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Call Tracking Service

by Vanquish
13 replies
I had a few clients ask whether it is possible to track the calls that are coming in from their SEO listings. I'm thinking I could set up some kind of forwarding # but I'm wondering if their is something I can use online to track the phone call when someone calls him from his SEO listing.
#call #service #tracking
  • Profile picture of the author Ruth501
    I was looking for cell phone tracking service .Now I see your thread for get information ,how can I track cell phone .If you can tell me than I will thankful to you.
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  • Profile picture of the author Plumberian
    Yes, there is a service out there somewhere, If only I could rememvber the name of it...

    Anyway, how it works is, you get a different phone number for each product/keyword phrase page. When the call phones that the clients switchboard will then know which page their caller is looking at. The operators can then look at the same page and know which 'script' to follow.

    Is this the sort of thing you were thinking of? If so, I'll have a look back through my files and see what I can find for you.

    All the best, Ian
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    • Profile picture of the author edakehurst
      Originally Posted by Plumberian View Post

      Anyway, how it works is, you get a different phone number for each product/keyword phrase page. When the call phones that the clients switchboard will then know which page their caller is looking at. The operators can then look at the same page and know which 'script' to follow.
      In the "old days" we used to use different names in each ad. In one ad, it would say, "Ask for Mary" and the next one would say, "Ask for Joe" etc. Based on who they asked for, we'd know where the call came from. Now we use different phone numbers and/or email addresses, similar to what you suggest. Gotta love progress!
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      • Profile picture of the author Mongoose Metrics
        Most call tracking services offer analytics data for phone calls generated from organic SEO listings. Our solution at Mongoose Metrics gives online marketers multiple data points to understand which marketing initiatives -- whether they be SEO, PPC, social media, offline advertising -- drive phone calls.


        Mongoose Metrics call tracking gives clients actionable data which allows them to optimize both pay per click (PPC) campaigns and SEO efforts. Instead of associating a phone number with a particular campaign, adgroup, or keyword; AccuTrack Session assigns a tracking number to each unique visitor session. By tracking each unique visitor session clients are able to see granular data associated with the call. This information can include:

        * Log Time
        * Keyword
        * Session
        * Traffic
        * Caller ID
        * Call Length
        * Call Recording
        * I.P.
        * Geo-Location
        * Campaign
        * Adgroup
        * Creative / Ad Type
        * Last URL Visited
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  • Profile picture of the author redlegrich
    It would appear that OpenVBX would do that. Phone numbers are only a buck a piece per month.
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    • Profile picture of the author kam1080
      Call Tracking Metrics offers SEO call tracking. They currently are running a free trial where you can test the service before entering any billing information. Their website is calltrackingmetrics.com.
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      • Profile picture of the author kbsamurai
        Originally Posted by kam1080 View Post

        Call Tracking Metrics offers SEO call tracking. They currently are running a free trial where you can test the service before entering any billing information. Their website is calltrackingmetrics.com.
        This certainly seems to be the lowest cost service. It would be even more economical if they offered a base plan that only included the tracking and not recording the phone calls. For a small business where the owner there is one phone number to the owner who is answer the calls (in my case a floor business where it's the cell phone of the owner) then recording is a waste. Then issue comes up in trying to separate out what I do in order to get substantial bonuses for conversions that provably coming from seo, facebook, twitter, etc. rather than Google boost, or Service Magic, etc.
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        • Profile picture of the author Mediahawk
          You can track the calls coming from PPC and SEO using call tracking. A small snippet of code is placed on your client site and when a prospect clicks through the number will change and be allocated to them. When they call, you have their data - time, date, number of rings and duration of call and of course ad source. You can integrate with Google Analytics too.
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          • Profile picture of the author cuttingedge
            You might consider CallFire as they allow you to purchase local Numbers at $1 and toll free numbers at $2 per month.
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  • Profile picture of the author Amin Haq
    You would need to use a dynamic phone number insertion system to track inbound phone calls that come through organic search channels.

    At its simplest level you could assign a unique phone number for each one of the following: Google Organic, Yahoo Organic and Bing. You would need to install custom JavaScript which would replace the site's default phone number with the trackable telephone number. When the visitor calls the call is recorded and stored in a database that would allow you to then match the visitor's session with the phone call. The same concept may be leveraged to do SEO keyword level tracking.

    Companies who do this kind of tracking are:

    AvidTrak
    ClickPath
    KeyMetric
    Mongoose Metrics
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    • Profile picture of the author marianrivera
      Call tracking enables the ability to capture every caller's phone number, identifies the advertising source and records calls for review, enabling you to return missed calls and recapture lost leads.
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      • Profile picture of the author AdInsight
        Call tracking services also exist in the UK - in fact, AdInsight's Clarity product is a comprehensive visitor level call tracking and call analytics solution designed to help businesses justify ad spend, increase conversions and cut ineffective advertising.
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        • Profile picture of the author philboy uk
          Originally Posted by AdInsight View Post

          Call tracking services also exist in the UK - in fact, AdInsight's Clarity product is a comprehensive visitor level call tracking and call analytics solution designed to help businesses justify ad spend, increase conversions and cut ineffective advertising.

          Does Adinsight have any special deals for warriors ?. What is the cost of setting up this service for our clients in the UK. Does your service integrate with admob?
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