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Mobile Websites and the big money

by Quentin
26 replies
Its been great seeing all the discussion on Mobile Websites and SMS marketing but this is just the beginning.

The main reason I started making mobile websites last year was to develop a unique way to get past the gatekeeper. I made simple 4 page mobile sites and linked to it via a QR Code and this got me a lot of interviews that I was not getting before

Every man and his dog is offering SEO etc but virtually no one was offering something unique like mobile sites.

I made the tutorials so other people could get a mobile site built easily and while not the optimum way of building them they do work just great. Many of the large organizations use the exact same system and thats why I went with the system.

Don't Loose the Vision

As I said the main reason for building them was to get the other work from them such as redesigning their desktop site, picking up their hosting and providing other services.

I am sure if you have been out there selling mobile site you have found that the majority of customers dont have a webmaster.

They got their site built and then never heard from the designer again, have never added any new content and certainly their site is not well ranked. They just pay their yearly hosting and thats it.

So mobile websites are really a part of the sales funnel.


You create Awareness and allow your customer to experience your service with little outlay but then can offer the bigger contracts.

Confidence is the Key

The real key to all this is promotion not selling.

People who love their products will always outsell the salesman.

I love my mobile websites, I enjoy building them and I know they work. I enjoy when I see people that I can say go here on your mobile phone and it just works.

This means when I go into a business I am excited to show them something that will help their business. If they don't want it then its their loss and not a rejection of me.

We do this all the time, we recommend restaurants, movies etc. This is promotions as opposed to sales.

The money is the bonus not the goal.

So next time you go promote a mobile website remember the worth of that customer over the coming years.

Here is an article that changed my life 12 years ago when I found it was not about selling but promoting.

http://businessmobilewebsite.com/promotion-vs-selling/

Hope this helps you a bit.

Quentin
#big #mobile #money #websites
  • Profile picture of the author bluechillisa
    Fantastic little article. I have not offered mobile sites but would love to learn how to build them.
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  • Profile picture of the author Supafly
    Not sure how a mobile site works. Do you create a website in addition to their existing site that is optimized for mobile search? Or, do you re-create their existing website so it is mobile friendly?

    Regards,
    Dino
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    • Profile picture of the author WillR
      Originally Posted by Supafly View Post

      Not sure how a mobile site works. Do you create a website in addition to their existing site that is optimized for mobile search? Or, do you re-create their existing website so it is mobile friendly?

      Regards,
      Dino
      You will create an additional mobile optimized version of their website. Google's research has shown that the 3 most important pieces of information users on mobile phones are looking for are the phone number, location/map, and opening hours. All these 3 pieces of information should be very easily found on the mobile site and making sure your pages load nice and fast is key - it's what will separate a good mobile site from a poor mobile site.

      You also need to make sure the website is very easy for people (especially those with fat fingers) to use and navigate around on a touch screen smart phone. This means big links, nice simple designs, and only the key information a typical mobile user is going to require. Keep it simple to use and you can't go wrong.
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      • Profile picture of the author sitefurnace
        Quinten, good post.

        Clicked on the link on my android phone to read the article and was redirected to your mobile site where I couldn't find it!
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  • Profile picture of the author redlegrich
    supafly, I suggest creating a seprate site. A mobile user is typically looking for only a few things. In most instances they either want to call the company or get there to visit them. So, a few pages that prominently have the phone number, location and hours will accomplish the most important tasks.

    It has to be easy to navigate with fat fingers and load really fast. Redoing the original site i say is a pain and not worth the trouble. Just do a basic site and your client will be way ahead of the game. I suggest putting a redirect script in the main site to detect a mobile browser and send it to a .modi domain with the site. the .mobi site can get picked up in mobile searches which is a nice bonus.

    Remember, keep it really simple. Quentin's script, which I use will make this process super simple.
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  • Profile picture of the author allegrity
    Thanks for the post and info, Quentin...that article definitely made me change my whole selling standpoint and how I approach leads...
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  • Profile picture of the author ryank
    Fantastic idea. Thanks for sharing your insight
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  • Profile picture of the author Adrian John
    Great article Quentin.Thank you so much. I am too enjoying building mobile websites.
    I really do like the feeling when i see them an an iPhone screen , so easy to navigate and so easy to get in contact with the services owner. They blow owners mind and put a smile on their face when you show them, and that's all you have to do to get the sale from my opinion.
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  • Profile picture of the author George Pitts
    Nice article man. Mobile websites and sms marketing has been preached alot on the offline said here lately and many are becoming bery successful with this. I am trying to gain more knowledge and understanding of the mobile website design so its something I can market to my clients. If I havent learned anything else on this site one thing I did was to not try to pitch something to a potential client if you have no knowledge of what your pitching. So right now im just trying to gain more understanding and learn more about mobile sites and how to build them. Once I have that I will be making cold calls like never before because in my area THIS market is WIDE open.
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  • Profile picture of the author JustinDupre
    Very informative and educational post! Mobile websites and downloads are booming and right now I'm also trying to learn and understand more about it too.
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  • Profile picture of the author samstephan9
    Wow! your post is really great I will follow this.
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  • Profile picture of the author james96
    Thanks for sharing.
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  • Profile picture of the author TommyB
    Quentin, thanks for the article and info
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  • Profile picture of the author asnorth
    Thanks for sharing that Quentin, it's a great article. Selling vs promoting is something I have known about for very long time, but even now I struggle to differentiate the two when I'm in front of a prospect. I can recommend something to people all day, but as soon as I'm getting a commission or payment for it it's a different story, my mouth will go dry and I will "clam up" inside. This is something I need to find a way to overcome as it is seriously holding me back at the moment.

    Tony
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    • Profile picture of the author WillR
      Originally Posted by asnorth View Post

      Thanks for sharing that Quentin, it's a great article. Selling vs promoting is something I have known about for very long time, but even now I struggle to differentiate the two when I'm in front of a prospect. I can recommend something to people all day, but as soon as I'm getting a commission or payment for it it's a different story, my mouth will go dry and I will "clam up" inside. This is something I need to find a way to overcome as it is seriously holding me back at the moment.

      Tony
      Usually that will happen when you don't truly believe in what it is you are selling. If you believe the product or service you are offering is worth a lot more to the business owner than what you are charging them, you should find it very easy to take their money and make a sale.
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  • Profile picture of the author Knight_Rider
    Great article dude.Thank you for the shearing that.
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  • Profile picture of the author Logo Design
    Fabulous Article..
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  • Profile picture of the author S3Ware
    Quentin,

    Aside from the obvious benefits (proper formatting, ease of navigation, etc.), how do you quantify the value proposition to the business owner? I agree that mobile websites are a great foot-in-the-door offer but in your experience, how quickly does a business see quantifiable results in terms of more customers/revenue? I know this varies greatly from business to business but to me, that is all that matters at the end of the day, and that is what will make them want to become a long-term client.

    Thanks for all the great info you provide here day after day.

    Rich
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    • Profile picture of the author WillR
      Originally Posted by baib21 View Post

      Quentin,

      Aside from the obvious benefits (proper formatting, ease of navigation, etc.), how do you quantify the value proposition to the business owner? I agree that mobile websites are a great foot-in-the-door offer but in your experience, how quickly does a business see quantifiable results in terms of more customers/revenue? I know this varies greatly from business to business but to me, that is all that matters at the end of the day, and that is what will make them want to become a long-term client.

      Thanks for all the great info you provide here day after day.

      Rich
      It's not always necessarily what they set to GAIN from having the mobile site. It also has a lot to do with what they will LOSE by not having one. 1 in 5 Google local searches is now done on a mobile device and this number will continue to skyrocket over the next couple of years. 1 in 5... thats 20%. That's a huge number and it will only get bigger.

      A great thing to do is find out if your customer is already using Google Analytics on their main website. If they are you can go straight into those stats and show them the exact percentage of people visiting their website on mobile devices. These are the real people they risk losing by not having a properly optimized mobile website.
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      • Profile picture of the author S3Ware
        Originally Posted by WillR View Post

        It's not always necessarily what they set to GAIN from having the mobile site. It also has a lot to do with what they will LOSE by not having one. 1 in 5 Google local searches is now done on a mobile device and this number will continue to skyrocket over the next couple of years. 1 in 5... thats 20%. That's a huge number and it will only get bigger.

        A great thing to do is find out if your customer is already using Google Analytics on their main website. If they are you can go straight into those stats and show them the exact percentage of people visiting their website on mobile devices. These are the real people they risk losing by not having a properly optimized mobile website.
        I agree completely, and this is a critical part of the upfront positioning. But what I am wondering is, when going back to a client for upsells what, if anything, do you point to as evidence that having a mobile site has led to more business for the client?

        Don't get me wrong, I understand the value and think every business needs one (and am working on making sure every business in my area has one! ), I am just trying to look at it from the client's perspective. The bottom line is, if I bring them more customers, they will buy more stuff from me over a long period of time. I guess I'm wondering if mobile websites is the best offer to lead with or something that is easier to quantify results, like SMS marketing.
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  • Profile picture of the author Mary Wilhite
    Mobile Monopoly is a mobile marketing the course that'll walk you through setting up your mobile campaigns, building your mobile websites, and driving traffic on mobile platforms. The course is rock solid.
    I have played with a few resources and gone through lots of training programs, and the best I've found is Mobile Marketing.
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  • Profile picture of the author Tom Albas
    Wow! your post is really great I will follow this.
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  • Profile picture of the author Mark_Austin
    Thanks for the article. We also use our mobile website design service and QR codes as a foot in the door product. Using QR codes and mobile mock ups is a great way to start a conversation with a business owner.

    The majority of the time this initial sale will lead to us providing them other services we offer, usually SEO or Facebook fanpages.

    Mark
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    • Profile picture of the author tanya7zhou
      This is the article Quentin was talking about.

      Promotion VS Selling

      There are many people succeeding online and the common denominator is that they nearly all started with an idea and also were helped by someone. We are here to help develop your skills and give you a good kick start. This is also why we do not always give you our information but include reports from other successful people so you can get a balanced view not just one persons.


      Affiliate or Network Marketing, a business powered by duplication, we've got to develop a simple easy system to accomplish sales that nearly everyone can do. If people are uncomfortable with something, they won't do it.


      That's why we need an alternative to traditional sales.


      It's not that selling is bad. Developing sales skills can be very useful. But the sales process itself -- learning closes, handling objections, distinguishing features, advantages and benefits -- is too hard for most people.


      Buying is one thing. Being sold is another. Selling tends to be manipulative and people have a built-in resistance to being pushed or pulled to do things.


      People love to purchase, but hate to be sold. There's another way to accomplish the goal of sales without the old paradigm conflict of buying and selling.


      It's called promoting.


      When you're selling, the result you're after is to get the order. When you're promoting, the result is to successfully communicate value.
      Do you see the difference? When you're promoting, your job is done once people understand the value of what you're offering. The value of the purpose of Business Mobile Website site is that we provide ongoing training, and a growing resource of information.


      Selling is a learned technique. You're not born a sales person, it's something you become after studying and developing the use of the tools and techniques of the trade. But you are a born promoter. We all are.
      Think of something you're excited about. Did you read Men Are From Mars, Women Are from Venus and think it was great? Did you love the movie Forest Gump? Is there a car that turns you on?... a restaurant with great food you enjoy?


      When people get excited about something, we have a natural commitment to share that with somebody else. The more valuable the product or experience, the more committed we are to telling other people about it.


      The Japanese have a word for this -- giri. It means obligation. The wisdom behind it is that once you've been given something of value and from which you get benefit, you're obligated to return the favor, to give it away to other people.


      This sharing of your enthusiasm I call promoting. It's not sales per se -- but a lot of things get sold by people's promoting them. In fact, it's the way most things "get sold."


      With movies I know film companies and producers count on word of mouth to sell tickets. That's promotion -- and it's a more powerful and effective "sales" method than advertising or previews in getting people into theaters.


      When Jurassic Park came out, it was promoted for a short time with advertising. People went to see it. Those people came away from the movie jumping up and down: "You gotta' see this! This movie is incredible! There's a Tyrannosaurus Rex that eats this lawyer who's hiding in an outhouse..." Remember?


      As a result of that initial response, the film company stopped all their advertising! Jurassic Park is the most successful movie of all time -- over $750 million in sales worldwide. Over two billion people -- two fifths of the world have seen it.


      But when was the last time you saw it advertised? The ad budget for Arnold Schwarzenegger's Last Action Hero was much bigger than Jurassic Park's, but it was a box office disaster! Why? People didn't promote it. Well actually they did -- they promoted the rest of us not going to see it.


      We promote all the time.


      In Affiliate Marketing, as soon as people get caught up in the process of selling, they lose their ability to promote effectively. The more people get into having to sell, trying to sell, the further they get from the natural, contagious enthusiasm of promoting.


      Imagine taking a course on "How to sell people on going to see Jurassic Park." First, you'd learn how to qualify your prospects, the pre-approach steps, how to initiate a conversation, build rapport, discover their needs and wants as far as entertainment is concerned. You'd get trained on how to distinguish the film's features from it's benefits, how to lead with those benefits and weave them into an effective presentation. The course teaches you how, when the prospect says something negative, you go positive; when she's positive, you go negative with a "take away." You practice handling a series of common objections and learn how to overcome each of them. You're given a script to follow. You learn the Assumptive close, the Ben Franklin close, the Colombo close.


      Now, go sell somebody on going to that movie.


      Do you see the dramatic difference between selling and promoting? Do you like to sell? Do you like to be thought of as a salesperson? When people ask you what you do, do you say, "I'm in sales?" How many men and women in your organization think of themselves as sales people?
      Some people are great salesmen. Most people aren't. But most people are great promoters. Watch children when they want something.


      Which is easier to duplicate: sales or promoting? When you're selling, the issue is you as a salesperson. When you're promoting, what's important is the value of what you're offering.


      With sales, the messenger and his or her ability to sell is the bottom line. With promoting, it's the message -- not the messenger.
      When you sell, you have to be a good sales person. When you promote, all you have to be is excited about what you're talking about. The prospect isn't judging your sales ability. He's judging the value of the product you're so enthusiastic about for himself.
      When you're selling, it's about you. It's personal. If they say "No," they're saying "No" to you personally. They're rejecting you, because sales is about you getting them to buy what you're selling.
      When you're promoting, it's about them. It's personal all right -- for them. If they say "No," they say "No" for themselves -- not for you.
      In sales, you want them to give you something -- the order. In promoting, you want to give them something -- the value.


      Sales is taking.


      Promoting is giving.


      When you want something and somebody says "No," how do you feel?
      When you give something to somebody and they refuse the gift, how do you feel? You may be disappointed, but it's their loss isn't it?


      Next...


      Promoting starts with recognizing the value for yourself. What's the value of your product for you? What's the real value of the opportunity for you?
      Ask yourself: What has this product done for me? What benefits have I gotten from using these products? How have they contributed to me?...changed me for the better?...made a positive difference in my life?
      Ask yourself about your opportunity: How has being involved made my life better, more fun, more exciting? What new things have I learned? What new skills have I developed? How has it contributed to my life...to my family and friends?



      What are the possibilities for my future?


      Then, share that. That's your Jurassic Park.
      Instead of counting how many retail sales you've made this week, count the number of people you've told about your products. Instead of counting how many prospects you've signed up, count the number of times you've enthusiastically shared your opportunity.


      That's what really counts.
      The story is teaching us to stop being sales people and to become promoters. When you are in the spirit of promoting or giving, guess what will happen to you? you will receive. Givers always get more of what they give, it's a universal principle.

      Giving is like sowing a seed. You sow a seed, it germinates, becomes a tree and it produces lots of fruits with a bazillion of more seeds. Sow your seeds and you will reap a great harvest.

      When you are in the spirit of giving, all fears, procrastinations, anxieties, goes out of the window. You will gain confidence coz of giving and people will begin to warm up to you.

      If you give people cool staff and cool advice, and you repeatedly continue to be cool giving cool informative advice and staff. Those people will eventually warm up to you and they will also return a favor. It can be a referral, it can be them giving you money or asking you to advise them.

      But they will return the favor eventually

      There is no shortage of clients. The market is not saturated. There is enough for everyone here on earth. Money is everywhere, Opportunities are everywhere. The recession will not stop the flow of abundance or wealth in your life.

      You are the only one who can stop you. You are the only one who can let time go by and you are the only one who can build or destroy you. It's not even too late. You can be a force 3 months from now, wealthy and out of debt if you still have debts.

      You can do it.
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  • Profile picture of the author Wiz Khalifa
    That's interesting. it gives you stuff to think about and consider, ill try out.
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