Your opinion on a business plan

15 replies
Hello everyone, thank you for even reading this!
I hope you can take some time to assess my situation and give an opinion on whether or not this plan can succeed.

The first important factor: my team consists of 4 people. 3 friends and myself. Each will get an even share of 25% at the end of the month. We have some knowlegde in wordpress, animoto, paint.net and so on.
Pretty basic stuff. However, we also have a deep desire to make things work.

Our plan basically is this:
1. We create high-quality websites to satisfy our clients' needs and wishes, and we do it at a relatively low cost. $300 sounds ok?

2. We organize ourselves well and put most effort into promoting our services. One method that comes to mind as potentially productive is telemarketing. We intend to use Skype and yellow pages and simply pitch our offer to a huge group of people.

3. We intend to outsource most of the web-building process and put our focus on promoting our services.

The specifics:
88% of businesses in our country do not have any type of online set-up. We assume this is a huge opportunity for us as the internet is as popular here as it is anywhere else.
We do not have in-depth knowledge and have to put in a lot of work in educating ourselves in many areas.
We our a team of 4 people, one of which (not me) really has a lot of knowledge in internet marketing.

Do you think we can succeed? Are we jumping ahead?
Please comment on anything I have written (you can adress points 1-3 to make things more clear).

I am looking for any help you guys could offer! Its obvious Im a total fish at this point but I do believe that I can learn and make serious progress in this area. Hopefully you can help me achieve all that...

Thanks in advance
#business #opinion #plan
  • Profile picture of the author karan khanna
    Hello,

    I think your business approach is right!! I can give you an idea to help... Try and contact some consultant based in Asia.. who can get you a company which will do telemarketing for you to get sales/leads... which you can take ahead and close at the rate you wish discussing it with interested clients..
    This will help you save time as you would be avoiding those clients who are not interested or not interested now but still show interest.. and such issues..
    You would have a list of clients who are interested.. then the you do the negotiations and outsource it back to the same company who does the lead gen for you under your friend who has good knowledge on the same.. this would avoid issues...and you would save a lot of time and money..
    I am sure you must be thinking how much would this cost? It wont cost you much but yes a smart money rolling would be required.. you would have to pay the off-shore team $20-25/ approved lead.. and later for developing..
    You can ring me or add me on skype to know more..
    +91 889 803 0 803


    Would expect a thanks in return if this post was helpful..

    Thanks for reading!!
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  • Profile picture of the author Will Perkins
    Where's your current location? Are you stateside?
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    • Profile picture of the author DaniMc
      Is one of you more experienced in sales? Does one of you speak more clearly or is a better communicator than the others?

      If so, I would make him full-time sales manager. It is his job to learn as much as possible about selling and phone sales. To get you guys rolling, he can teach you what he has learned and you can make calls too. As the business picks up, most of the sales will fall on him. Once you are big enough to outsource telemarketing, he will manage this process.

      Is one of you more organized than the rest? Is there a person with corporate experience or extensive education? Someone who keeps things in line very well?

      If so, I would make that person the full-time project manager. It is his job to learn as much about the design process and customer funnel as possible. He knows time frames. He knows what information is required and when. He develops lists of information to acquire from the customer. He coordinates with the contracted workers. He keeps projects on track by demanding action from the rest of the team.

      Is one of you more creative than the rest? Does one of you have more of any eye for design?

      If so, I would make him the creative manager. He is in charge of the design process. He guides the designers. He makes sure things look good. It is his job to become knowledgeable in design concepts and good layout practices. He is responsible for guiding the image of your company as well.

      Does one of you play a more leadership role than the rest? A take charge, motivational type? Is there someone who is better at creating vision and leading the others toward that vision?

      If so, I'd make him the general manager. His job is to facilitate meetings and keep them moving in a positive direction. He creates a concrete mission and vision. He calms conflicts and brings people back in line with the vision. He inspires people to do their best and work hard. He also handles the corporate issues. The business paperwork. The financial paperwork. The bills.

      Keep in mind that none of these positions has absolute authority. They all operate with the advice and consent of the others.

      For example, you have a meeting to discuss the different aspects of your business. I would recommend making your meetings very formal and a high level of respect for each other. The more professional you can make these meetings, the smoother your business will run.

      At the meeting, each person gives a short presentation about the aspect of the business they are managing and then presents the next steps. What things need to be done next and how he thinks they should be done. (Customer designs, marketing ideas, bills, hiring...everything)

      That person has given his opinion on the subject. Then, the other three can (professionally) ask more questions to clarify. After everyone is clear, the three members vote and the vote is final. Each person takes turns doing this until a clear direction is established. Have these meetings regularly and discuss every decision this way. No choices should be made on the fly.

      You have a good idea and its good there are four partners. That said, how much this succeeds will depend on how well you organize and how you communicate with each other. If it becomes apparent that a different person would better at a different role, don't be afraid to change.

      Organize! Then push forward. Push hard. No hesitation. You can do it.
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      Be kind, for everyone you meet is fighting a hard battle.
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      • Originally Posted by Daniel McCoy View Post

        Is one of you more experienced in sales? Does one of you speak more clearly or is a better communicator than the others?

        If so, I would make him full-time sales manager. It is his job to learn as much as possible about selling and phone sales. To get you guys rolling, he can teach you what he has learned and you can make calls too. As the business picks up, most of the sales will fall on him. Once you are big enough to outsource telemarketing, he will manage this process.

        Is one of you more organized than the rest? Is there a person with corporate experience or extensive education? Someone who keeps things in line very well?

        If so, I would make that person the full-time project manager. It is his job to learn as much about the design process and customer funnel as possible. He knows time frames. He knows what information is required and when. He develops lists of information to acquire from the customer. He coordinates with the contracted workers. He keeps projects on track by demanding action from the rest of the team.

        Is one of you more creative than the rest? Does one of you have more of any eye for design?

        If so, I would make him the creative manager. He is in charge of the design process. He guides the designers. He makes sure things look good. It is his job to become knowledgeable in design concepts and good layout practices. He is responsible for guiding the image of your company as well.

        Does one of you play a more leadership role than the rest? A take charge, motivational type? Is there someone who is better at creating vision and leading the others toward that vision?

        If so, I'd make him the general manager. His job is to facilitate meetings and keep them moving in a positive direction. He creates a concrete mission and vision. He calms conflicts and brings people back in line with the vision. He inspires people to do their best and work hard. He also handles the corporate issues. The business paperwork. The financial paperwork. The bills.

        Keep in mind that none of these positions has absolute authority. They all operate with the advice and consent of the others.

        For example, you have a meeting to discuss the different aspects of your business. I would recommend making your meetings very formal and a high level of respect for each other. The more professional you can make these meetings, the smoother your business will run.

        At the meeting, each person gives a short presentation about the aspect of the business they are managing and then presents the next steps. What things need to be done next and how he thinks they should be done. (Customer designs, marketing ideas, bills, hiring...everything)

        That person has given his opinion on the subject. Then, the other three can (professionally) ask more questions to clarify. After everyone is clear, the three members vote and the vote is final. Each person takes turns doing this until a clear direction is established. Have these meetings regularly and discuss every decision this way. No choices should be made on the fly.

        You have a good idea and its good there are four partners. That said, how much this succeeds will depend on how well you organize and how you communicate with each other. If it becomes apparent that a different person would better at a different role, don't be afraid to change.

        Organize! Then push forward. Push hard. No hesitation. You can do it.
        This was a very useful and motivational post. Thank you very much for giving your view of what needs to be done. I agree with you and will do my best to carry out these organizational ideas.
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    • Profile picture of the author DWolfe
      Originally Posted by Will Perkins View Post

      Where's your current location? Are you stateside?
      Since it is Tony Soprano, I would try the Bada Bing
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  • Profile picture of the author J. McFarland
    I agree with Mr. McCoy. While it may not seem that you currently have the necessary skills to succeed, just look at the rudimentary skills and talents you each possess. As long as you are each willing to add onto this level of knowledge, skills, and abilities as the business blossoms, I find no reason why you can't succeed beyond your wildest imaginations.

    A "can do" attitude, the highest level of respect for each other and your clients, and willingness to expand knowledge as you go are what I feel are the 3 basic keys to success. Everything else tends to be subjective, but these three items are concrete in all success-bearing situations.
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  • Profile picture of the author sdentrepreneur
    Building web sites for $300.00 and splitting it 4 ways, you will have to make a lot of sales to make it big. If you could back up the website with SEO, SEM, Social Media and other ways for your clients to get web traffic, you could charge more and get some long term contracts.
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    • Profile picture of the author nigelchua
      Originally Posted by sdentrepreneur View Post

      Building web sites for $300.00 and splitting it 4 ways, you will have to make a lot of sales to make it big. If you could back up the website with SEO, SEM, Social Media and other ways for your clients to get web traffic, you could charge more and get some long term contracts.
      Mr McCoy brought up a very good point on delegation and specialisation, which I agree with strongly. I'd like to follow up on sdentrepreneur's point on the sales, I think you should consider expanding and planning further the expansion plans of the business, and to plan 2-3 products/services ahead.

      Do your sales funnel planning - where does the beginning start, how would you qualify potential clients, and if/when you sell the website creation, what would you upsell/backsell with? sdentrepreneur brought up the elements of SEO/SEM and i recalled that you mentioned that one of you can do internet marketing.

      So come up with a backend products and sales that are streamlined for your clients to "UpSize" to get higher backend sales and recurring income.
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      • Profile picture of the author DaniMc
        I was talking with a friend about a project he is working on and he keeps trying to reinvent the wheel. That got me thinking about your $300 price.

        Why $300? Is that figure based on something? Or, did you just pick that number from the air?

        If you just picked it, I'd suggest reconsidering. I don't think any aspect of your business should be picked at random.

        So....why not call around to other firms in your area and get some quotes? Pretend to be a customer and call them to ask what they can do and how much it will cost.

        Do you know who your competitors are? You should. Which ones are the most successful? Why?

        Always copy success. Once you yourself have success, only THEN can you try to innovate. Pick a competitor who's business looks like where you want to end up and copy it exactly.

        Find where they market. Find what they do. Find what groups they are in. Stalk them. Copy them. Be them.
        Signature
        Be kind, for everyone you meet is fighting a hard battle.
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        • Originally Posted by Daniel McCoy View Post

          I was talking with a friend about a project he is working on and he keeps trying to reinvent the wheel. That got me thinking about your $300 price.

          Why $300? Is that figure based on something? Or, did you just pick that number from the air?

          If you just picked it, I'd suggest reconsidering. I don't think any aspect of your business should be picked at random.

          So....why not call around to other firms in your area and get some quotes? Pretend to be a customer and call them to ask what they can do and how much it will cost.

          Do you know who your competitors are? You should. Which ones are the most successful? Why?

          Always copy success. Once you yourself have success, only THEN can you try to innovate. Pick a competitor who's business looks like where you want to end up and copy it exactly.

          Find where they market. Find what they do. Find what groups they are in. Stalk them. Copy them. Be them.
          Most def agree with you here, as well. Ive already done some of that and Ive contacted some competitors with the intention of getting useful info.
          The $300 price wasnt randomly chosen, we opted for it based on out competitors' pricing. We are in the same price range as our direct competitors, while web design companies charge up to 3-5 times more than us.
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  • Profile picture of the author jackjeanne
    Is one of you more experienced in sales? Does one of you speak more clearly or is a better communicator than the others?

    If so, I would make him full-time sales manager. It is his job to learn as much as possible about selling and phone sales. To get you guys rolling, he can teach you what he has learned and you can make calls too. As the business picks up, most of the sales will fall on him. Once you are big enough to outsource telemarketing, he will manage this process.

    Is one of you more organized than the rest? Is there a person with corporate experience or extensive education? Someone who keeps things in line very well?

    If so, I would make that person the full-time project manager. It is his job to learn as much about the design process and customer funnel as possible. He knows time frames. He knows what information is required and when. He develops lists of information to acquire from the customer. He coordinates with the contracted workers. He keeps projects on track by demanding action from the rest of the team.

    Is one of you more creative than the rest? Does one of you have more of any eye for design?

    If so, I would make him the creative manager. He is in charge of the design process. He guides the designers. He makes sure things look good. It is his job to become knowledgeable in design concepts and good layout practices. He is responsible for guiding the image of your company as well.

    Does one of you play a more leadership role than the rest? A take charge, motivational type? Is there someone who is better at creating vision and leading the others toward that vision?

    If so, I'd make him the general manager. His job is to facilitate meetings and keep them moving in a positive direction. He creates a concrete mission and vision. He calms conflicts and brings people back in line with the vision. He inspires people to do their best and work hard. He also handles the corporate issues. The business paperwork. The financial paperwork. The bills.

    Keep in mind that none of these positions has absolute authority. They all operate with the advice and consent of the others.

    For example, you have a meeting to discuss the different aspects of your business. I would recommend making your meetings very formal and a high level of respect for each other. The more professional you can make these meetings, the smoother your business will run.

    At the meeting, each person gives a short presentation about the aspect of the business they are managing and then presents the next steps. What things need to be done next and how he thinks they should be done. (Customer designs, marketing ideas, bills, hiring...everything)

    That person has given his opinion on the subject. Then, the other three can (professionally) ask more questions to clarify. After everyone is clear, the three members vote and the vote is final. Each person takes turns doing this until a clear direction is established. Have these meetings regularly and discuss every decision this way. No choices should be made on the fly.

    You have a good idea and its good there are four partners. That said, how much this succeeds will depend on how well you organize and how you communicate with each other. If it becomes apparent that a different person would better at a different role, don't be afraid to change.

    Organize! Then push forward. Push hard. No hesitation. You can do it.
    really nice info.
    i agree with you daniel mccoy
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  • Profile picture of the author alabama
    A business plan is a document that shows how a business is going to achieve its objectives laid out in the plan both from a customer marketing viewpoint and the financial statements to back up the written plan.
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    • Profile picture of the author Steve Holmes
      Originally Posted by alabama View Post

      A business plan is a document that shows how a business is going to achieve its objectives laid out in the plan both from a customer marketing viewpoint and the financial statements to back up the written plan.
      Thank you Mr Dictionary...
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      "Live like you'll die tomorrow, Learn like you'll live forever" - M. Ghandi
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  • Profile picture of the author BlueGlobeSeo
    I suggest you start learning about web designing and other skills necessary for the business. I'm saying this so that you can maximize profits, as there are four of you already to share the income. Not to mention, you will be paying for your web designer and other expenses incurred from such undertaking.
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    • Originally Posted by BlueGlobeSeo View Post

      I suggest you start learning about web designing and other skills necessary for the business. I'm saying this so that you can maximize profits, as there are four of you already to share the income. Not to mention, you will be paying for your web designer and other expenses incurred from such undertaking.
      I cant say that I totally agree with you. Correct me if Im wrong...
      After discovering the workforce available at odesk, I figured the entire web design process could be outsourced, and with a strong foucs put on telemarketing, there would still be healthy profits coming in.
      I do, however, believe that I need to know more about web desing simply in order to accurately give instructions and set goals for outsourcers.
      I dont think of outsourcing as something that allows me to slack off. Rather than that, Id invest my time in marketing. At this stage, telemarketing.

      Where would you direct me to learn more about web design? WP tutorials on youtube or something else?
      I would very much appreciate it if someone could give exact pointers on everything I must know - about giving instructions to outsourcers and overlooking the process - before calling up my first potential customer?

      We intend to buy the Woo-themes package which includes 90 templates.
      We will set up 4 accounts on Skype and try several telemarketing approaches.
      Once we pick up a potential client, we discuss his wishes and try to figure out the template most suitable to his needs. Once that is done, the outsourcing takes place. But that is the tricky part for someone in my position, with huge gaps in terms of knowledge in web design.

      Do you recommend hiring a virtual assistant? What is the best solution at this point, keeping in mind the above mentioned strategy and goals?
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