Offline clients

1960Texan

13 years ago

Originally Posted by marketingnewbie

Hi warriors,
im just beginning to venture into getting offline clients. Done my homework in regards to who i'll be targeting, and the criteria i'll be working with. Would just like to know what would be a ball park figure to charge clients that i list online.

Bearing in mind that some clients may not have a site, and those that do have a site, it's gonna be a bit more involved - seo etc.

Any help would be appreciated.
Thanks in advance.

You can only charge what the market will bare. For example, let's say you're in NYC, and other web design/Internet marketing firms are charging an average of $1000 for a basic web site, and $2000 for a 12 week SEO campaign. Meanwhile, back in sunny San Diego, web design is $750 for a web site and $900 for an SEO campaign. These are just numbers I pulled out of thin air, by the way.

Another important consideration is: what is your time worth to you? How long is it going to take you to complete each task, how long does it take you on average to get a new client, etc.

The best advice I can give you is this: Never compete on price! It's been my experience that if you undercharge a client, you will be undervalued by that client.

I know this probably wasn't the answer you were looking for, but I hope it helps.

Will

Thanks
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marketingnewbie

13 years ago

Originally Posted by 1960Texan

You can only charge what the market will bare. For example, let's say you're in NYC, and other web design/Internet marketing firms are charging an average of $1000 for a basic web site, and $2000 for a 12 week SEO campaign. Meanwhile, back in sunny San Diego, web design is $750 for a web site and $900 for an SEO campaign. These are just numbers I pulled out of thin air, by the way.

Another important consideration is: what is your time worth to you? How long is it going to take you to complete each task, how long does it take you on average to get a new client, etc.

The best advice I can give you is this: Never compete on price! It's been my experience that if you undercharge a client, you will be undervalued by that client.

I know this probably wasn't the answer you were looking for, but I hope it helps.

Will

Hi Will, thanks...Any answer is a good answer. I'm gonna put into consideration all you mentioned.

Thanks

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blogsalepro24

13 years ago

exact 1960Texan

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SgtBadass

13 years ago

Depending on the client depends on the price. If you're dealing with a huge company then you need to look at what the value of the SEO is to them. If they could potentially make a massive sale and earn a quarter of a million profit from a decent campaign then it's worth a few thousand a month I'd guess.

Smaller, local clients are a different matter because they're all about price. Having said that, I agree with Texan, DO NOT COMPETE. If they say "well, Mc SEO reckons he can do it for $100 less" say "OK, you better go with him then".

If you try to undercut then you're devaluing your own offering and you probably won't get the deal anyway.

Thanks
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marketingnewbie

13 years ago

Originally Posted by SgtBadass

Depending on the client depends on the price. If you're dealing with a huge company then you need to look at what the value of the SEO is to them. If they could potentially make a massive sale and earn a quarter of a million profit from a decent campaign then it's worth a few thousand a month I'd guess.

Smaller, local clients are a different matter because they're all about price. Having said that, I agree with Texan, DO NOT COMPETE. If they say "well, Mc SEO reckons he can do it for $100 less" say "OK, you better go with him then".

If you try to undercut then you're devaluing your own offering and you probably won't get the deal anyway.

Thanks Sgt. I was thinking on the same page of that, "larger corps can afford to spend more". And for small locals, i guess i'll have to do a take it or leave it...so to speak price. - again depending on what involved.

Thanks.

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SgtBadass 13 years ago

Something else to bear in mind is that larger companies will often expect to pay more.

Marketing can be an expensive business and if you go to a company that has been used to shelling out 30K a month on marketing and you say "You can get a squillion more customers for just 1K a month" - they aren't going to believe you.

It may be hard to get those clients to start with but many marketing companies haven't got the slightest clue about SEO and they'll be happy to use you with their clients.
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sdentrepreneur

13 years ago

Here is a breakdown of services I had offered my offline clients in the past. I mainly consult a Start-Up now but we would charge $1,500 to $2,500 per month with Internet Marketing | Social Media Marketing | Business Marketing - My Business Marketing

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davechan

13 years ago

the answer to your question is not that simple. in fact itis getting even more difficult these days because of all the marketing automation tools that are on the market. In addition, there is competition from overseas companies as well as larger companies that have targeted small to medium-size businesses. That said, it seems to be an industry-standard pricing of about $250 per month for SEO services. In addition to that websites especially with good quality CMS could run about $750-$1000. Finally, do not sell yourself short when it comes to graphics. That is probably the most visually compelling part of the web design and could command more money than just simply go to the website. In that regard, if the client requires lots of graphics you could easily add on another $500 to $1,000.

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Chris Lagarde 13 years ago

Originally Posted by davechan

That said, it seems to be an industry-standard pricing of about $250 per month for SEO services.

Really? What part of the world is this industry-standard pricing in effect? Certainly not the U.S.
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ryanjm

13 years ago

I like to think in terms of value to the client. If you can make the client 3x what he pays you, then whatever you charge is a fair price. It also matters how confident you are in your abilities to make them more money. For the clients I target, I'm 100% confident in my SEO abilities to get them quite a few more leads per month. If I'm targeting a plastic surgeon for instance, he might make a few thousand dollars on average per client, not even taking into account lifetime value. If that's the case, then charging $1k/mo is nothing to them. Or at least, it shouldn't be.

If you have proof of past success and know what you're doing then I think it's very easy to simply charge a fee that you're happy with and that the client makes money with. After all, the point of advertising is to make more money than you spend.

Thanks

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Offline clients

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