How to Promote an Online Business through Offline Techniques?

It's important to understand that there are two key elements to marketing, advertising, promoting or whatever name you want to give it.

1) The Marketing Strategy. This is just what it says, the strategy you use. This could be flyers, direct mail, newspaper ads, radio, postcards, etc.

2) The Marketing Piece. With every marketing strategy, you have the marketing piece. Even with radio ... the piece is the radio ad, the words used.

From over 25 years of marketing to local businesses I can tell you that when it comes to generating leads, when a strategy flops very seldom is it the the marketing strategy. It's almost always the marketing piece!

I've watched excellent marketing strategies flop because the marketing piece wasn't compelling and failed at doing it's job. In the same respect, I've watched businesses use terrible marketing strategies but because they had a killer marketing piece they still succeeded.

My point is, I would put more emphasis on having a killer marketing piece written than worrying about how to promote your offline business. Most that fail do so because their marketing pieces suck! Just being blunt!

With a killer marketing piece, you'll succeed in just about any marketing strategy you use. Obviously, your results will differ by the medium you use, but with that killer piece you'll still generate leads. Therefore, once you create that killer piece, then it's a matter of testing it in different mediums to find the marketing strategy that will generate the most leads for you.

Marketing piece first, marketing strategy second. Of course, it goes without saying that you should know what medium you want your marketing pieces so you're creating the right kind of marketing piece for that medium.

Bradley