direct mailing from the Top

Carrier Routes by ZIP Code Lookup

punch in a zip code and you will get a list of residential counts per carrier route.

If your going to be mailing several hundred...then there is really no way but to buy a list.

An "Occupant list" is simply all of the addresses in a given area you specify. These lists cost about a penny per address. To add the name its about a half cent more.

The big advantage of occupant lists is a mailing service can sort these into "walk sequence"...meaning..the exact route the carrier delivers them...and you get a huge postage discount for doing most of the work for the post office ( postage is under 15 cents)

This is a great way to brand dentists and similar professionals....very cheap for them to continually get their message in front of everyone within their reach. This is really where direct mail dominates in the local marketing game. Google ranking and other things can't touch it.

The alternative to this is using simplified addressing: - but can only be done with rural routes, not inner city routes

Postal Customer
Rural Route
city, state, zip

You call the post office and get the official head count for each rural route you want to mail to, then count out your bundles to match the routes. Then you simply identify the bundles as routes and note the quanity on your tag also.

Again, postage is under 15 cents.

You CAN do this with city routes but only if your mailpiece is large enough to be considered a "flat" ( suggested size 8.5 x 11..not folded)

postage in this case is still great at roughly 17 cents.

Hope this helps

Doran P

Phone book.

Thanx! Guys...I really appreciate you guys taking the time to reply to this post

That is some pretty good marketing on their part, however if you follow the link they gave, you'll find that their brochure cleverly left out an important piece of information.

EDDM only applies to "Flats"

I kind of think they did it sneakily on purpose, so they could draw attention to it.

The good news for consumers is...according to my pals at the post office here...that EDDM could become applicalbe to "letter" sized mail sometime in the future....maybe soon.

That means...those that are using radius or saturation mailings for their clients will be able to really ramp this service up because of the cost savings.

We are talking about the same thing. - I'm just not so good at making it clear haha.

Yes Tara can use simplified addressing to reach residences, however, not all addresses will be available to her in this format, and she should be made aware of this. - The exception is Carrier Routes.

Which is why I went into the explanations.

Note: When you use the term "carrier route" you really mean "postal route" - because the actual term carrier route refers to city routes, Rural Route refers to outside the city..then there are PO Box and HC ( highway contract) classifications as well. All of these can be sorted as ECRWSS.

In the link you gave please note the first paragraph:

It does not mention Carrier Routes, and/or (a.k.a) City Routes. The very last sentence refers to small towns where there are no city routes anyway.

Using Simplified Addresses (for letter size) has been around long before this new "EveryDoorDirectMail" program, but it has only been applicable to rural routes and boxes. They still require us to sequence and barcode the city routes...unless we use flat size.

So yeah, you are right, I just think you weren't aware that there are limitations to it.

I'm pretty sure they marketed it that way on purpose.

Simplified Address

3.2.1 Conditions for General Use

[1-2-11]

Post Office boxes in offices without city carrier service.