27 replies
I am trying to help a client rank for ex: "Orlando landscaping" but their business address is actually in "Buena Vista" which is a small town on the outskirts of Orlando.

Is this going to cause major problems since the whole 1st page of google has pretty much been taking over by google places? I hear part of the ranking factor is based on business closest to the "center" of the city...And all the business directories with the company address are "Buena Vista"...do i stand a chance or should I try to tell the client to just target his smaller local area...?

any advice or suggestions ?
#local #question #seo
  • Profile picture of the author Andyhenry
    It doesn't matter - you can still beat anyone you just need to be focused and get a LOT of links.
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    nothing to see here.

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    • Profile picture of the author Boseephus
      Originally Posted by Andyhenry View Post

      It doesn't matter - you can still beat anyone you just need to be focused and get a LOT of links.
      I agree with this. Especially considering the most recent changes in Google Places now integrates backlinks to your ranking in Google Places, while before it was all about citations.
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  • Profile picture of the author jackjohnson
    I agree Andy, a lot of quality links will do the trick. Also if you client has a google places page, find a way to get positive reviews, they will also help the ranking factor
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  • Profile picture of the author rbrShorty
    Originally Posted by noobjackson View Post

    I am trying to help a client rank for ex: "Orlando landscaping" but their business address is actually in "Buena Vista" which is a small town on the outskirts of Orlando.

    Is this going to cause major problems since the whole 1st page of google has pretty much been taking over by google places? I hear part of the ranking factor is based on business closest to the "center" of the city...And all the business directories with the company address are "Buena Vista"...do i stand a chance or should I try to tell the client to just target his smaller local area...?

    any advice or suggestions ?
    Do you mean Lake Buena Vista?
    One of the most important factors in ranking is the proximity to the city centroid, i.e. the geographical center of the city. If you are further than 10 miles away from this center, your chances of getting to page 1 are relatively small. However, there is some chance.

    The town is approximately 18 miles away from the center of Orlando, which makes the task extremely difficult. Orlando is a very big city and there are more than 5,000 places ranking for the keyword "orlando landscaping".
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  • Profile picture of the author paintbrush4u
    Why not ask the client to register another exact phrase match domain if it is still availble. why do more work than is required.

    While you still can rank your orig site above the google places.. also have you have your clients google places page start ranking up....
    Have you tried getting this clients biz regisered in some of the verticals...so they can help him get the exposure tooo.....
    when I take on a client (if he is willing to stoke big checks) I form a strategy not just to rank on page 1, but to totally dominate page 1 with several listing from all different mediums.
    ART OF WAR: Its not just enough that I win, you must lose big too for the victory to be meaningful.

    Dont let your prospects eyeball the competition.
    Radical...yeah.... but we live in radical times now...
    For what its worth
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    Geo-Targeting and local SEO Consultant
    Yes I do believe in Money Tree - Its just that we call it our LISTs

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    • Profile picture of the author RandyRandola
      Organic SE ranking is all about 3 things

      - On page leverage
      - Off page leverage
      - Traffic

      On page is all about content that relates to your main topic. (Including LSI)
      Off page is all about linking. Articles, videos, backlinks, social bookmarking, social media etc)
      Traffic is what you get when you do the above two.

      So yes, you can rank well in the organic area for your chosen city / service / product.

      Google Places is more difficult because Google matches customers with local business - and if the street address is not local, then it won't match them. There are some tricks around this but I don't recommend them as they are black hat and it's just a matter of time before Google figures it out.
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  • Profile picture of the author jrod014
    I agree with most here, get backlinks to your places page with the targeted anchor text.

    Also, make sure that your KML and geo-sitemap files are up to date and submitted to google via the webmaster tools. This way google can find and index your client's location as well.
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  • Profile picture of the author mouseffects
    Keep in mind that you get indexed/ranked in Google Places for the industry keyword; not product or services.

    So, if you are a lawn maintenance company they have a local Places listing for that. However, they (Google) does NOT have one for landscaping services. If you want to get your customer ranked for their product/services, then you need to get them listed by providing good quality SEO and SEM.

    Someone above mnentioned an exact match domain which is a GREAT idea. In fact, get a bunch over time. I have a customer who is an author and he's written 4 books. He has about 95 domains for those books and makes a KILLING because of them.

    What cheap advertising! (of course, you still need/should have backlinks)
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    Larry Perry
    innovedia
    www.innovedia.net

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  • Profile picture of the author noobjackson
    So say I get the EXACT domain match as you are mentioning...do I just 301 redirect the domain to my current?
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    • Profile picture of the author mouseffects
      No, don't redirect the page. Make it useful to your visitor by making it a page specific to the topic they are looking for and what the page is ranked for. Feed them exact info to make them want more. Then place a button or link on it that says "More" and take them to your other site from there (but be sure you drop them off at an appropriate page. Don't make them go looking).

      Using the "feeder" page, you can not only get a good exact keyword URL but can also create exact page SEO (title, H1, content, keywords, etc.).

      Finally, write a GREAT description. Although Google doesn't really pay attention to them, some other engines do. But, more importantly, your prospect does. This is your mini sales letter attempting to convince someone to click you instead of one of the other nine on the page.

      Someone also asked about the URL (dashes or not). My way of thinking is - if the phrase is three words or shorter, I will not use dashes. Longer, then I will just to be on the safe side. Since the prospect is only clicking a link instead of typing in the URL it doesn't really matter.

      Originally Posted by noobjackson View Post

      So say I get the EXACT domain match as you are mentioning...do I just 301 redirect the domain to my current?
      Signature

      Larry Perry
      innovedia
      www.innovedia.net

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  • Profile picture of the author noobjackson
    anyone answer the above?
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  • Profile picture of the author spesialis
    since the exact domain worth more, why not focus on your exact domain?

    Redirect the original domain to the exact match domain name (EMD)

    You should focus your SEO to only one site, which is ... the EMD
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  • Profile picture of the author noobjackson
    ok so say the company name is "wilimire landscaping", would you purchase

    orlando-landscping-wilimire.com
    orlando-wilimire-landscaping.com

    or other? I wasn't sure if the order of the keywords made a huge difference..

    Thanks!
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    • Profile picture of the author brianbucknor
      Banned
      [DELETED]
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      • Profile picture of the author vfactor
        yeah right man these are the the most important part in seo. Go ahead
        vijay
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    • Profile picture of the author spesialis
      Originally Posted by noobjackson View Post

      ok so say the company name is "wilimire landscaping", would you purchase

      orlando-landscping-wilimire.com
      orlando-wilimire-landscaping.com

      or other? I wasn't sure if the order of the keywords made a huge difference..

      Thanks!
      are you sure wilimirelandscaping.com/.net/.org and landscapingwilimire.com/.net/.org are taken?

      Those are my first choice

      I avoid dashes unless there are no other choices
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      • Profile picture of the author noobjackson
        Originally Posted by spesialis View Post

        are you sure wilimirelandscaping.com/.net/.org and landscapingwilimire.com/.net/.org are taken?

        Those are my first choice

        I avoid dashes unless there are no other choices
        welll actually wilimirelandscaping.com would be the address (if i was actually given out my real locations) BUT I thought maybe since im trying to rank for "Orlando landscaping" I could do

        OrlandoWilimireLandscaping.com or Orlando-Wilimire-Landscaping.com


        would this be better then just wilimirelandscaping.com?
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  • Profile picture of the author redlegrich
    I think you need to dig deeper here. Landscaping is a pretty broad topic. Is your service for residential, commercial, golf courses and so on. You need to narrow the funnel here and find the exact niche you want to deal with. You can backlink for a year and I'll bet you will still struggle with ranking for orlando landscaping.

    The exact match domain idea for these smaller and smaller niches makes a lot of sense. And no you don't redirect the sites, what good would that do? You need a basic site with some content so it will be FOUND in a search. If it just redirects nothing will ever happen to those EMD sites.
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  • Profile picture of the author gambit75
    Hey everyone, I am working on building an article writing and distribution business for SBO's to eventually build them up to my SEO services. The problem that I am facing is a mental one. Because of Google Places and Local listings is it truly necessary for local businesses to hire an SEO expert. I mean wouldn't reviews and on page optimization do the trick? In other words, what can articles and SEO do for their local businesses? And is anyone experiencing objections from SBO's regarding SEO?

    Thanks.
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    • Profile picture of the author edakehurst
      Originally Posted by gambit75 View Post

      Hey everyone, I am working on building an article writing and distribution business for SBO's to eventually build them up to my SEO services. The problem that I am facing is a mental one. Because of Google Places and Local listings is it truly necessary for local businesses to hire an SEO expert. I mean wouldn't reviews and on page optimization do the trick? In other words, what can articles and SEO do for their local businesses? And is anyone experiencing objections from SBO's regarding SEO?

      Thanks.
      You are correct that the problem is a mental one. I rarely get an objection on that.

      When I do, I point out the efficacy of SEO and it's advantages. I don't talk about SEO per se, but rather about how they can increase their bottom line. They need: online traffic, foot traffic, name recognition, web presence. I talk about benefits, not procedure. They don't care about the intricacies of an article that is well-submitted, but rather the end result of what happens.

      Focus on that, and you'll do fine.
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  • Profile picture of the author kui
    Hi,

    am a newbie in internet market, kindly explain to me what SEO stands for and how it is applied in internet marketing. thanks

    Kui
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    • Profile picture of the author wisestep
      Ok SEO stand for (Search Engine Marketing) & its appear on Search engine SERP & its stand for search engine result pages!
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  • Profile picture of the author davechan
    One way to work out this issue is to get a PMB private mail box in that city. It will cost perhaps $100 / year. We've done this successfully for a client expanding into different cities. Works wonders.
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    • Profile picture of the author redlegrich
      davechan- that is an excellent point! it works really well in smaller cities. Try to find a PMB as close to the city center as you can. To find the city center go to Google maps and search on the city name only. The marker will be in the city center (or what Google sees as the city center).
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  • Profile picture of the author scarab
    I built a site for a farm here in Oklahoma and there are millions of farms in Oklahoma. The site is was brand new 6 weeks ago with no page ranking. After 6 weeks they are on Page 1 listing for many keyword phrases and specific keywords.
    search this: tomato varieties okla farm
    the site Hawkinsspringsfarm

    I used google analytics to see what keywords people used to find the site and that is how I came up with that term but I am sure that if you use the keywords you are trying to rank for the same thing can happen for your client.

    I know this procedure I list below works. For this site there has been absolutely no off site article marketing etc. and except for setting up the site and advising the client how to write and where to use Keywords the client does all of the work and maintenance. The site has the WP plugin All in on SEO.

    For every article, every posting make sure to use the keyword 'Orlando'. Make sure Orlando is in the Page title, make sure Orlando is in the keywords. Another good practice is for the client to blog about everyday things and not just pushing product but informative articles about how people can care for shrubs, flowers and grass in you know where, "ORLANDO". Blog and post at least twice a week.

    Good luck
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  • Profile picture of the author matrixman
    So let me get this straight. I currently have a chiropractor in a small city (about 20K) I am working with. I can rank them for city + chiropractor pretty easily using their Google Places listing. But if I also want to rank them for other nearby cities (also about 20K) i.e. "nearcity + chiropractor", based on this thread it seems like I have three options:

    1) Create geo targeted back links with link text of surrounding cities to their main places listing (i.e., create backlinks with link text "nearby city + chiro" directly to their Google places listing). I understand their listing will appear in the places listing for "city + chiro" but I wonder if I do this where they would appear for "nearcity + chiro" - in the organic section of the results or in the places listing of the merged search results?

    2) Create additional geo targeted content on their website (listing nearby cities in title tags, blog about it, etc.) and then create backlinks to those pages with "nearby city + chiro" in the link text. These pages should then appear in the organic results for "nearcity + chiro".

    3) Have them rent a PMB in that small nearby city and create a second Google places listing with that PMB address. (not exactly sure how to do this - need a second phone number too, additional reviews, citations to this new location address, etc.?)

    Or maybe all that needs to be done is to put the nearby cities and zip codes in the "areas served" section of their Google places listing - has anyone tried that?

    Again, I am talking about small cities and towns here, not the big cities.
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