Thanks John Durham

Im not trying to call you a liar... but just wondering... 537 businesses x $10 a piece is only 5 grand... did you do the rest of the 20 grand in upsells like web design etc?

I'm only charging $120 per year. I dont offer $10 pm but use that as i breakdown point. They will make more than that from only 1 new customer.

I'm only using this amount as I needed to get business quick. I could have easily charge $200+ per year but sales would have been slower.

I just hit the niche fast and hard. So if I get 80% of the 530 odd businesses that is $50+k from one site.

I charge them yearly. If a business cannot afford to pay $120 per years worth of advertising, they shouldn't be in business. Most of these businesses are making that from 1 client alone. let alone 1 per month.

If I were to charge them monthly I would make it $15 per month minimum! It just makes it a bit messy admin wise.

BTW, I also agree that John Durham is practically a genius. His audio stuff is some of the best I've ever listened to, no kidding.

[QUOTE=jeffrey73;3538422]
So what do you use to accept C.C. payments over the phone? My bank has a virtual portal where i can process cc in real time online.

How are you convincing them to advertise when the site isn't even up yet? Value for money. Telling them that it is a pre launch offer and the price will go up after the site goes live. And that any competitors which are in a broader niche charge $250 per year minimum. and have the facts to back it up. Be confident not cocky in your sale. sell cheap= sell more.

For example. Home depot, do you think that they make huge profits on each and every item. No they dont they sell cheap, sell lots and they make massive profits.

Give them the opportunity to get in on the ground level of this launch.

This is amazing, well done mate!

Thinking of doing something similar myself, can I ask, how did you demonstrate value to the customer, if there were going to be hundreds of other competitors in the same directory with them?

Thats great stuff Matt, glad it worked out for you.
Would like to see how your website looks.

You have to think out of the box once in a while. The niche's that I choose all have high value customers, Even one new customer is worth many times of what they pay for advertising. Yes there are alot of niches that aren't wasting your time on. But there are some very good ones if you look hard enough or in the right spot. Now there are 11 different regions in my state, so for my main keyword there is 4000 unique searches but if you go into the regional unique searches the total uniques per month is over 12,000.

Question Bkat- How many dials have you made in each niche?

No matter what niche you are in... no matter what product you sell, much smarter people than you or I jumped on it first.

Yet, EVERYONE who succeeds faces the same challenge. and there are always those who succeed, and there are always those who dont, no matter what the market conditions.

Once I said to my boss "I need fresh leads"... and he said "Call back over your leads from last week".

The ones who didnt answer may answer, the ones who didnt have time to talk may be in a splendid mood today... the one who didnt believe he needed a website last week may say "Hey Im glad you called back because I have thought about that...".

Im not saying this in a condescending tone BTW, sometimes those are percieved in print when they are not meant that way... This is more caring and understanding...

Bkat, Im saving you from the ABSOLUTE NUMBER ONE TEXT BOOK REASON that people do not succeed.

That is: "The Market Is Burnt Out".

People say that in a call center (and I am going to directly address your question in a moment) and I always say "Bob is using the same list...and he has made good sales all week".

And guess what?

Its true.

The sale is made in the mind of the sales man.

Let me say another thing... If a huge corperation moved into town, and they wanted to take over the other huge corporations market... They would just start doing it... and they would get all the sales they wanted.

You can get all the sales you want, no matter how healthy the market is... Yes, competition means the market is healthy.

Its not wise to compete, unless you plan to beat your competition...but you can make all the sales you want without competing.

They arent reaching the same people you are on any given day, and if they have then So what? "Next"?

All I care about is finding the guy that is going to say yes to "me", and he is ALWAYS out there... How many numbers are we willing to go through to get to him?

Do I care? I make $1,000 just for uncovering him...and I get better at it everyday that I call... If it takes me all week long of calling forty straight hours just to find 3 of him, i made $3,000 for 40 hours.

I can help you with this: The belief that he (your customer) DOES exist. I can promise you that. No matter how it seems like the market is saturated....No matter what the competition. People will respond to you who wont respond to the competitions caller... for one reason or another. So as far as belief, "Yes, your customers are out there".

Now Question: How far are you willing to go to find them? If its only 50 calls per niche.... you may get lucky, but if its a consistent 200 calls per day... then you will ABSOLUTELY find those guys.

Last note, if you feel your area is saturated, then JV with someone from a different area, set their appointments and split the sales.

Where there is a will there is always a way.

Hope this helps!