the usual stuff.

            You can also test different ways of adding this other offer/domain to the flyer - EG - front for main offer, rear for the list building. Just be sure to do an a/b test and accurately track the results so that you have solid test results which you can refer to and use as an information bank when planning new campaigns.
            This is great advice. I am currently split testing the snot out of it in other ways. I'll try your idea and report my findings in a couple of weeks.
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            • Profile picture of the author magnates
              Originally Posted by Dave Iago View Post

              This is great advice. I am currently split testing the snot out of it in other ways. I'll try your idea and report my findings in a couple of weeks.
              i just realised i am not as creative as i thought . YOU definitely ARE . This is amazing . Well done

              You are not only creative and bursting with new ideas you also pull the trigger

              Nice
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              • Profile picture of the author goindeep
                I have done something similar for a while now too

                My method is very similar yet I also mix it up a bit.

                Unlike yours, my results actually started slowly until my fat head figured it all out. I actually spent hundreds of dollars trying this on people in my neighborhood and because I was so embarrassed to hand out flyers I would do it at like midnight... which in itself meant I had some funny experiences with police and a few dogs

                I dont know about you, but I wouldn't be selling my system any time soon unless I was guaranteed to make more than what I do with this method

                Maybe i'm greedy... on second thoughts. No I actually am greedy!

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  • Profile picture of the author bhuff85
    That's awesome man! I've done some promo via flyer's here and there, but haven't really took it to a level like that. Definietly a creative way to promote products as an affiliate offline.

    Just goes to show you that if you have a solid idea and have the drive to follow through, you can make anything happen!
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  • Profile picture of the author st271
    I love reading case studies like this. I would have gladly paid $97 for what you posted. A splendid thread.

    Thanks!!
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  • Profile picture of the author Steven Carl Kelly
    RE: Capturing e-mail addresses

    Dave:

    How about this idea? I see that Ted's plan package costs $67, but he has a special link for affiliates that gives a $20 discount, making the total $47. How about a landing page on plans4wood.info that is very simple and big with an e-mail address field and a button...

    "Enter your e-mail address here to receive an INSTANT $20 off!"
    (field)
    Button: "Yes! I want to save $20 instantly!"
    Link: "No, thanks... I'll just pay full price"
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  • Profile picture of the author st271
    By the way the video on Teds Woodworking was made by a Hollywood actor that you can hire on Fiverr. I hired him for $5 just a few months ago. lol
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    • Profile picture of the author anthonyjames
      Originally Posted by st271 View Post

      By the way the video on Teds Woodworking was made by a Hollywood actor that you can hire on Fiverr. I hired him for $5 just a few months ago. lol
      do you know his id on fiverr? Would love to see his work more.

      AJ
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  • Profile picture of the author SamyPong
    nice one..keep it up...

    thanks,
    sam
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  • Profile picture of the author thegabrieljibril
    Banned
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  • Profile picture of the author Steven Carl Kelly
    BTW, Dave...

    I can get 8.5 x 11 full color double-sided flyers for $0.075 a piece in quantities over 1,000. Thanks for sharing this -- I have a student who just joined my mentoring program and I think this would be an EXCELLENT vehicle for him.
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    • Profile picture of the author Dave Iago
      Originally Posted by Steven Carl Kelly View Post

      BTW, Dave...

      I can get 8.5 x 11 full color double-sided flyers for $0.075 a piece in quantities over 1,000. Thanks for sharing this -- I have a student who just joined my mentoring program and I think this would be an EXCELLENT vehicle for him.

      Please PM me your printers info....or your affiliate link for him, LOL
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      • Profile picture of the author GoodnightSweetRatRace
        Firstly, thank you for this thread. The simple ideas are always the best, good job

        Can anybody recommend a decent website where you can order flyers pretty cheap?
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        • Profile picture of the author Bizzniz
          Originally Posted by GoodnightSweetRatRace View Post

          Firstly, thank you for this thread. The simple ideas are always the best, good job

          Can anybody recommend a decent website where you can order flyers pretty cheap?
          I now a chinese company

          pandahall.com/beads/wholesale-business-cards/0-416-1.html
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      • Profile picture of the author Steven Carl Kelly
        Originally Posted by Dave Iago View Post

        Please PM me your printers info....or your affiliate link for him, LOL
        Dave:

        Sorry, can't get you the same pricing. This is a local printshop that I helped boost revenue significantly over the past 18 months. The owner Mike told me: "Steve, I owe you, big time. If you need hardcopy printing done, let me know and you'll get it at my cost".

        So after reading your OP I called Mike to ask him what it would cost me for 1,000+ full-color, double-sided, 8.5 x 11. He explained to me that he's actually going to print them two up on 11 x 17 then cut them in half. Anyhow, his cost is about $0.075 per finished piece, so that's what I'm going to pay.

        However, now that you are armed with his cost, maybe you can negotiate a deal with your local printer?
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      • Profile picture of the author Steven Carl Kelly
        Originally Posted by Dave Iago View Post

        Please PM me your printers info....or your affiliate link for him, LOL
        Dave...

        Check out:

        UPrinting | 15% OFF Commercial Flyer Printing | Print Flyers Online!

        That is NOT an affiliate link, and I have no association with the company. Using their online price calculator, it says you can get 2,000 double-sided 8.5 x 11 flyers on 100 pound glossy stock for $220 plus shipping. So that's under 15 cents per.
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    • Profile picture of the author paulie888
      Originally Posted by Steven Carl Kelly View Post

      BTW, Dave...

      I can get 8.5 x 11 full color double-sided flyers for $0.075 a piece in quantities over 1,000. Thanks for sharing this -- I have a student who just joined my mentoring program and I think this would be an EXCELLENT vehicle for him.
      Steven, mind telling me where it'd be possible to get the flyers done at this awesome rate? I know for a fact that Kinko's rates are outrageous in comparison to what you just quoted!

      Paul
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  • Profile picture of the author LauraJames
    Wonderful, creative ideas! That's the type of "out of the box" thinking I admire, as do many others. Thank you for sharing this with the members of the Warrior Forum. Congratulations!
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  • Profile picture of the author Diane S
    Originally Posted by Dave Iago View Post

    I have developed about 10 of these non traditional strategies that are all working for me. I have been shooting some video and was thinking about packaging it all up into a product. What do you guys think?

    Thanks for everything.
    Dave
    "About" ten? So this is just one income-producing idea out of ten or so that are all working for you? Did I read that right? Now that would be some product!
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    • Profile picture of the author Dave Iago
      Originally Posted by Diane S View Post

      "About" ten? So this is just one income-producing idea out of ten or so that are all working for you? Did I read that right? Now that would be some product!
      Diane, well 9 actually, but one I really want to try....so yeah 10...LOL

      This is THE one that has had the most dramatic impact on my life and accounts for about 35% of the income generated from all of them. I am still strugling to drive traffic online. I'm pretty outside the box with most things I try. Plus I'm a swap meet, wood show, camping show, auction kind of guy.

      I just applied some good ol' horse trading to the IM world.

      I started shooting video for social channels about a month ago I could probably have it all packaged up pretty quick like. I think I'm gonna do it!

      WSO in two weeks time! There it's done..now I'm committed.
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      • Profile picture of the author paintbrush4u
        Originally Posted by Dave Iago View Post

        Diane, well 9 actually, but one I really want to try....so yeah 10...LOL

        This is THE one that has had the most dramatic impact on my life and accounts for about 35% of the income generated from all of them. I am still strugling to drive traffic online. I'm pretty outside the box with most things I try. Plus I'm a swap meet, wood show, camping show, auction kind of guy.

        I just applied some good ol' horse trading to the IM world.

        I started shooting video for social channels about a month ago I could probably have it all packaged up pretty quick like. I think I'm gonna do it!

        WSO in two weeks time! There it's done..now I'm committed.
        Can you send me the link to the WSO... Sounds like a brilliant Idea...

        You have no idea, how this thread has helped so many others......

        Thx once again for sharing this info.
        -PB
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  • Profile picture of the author Always-A-Warrior
    One the BEST ideas I've heard as of yet. Now had you added a QR code and they scanned it to redirect to your mobile website it would be forever. I love successful stories like this one.
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    • Profile picture of the author bamtastic
      Originally Posted by Always-A-Warrior View Post

      One the BEST ideas I've heard as of yet. Now had you added a QR code and they scanned it to redirect to your mobile website it would be forever. I love successful stories like this one.
      adding a QR code is a great tip!
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  • Profile picture of the author BridgetSielicki
    Wow this is such a great story, thanks for sharing! Just goes to show that there are a gazillion different ways to make money if you think outside the box!
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  • Profile picture of the author mkonate
    Well done, good example of entrepreneurship...
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  • Profile picture of the author Lloyd Buchinski
    Originally Posted by Dave Iago View Post

    Assign each vendor a unique tracking link at CB and send them a screen shot once a week to keep them motivated.
    I don't understand that part. How do you do that with printed sheets of paper? I would be surprised if people are going to type in the whole url complete with the tracking id.

    I suppose you must use redirects with a simple domain name?
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    • Profile picture of the author Dave Iago
      Originally Posted by Lloyd Buchinski View Post

      I don't understand that part. How do you do that with printed sheets of paper? I would be surprised if people are going to type in the whole url complete with the tracking id.

      I suppose you must use redirects with a simple domain name?
      I should have been clearer (is that a word?) I buy a domain for each affiliate. I use a lot of .info's for this. You can get them for like $0.99 and since SEO is not a factor for this approach, they work just fine.

      Then I redirect to the correct tracking encoded hoplink.
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      • Profile picture of the author Gail Ogden
        Dave you are inspiring!
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    • Profile picture of the author Steven Carl Kelly
      Originally Posted by Lloyd Buchinski View Post

      I don't understand that part. How do you do that with printed sheets of paper? I would be surprised if people are going to type in the whole url complete with the tracking id.
      There's a way that WE do that when we issue printed items that are supposed to pay a merchant a commission... the "merchant ID" isn't identified as such on our documents. Instead, we offer a "DISCOUNT CODE" which is, in fact, the merchant's tracking code. So you'll see something like:

      Order Online Now!
      thisisafakedomain.com

      Enter DISCOUNT CODE:
      AC-31742
      for an instant 20% discount!

      or similar. Who isn't going to enter a discount code? Very few people...
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  • Profile picture of the author Dennis Gaskill
    Very resourceful, Dave. Thanks for posting your idea.

    I'd bet a good many people here have had their own ideas that they aren't making any money from because they haven't done this one thing that you did ... take action!
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  • Profile picture of the author Andrea Wilson
    The idea is brilliant. You did thought the right way to fortune and actually made something worthwhile off your efforts, congratulations!

    Andrea
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  • Profile picture of the author 1960Texan
    Wow, what an innovative way to get those commissions coming in! Good job and thanks for letting us in on your awesome idea.

    Will
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  • Profile picture of the author pappyy3
    Absolutely FANTASTIC post.

    Great to see you came up with a unique concept and followed it through -

    IMO: best post for 2011 so far
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    • Profile picture of the author FredJones
      Now, allow me to change your career ...

      Let me point out what you're missing here. Find some solid CPA deals (not email submit ones but ones that have excellent foundations) and go for them. Your earning is going to double up.
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      • Profile picture of the author davidjames42973
        This is honestly the simplest and most genius strategy I've seen on WF for awhile now. I always thought about doing something like this, but never really thought of a strategy.

        Way to go! Can't wait to read more of your posts...
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      • Profile picture of the author Dave Iago
        Originally Posted by FredJones View Post

        Now, allow me to change your career ...

        Let me point out what you're missing here. Find some solid CPA deals (not email submit ones but ones that have excellent foundations) and go for them. Your earning is going to double up.

        Way out in front of you. One of the "other" strategies I talking about is just that. I've already shot video about it.

        You guys rock. I said in a previous post that I'm no committed to have a product ready for a WSO in 2 weeks. So you guys hold my feet to the fire.
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        • Profile picture of the author FredJones
          Perfect - once your video goes out you are going to be double-shocked. Wish you great luck in the whole effort

          Originally Posted by Dave Iago View Post

          Way out in front of you. One of the "other" strategies I talking about is just that. I've already shot video about it.
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      • Profile picture of the author dewboy06
        How creative of you! If you have 9 other ideas like this I'd definitely buy them from you.
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      • Profile picture of the author proaffiliate26
        This is a very interesting approach and it's awesome that you've formed a good relationship with the family through this endeavor!

        What site(s) did you use to find these shows?

        Local Events: Concerts, Festivals & More Upcoming Events - Eventful ?
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        • Profile picture of the author Dave Iago
          Originally Posted by proaffiliate26 View Post

          This is a very interesting approach and it's awesome that you've formed a good relationship with the family through this endeavor!

          What site(s) did you use to find these shows?

          Local Events: Concerts, Festivals & More Upcoming Events - Eventful ?
          In my area we have a newspaper called "CityPages" that lists all of the happenings on their web site. Usually I just Google a city and punch in conventions or something.

          Just before writing this reply I went to Google and punched in "Boston MA conventions and shows". The first page listed is Boston MA Conventions and Trade Shows- Start Here Boston.com
          and there is a decent list of shows there. After a quick skim of the page I think there are 3 listed that will work. Now, I've never been to Boston and I'm not planning on going soon; but I'll be "working" there in a couple of weeks.
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      • Profile picture of the author sportsfan54
        How much money is you pay the vendor at the show to let you put your flier at their stand?
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      • Profile picture of the author Zachmo
        Woah! This story of yours inspires me a lot! I'll definitely share your story to my friends. Thanks for sharing this with us!
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      • Profile picture of the author FreeLinkJuice
        I gotta admit we do a good job with "moving the free line" but Adeel Chowdhry shows a magnificent example with the FREE warrior forum video.

        My advice is not to be shy about giving away your 'good stuff'. Your clients will love you for it and return (as we demonstrate at our site) to buy other stuff.

        Once again Adeel "Thanks"!

        Way to go man.


        George
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      • Profile picture of the author flc
        this is a great way to earn money, I wonder if it can work here in my country where people are very sceptical about information product...
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      • Profile picture of the author wonderd
        this is thinking outside the box
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      • Profile picture of the author mofi1616
        Its good to see the real world is still good for something!! Thanks for the tip, so stuck in my computer didnt even think of something like that to get clients.
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      • Profile picture of the author 0ldfart
        Great post! thanks for sharing

        Sorry for the stupid question - but whats a hoplink?

        Would like to have a look at the fliers but the images are 404'ing

        Thanks
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        • Profile picture of the author markowe
          Originally Posted by 0ldfart View Post

          Great post! thanks for sharing

          Sorry for the stupid question - but whats a hoplink?
          It's just what the affiliate link on Clickbank (and some other networks) is referred to as. It's because it 'hops' the user via Clickbank (to pick up a cookie, mmm, cookies) then to the sales page.
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    • Profile picture of the author Onash
      Excellent Idea Dave. I live in Germany where we have a lot of Trade Fairs or 'Messe' as its called in German. Would like to try this with some CB products in German or maybe develop my own........

      It might be an Idea to make a deal with the food stalls at these events. In addition to having people's attention when they are eating, it might work better Because I believe many others with stands of their own may be suspicious and think you are a sneaky competitor !

      I have often wondered why I do not see any advertising on the paper napkins on airplanes. I think that would be a great place to advertise. You have a captive audience sitting there mostly twiddling their thumbs. But I don't know how much Lufthansa would charge me ...perhaphs an arm and a leg...anyone with big pockets attempted this ??....would love to know.

      Brilliant Dave!....thanks for sharing.
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  • Profile picture of the author Aira Bongco
    I am so happy for you Dave.

    This is an example of pure action. You really have to be a go-getter if you want to succeed in this business. You have to look for ways and that's what you did. Stories like these always make me smile.
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    • Profile picture of the author Roxie
      You seem to have great original ideas! I've joted down a few notes. I've been using facebook and a few other site to do some free advertising (name dropping where possible for my new site). It's been 24 hours and without too much effort and 0$ invested I have about 100 views and 25 subscribers!
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    • Profile picture of the author how2no
      Thanks for sharing, Dave.
      I have been using gotprint.com for several years for all of our brochures, flyers, postcards, etc. Might be a good solution for your business.
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    • Profile picture of the author Jerry Brisbane
      Wow!

      I was just reading a sales motivation poster in the office of a client that said "The Man Who Goes Out In The Market Is The Man Who Gets The Business".

      And then I come back into my bunker and read this GREAT story.

      Good on you. This is what they call "guerrilla marketing" at it's best, and it was a delight to read that it worked so well. It is interesting to note that you found the flat A4 worked better than the glossy tri-fold. Just shows, that in SOME markets with SOME products with SOME offers, that down-to-earth presentation style works really well.
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    • Profile picture of the author allcash830
      Wow this is one the best threads I've read so far. So easy to take action on this idea and expand it to different markets. Thanks Dave! All the best.
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    • Profile picture of the author fabby
      Excellent post I have a large show ground near to me I may be able to make use of this info at some of their shows. Thanks
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    • Profile picture of the author rougemaster
      Wow that is awsome. do you mind if i use it?
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      • Profile picture of the author Kina
        I love this forum and this thread! Awesome idea!

        My hubby and I are vendors and do a lot of traveling to various events throughout Utah, Idaho, Montana, Washington, Oregon, California and Arizona. The kind of events that we do are Renaissance Faires, Celtic Festivals, Man Shows, Woman Shows, new age events, etc. We sell Kilts, leather goods, drinking horns, handmade jewelry and other such goods.

        We are both still fairly new to the world of affiliate marketing and trying to learn everything that we can (I'm actually a copywriter by profession). If there is anyone that would like to have their affiliate fliers at any of the events that we will be vending at, we'd like to discuss it further with you. It would be a great way for us to learn more about affiliate marketing too without investing our time and money in printing up fliers and searching out products.
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        • Profile picture of the author shellwipp
          Originally Posted by Kina View Post

          I love this forum and this thread! Awesome idea!

          My hubby and I are vendors and do a lot of traveling to various events throughout Utah, Idaho, Montana, Washington, Oregon, California and Arizona. The kind of events that we do are Renaissance Faires, Celtic Festivals, Man Shows, Woman Shows, new age events, etc. We sell Kilts, leather goods, drinking horns, handmade jewelry and other such goods.

          We are both still fairly new to the world of affiliate marketing and trying to learn everything that we can (I'm actually a copywriter by profession). If there is anyone that would like to have their affiliate fliers at any of the events that we will be vending at, we'd like to discuss it further with you. It would be a great way for us to learn more about affiliate marketing too without investing our time and money in printing up fliers and searching out products.
          Hi Kina,

          I would love to partner with you by having flyers at your events. If you would like to discuss it further, let me know. I'm currently working with 3 vendors right now. My biggest show is going on this weekend, so I'm hoping to post some good results. You can email me at swipper@runestone.net if you're interested.

          Thanks,

          Shelley~
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        • Profile picture of the author AEC
          Hey Kina,

          I would be interested in talking to you to see if what I sell would be a good fit for the events you go to. If you are interested... Email me at kbrunk1@gmail.com then come here and let me know you sent a message. That is my junk email but I can check it if I need to. Didn't want to put out my main one to the world.

          Originally Posted by Kina View Post

          I love this forum and this thread! Awesome idea!

          My hubby and I are vendors and do a lot of traveling to various events throughout Utah, Idaho, Montana, Washington, Oregon, California and Arizona. The kind of events that we do are Renaissance Faires, Celtic Festivals, Man Shows, Woman Shows, new age events, etc. We sell Kilts, leather goods, drinking horns, handmade jewelry and other such goods.

          We are both still fairly new to the world of affiliate marketing and trying to learn everything that we can (I'm actually a copywriter by profession). If there is anyone that would like to have their affiliate fliers at any of the events that we will be vending at, we'd like to discuss it further with you. It would be a great way for us to learn more about affiliate marketing too without investing our time and money in printing up fliers and searching out products.
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    • Profile picture of the author watson7
      Glad to see this post this discussion give us quality.
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    • Profile picture of the author Joshua526
      Wow! Thanks for the idea! Can't wait to implement it! So I will start the action steps to start earning!
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      • Profile picture of the author ALearner
        Hi Dave,

        Great info. share, the lesson one can get fro it is "TAKE ACTION". Summer is almost here and its going to be lots of events all over, so just take action and get the rewards.

        I have personally used this method with a little twist and all I can say is "it works "

        Thanks again.
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        • Profile picture of the author thedog
          Originally Posted by ALearner View Post

          Hi Dave,

          Great info. share, the lesson one can get fro it is "TAKE ACTION". Summer is almost here and its going to be lots of events all over, so just take action and get the rewards.

          I have personally used this method with a little twist and all I can say is "it works "

          Thanks again.
          Care to share this twist?
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    • Profile picture of the author hilear
      Awesome Ideas guys and Gals. Thanks for sharing
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    • Profile picture of the author westwindfin
      First I had to laugh. Oh how simple. Second I had to applaud. Oh how great. Great job of thinking out of the box. Glad to see you reaped the rewards by taking action on an "Why didn't I think of it" idea.
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  • Profile picture of the author Steve Solem
    Dave, Dave, Dave....just when I start to think I've seen and heard it all around here, you come along with a killer idea that's just fantastic! I've seen and have heard others promoting CB products offline, but the way you're targeting buyers and JVing with booth owners at the show is just great!

    Well done man, and I'll be looking forward to your WSO!

    All the best,

    Steve
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  • Profile picture of the author oziozi
    Dave, this is fabulous "out of the box" thinking and action taking. Thank you so much for sharing and for all the additional ideas you have promoted. All the best for your future success.
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  • Profile picture of the author Frank Murphy
    You should seriously package it up! Stuff like this sell like hot cakes on this forum!
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  • Profile picture of the author tedwood
    This is what you call creative thinking. It's great you shared this with the thread. I would personally love to do something like this. The only issue is, I don't know what type of events this would work for and plus you must need a really good offer to get people onto your website.
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  • Profile picture of the author st271
    If you live in the UK you can buy 2,000 double-sided 8.5 x 11 flyers for £87 ($140) including postage. That works out at about 4p (6 cents) each.
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    • Profile picture of the author markjob
      Im from the Uk, where do you get those cheap flyers from? Im printing my own but its a bit of a pain!!
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      • Profile picture of the author Dave Iago
        Originally Posted by markjob View Post

        Im from the Uk, where do you get those cheap flyers from? Im printing my own but its a bit of a pain!!
        I found a little print shop that does them here locally for $0.15 each. Earlier in the thread there is a place online that does them for about the same.
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        • Profile picture of the author markjob
          Originally Posted by Dave Iago View Post

          I found a little print shop that does them here locally for $0.15 each. Earlier in the thread there is a place online that does them for about the same.
          Thank you Dave. Im doing a flyer to CPA campaign this weekend, not a show or anything but posting through doors and down to the local shoping mall. I will most defo be looking for shows and events in my area for sure.

          Great thread this everyone keep it up.
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          • Profile picture of the author paulie888
            Originally Posted by markjob View Post

            Thank you Dave. Im doing a flyer to CPA campaign this weekend, not a show or anything but posting through doors and down to the local shoping mall. I will most defo be looking for shows and events in my area for sure.

            Great thread this everyone keep it up.
            Mark, what type of CPA offer are you promoting on your flyer? Is it targeted at all, or are you just handing this out to random people at the mall?

            Paul
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            • Profile picture of the author markjob
              Originally Posted by paulie888 View Post

              Mark, what type of CPA offer are you promoting on your flyer? Is it targeted at all, or are you just handing this out to random people at the mall?

              Paul
              Hi Paul,

              Sorry not had time to reply been busy getting things ready.

              The offer is a hair removal offer and this weekend in a local town there is a wedding fair as well as a beauty contest so i think its a well targetted offer.

              BTW Dave i just got your WSO but will not be watching till after the weekend, don't want to watch it and then start changing my stuff at this late hour
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              • Profile picture of the author markowe
                Originally Posted by markjob View Post

                The offer is a hair removal offer and this weekend in a local town there is a wedding fair as well as a beauty contest so i think its a well targetted offer.
                Do you, er, approach the, how can I put it, especially hirsute lady or gentleman when you are handing out the flyers? "Why madam, that's a fine beard you have, but have you considered...?"

                Sorry, couldn't resist!

                Awesome thread, it's really brought it home to me that the time for action is NOW with this offline cross-promotion. Eventually the crossover will be complete, the 'method' saturated and people will no longer differentiate between offline and on. But I think we have a way to go till that happens, so IMers, 'fill yer boots' as they say in my parts!
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                • Profile picture of the author paulie888
                  Originally Posted by markowe View Post

                  Do you, er, approach the, how can I put it, especially hirsute lady or gentleman when you are handing out the flyers? "Why madam, that's a fine beard you have, but have you considered...?"

                  Sorry, couldn't resist!

                  Awesome thread, it's really brought it home to me that the time for action is NOW with this offline cross-promotion. Eventually the crossover will be complete, the 'method' saturated and people will no longer differentiate between offline and on. But I think we have a way to go till that happens, so IMers, 'fill yer boots' as they say in my parts!
                  This is so funny, and it'd be easy to spot your prospects from a mile away. However, it might be a little embarrassing approaching these hirsute people yourself, but I guess that is what outsourcing is for!

                  In reference to your point about saturation, my opinion is that we're a long way from anything approaching that. People are generally scared of doing offline stuff, and it will keep this market relatively untapped for a long time to come. Many people enter into online marketing to get away from the offline stuff, so I just can't envision saturation occurring anytime soon!

                  Paul
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                  • Profile picture of the author markowe
                    Originally Posted by paulie888 View Post

                    In reference to your point about saturation, my opinion is that we're a long way from anything approaching that. People are generally scared of doing offline stuff, and it will keep this market relatively untapped for a long time to come. Many people enter into online marketing to get away from the offline stuff, so I just can't envision saturation occurring anytime soon!
                    Actually, yes, I thought about that after I posted it - the vast majority of people I know are still hopelessly Internet illiterate. Despite the fact that everyone and their grandmother uses Facebook, most people's knowledge does not extend much beyond that, never mind to the dizzy heights of Internet marketing.

                    That's also in answer to someone who said, why wouldn't your prospective partners 'gazump' you when they see you have a good deal going. Well, to most businesspeople most of this stuff (including most forms of online marketing) is totally impenetrable and long may it remain so
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                    • Profile picture of the author paulie888
                      Originally Posted by markowe View Post

                      Actually, yes, I thought about that after I posted it - the vast majority of people I know are still hopelessly Internet illiterate. Despite the fact that everyone and their grandmother uses Facebook, most people's knowledge does not extend much beyond that, never mind to the dizzy heights of Internet marketing.

                      That's also in answer to someone who said, why wouldn't your prospective partners 'gazump' you when they see you have a good deal going. Well, to most businesspeople most of this stuff (including most forms of online marketing) is totally impenetrable and long may it remain so
                      Exactly, many regular people just don't seem to be able to comprehend internet and affiliate marketing, let alone connect it with offline marketing. I've talked with many businesspeople over the course of my offline consulting, and they don't have the slightest inclination to get involved in any kind of online marketing - they're far too busy and involved with their own businesses to even bother!

                      Paul
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                • Profile picture of the author Dave Iago
                  Originally Posted by markowe View Post

                  Do you, er, approach the, how can I put it, especially hirsute lady or gentleman when you are handing out the flyers? "Why madam, that's a fine beard you have, but have you considered...?"

                  Sorry, couldn't resist!

                  Awesome thread, it's really brought it home to me that the time for action is NOW with this offline cross-promotion. Eventually the crossover will be complete, the 'method' saturated and people will no longer differentiate between offline and on. But I think we have a way to go till that happens, so IMers, 'fill yer boots' as they say in my parts!

                  All of the stats that I have seen pretty much call this "an untapped market". I think there is so much room here it won't be an issue anytime soon.
                  Signature

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      • Profile picture of the author sim22
        Originally Posted by markjob View Post

        Im from the Uk, where do you get those cheap flyers from? Im printing my own but its a bit of a pain!!
        Ridiculously cheap prices here


        Mixam Print Quality Online Printing
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    • Profile picture of the author anthonyjames
      Originally Posted by st271 View Post

      If you live in the UK you can buy 2,000 double-sided 8.5 x 11 flyers for £87 ($140) including postage. That works out at about 4p (6 cents) each.
      Can you forward the link for this please to my pm? Love to see that.

      AJ
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  • Profile picture of the author JustVisiting
    Dave.

    Thanks for your posting!
    The best simple effective strategy I've seen for a long time.

    Anyone should be able to duplicate your method if they do a little research and get off their butts...
    ...others will ignore practical approaches like yours and keep searching for the "push button" make a million software and become disillusioned in the process.


    Originally Posted by Dave Iago View Post

    I have developed about 10 of these non traditional strategies that are all working for me. I have been shooting some video and was thinking about packaging it all up into a product. What do you guys think?
    I look forward to buying your WSO...and soon.
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  • Profile picture of the author Nikhil V Nair
    Absolutely brilliant. You had an idea and you implemented it.
    Real example of Thinking outside the box.

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  • Profile picture of the author Yogini
    Dave,

    What a great post. How closely do you match the offer to the type of market it is? For instance, I assume you wouldn't do woodworking offers at a yoga fair. Or is that wrong?

    Debbie
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    • Profile picture of the author Dave Iago
      Originally Posted by Yogini View Post

      Dave,

      What a great post. How closely do you match the offer to the type of market it is? For instance, I assume you wouldn't do woodworking offers at a yoga fair. Or is that wrong?

      Debbie
      Yes you have to match offer to show, but this is very easy to do. CB has a product for everything, you can do the golf, wedding, self help, rv, gun, game, wine tasting, etc show.

      Usually the show has a promotional webpage up with a vendor list. This is a great place to buy a banner ad for the product that you are going to promote. Look at the vendor list then go to the vendors individual website. You can usually tell from there how big they are and find contact info.

      I've also developed similar tactics for CPA offers and and physical goods promotion.
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  • Profile picture of the author MarthaD.
    Fantastic Dave!! CONGRATULATIONS!! Thank you for posting this, very inspirational. Definitely package it all up and you've got a great product to sell!
    I agree with "Always A Warrrior" - add a QR code!! Just working on this myself and hope to have a finished ebook on it soon.

    If you haven't heard about these codes yet you'll more than likely to soon. They have great potential. They act as link to whatever website, message, etc. you have embedded in them.

    Your cell phone camera captures the code which is a symbol and immediately brings up the site or message on your phone.

    Google "QR reader" to download to your phone to enable your camera to capture the code.

    You can try it out at either of these 2 sites - no affiliate, these are free sites but I'm not yet able to use an actual url so hopefully, you can copy and past them:

    keremerkandotnet/qr-code-and-2d-code-generator/
    mainly generates codes for website addresses only

    mobile-barcodesdotcom/qr-code-generator/
    generates codes for websites, phone numbers, messages, sms, emails, vcards, also generates a url address for any of the above not having its own url address

    I'd show you what one looks like but I can't paste anything yet either but you'll see for yourself if you visit one of the sites above.

    Thanks again Dave, wishing you more success!
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  • Profile picture of the author Triggerkg
    Great idea dave thanks for posting
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  • Profile picture of the author Marc Marseille
    Wow that is great...this is a great example of what you can do when you put you mind to work and think outside the box. There are many great offline opportunities to make money with online products...
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  • Profile picture of the author Porkchop817
    Another question...have you had any problems with people accepting your offer/jv idea of renting table space from them for your flyers?

    Have you been to any shows where people have just flat out told you "no", and you weren't able to display your flyers at that show?
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    • Profile picture of the author Dave Iago
      Originally Posted by Porkchop817 View Post

      Another question...have you had any problems with people accepting your offer/jv idea of renting table space from them for your flyers?

      Have you been to any shows where people have just flat out told you "no", and you weren't able to display your flyers at that show?

      The only show I ever did where I showed up without a vendor secured was the first one. Now I use the vendor list that is always published online at the promoters home page and contact vendors and arrange this ahead of time. If I call or email 10 people I always get at least one yes. It helps now that I've been doing this a while so I can show them what they could make.

      It hasn't been and issue I have always found someone to promote for me and it usually isn't that hard. You just need to make sure that your product compliments theirs and doesn't compete with it.
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Porkchop817 View Post

      Another question...have you had any problems with people accepting your offer/jv idea of renting table space from them for your flyers?

      Have you been to any shows where people have just flat out told you "no", and you weren't able to display your flyers at that show?
      Don't expect everyone to tell you yes in fact most just might say no but all you need is one yes and you're in business.

      Don't be afraid of "no". It brings you that much closer to "yes".
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  • Profile picture of the author CFK
    Thanks for this read, very good, great info and inspiration
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  • Profile picture of the author Porkchop817
    I couldn't get them to load on three different computers, on either IE or Firefox.

    What I was able to do was right click the hyperlinks and choose "save target as", then I was able to view them on my computer.
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  • Profile picture of the author Mike McAleer
    This is spectacular and creative. It is great to merge the offline and online economies to make money. Thanks for the great tips also!
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  • Profile picture of the author Terry Hatfield
    Hi,

    If it worked good on one table, I would try and get several vendors in a show to distribute the fliers.
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    • Profile picture of the author Dave Iago
      Originally Posted by Terry Hatfield View Post

      Hi,

      If it worked good on one table, I would try and get several vendors in a show to distribute the fliers.
      I've done that at a few different shows in different niches. I found that if the total attendance is about 15,000 or below it doesn't help to have multiple vendors. I suppose if the show is small enough 1 stack get's everyone's eyes??

      The other events I've tried "multi-tabling" ,as the online poker players say; had attendance in the range of 40-50K and then it seems to make a BIG difference.

      I've "worked" a total of 42 events in the last few months and track my data closely and the cut-off seems to be right around 15K.

      Just a side note. Even at $1 a page (which I would never pay and nobody should have to pay even half of that) I would have doubled my money, minimum; at every event I've done.
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      • Profile picture of the author Diane S
        Originally Posted by Dave Iago View Post


        I've "worked" a total of 42 events in the last few months
        do you have helpers?
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        • Profile picture of the author JustVisiting
          Hi Dave

          Originally Posted by Diane S View Post

          do you have helpers?
          I was wondering the same thing!
          42 events in the last few months.

          You have a lot of shows in the area you live?
          Do you travel a lot?
          Some are mid-week not only weekends?
          Do you cover Trade Shows?

          Thanks
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      • Profile picture of the author paulie888
        Originally Posted by Dave Iago View Post

        I've done that at a few different shows in different niches. I found that if the total attendance is about 15,000 or below it doesn't help to have multiple vendors. I suppose if the show is small enough 1 stack get's everyone's eyes??

        The other events I've tried "multi-tabling" ,as the online poker players say; had attendance in the range of 40-50K and then it seems to make a BIG difference.

        I've "worked" a total of 42 events in the last few months and track my data closely and the cut-off seems to be right around 15K.

        Just a side note. Even at $1 a page (which I would never pay and nobody should have to pay even half of that) I would have doubled my money, minimum; at every event I've done.
        Dave, I've made color copies at Kinko's/FedEx before, and their rates are quite frankly pretty outrageous.

        Are there any specific online print/copy providers that you can recommend (especially the ones that specialize in bulk orders) that charge more reasonable rates which are closer to the prices you quoted?
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        • Profile picture of the author Steven Carl Kelly
          Originally Posted by paulie888 View Post

          Dave, I've made color copies at Kinko's/FedEx before, and their rates are quite frankly pretty outrageous.

          Are there any specific online print/copy providers that you can recommend (especially the ones that specialize in bulk orders) that charge more reasonable rates which are closer to the prices you quoted?
          As Dave mentioned, I had posted a link to an online printer that seems very reasonable. Here's the link (no affiliation):

          UPrinting | 15% OFF Commercial Flyer Printing | Print Flyers Online!
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        • Profile picture of the author andrea_vk
          Originally Posted by paulie888 View Post

          Dave, I've made color copies at Kinko's/FedEx before, and their rates are quite frankly pretty outrageous.

          Are there any specific online print/copy providers that you can recommend (especially the ones that specialize in bulk orders) that charge more reasonable rates which are closer to the prices you quoted?
          Maybe you shoudl look at Vistaprint. I ordered from them before, from Australia but I am sure the staff was shipped from the US or some other place, They always have specials and very affordable.
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  • Profile picture of the author Tallguy83
    That's brilliant idea!I think sometimes you just need to be creative and come up with some unique money making ideas.

    Cheers.
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  • Profile picture of the author Simu :P
    Excellent way of offline marketing.

    Not new, but working!

    Simu
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  • Profile picture of the author waken
    Absolutely brilliant!

    I have thought about a similar plan before but never actually put it to work..
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    • Profile picture of the author Mike Boyd
      Dave:

      How do you handle questions from vendors if they ask, if you are the owner of the product you are promoting in the fliers before they agree to put them in their booth?
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      • Profile picture of the author rocky80
        Wow this is a fantastic thread, thank you.
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  • Profile picture of the author IM Lover
    Fantastic Dave this really is some great work you have cracked it, and also given us something to think about and work with, thanks so much for sharing this with us.

    I am in the Uk and this really does sound like something I could achive, with some hard work and determination I think this will work out really well.

    Lee
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  • Profile picture of the author candoit2
    Just hearing stories like this inspires. Everyone has trade shows going on in their cities.

    Very cool share.

    Aaron
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  • Profile picture of the author ltrain_riders
    This is a great story. It uses a classic approach, sprinkled with some modern day marketing and you have created your own recipe for success.

    Out of the 1154 hops, how many were orders and what's the average cost per order?
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    • Profile picture of the author Dave Iago
      Originally Posted by Diane S View Post

      do you have helpers?
      Originally Posted by JustVisiting View Post

      Hi Dave



      I was wondering the same thing!
      42 events in the last few months.

      You have a lot of shows in the area you live?
      Do you travel a lot?
      Some are mid-week not only weekends?
      Do you cover Trade Shows?

      Thanks
      Nope it's just me. Keep in mind here that once you have aquired a vendor, they will usually work for you at every show they're attending. For instance when I found the woodworking folks, they told me that they had 17 of 22 shows left in the calender (the one here in my town was back in early December, I haven't seen my vendors in person since then). Now there is like 3-4 left. I'm not going to the shows! I get online and find vendors and then just ship them the sales material so "working" 42 shows isn't that big a deal. That's why it's SOOOOO important to treat your vendors well. I pay LOTS of bonuses.

      You can work this all over the country without leaving you house. Although if you like to travel this makes for a great tax deductible trip-just pick the shows in area you want to vacation to. I have a 1 hr interview with a tax expert talking about this I'm going to throw in as a bonus when I get a product ready (I'm working hard at it!)

      I live in MN and here in the winter-IT"S SHOW SEASON! There's something every weekend. We have two large arenas here that hold most of the big shows, the Mpls. Convention Center & the St. Paul River Center. Just looking at those two calender alone for the next month and a half this is what you find between the two;

      FEB 18 MN Guns and Weapons show, MN Women's Expo, MN Golf Show
      FEB 25th World of Wheels car show
      Mar 4 Mpls Home and Garden Show, Annual Body Mind Life Expo
      Mar 11 Mpls Auto Show, 2011 Let's Play Hockey Expo
      Mar 26 Donnie Smith Bike Show
      Apr 1 Northwest Sportsmans Show
      ....and this is not all of them, just at the two places.

      I haven't done any trade shows because I feel that you need to target impulse buyers. When a guy goes to the Sportsman's or Gun show, he goes to spend money. At a trade show people are being forced to go for their job.

      Without trying hard I can find a CB product for every show I've listed above.


      Originally Posted by paulie888 View Post

      Dave, I've made color copies at Kinko's/FedEx before, and their rates are quite frankly pretty outrageous.

      Are there any specific online print/copy providers that you can recommend (especially the ones that specialize in bulk orders) that charge more reasonable rates which are closer to the prices you quoted?

      I will gladly talk to my printer and see if it's OK for me to give out info and quote a price, but in an earlier post (on page 1) somebody found an online place that beats my guys price. Come on do a little research, you will find plenty of discount printers online. Or better yet find a little mom & pop in your area and help them out. That's what I did, and they love me for it! They ship my flyers for me too. I just send them the electronic file and the address to ship to...done. Let them know that you will be doing a lot of printing and negotiate a rate.

      Originally Posted by Mike Boyd View Post

      Dave:

      How do you handle questions from vendors if they ask, if you are the owner of the product you are promoting in the fliers before they agree to put them in their booth?
      I tell them the truth. " I am an internet marketer promoting an XXXXX offer, I would gladly ship you a copy if you're on the fence." Get your salesman on and sell them on the idea-be completely ethical and transparent. Tell them what they COULD make.
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      • Profile picture of the author Diane S
        Originally Posted by Dave Iago View Post

        I tell them the truth. " I am an internet marketer promoting an XXXXX offer, I would gladly ship you a copy if you're on the fence." Get your salesman on and sell them on the idea-be completely ethical and transparent. Tell them what they COULD make.
        Or how about, "I'm an affiliate marketer, and I promote digital products, and this is one of my best-selling products." Make them feel lucky to have been asked??????????
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        • Profile picture of the author Dave Iago
          Originally Posted by Diane S View Post

          Or how about, "I'm an affiliate marketer, and I promote digital products, and this is one of my best-selling products." Make them feel lucky to have been asked??????????
          Right On Diane, Right On!
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      • Profile picture of the author paulie888
        Originally Posted by Dave Iago View Post

        Nope it's just me. Keep in mind here that once you have aquired a vendor, they will usually work for you at every show they're attending. For instance when I found the woodworking folks, they told me that they had 17 of 22 shows left in the calender (the one here in my town was back in early December, I haven't seen my vendors in person since then). Now there is like 3-4 left. I'm not going to the shows! I get online and find vendors and then just ship them the sales material so "working" 42 shows isn't that big a deal. That's why it's SOOOOO important to treat your vendors well. I pay LOTS of bonuses.

        You can work this all over the country without leaving you house. Although if you like to travel this makes for a great tax deductible trip-just pick the shows in area you want to vacation to. I have a 1 hr interview with a tax expert talking about this I'm going to throw in as a bonus when I get a product ready (I'm working hard at it!)

        I live in MN and here in the winter-IT"S SHOW SEASON! There's something every weekend. We have two large arenas here that hold most of the big shows, the Mpls. Convention Center & the St. Paul River Center. Just looking at those two calender alone for the next month and a half this is what you find between the two;

        FEB 18 MN Guns and Weapons show, MN Women's Expo, MN Golf Show
        FEB 25th World of Wheels car show
        Mar 4 Mpls Home and Garden Show, Annual Body Mind Life Expo
        Mar 11 Mpls Auto Show, 2011 Let's Play Hockey Expo
        Mar 26 Donnie Smith Bike Show
        Apr 1 Northwest Sportsmans Show
        ....and this is not all of them, just at the two places.

        I haven't done any trade shows because I feel that you need to target impulse buyers. When a guy goes to the Sportsman's or Gun show, he goes to spend money. At a trade show people are being forced to go for their job.

        Without trying hard I can find a CB product for every show I've listed above.





        I will gladly talk to my printer and see if it's OK for me to give out info and quote a price, but in an earlier post (on page 1) somebody found an online place that beats my guys price. Come on do a little research, you will find plenty of discount printers online. Or better yet find a little mom & pop in your area and help them out. That's what I did, and they love me for it! They ship my flyers for me too. I just send them the electronic file and the address to ship to...done. Let them know that you will be doing a lot of printing and negotiate a rate.
        Thanks for the tips, Dave. It's great to hear that you're dealing remotely with your vendors. By the way, do you make it a point of meeting them face to face the very first time when negotiating/hashing out a deal, or do you find that this arrangement can work pretty well without ever meeting them?

        Also, what kind of compensation do you typically offer your vendors these days? Do you promise a cut of the revenue in exchange for displaying your flyers at their booths? If so, what commission rates/revenue splits do you typically offer your vendors?

        I know you mentioned earlier about contacting and dealing with multiple vendors - so going by what you're saying, it'd be best to arrange to have about 4-5 vendors displaying your flyers at a typical show?

        Paul
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        • Profile picture of the author Dave Iago
          Originally Posted by paulie888 View Post

          Thanks for the tips, Dave. It's great to hear that you're dealing remotely with your vendors. By the way, do you make it a point of meeting them face to face the very first time when negotiating/hashing out a deal, or do you find that this arrangement can work pretty well without ever meeting them?

          Also, what kind of compensation do you typically offer your vendors these days? Do you promise a cut of the revenue in exchange for displaying your flyers at their booths? If so, what commission rates/revenue splits do you typically offer your vendors?

          I know you mentioned earlier about contacting and dealing with multiple vendors - so going by what you're saying, it'd be best to arrange to have about 4-5 vendors displaying your flyers at a typical show?

          Paul
          Paul, I almost never meet face to face before a deal is struck. I do like to hand deliver the fliers the first time and meet with them then if I can, but it's not pre-requisite. I always have a deal set up before the show date now. I usually start a show sequence with one here in town so I can meet them. I have done a couple of out of town shows where I still haven't met them-it works just as well.

          Like I said in previous posts I usually start by offering them 25% of my take after printing expenses, but when it goes well I almost always give them another 25% making it a 50/50 split. I like to do this as a bonus that they're not expecting to get. This keeps them very excited and they try hard for me then.

          The most vendors I have ever had at a single show was 3 and that was for an RV show with attendance in the neighborhood of 50K for the weekend. I haven't tried to do any more than that but I think it would be good at large shows.

          Keep in mind that the more people you have lined up the more material you have to print and ship.
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          • Profile picture of the author paulie888
            Originally Posted by Dave Iago View Post

            Paul, I almost never meet face to face before a deal is struck. I do like to hand deliver the fliers the first time and meet with them then if I can, but it's not pre-requisite. I always have a deal set up before the show date now. I usually start a show sequence with one here in town so I can meet them. I have done a couple of out of town shows where I still haven't met them-it works just as well.

            Like I said in previous posts I usually start by offering them 25% of my take after printing expenses, but when it goes well I almost always give them another 25% making it a 50/50 split. I like to do this as a bonus that they're not expecting to get. This keeps them very excited and they try hard for me then.

            The most vendors I have ever had at a single show was 3 and that was for an RV show with attendance in the neighborhood of 50K for the weekend. I haven't tried to do any more than that but I think it would be good at large shows.

            Keep in mind that the more people you have lined up the more material you have to print and ship.
            Dave, so it seems like you try to set up the first event where the vendors are in your city, so that it'd be easy to meet them, but you've also done deals where you've never met the vendors. I suppose a phone call and a short conversation would be enough to gauge their interest in what you're doing?

            I realize it can be a little disconcerting to ship 1,000 flyers or more to someone you've never met before, but you've clearly shown that it can be done. It'd probably depend on your gut reaction to the interaction/conversation you have with the vendor to see if they're the right fit, I guess?

            Having color flyers leaves a lot more room for creativity and eye-catching graphics, etc. Is there a certain template that you utilize when designing your flyers, and do you typically have any graphics custom made, or perhaps use stock photos on them? Since your flyers are double sided, do you have print the same material/graphics on both sides?

            Paul
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    • Profile picture of the author Dave Iago
      Originally Posted by ltrain_riders View Post

      This is a great story. It uses a classic approach, sprinkled with some modern day marketing and you have created your own recipe for success.

      Out of the 1154 hops, how many were orders and what's the average cost per order?

      Of that first 1154 hops I did 103 sales over the next 7 weeks, with the vast majority of sales happening in the first three weeks after the event. My commission is like $35 each and then I pay my vendors 25% of that + bonuses that they aren't expecting....this keeps them very happy.

      The key to the high conversion is the impulse buyer thing. At the woodworking show people are there to spend money. At the RV show where I was promoting a cheaper CB product about RV'ing the conversion isn't as good, but it's still much better than you will do online in most cases.
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  • Profile picture of the author smartdoctor
    thank you for sharing
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  • Profile picture of the author outwest
    I think the strategy is great however
    I think you offered you said 500 dollars per show? Of course they jumped at that

    might have been a bit high the offer they might have done it for half that
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    • Profile picture of the author Dave Iago
      Originally Posted by outwest View Post

      I think the strategy is great however
      I think you offered you said 500 dollars per show? Of course they jumped at that

      might have been a bit high the offer they might have done it for half that
      I offer them a 25% cut of my commission as a standard starting rate. I do however give lots of bonuses to the vendors that are producing.

      Look, I really wouldn't mind splitting my commission 50/50 or even giving them more. This is so easy once you have them on board. I figure it's best to do the volume with this method.

      Play around with it, I'm sure you can find people to do it for less, but most of my people are already committed to doing next year's show calender as my partners. Since the fliers are done that's ZERO work recurring income! I'm going to keep paying "too much" to the people doing all the work for me. It's working I'm not going to mess with it.
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    • Profile picture of the author TrekkieGrrrl
      Originally Posted by outwest View Post

      I think the strategy is great however
      I think you offered you said 500 dollars per show? Of course they jumped at that

      might have been a bit high the offer they might have done it for half that
      They might have, but what's wrong with paying an amount they are thrilled to get? He gets 75% of the take for very little effort. It's a great deal for him.

      They are more enthusiastic. The OP is making money. They BOTH win this way.

      Yes, he could have given them less, but it's not always about getting by with paying the absolute minimum you can.
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      • Profile picture of the author Sam90
        Dave-

        Your idea is fantastic, but even better is your execution and attention to detail. I appreciate you sharing your ideas with us.

        Have you ever tried to market to college? Wondering if you have tried contacting any college students to help market a cb product?
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  • Profile picture of the author penpal6
    Brilliant offline marketing idea!
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  • Profile picture of the author Dave Iago
    No, I've never tried that. It's been brought up a couple of times on this post though so I might try to figure out a way to make it work. Most college students are broke so I'm not sure.
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    • Profile picture of the author MrPEOS
      Great job Dave!

      Love the combining the online in this case with the offline!

      Do you do any local business consulting or marketing?

      I can see some HUGE tie-ins and additional revenue streams.

      All the best,

      M

      PM me if you want to discuss
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  • Profile picture of the author mikemcmillan
    Nice hustle on your idea Dave. Refreshing to hear something different. Glad it worked out so well for you. Your ad looked great too. Thanks for sharing! --Mike
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  • Profile picture of the author Steven Carl Kelly
    When it comes to bonuses, let me make a suggestion that could produce a big benefit at a potentially lower cost: find out how much booth rental was, and pay them that as the bonus amount if it is less than $500.

    Don't get me wrong, when you make good dough handing over $500 is a great thing, but if I were the exhibitor and was told that I'm getting my money back for the booth I rented, even if that's less than $500, my immediate reaction would be: "Wow. I got to do this show for FREE -- I made 100% profit from this show!"

    Anyhow, just a suggestion on a possible tweak that could pay off.
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    • Profile picture of the author TrekkieGrrrl
      Originally Posted by Steven Carl Kelly View Post

      When it comes to bonuses, let me make a suggestion that could produce a big benefit at a potentially lower cost: find out how much booth rental was, and pay them that as the bonus amount if it is less than $500.

      Don't get me wrong, when you make good dough handing over $500 is a great thing, but if I were the exhibitor and was told that I'm getting my money back for the booth I rented, even if that's less than $500, my immediate reaction would be: "Wow. I got to do this show for FREE -- I made 100% profit from this show!"

      Anyhow, just a suggestion on a possible tweak that could pay off.
      I like that idea a lot. It's not so much because of the fact you are paying them less, but because the benefit is so much more concrete when you express it in those terms.

      You could see them thinking about how every show from then on out is pure profit because their booth rental is paid for.

      They might even do additional shows if that were the case.

      Excellent idea.
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    • Profile picture of the author Dave Iago
      Originally Posted by Steven Carl Kelly View Post

      When it comes to bonuses, let me make a suggestion that could produce a big benefit at a potentially lower cost: find out how much booth rental was, and pay them that as the bonus amount if it is less than $500.

      Don't get me wrong, when you make good dough handing over $500 is a great thing, but if I were the exhibitor and was told that I'm getting my money back for the booth I rented, even if that's less than $500, my immediate reaction would be: "Wow. I got to do this show for FREE -- I made 100% profit from this show!"

      Anyhow, just a suggestion on a possible tweak that could pay off.
      Most of the big shows at the convention center a small 10x10 booth can cost upwards of 3K with 20x30's going for 15K a show. I looked into it because I thought about getting booths myself and promoting multiple products. But then you have to stand there all weekend and that sucks. I used to work about 15 trade shows a year at my last job as a mechanical designer for a Powersports Company, I've had my fill.

      I'll sit home and have another beer and let them do the work!....LOL
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      • Profile picture of the author Steven Carl Kelly
        Originally Posted by Dave Iago View Post

        Most of the big shows at the convention center a small 10x10 booth can cost upwards of 3K with 20x30's going for 15K a show. I looked into it because I thought about getting booths myself and promoting multiple products. But then you have to stand there all weekend and that sucks. I used to work about 15 trade shows a year at my last job as a mechanical designer for a Powersports Company, I've had my fill.

        I'll sit home and have another beer and let them do the work!....LOL
        Heh! Last time I paid for a booth at a show it was about $350. As you can imagine, that was quite some time ago! I should have realized that the cost would be considerably higher, depending on the location and size of the show.
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        • Profile picture of the author Dave Iago
          Originally Posted by Steven Carl Kelly View Post

          Heh! Last time I paid for a booth at a show it was about $350. As you can imagine, that was quite some time ago! I should have realized that the cost would be considerably higher, depending on the location and size of the show.
          Yeah, they're not exactly giving them away.
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        • Profile picture of the author sim22
          This thread has given me a few ideas.

          I've been thinking about the golf niche as golfers are always spending money on things and are always wanting to improve their swing and knock strokes off their handicap.

          Do you think this might be a good idea?

          Create an online directory of golf courses in say Florida.

          Search in Google for golf courses in different cities in Florida and make a list of 50 of them.

          Add each resort to your directory and then email each golf course and ask if it would be ok to send them flyers to put on the bar (I say the bar area as club members would read the flyers as they're drinking and would make a good topic of conversation) in return for a free directory listing and $10 for every sale you make and you'll pay them monthly via Paypal.

          I found a golf instruction course on how to improve your golf swing Clickbank that pays around $30 so that would be $20 profit.

          Find 50 courses willing to agree to your terms and you only got 1 sale per week from each that would be $1000 profit per week.

          This could be easily scaled.

          Imagine having 100 golf courses averaging 2 sales a week. That would be $16,000 a month.

          200 courses averaging 3 sales a week, that's almost $50,000 a month.

          Or something similar to this maybe, what do you think?
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          • Profile picture of the author Dave Iago
            Originally Posted by sim22 View Post

            This thread has given me a few ideas.

            I've been thinking about the golf niche as golfers are always spending money on things and are always wanting to improve their swing and knock strokes off their handicap.

            Do you think this might be a good idea?

            Create an online directory of golf courses in say Florida.

            Search in Google for golf courses in different cities in Florida and make a list of 50 of them.

            Add each resort to your directory and then email each golf course and ask if it would be ok to send them flyers to put on the bar (I say the bar area as club members would read the flyers as they're drinking and would make a good topic of conversation) in return for a free directory listing and $10 for every sale you make and you'll pay them monthly via Paypal.

            I found a golf instruction course on how to improve your golf swing Clickbank that pays around $30 so that would be $20 profit.

            Find 50 courses willing to agree to your terms and you only got 1 sale per week from each that would be $1000 profit per week.

            This could be easily scaled.

            Imagine having 100 golf courses averaging 2 sales a week. That would be $16,000 a month.

            200 courses averaging 3 sales a week, that's almost $50,000 a month.

            Or something similar to this maybe, what do you think?
            I think it would be worth a shot fer sure! That would be a killer way to integrate yourself as an Offline marketing consultant too. I don't think I would give them the spot on your directory though.

            If your directory site isn't ranking, it's worthless to them. On the other hand , if you are going to put the time into getting the site ranked then you need to be paid for it. What if you build the directory site, do a little SEO and get it ranked, then offer up like 60 days free listing. Once the site is rockin' a little, sell the top banner ad to the highest bidder of all the listings (monetize, monetize, monetize!). See if you can get the courses to let you give out a coupon for a half priced introductory round of golf or something so results can be tracked and when the 60 days are up you'll have the proof that they should start paying you. Then the coupons could be distributed as well.

            As far as the flier goes, yeah GOLF KILLS! Here's an idea instead of a flier what if you have drink coasters or place mats printed for the bar and eating areas? Coasters are small and easy to fit into pockets. Most bars get there coasters for free from their liquor supplier so this would be a system that they are already used to, but your free coasters would be the only ones that pay them commission!!!

            I'm not going to wish you good luck, because it's not about luck! TAKE ACTION!

            Let me know if I can help.
            -Dave
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            • Profile picture of the author sim22
              Originally Posted by Dave Iago View Post

              I think it would be worth a shot fer sure! That would be a killer way to integrate yourself as an Offline marketing consultant too. I don't think I would give them the spot on your directory though.

              If your directory site isn't ranking, it's worthless to them. On the other hand , if you are going to put the time into getting the site ranked then you need to be paid for it. What if you build the directory site, do a little SEO and get it ranked, then offer up like 60 days free listing. Once the site is rockin' a little, sell the top banner ad to the highest bidder of all the listings (monetize, monetize, monetize!). See if you can get the courses to let you give out a coupon for a half priced introductory round of golf or something so results can be tracked and when the 60 days are up you'll have the proof that they should start paying you. Then the coupons could be distributed as well.

              As far as the flier goes, yeah GOLF KILLS! Here's an idea instead of a flier what if you have drink coasters or place mats printed for the bar and eating areas? Coasters are small and easy to fit into pockets. Most bars get there coasters for free from their liquor supplier so this would be a system that they are already used to, but your free coasters would be the only ones that pay them commission!!!

              I'm not going to wish you good luck, because it's not about luck! TAKE ACTION!

              Let me know if I can help.
              -Dave
              Those are terrific ideas!! I'll definitely be doing this once I get the directories ranked which shouldn't be too hard as I've registered .com keyword rich domains for a few locations.

              Thanks!
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              • Profile picture of the author Dave Iago
                Originally Posted by sim22 View Post

                Those are terrific ideas!! I'll definitely be doing this once I get the directories ranked which shouldn't be too hard as I've registered .com keyword rich domains for a few locations.

                Thanks!
                Please let us know how it works out!
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  • Profile picture of the author ambercoco
    Brilliant! I think of the all the events I attend in where this type of promotion would be simple and an easy fit and then realized how much money I am leaving on the table.

    As far a putting together a product using all 10 non-traditional strategies - I'd say go for it. You definitely have the creativity and it would be of great value to your audience.
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  • Profile picture of the author nicelife
    I love your way of thinking and I plan to do something similar myself!

    My plan is to buy cheap advertising space in local newspapers where I would capture email addresses and give something away for free. Then I set up an autoresponder series with CPA offers that give away FREE stuff and generates a commission.

    I think this could be a good way of driving traffic tons of traffic to a squeeze page.

    I live in Sweden and I think this could work well at least here.

    Wish me luck :-)
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  • Profile picture of the author southerntrader
    Dave. Very impressive and motivational for those of us who are looking a little inspiration and aren't afraid to do a little "work".
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  • Profile picture of the author sim22
    Originally Posted by Anthony Bozo View Post

    I did the exact same thing a while back. A annual convention about gardens and lifestyle takes place annually in a town nearby, I went there and got lucky enough to place my fliers on a few tables, right in the entering hall.

    I ended up with about 5,000/6,000 fliers gone, 3,000 clicks and 850 conversions for my affiliate product. It was a three-day event (just to note).
    Well done!! That's a great result! A 28% conversion rate is amazing.
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    • Profile picture of the author Dave Iago
      Originally Posted by sim22 View Post

      Well done!! That's a great result! A 28% conversion rate is amazing.
      That type of conversion is not that uncommon with this method (or the others I'm talking about) this is the highest quality traffic on the planet!! Impulse buyers with money in their pocket to spend on their interests.
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  • Profile picture of the author cashmagnet
    Very interesting to see this working so well but the great thing your have is targeted traffic to your flyers as well as an endorsement from either stall owners or events managers real clever.
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  • Profile picture of the author celente
    that a good conversion rate brother.

    If I got those, that $1 millon dollar boat I have my eyes on would be waiting docked for me down the canal. LOL

    Please keep us posted if you test something that works well too. This is ingenious. Kudos to you. Keep up the great work.
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  • Profile picture of the author Dave Iago
    I'm working on a 250K 32' Nordic tug myself. The SS Branch Office.
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  • Profile picture of the author AndreTinker
    Originally Posted by Dave Iago View Post

    Hello Folks, I'm new to the forum (kind of) I've been coming here and reading everything for a while now and I wanted to say THANKS! to all of the people on this board that are trying to help.

    I started online about a year ago, and although I picked up the tech stuff right away; I just couldn't make any money. I was at a swap meet one day with some buddies and it occured to me that this was a room full of guys that ritualistcaly come together to spend money.
    There had to be a way to tap into this.
    This is what I did:
    1. Got online and looked for upcoming shows and found a woodworking show.
    2. Went to CB and found a wood working plans package with decent gravity.
    3. Regisered a domain and set a redirect to my hoplink.
    4. Used graphics from the sales page (with permision from the vendor!) and created a 2 sided 8-1/2 X 11 color flier following the layout of the sales page closely.
    5. Printed 300 copies, 2 sided, in color at my day job at the time.
    6. With no further research and fliers in hand I drove over to the show on the Saturday morning
    7. Walked in and found a Mom, Pop, Son vendor booth and made a deal. I would buy them all lunch for both days if I could put my flier on their counter.
    The Results:
    I set the stack of 300 fliers on their counter at 9:10AM, they called me at noon and said that they were gone. I did no research, total attendance at this show wound up being about 9200 for the weekend. I ran to Kinko's, paid way to much and printed 1500 more. Got them back down to the show at 3PM Sat. They called me Sunday at about 3PM and said they were out again.
    Of the 1800 fliers that were handed out I got 1154 clicks or hops I should say. From those 1154 hops I did almost $3000 on CB over the next three weeks!

    I called the peolple that gave out my fliers and told them how happy I was and gave them $500-they were thrilled! They then told me that there was 22 shows in this calander and that there was 17 left, and that they would gladly distribute my offer if they could make an extra $500 per show just for doing that.

    That's when the light bulb came on! Talk about recurring easy income!

    I have since applied this approach to an RV Show, a wedding fair, and a golf expo, all with great results. With this one tactic I have gone to full time affiliate marketer in the last 4 months.

    Tips I have learned for implementing this strategy:
    • Do the research-find the estimated attendence and vendors list while finding shows online.
    • Use an 8.5X11 piece of plain paper printed color both sides. I have tested tri-fold brochures and two sizes of glossy XL postcards and the cheap solution wins.
    • Contact the promoter of the show and check on his advertising packages. As it turns out I can have the wood show promoter put my flier in the plastic bag they give to everyone when they enter for $75/show (I'm doing that too but the family that hands them out does way better cause they actually sell for me.)
    • Assign each vendor a unique tracking link at CB and send them a screen shot once a week to keep them motivated. If they pre-sell a little-this kills!

    I have developed about 10 of these non traditional strategies that are all working for me. I have been shooting some video and was thinking about packaging it all up into a product. What do you guys think?

    Thanks for everything.
    Dave
    I have to say it's refreshing and inspiring to hear stuff like this. Another creative and fearless Warrior!
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  • Profile picture of the author The Big Deal
    Wow, great stuff!
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  • Profile picture of the author Qamar
    Hey Dave, Thanks for sharing this BRIGHT IDEA to all of us! I can see many old timers from WF are involved in this thread and giving you the thumbs up comments, which means that you have a very powerful business strategies.

    Now I have plenty of ideas swimming in my head. i will definitely implement this as soon as possible and make lots of money! Thanks again!

    PS: Now, this is what I call super laser targeted traffic!

    Qamar
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  • Profile picture of the author SGForce
    Very Creative. So many different ways to implement IM!
    Nice Job!
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  • Profile picture of the author Fred1
    Wow, this is great, Dave! Thanks for sharing.

    Props for thinking outside the box, but the the even bigger lesson here is to act on your ideas!

    Continued success.
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    • Profile picture of the author Dave Iago
      Originally Posted by Fred1 View Post

      Wow, this is great, Dave! Thanks for sharing.

      Props for thinking outside the box, but the the even bigger lesson here is to act on your ideas!

      Continued success.
      Ahhh....to finally be appreciated for being outside the box!....LOL
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  • Profile picture of the author Qamar
    Hey Dave, what kind of offer do you think would fit for a furniture exhibition? Or anyone else can give me some opinions please.


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    • Profile picture of the author big steve
      Awesome thread Dave..agree with the other comments in that this is one of the best threads already this year. I am planning on doing something very similar but with CPA offers and sports events, and this has just opened things up alot more. Thanks bud and great job!! Look forward to the WSO..

      Steve
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    • Profile picture of the author Dave Iago
      Originally Posted by Qamar View Post

      Hey Dave, what kind of offer do you think would fit for a furniture exhibition? Or anyone else can give me some opinions please.


      Qamar
      I didn't look but is there anything out there on how to re-finish old furniture or interior decorating or Fung Shwe? I would think those would work there????
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      • Profile picture of the author Dave Iago
        Originally Posted by Zachmo View Post

        Woah! This story of yours inspires me a lot! I'll definitely share your story to my friends. Thanks for sharing this with us!
        Originally Posted by rocky80 View Post

        Wow this is a fantastic thread, thank you.
        Originally Posted by just Zer0 View Post

        This is Genius - you've just ignited a flame inside me which I haven't seen much of for a few years.... My ideas are running riot in my mind - crossing online marketing with offline, and a little creativity.....

        Hmmm....

        I'm thinking up something big - I'll PM you soon and I'm going to keep a record of this

        Beautiful,
        Zer[0]*
        Originally Posted by PSM View Post

        Dave, you rock

        I setup a WSO alert to catch your WSO when it goes live!
        Originally Posted by big steve View Post

        Awesome thread Dave..agree with the other comments in that this is one of the best threads already this year. I am planning on doing something very similar but with CPA offers and sports events, and this has just opened things up alot more. Thanks bud and great job!! Look forward to the WSO..

        Steve
        Thanks everyone!! So many on the forum have helped me along the way without even knowing it. I'm so happy that this post is inspiring so many!

        I hope the moral of this story is JUST TAKE ACTION!!! Put your fears aside and do it!

        When I told some people in this industry what I was going to do, they laughed at me. I shrugged it off, believed in my idea, moved forward, and succeeded. It's just that simple. JUST DO IT!!
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        • Profile picture of the author Fun to Write
          Dave, your business plan totally Rocks!

          When you say that people laughed at you it made me think of that famous old ad headline...They Laughed at Me When I Sat Down to Play the Piano....But When I Began to Play....

          Ha ha.

          Who's laughin now?

          Anyway, I'm also waiting with baited breath for your WSO on this.

          Keep at it.

          Originally Posted by Dave Iago View Post

          Thanks everyone!! So many on the forum have helped me along the way without even knowing it. I'm so happy that this post is inspiring so many!

          I hope the moral of this story is JUST TAKE ACTION!!! Put your fears aside and do it!

          When I told some people in this industry what I was going to do, they laughed at me. I shrugged it off, believed in my idea, moved forward, and succeeded. It's just that simple. JUST DO IT!!
          Signature

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          • Profile picture of the author tex22
            Great post. Thanks for sharing!
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            • Profile picture of the author Dave Iago
              Originally Posted by Fun to Write View Post

              Dave, your business plan totally Rocks!
              Originally Posted by tex22 View Post

              Great post. Thanks for sharing!
              Thanks. Glad I could help. Stop reading this and go make some money!
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  • Profile picture of the author PSM
    Dave, you rock

    I setup a WSO alert to catch your WSO when it goes live!
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  • Profile picture of the author just Zer0
    This is Genius - you've just ignited a flame inside me which I haven't seen much of for a few years.... My ideas are running riot in my mind - crossing online marketing with offline, and a little creativity.....

    Hmmm....

    I'm thinking up something big - I'll PM you soon and I'm going to keep a record of this

    Beautiful,
    Zer[0]*
    Signature
    Zer0: Creative Geniu$.
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  • Profile picture of the author Jamie Drew
    This definitely different to anything I've heard before! Brilliant. I've copied and pasted in to Evernote for now. I'll need to check this out!

    Congratulations,

    Jamie D
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    • Profile picture of the author bigboris
      Dave, your thread is nothing short of inspirational

      I have a few points to raise however :rolleyes:

      Firstly, IMO anyone with half a brain would after the first event look online at the product your promoting and visit the affiliate link themselves! Why not do it for themselves instead of handing out fliers for you?
      If they do your 'goosed' because they travel to all the shows therefore will hand out their own affiliate fliers to them all preventing you from finding another and being the only one promoting that product!

      Thats a big risk IMO, what about hiring some folk to stand at the exit all day and hand out the fliers to folks leaving? You would probably pay them less than you pay the vendor and could also encourage them by offering a profit share deal!

      Have you tried this and if so any success ?

      Secondly, my guess is a lot of folk read the flier and see 'tedswoodworking' remember that and then bin it! When they get home they g00gle tedswoodworking and you say goodbye to your cut! Why not market the flier so that your divert page/url is the title? That way they remember your link and not bypass it

      One of the best threads ive read on an IM board, congrats on your success
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      • Profile picture of the author winston
        Originally Posted by bigboris View Post

        Secondly, my guess is a lot of folk read the flier and see 'tedswoodworking' remember that and then bin it! When they get home they g00gle tedswoodworking and you say goodbye to your cut! Why not market the flier so that your divert page/url is the title? That way they remember your link and not bypass it
        Excellent point there Bigboris!
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      • Profile picture of the author Dave Iago
        Originally Posted by bigboris View Post

        Dave, your thread is nothing short of inspirational

        I have a few points to raise however :rolleyes:

        Firstly, IMO anyone with half a brain would after the first event look online at the product your promoting and visit the affiliate link themselves! Why not do it for themselves instead of handing out fliers for you?
        If they do your 'goosed' because they travel to all the shows therefore will hand out their own affiliate fliers to them all preventing you from finding another and being the only one promoting that product!

        Thats a big risk IMO, what about hiring some folk to stand at the exit all day and hand out the fliers to folks leaving? You would probably pay them less than you pay the vendor and could also encourage them by offering a profit share deal!

        Have you tried this and if so any success ?

        Secondly, my guess is a lot of folk read the flier and see 'tedswoodworking' remember that and then bin it! When they get home they g00gle tedswoodworking and you say goodbye to your cut! Why not market the flier so that your divert page/url is the title? That way they remember your link and not bypass it

        One of the best threads ive read on an IM board, congrats on your success
        You bring up some good points sir. You're most likely right that I'm losing a few to the google search but it can't be many as my conversion on this is always very good. The problem with posting somebody "at the door" is the promoter of the show is going to want you to pay them then-tried it. Show promoters are a ruthless breed and they have no problem asking you to leave "their" show if you don't want to pay to be a vendor. If you're trying to distribute a flyer they want you to pay them.

        On the other hand they can't really stop somebody from promoting a product in their paid booth, so that's why I do it like that.

        In the video I did about this I mention "The NINJA Trick" which I don't think I remembered to mention here. I have contacted the manager at the parking ramp that services an event. These guys are usually independent contractors and they are money grubbers. At a large event recently, I got them ramp to hand out 8000 of my fliers for $150 as people left the ramp. This flier had the highest conversion of any of my efforts to date. People throw the flier up on the dash and it's still in plain site when they get home, I'm guessing.

        To your first point about folks abandoning my flier and getting their own offer to promote; we live in a vacuum in the IM world, but the reality is the vast majority of people in america don't have a clue what IM is. They have no idea that everything they click on-on the internet is monetized. When I got started just over a year ago I didn't. I'm 41 years old and work with a computer every day. One day I got an email from Adam Horwitz's Mobile Monopoly and watched the video he sent. That was the very first time I ever heard about it. I come from a family of computer literate people, many make their living on a computer in one way shape or form, when I started talking about making money online they were lost. Even after I try to explain what it is that I do, they don't get it. My group of friends ranges from racers and car guys to Engineers with Masters degrees, none of them get it either. When I talk about it their eyes glass over and they get that deer into headlights look. They don't realize that they can sign up for a free clickbank account and do this themselves.

        Having been a small business owner and done the "show thing" myself in previous lives. I don't think most people have time to explore alternative income streams. They are so focused on just getting to the show with their own product. It's always a last minute push, ya know.

        I mentioned that I am a Mechanical Designer by trade, and I worked in the powersports (ATV) industry. I just got back from the largest show in the country for this. The Dealer Expo in Indy, where I worked under contract for one of the major manufacturers (starts with a P) and I watched them get ready to go. Now this is a company that does these things all the time and has all the staff they need, and they still are under the gun just to get set up in time. I think Most vendors will just be happy to make the easy extra money, they don't realize how quick and easy they could cut me out of the loop and I suspect it will be this way for ever.
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        • Profile picture of the author Ian Jackson
          Originally Posted by Dave Iago View Post

          You bring up some good points sir. You're most likely right that I'm losing a few to the google search but it can't be many as my conversion on this is always very good. The problem with posting somebody "at the door" is the promoter of the show is going to want you to pay them then-tried it. Show promoters are a ruthless breed and they have no problem asking you to leave "their" show if you don't want to pay to be a vendor. If you're trying to distribute a flyer they want you to pay them.

          On the other hand they can't really stop somebody from promoting a product in their paid booth, so that's why I do it like that.

          In the video I did about this I mention "The NINJA Trick" which I don't think I remembered to mention here. I have contacted the manager at the parking ramp that services an event. These guys are usually independent contractors and they are money grubbers. At a large event recently, I got them ramp to hand out 8000 of my fliers for $150 as people left the ramp. This flier had the highest conversion of any of my efforts to date. People throw the flier up on the dash and it's still in plain site when they get home, I'm guessing.

          To your first point about folks abandoning my flier and getting their own offer to promote; we live in a vacuum in the IM world, but the reality is the vast majority of people in america don't have a clue what IM is. They have no idea that everything they click on-on the internet is monetized. When I got started just over a year ago I didn't. I'm 41 years old and work with a computer every day. One day I got an email from Adam Horwitz's Mobile Monopoly and watched the video he sent. That was the very first time I ever heard about it. I come from a family of computer literate people, many make their living on a computer in one way shape or form, when I started talking about making money online they were lost. Even after I try to explain what it is that I do, they don't get it. My group of friends ranges from racers and car guys to Engineers with Masters degrees, none of them get it either. When I talk about it their eyes glass over and they get that deer into headlights look. They don't realize that they can sign up for a free clickbank account and do this themselves.

          Having been a small business owner and done the "show thing" myself in previous lives. I don't think most people have time to explore alternative income streams. They are so focused on just getting to the show with their own product. It's always a last minute push, ya know.

          I mentioned that I am a Mechanical Designer by trade, and I worked in the powersports (ATV) industry. I just got back from the largest show in the country for this. The Dealer Expo in Indy, where I worked under contract for one of the major manufacturers (starts with a P) and I watched them get ready to go. Now this is a company that does these things all the time and has all the staff they need, and they still are under the gun just to get set up in time. I think Most vendors will just be happy to make the easy extra money, they don't realize how quick and easy they could cut me out of the loop and I suspect it will be this way for ever.
          My day job is mech eng too (race car engineering; a crying shame it's all "CAD" nowadays) and I exactly get it!!!
          Well done - good potential in this one!
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        • Profile picture of the author bigboris
          Originally Posted by Dave Iago View Post

          You bring up some good points sir. You're most likely right that I'm losing a few to the google search but it can't be many as my conversion on this is always very good. The problem with posting somebody "at the door" is the promoter of the show is going to want you to pay them then-tried it. Show promoters are a ruthless breed and they have no problem asking you to leave "their" show if you don't want to pay to be a vendor. If you're trying to distribute a flyer they want you to pay them.

          On the other hand they can't really stop somebody from promoting a product in their paid booth, so that's why I do it like that.

          In the video I did about this I mention "The NINJA Trick" which I don't think I remembered to mention here. I have contacted the manager at the parking ramp that services an event. These guys are usually independent contractors and they are money grubbers. At a large event recently, I got them ramp to hand out 8000 of my fliers for $150 as people left the ramp. This flier had the highest conversion of any of my efforts to date. People throw the flier up on the dash and it's still in plain site when they get home, I'm guessing.

          To your first point about folks abandoning my flier and getting their own offer to promote; we live in a vacuum in the IM world, but the reality is the vast majority of people in america don't have a clue what IM is. They have no idea that everything they click on-on the internet is monetized. When I got started just over a year ago I didn't. I'm 41 years old and work with a computer every day. One day I got an email from Adam Horwitz's Mobile Monopoly and watched the video he sent. That was the very first time I ever heard about it. I come from a family of computer literate people, many make their living on a computer in one way shape or form, when I started talking about making money online they were lost. Even after I try to explain what it is that I do, they don't get it. My group of friends ranges from racers and car guys to Engineers with Masters degrees, none of them get it either. When I talk about it their eyes glass over and they get that deer into headlights look. They don't realize that they can sign up for a free clickbank account and do this themselves.

          Having been a small business owner and done the "show thing" myself in previous lives. I don't think most people have time to explore alternative income streams. They are so focused on just getting to the show with their own product. It's always a last minute push, ya know.

          I mentioned that I am a Mechanical Designer by trade, and I worked in the powersports (ATV) industry. I just got back from the largest show in the country for this. The Dealer Expo in Indy, where I worked under contract for one of the major manufacturers (starts with a P) and I watched them get ready to go. Now this is a company that does these things all the time and has all the staff they need, and they still are under the gun just to get set up in time. I think Most vendors will just be happy to make the easy extra money, they don't realize how quick and easy they could cut me out of the loop and I suspect it will be this way for ever.
          Very interesting and yeah i bet the car park attendant trick works a treat as they have nowhere to throw the flier other than on the dash or back seat

          I live in the UK and when i was reading your thread i was thinking 'would this work in the UK' my first thought was that people here are too 'savy' and suspicious of everything therefore would know the trick and bypass the affiliate but you have made me think twice.

          "Assumption is the mother of all f**k ups" someone once said and it has been proven to me in the past not to assume you know what people are like in this regard, i think in this case you are right in that most people are generally not 'savy' enough to bother either bypassing you as a vendor or bypassing you as a customer.
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          • Profile picture of the author Qamar
            Originally Posted by bigboris View Post


            I live in the UK and when i was reading your thread i was thinking 'would this work in the UK' my first thought was that people here are too 'savy' and suspicious of everything therefore would know the trick and bypass the affiliate but you have made me think twice.

            "Assumption is the mother of all f**k ups" someone once said and it has been proven to me in the past not to assume you know what people are like in this regard, i think in this case you are right in that most people are generally not 'savy' enough to bother either bypassing you as a vendor or bypassing you as a customer.
            This is so true...that is exactly what I have been thinking too. This "Ass sumptions" are one of the worst enemy for many businessmen, this is what making people to procrastinate and doubt!
            Must get rid of this "Ass suming" mindset...

            Qamar
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      • Profile picture of the author Casper C
        Originally Posted by bigboris View Post


        Secondly, my guess is a lot of folk read the flier and see 'tedswoodworking' remember that and then bin it! When they get home they g00gle tedswoodworking and you say goodbye to your cut! Why not market the flier so that your divert page/url is the title? That way they remember your link and not bypass it

        One of the best threads ive read on an IM board, congrats on your success
        Teds Woodworking allows affiliates to offer a discount to buyers. If you make it obvious on the flyer that they need to follow the exact address to get the discount, they are far more likely to hang on to it. "Get 20% off with this flyer!" - the flyer practically becomes a coupon, and this is also great for encouraging people to take them in the first place. People are looking for good deals.
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  • Profile picture of the author Mike McAleer
    Just read over this again after seeing it the other day. I think it is great that you have found a way to combine offline and online marketing. I will have to start to try this out for myself. There are really a billion ways to make money and you have shared a great unique method.
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  • Profile picture of the author BruceWood
    You deserve a prize for creativity!
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    • Profile picture of the author Dave Iago
      Originally Posted by BruceWood View Post

      You deserve a prize for creativity!
      Thanks! I deserve a prize for follow through. Everybody has good ideas, the sad truth is most never take action. I hope this post inspires a few to get up and do it!!!!
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      • Profile picture of the author hilaryaustin
        Originally Posted by Dave Iago View Post

        Thanks! I deserve a prize for follow through. Everybody has good ideas, the sad truth is most never take action. I hope this post inspires a few to get up and do it!!!!
        well yea and this is the sad part. If a teacher finds out that his pupil is not trying to implement what they are working and teaching then definitely its an upset.
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  • Profile picture of the author JosephVi
    Great Info Man!Thanks for the inspiration.
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  • Profile picture of the author noname987
    Good thinking! You really used your brain. Congrats for a positive success.
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  • Profile picture of the author Mike McAleer
    How do you find shows to participate in?
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  • Profile picture of the author andrea_vk
    Hi Dave

    Great idea. Did any of the people ever refuse to help you with the flyers? I suppose no, if you know if it is going to work an offer them the money upfront.
    Do you ever actually go to the fair/trades yourself or do you just give the flyers and then do not go there.

    Really very impressed and congratulations on your creative thinking.
    Andrea
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    • Profile picture of the author Dave Iago
      Originally Posted by andrea_vk View Post

      Hi Dave

      Great idea. Did any of the people ever refuse to help you with the flyers? I suppose no, if you know if it is going to work an offer them the money upfront.
      Do you ever actually go to the fair/trades yourself or do you just give the flyers and then do not go there.

      Really very impressed and congratulations on your creative thinking.
      Andrea
      Yes, I usually contact 5 to get one to say yes. I have gone myself, but it's easier to find someone who has to be there already and let them do all the "work."
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  • Profile picture of the author Mike McAleer
    SO you find exhibitors info and contact them or you contact the head of the entire event?
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    • Profile picture of the author Dave Iago
      Originally Posted by FreshDomains View Post

      SO you find exhibitors info and contact them or you contact the head of the entire event?
      Both, but most of the time I don't wind up doing anything with the promoter of the show, it's typically too expensive. Most of the time I'm just working with vendors.
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    • Profile picture of the author paulie888
      Originally Posted by FreshDomains View Post

      SO you find exhibitors info and contact them or you contact the head of the entire event?
      Dave, I hope you don't mind me stepping in here to help answer this. I'm pretty sure he's contacting the individual exhibitors to strike up deals with them - after all, it's the exhibitors that are getting compensated, and not the organizer.

      Paul
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    • Profile picture of the author Diane S
      Originally Posted by FreshDomains View Post

      SO you find exhibitors info and contact them or you contact the head of the entire event?
      Dave, I hope it is okay to jump in here and answer this one. Dude, looking at all your replies to this thread, I must conclude you are not reading the entire thread, you are asking questions that have already been answered.

      The answer to this one is: you contact the vendors, not the head of the entire event. Your door to success is the vendors, and you only need one to say yes.

      In a later question you ask how to find these 'trade shows.' This is probably a matter of semantics, but a Trade Show is a Business to Business show. Not what this thread is talking about. This thread is talking about Consumer Product Conventions based around themes. You find conventions easily through a google search for conventions in your area. Go to the website of the Visitors and Convention Bureau of your city, or the equivalent thereof. There will be a calendar there listing upcoming shows and events. You are looking for conventions.
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      • Profile picture of the author AzzamS
        This has really got my heading racking at the moment
        Sent you a PM Dave.

        It is definitely one requires some action but the process seems so simple and it is well worth the risk.

        Incidentally the idea of a CD or your own product is a very good idea.

        Azzam
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  • Profile picture of the author Qamar
    I spent 2 days in a row planning for this method. I have plenty of ideas and a plan ready to be executed...But...somehow or rather there is this thing in me that seem to be "stopping" me. Help!


    Qamar
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    • Profile picture of the author Dave Iago
      Originally Posted by Qamar View Post

      I spent 2 days in a row planning for this method. I have plenty of ideas and a plan ready to be executed...But...somehow or rather there is this thing in me that seem to be "stopping" me. Help!


      Qamar
      You can PM me if you don't want to talk about it here.
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      Go ahead, write articles, do keyword research, fight with google--I'm takin' it to the streets-as the song says!
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  • Profile picture of the author lindgren
    what a great post - you have proven to be a real entrepeneur - full of ideas, an action taker and not afraid to appriciate the guys who passed on the fliers.

    I love your story
    thanks for sharing
    Cheers
    Tina
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    Best Wishes
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  • Profile picture of the author thegotoguy
    Just wanted to add that a really cool product (which is free I believe) that could help people who sell at swap meets or in a real world environment would be the credit card processor which works on iPhone and iPad (as well as most other smartphones) and it is from the creator of Twitter. And you can check it out at SuareUp.com I heard Leo Laporte "The Tech Guy" talking about this thing on XM the other day (last sunday's show) and apparently its becoming really popular for events like yours. Anyways your post reminded me of it so I thought I'd share that with ya. Hope it helps.

    Oh and FYI
    If you guys have XM or like to listen to internet radio, you should listen to Leo's show and the replays. It is full of technical information (software and techy stuff for do-it-yourself pc repair - gadget news etc) and tons of other stuff thats cool!
    TechGuyLabs.com - Show information and schedules.
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    • Profile picture of the author Dave Iago
      Originally Posted by thegotoguy View Post

      Just wanted to add that a really cool product (which is free I believe) that could help people who sell at swap meets or in a real world environment would be the credit card processor which works on iPhone and iPad (as well as most other smartphones) and it is from the creator of Twitter. And you can check it out at SuareUp.com I heard Leo Laporte "The Tech Guy" talking about this thing on XM the other day (last sunday's show) and apparently its becoming really popular for events like yours. Anyways your post reminded me of it so I thought I'd share that with ya. Hope it helps.

      Oh and FYI
      If you guys have XM or like to listen to internet radio, you should listen to Leo's show and the replays. It is full of technical information (software and techy stuff for do-it-yourself pc repair - gadget news etc) and tons of other stuff thats cool!
      TechGuyLabs.com - Show information and schedules.
      Yeah, that's coming for sure!! I thought about that a while back (get them while they have their money out of their pocket at the show) but I haven't tried it yet. I'm working a deal right now that I hope to implement in a couple of months where I'm actually going to bring the digtial product to the show on CD's. I'm still working out the "consignment" deal with the product owner of the product, but it's moving forward.

      It's going to be a BIG investment on CD's but I think it will KILL!!!!!!!
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  • Profile picture of the author Kevin AKA Hubcap
    Originally Posted by Dave Iago View Post

    I have gone to full time affiliate marketer in the last 4 months.
    Dave,

    Love the idea. Just wondering if you've thought of making your own products to promote?

    Not only will it make you more money, you'll also get a list of buyers you can market to over and over again.

    I can really see a continuity program on the back end.

    Kevin
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    • Profile picture of the author Dave Iago
      Originally Posted by Kevin AKA Hubcap View Post

      Dave,

      Love the idea. Just wondering if you've thought of making your own products to promote?

      Not only will it make you more money, you'll also get a list of buyers you can market to over and over again.

      I can really see a continuity program on the back end.

      Kevin

      Yeah working on it ask we speak.

      Is that a Waco on your post? I'm building a CH750 right now-should fly this spring.
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      • Profile picture of the author Kevin AKA Hubcap
        Originally Posted by Dave Iago View Post

        Is that a Waco on your post? I'm building a CH750 right now-should fly this spring.
        No. It's a Stearman. That CH750's gonna be a lot of fun. How long did it take to build??

        I'd love to have a Glasair or something similar.
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  • Profile picture of the author genti555
    Thanks for sharing this experience with us
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  • Profile picture of the author Mike McAleer
    Alright, I am going to be trying this ASAP. I have contacted several trade shows and will wait to hear back. I really think this will work but what type of investment do you think is needed? Do I offer them like $100 or what should I say?
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    • Profile picture of the author Dave Iago
      Originally Posted by FreshDomains View Post

      Alright, I am going to be trying this ASAP. I have contacted several trade shows and will wait to hear back. I really think this will work but what type of investment do you think is needed? Do I offer them like $100 or what should I say?

      This has been covered a couple of times in this post. Don't rush off half cocked or it WILL fail for you. Do the research. Start by reading this whole thread.
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    • Profile picture of the author Ebbo
      Originally Posted by FreshDomains View Post

      Alright, I am going to be trying this ASAP. I have contacted several trade shows and will wait to hear back. I really think this will work but what type of investment do you think is needed? Do I offer them like $100 or what should I say?
      There are 3 ways to find out that info in this thread.

      One is to go to the top of the page and click the search this thread tool and key the words or phrase you want in this thread.

      Second, you can click on Daves name and search his posts, which in his case this is the only thread he has posted in.

      Third way is again go to the top of the thread page, you see it was posted in Main Internet Marketing Forum, click on that, when on that page scroll to the title of this thread. There you will see on the right replies, views. Click on replies and another small window will open, and it will show all the member names who posted in this thread. Click on Daves and it will show all of his posts in this thread. You should be able to find the answer to your questions there. I find clicking the replies the easiest especially in a thread with so many pages and replies. You can do that with any thread on the forum, or most forums for that matter.

      Hope this helps.
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  • Profile picture of the author Mike McAleer
    Alright I guess I will go back and search for it
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  • Profile picture of the author AzzamS
    Also how do you work out the split on CB product with the vendors?
    How does the tracking work?
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    • Profile picture of the author paulie888
      Originally Posted by AzzamS View Post

      Also how do you work out the split on CB product with the vendors?
      How does the tracking work?
      I hope Dave doesn't mind me stepping in to answer this. It wouldn't be hard at all, the easiest way to handle this is by setting up a new CB account specifically for the vendor. This way, you'd be able to track all current and future sales brought in through that vendor. Just create a new CB account for each vendor, as this will really simplify the tracking process, especially once you've acquired dozens of them over time.

      Paul
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      • Profile picture of the author Dave Iago
        Originally Posted by paulie888 View Post

        I hope Dave doesn't mind me stepping in to answer this. It wouldn't be hard at all, the easiest way to handle this is by setting up a new CB account specifically for the vendor. This way, you'd be able to track all current and future sales brought in through that vendor. Just create a new CB account for each vendor, as this will really simplify the tracking process, especially once you've acquired dozens of them over time.

        Paul
        Exactly, and no I didn't mind.
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  • Profile picture of the author markowe
    *Amazed* - once again I am blown away by the creativity of people on this forum. And again I remember just how untapped the 'offline' market still is for online leads. Now, where is the way out of this box...?

    I live a gazillion miles away from the US, UK or anywhere else where it's worth doing offline promotion, but I bet this method could be done entirely remotely.

    Also, wandering a little off-topic, there are countless places where you can take out dirt-cheap local ad space. Or, while we're on the subject of Ted's Woodworking (good find that, that one has done nicely for me too ) - why not do a similar deal with, say, local tool/machine supply shops, and cut out all that messing around at fairs
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    • Profile picture of the author Dave Iago
      Originally Posted by markowe View Post

      *Amazed* - once again I am blown away by the creativity of people on this forum. And again I remember just how untapped the 'offline' market still is for online leads. Now, where is the way out of this box...?

      I live a gazillion miles away from the US, UK or anywhere else where it's worth doing offline promotion, but I bet this method could be done entirely remotely.

      Also, wandering a little off-topic, there are countless places where you can take out dirt-cheap local ad space. Or, while we're on the subject of Ted's Woodworking (good find that, that one has done nicely for me too ) - why not do a similar deal with, say, local tool/machine supply shops, and cut out all that messing around at fairs
      Way out in front of you brother. Tactic #5
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      • Profile picture of the author markowe
        Originally Posted by Dave Iago View Post

        Way out in front of you brother. Tactic #5
        Heh, I might have known

        Though that one might take a bit of legwork - sniffing out your local area for community centres, aerobics groups, weight-loss classes, dog-training, erm, clubs or whatever, finding where there is a notice board, or reception desk you could 'hire for a modest sum'. Just a lot easier face-to-face, I think, in the local community/business context. I think scaling up and outsourcing is as ever the challenge here (plus for me it is a VERY long way to my home turf, so gotta think how to do this sort of thing at a distance!)
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        • Profile picture of the author Qamar
          Originally Posted by markowe View Post

          Heh, I might have known

          Though that one might take a bit of legwork - sniffing out your local area for community centres, aerobics groups, weight-loss classes, dog-training, erm, clubs or whatever, finding where there is a notice board, or reception desk you could 'hire for a modest sum'.)
          I have this plans...
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          Want Me To Help You? click ==> High Ticket Closer.

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    • Profile picture of the author Qamar
      Originally Posted by markowe View Post


      there are countless places where you can take out dirt-cheap local ad space. Or, while we're on the subject of Ted's Woodworking (good find that, that one has done nicely for me too ) - why not do a similar deal with, say, local tool/machine supply shops, and cut out all that messing around at fairs


      Very good idea! Thanks


      Qamar
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    • Profile picture of the author markowe
      Originally Posted by londonwarrior View Post

      Have you read the post? This guy is making great business by putting his flyers out at fairs and you think he should cut it out. No wonder some people don't make money in IM. They read one of the best ideas ever and then dismiss it and claim there is a better way. I don't know whether to laugh or cry!
      Mate, I think you misconstrued me. I started off by saying it was an amazing idea, then I bemoaned the fact that I live a long way from these offline markets. I then added an additional idea of my own (perhaps I should have added 'also'), which the OP said was indeed one of his other methods.

      The 'messing about at fairs' bit was something of a joke (hence the smiley). Of COURSE he's going to mess about at fairs - I am thinking about how I can do some messing myself! Although joking apart, approaching local shops COULD be simpler for many than approaching exhibitors at trade fairs.

      However, I was not dismissing anything, or claiming there was a better way - you got that wrong.
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      • Profile picture of the author Qamar
        FLYERS MARKETING IS THE SMARTER CHOICE FOR
        YOU & YOUR BUSINESS!




        Hope this will strengthen our motivation to give this a GO!


        Qamar
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  • Profile picture of the author AFI
    You need to make a video WSO of your process. You could be making so much money from that alone.
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  • Profile picture of the author wyyapd
    THANKS SO MUCH FOR YOUR SHARE.I'm newbie too,and I think I will success
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  • Profile picture of the author Muhon Haris
    Originally Posted by Dave Iago View Post

    Hello Folks, I'm new to the forum (kind of) I've been coming here and reading everything for a while now and I wanted to say THANKS! to all of the people on this board that are trying to help.

    I started online about a year ago, and although I picked up the tech stuff right away; I just couldn't make any money. I was at a swap meet one day with some buddies and it occured to me that this was a room full of guys that ritualistcaly come together to spend money.
    There had to be a way to tap into this.
    This is what I did:
    1. Got online and looked for upcoming shows and found a woodworking show.
    2. Went to CB and found a wood working plans package with decent gravity.
    3. Regisered a domain and set a redirect to my hoplink.
    4. Used graphics from the sales page (with permision from the vendor!) and created a 2 sided 8-1/2 X 11 color flier following the layout of the sales page closely.
    5. Printed 300 copies, 2 sided, in color at my day job at the time.
    6. With no further research and fliers in hand I drove over to the show on the Saturday morning
    7. Walked in and found a Mom, Pop, Son vendor booth and made a deal. I would buy them all lunch for both days if I could put my flier on their counter.
    The Results:
    I set the stack of 300 fliers on their counter at 9:10AM, they called me at noon and said that they were gone. I did no research, total attendance at this show wound up being about 9200 for the weekend. I ran to Kinko's, paid way to much and printed 1500 more. Got them back down to the show at 3PM Sat. They called me Sunday at about 3PM and said they were out again.
    Of the 1800 fliers that were handed out I got 1154 clicks or hops I should say. From those 1154 hops I did almost $3000 on CB over the next three weeks!

    I called the peolple that gave out my fliers and told them how happy I was and gave them $500-they were thrilled! They then told me that there was 22 shows in this calander and that there was 17 left, and that they would gladly distribute my offer if they could make an extra $500 per show just for doing that.

    That's when the light bulb came on! Talk about recurring easy income!

    I have since applied this approach to an RV Show, a wedding fair, and a golf expo, all with great results. With this one tactic I have gone to full time affiliate marketer in the last 4 months.

    Tips I have learned for implementing this strategy:
    • Do the research-find the estimated attendence and vendors list while finding shows online.
    • Use an 8.5X11 piece of plain paper printed color both sides. I have tested tri-fold brochures and two sizes of glossy XL postcards and the cheap solution wins.
    • Contact the promoter of the show and check on his advertising packages. As it turns out I can have the wood show promoter put my flier in the plastic bag they give to everyone when they enter for $75/show (I'm doing that too but the family that hands them out does way better cause they actually sell for me.)
    • Assign each vendor a unique tracking link at CB and send them a screen shot once a week to keep them motivated. If they pre-sell a little-this kills!

    I have developed about 10 of these non traditional strategies that are all working for me. I have been shooting some video and was thinking about packaging it all up into a product. What do you guys think?

    Thanks for everything.
    Dave
    Wow Great idea Dave
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  • Profile picture of the author NateRivers
    Originally Posted by Dave Iago View Post

    Hello Folks, I'm new to the forum (kind of) I've been coming here and reading everything for a while now and I wanted to say THANKS! to all of the people on this board that are trying to help.

    I started online about a year ago, and although I picked up the tech stuff right away; I just couldn't make any money. I was at a swap meet one day with some buddies and it occured to me that this was a room full of guys that ritualistcaly come together to spend money.
    There had to be a way to tap into this.
    This is what I did:
    1. Got online and looked for upcoming shows and found a woodworking show.
    2. Went to CB and found a wood working plans package with decent gravity.
    3. Regisered a domain and set a redirect to my hoplink.
    4. Used graphics from the sales page (with permision from the vendor!) and created a 2 sided 8-1/2 X 11 color flier following the layout of the sales page closely.
    5. Printed 300 copies, 2 sided, in color at my day job at the time.
    6. With no further research and fliers in hand I drove over to the show on the Saturday morning
    7. Walked in and found a Mom, Pop, Son vendor booth and made a deal. I would buy them all lunch for both days if I could put my flier on their counter.
    The Results:
    I set the stack of 300 fliers on their counter at 9:10AM, they called me at noon and said that they were gone. I did no research, total attendance at this show wound up being about 9200 for the weekend. I ran to Kinko's, paid way to much and printed 1500 more. Got them back down to the show at 3PM Sat. They called me Sunday at about 3PM and said they were out again.
    Of the 1800 fliers that were handed out I got 1154 clicks or hops I should say. From those 1154 hops I did almost $3000 on CB over the next three weeks!

    I called the peolple that gave out my fliers and told them how happy I was and gave them $500-they were thrilled! They then told me that there was 22 shows in this calander and that there was 17 left, and that they would gladly distribute my offer if they could make an extra $500 per show just for doing that.

    That's when the light bulb came on! Talk about recurring easy income!

    I have since applied this approach to an RV Show, a wedding fair, and a golf expo, all with great results. With this one tactic I have gone to full time affiliate marketer in the last 4 months.

    Tips I have learned for implementing this strategy:
    • Do the research-find the estimated attendence and vendors list while finding shows online.
    • Use an 8.5X11 piece of plain paper printed color both sides. I have tested tri-fold brochures and two sizes of glossy XL postcards and the cheap solution wins.
    • Contact the promoter of the show and check on his advertising packages. As it turns out I can have the wood show promoter put my flier in the plastic bag they give to everyone when they enter for $75/show (I'm doing that too but the family that hands them out does way better cause they actually sell for me.)
    • Assign each vendor a unique tracking link at CB and send them a screen shot once a week to keep them motivated. If they pre-sell a little-this kills!

    I have developed about 10 of these non traditional strategies that are all working for me. I have been shooting some video and was thinking about packaging it all up into a product. What do you guys think?

    Thanks for everything.
    Dave

    Hahahaha... GOOD FOR YOU MAN- That is awesome.
    You're gonna be pissed when you start seeing other flyers at the shows because you told everyone your secret.

    I hope not... I love how simple it is and how profitable it was for you.

    Again, great job.
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    • Profile picture of the author Dave Iago
      Originally Posted by NateRivers View Post

      Hahahaha... GOOD FOR YOU MAN- That is awesome.
      You're gonna be pissed when you start seeing other flyers at the shows because you told everyone your secret.

      I hope not... I love how simple it is and how profitable it was for you.

      Again, great job.

      unfortunately, the reality is about 3 people will actually take action. The rest will sit on their A** and do nothing. Sad but true.
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  • Profile picture of the author bhola badshah
    congrats! this will encourage you for future
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  • Profile picture of the author talfighel
    Now, that's what I call creative thinking.

    Tal
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  • Profile picture of the author strugglingartist
    Hiya Dave

    Many, many thanks for your post. People like you add incredible value to this forum. This got my juices flowing, I did some research, and now I'm somewhat skeptical...

    I compared your numbers to an averagely performing Sniper style CB affiliate site of mine. Over the last year it has had an average ~3100 uniques per month, resulting in 677 hops and 8 sales for a total of ~$252 per month.

    That's $0.08 per unique with a CTR of 21% and $0.37 per hop. And a sales page conversion of 1.18%.

    To compare, we must define: your flyer = your "site", your site/redirect = your "hops".

    You had 1800 "uniques" and 1154 hops. Your earnings were almost $3000 in three weeks. Since this was a one-time event and results probably tapered off, let's call it $3000 in one month.

    That's $1.66 per unique with a "CTR" of 64% and $2.60 per hop. And a sales page conversion of 5.68% (65.6 sales, Ted's woodworking pays $45.73).

    Comparing dollars, you claim to get 20.75 times more out of every "unique" and 7 times more out of every hop than my site and a sales page conversion that is almost 5 times higher than in my case.

    On my sniper site, we're talking about highly targeted customers who were searching for a buying keyword in Google. On your flyer, we're talking about highly targeted customers who were handed a flyer at a show where they probably received 50 more flyers. People who then had to go home and remember to type in the URL. While all "my" people had to do was click a link.

    Does not compute. What y'all thinking?
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    • Profile picture of the author Dave Iago
      Originally Posted by strugglingartist View Post

      Hiya Dave

      Many, many thanks for your post. People like you add incredible value to this forum. This got my juices flowing, I did some research, and now I'm somewhat skeptical...

      I compared your numbers to an averagely performing Sniper style CB affiliate site of mine. Over the last year it has had an average ~3100 uniques per month, resulting in 677 hops and 8 sales for a total of ~$252 per month.

      That's $0.08 per unique with a CTR of 21% and $0.37 per hop. And a sales page conversion of 1.18%.

      To compare, we must define: your flyer = your "site", your site/redirect = your "hops".

      You had 1800 "uniques" and 1154 hops. Your earnings were almost $3000 in three weeks. Since this was a one-time event and results probably tapered off, let's call it $3000 in one month.

      That's $1.66 per unique with a "CTR" of 64% and $2.60 per hop. And a sales page conversion of 5.68% (65.6 sales, Ted's woodworking pays $45.73).

      Comparing dollars, you claim to get 20.75 times more out of every "unique" and 7 times more out of every hop than my site and a sales page conversion that is almost 5 times higher than in my case.

      On my sniper site, we're talking about highly targeted customers who were searching for a buying keyword in Google. On your flyer, we're talking about highly targeted customers who were handed a flyer at a show where they probably received 50 more flyers. People who then had to go home and remember to type in the URL. While all "my" people had to do was click a link.

      Does not compute. What y'all thinking?
      I don't think it's apple to apples. I don't think you can base your math on 1800 "Uniques", I think in order to come up with that number wouldn't you need to know how many people just saw the flier? Think of it this way, the attendance at this show was just a little over 9200. Now having actually walked the show and seeing the layout (this one was at a small armory type building) I would say that 90+ percent of the people saw the flier. So I think you're math should be based on like 8500 uniques. Of those 8500 I got 1154 hops, just doing the math in my head this puts the CTR of your sniper site out in front by about 10%.

      The conversion is better for sure, I attribute that to the fact that at this type of show, people are intent on spending money. This is a room full of impulse buyers! I would hazard a guess that people made their mind up that they were going to by before they left the show.

      I'm not a woodworker, but I am a car guy. I go to most of the swaps and shows that have to do with this. I have friends that I go with that save money all year long, and hide it from their wives; just so they're banked for the swap. People look forward to going so much, they plan it for months ahead of time.

      It's a completely different medium than online, so I really don't know how to do the math.

      Look, I haven't tried to sell anybody anything on this post and I really don't care if anybody tries it. I was just trying to give back a little.
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      • Profile picture of the author strugglingartist
        Originally Posted by Dave Iago View Post

        I don't think it's apple to apples. I don't think you can base your math on 1800 "Uniques", I think in order to come up with that number wouldn't you need to know how many people just saw the flier? Think of it this way, the attendance at this show was just a little over 9200. Now having actually walked the show and seeing the layout (this one was at a small armory type building) I would say that 90+ percent of the people saw the flier. So I think you're math should be based on like 8500 uniques. Of those 8500 I got 1154 hops, just doing the math in my head this puts the CTR of your sniper site out in front by about 10%.

        The conversion is better for sure, I attribute that to the fact that at this type of show, people are intent on spending money. This is a room full of impulse buyers! I would hazard a guess that people made their mind up that they were going to by before they left the show.

        I'm not a woodworker, but I am a car guy. I go to most of the swaps and shows that have to do with this. I have friends that I go with that save money all year long, and hide it from their wives; just so they're banked for the swap. People look forward to going so much, they plan it for months ahead of time.

        It's a completely different medium than online, so I really don't know how to do the math.
        Thanks for your reply. My cousin is into offline marketing and he says when it comes to flyers, you will not see these kinds of conversions in a million years. However, he has no experience with shows like yours. Your explanation sounds pretty reasonable to me. I think I might give it a shot.
        Originally Posted by Dave Iago View Post

        Look, I haven't tried to sell anybody anything on this post and I really don't care if anybody tries it. I was just trying to give back a little.
        You, Sir, were preselling a WSO. Smart man
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        • Profile picture of the author paulie888
          Originally Posted by strugglingartist View Post

          Thanks for your reply. My cousin is into offline marketing and he says when it comes to flyers, you will not see these kinds of conversions in a million years. However, he has no experience with shows like yours. Your explanation sounds pretty reasonable to me. I think I might give it a shot.
          You see, Dave is getting these flyers handed out in a marketplace full of enthusiasts looking to buy stuff, and that is the key to these awesome conversion rates. Try handing out flyers to disinterested and/or untargeted people, and you'll see the opposite results. With flyers it's really important who they get handed out to, you simply cannot expect to hand out flyers to a random crowd and expect to see great results - this is where so many people go wrong when it comes to offline advertising with flyers.

          Paul
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