First let me say I do offline marketing. I'm full time online, I teach, do my own affiliate sites and help local businesses get their sites on page one.
I have a method that was getting me clients consistently but I want to charge more and this traffic stream isn't really into that.
So I went on a hunt....
I got a ton of WSO's.....then I threw up a few times and returned a ton off WSO's....
I tried each method, and got......wait for it......NOTHING
And I tried each method in MASS.
See my entire business is systemized and outsourced to my team. So I need something that is emailable, and can be done in mass and get MY phone ringing and email responses coming in without me actually being there to do it.
Let me just say it's been very freakin' frustrating. I've sent out God knows how many emails with NO response...well not NO exactly....
There were a few don't ever (filth flarn filth, blankety blank blank) email me again's, and two no thank you's.
I was so happy to get a kind let down I wrote them back and told them, lol.
So after all that, which was about a period of 3 weeks maybe?
I woke up....very pissed....and discouraged...and frustrated....aaaaaand I was black....how'd that happen?
See I'm trying to hit the 10k mark and If I can build this part up a little I'll be there ya dig?
So back to me waking up black.....
I got up and was trying to shake off the pissed offness before my workout...
So I figured I'd head to the mailbox see if maybe I got a check in the mail....because that would cheer me up.....but there was no check....just a bunch of freakin' junk mail!
I noticed one postcard....because we literally get it every week it seems like...
I was so pissed about it and the rest of this junk mail/waste of advertising dollars....that could and should be going to me, i hopped on my laptop and told everyone of those flyer pushing, postcard peddling, advert magazine advertising....in.....people.....about how much their marketing methods sucked!
And how we throw them away every time, and how my one roommate use to use one of the local mags for spit paper when he practices his trumpet, and how they have a trash can right beside my apartments mailbox because people needed somewhere to put the JUNK....mail.
And guess what....
Within ten minutes I got an email back, lol!
It was some lady.....she said please send me a list of your ideas and prices, lol!
She also said as a marketer you should know that you shouldn't offend people when talking about their marketing system.....but she still responded, offended and all.
Then I got another, and another, and another, and another, and a phone call (which turned into a meeting on monday)....then I got an angry response, lol.
Then I woke up this morning I had two more responses. And these were the presidents, and owners of these businesses that were responding to my EMAIL!
Even the people that were offended were responding to me, lol it was crazy.
3 weeks of well crafted "offline platinum" email solicitations that were suppose to have local businesses kidnapping me and making me their seo slave - got me NOTHING...but suicidal...
And all I did was tell the truth about how much these guys marketing methods sucked and boom....not even ten minutes goes by and I got a response back.
I couldn't believe it.
All I did was speak as someone that actually gets their advertising. i pointed out how "I" their targeted recipient dealt with their adverts, and then how I as a marketer know ways that will save them money, and then make them money.
My script was a blend between my pissed offness and David Preston's Stupidly Simple Cash Cow script.
And it worked like clock work! I didn't even go thru all of the junk mail cause I had to work out. And I have 3 drawers FULL!
I wanted to give this out for free because I know there are people just like me that don't wanna cold call, or do walk ins. And have been buying....or not buying (wink wink) a ton of not so not garbage WSOs. lol That double negative joke right there was clever, I don't care what you say.....that was good.
But yeah I gave it out for free so you wouldn't have to wonder if you'd be returning this one, or if you'd be wasting your money.
Now go.....go darnit.....get pissed off at your junk mail....then get some clients!
You know why these marketing methods don't work AS GOOD as yours. Just tell them why they don't work. They won't be able to ignore you in good conscience because they are actually spending money.
I'm sure this would work on PPC ads too.
BTW I did hone my script a little, but I still kept it real.