Does walking into a business have a higher rate of closing? In a day, you can get ahold of more businesses by cold calling them, however, I would guess that just walking into businesses would have a higher rate of closing. Now I could be wrong. I've done a few walk ins, and each time the owners were not there, but the manager was. So I usually just pitch the manager, get him excited, so when he passes my information along to the owner he's excited.
So, in your opinion and experience, what is the most effective way to get sales? Cold call to set an appointment or just walk into a business?