My goal today was to simply land an appointment for selling my SMS texting service.
So I started at 10:00 this morning to try to get the owners before lunch. Since I didn't know the owner's names, I started with a simple question on my first call. "Can you please tell me who's in charge of marketing and promotions?" All 5 places I called said the owner wasn't in yet and to call back later in the day. I was able to get the owner's names, though.
So I started calling back around 2:00 and here's basically my pitch.
"Hi, I'm Mike from Willow Promotions and we're a new promotion and marketing company. I'm just calling to see if I could stop by this week to introduce myself, show you what we have to offer, and see if it's something you'd be interested in."
Simple. Non threatening. No sales pitch. Who could say no to that, right?
Here's the results.
Before I could even finish what I was saying, one pizza shop flat out said "I don't need any advertising." and hung up. And this was a guy advertising with Valpak.
Another pizza shop had a person asking me who I was from and what I wanted (I could then hear her relaying it back to the owner) then they said "no thanks".
One higher end restaurant told me in the morning that the owner would be in at 4:00. So I called at 4:20 and got the hostess. I asked for the owner by name and she said "Can I ask who's calling?" which I simply gave my name. After about one minute she said "The owner isn't in today". I asked if he'd be in tomorrow and she said "yes" so I'll try again.
An Italian restaurant told me that the owner wouldn't be in till tomorrow so I'll try again.
And lastly, another hostess (or whoever) relayed back to the owner that I was a promotional company and then told me "No thanks".
So basically, I had my simple non-sales pitch in my head (and even written on paper in case I forgot something) but I never really had a chance to use it....to the right person, at least.
So I guess my question is...how do you get through to....and actually talk to....the owner? And are most of them so unfriendly that they won't even get on the phone?
Also, do you think it's better to pick an area and drive to some places to simply introduce yourself, drop off some info, and try to set up a sit down appointment then?