My initial offline plan

by BC27

Posted: 15 years ago 12 replies

OFFLINE MARKETING

Hey WF,

So I'm looking to throw my plan/strategy out there (at least part of it for now), and get clued in to where I may be off.

You all give tons of helpful advice, so all criticism is accepted.

I will note on points where my strength level is, because I also intend to reveal my initial pricing and would like feedback there as well.

I have spent the last 2 days putting this together so I have pages upon pages of notes (but that would be lengthy and I'm not looking for someone else to write me a biz plan.

I have worked as in-house SEO for almost 3 years.

My company has hundreds (I'm sure it's thousands actually) of 1st page rankings, but alas, they pay me a pittance, how dumb am I.

I checked 2 base keywords the other day and I have over 60 1st page placements on those 2, with many number 1 rankings, and 60+ more on page 2 that could easily be bumped.

I have been building my confidence toward this for months and the hammer finally fell that I {want to|have to|need to} move now. * A little spin humor.

No games. I'm not looking to waste everyone's time, only shorten my learning curve.

Anywhoo...here goes.

Standard Small Biz pkg #1 (with current website)

$995/one-time setup fee with maintenance pkg - $1195/one-time setup fee without maintenance pkg
· Current website analysis (3-5 pages) *strong ability
· Hosting of website (1st month free) *strong (hostgator)
· Keyword analysis (5 keywords) *strong
· Competition analysis *strong
· Website structure *strong
· Website and on-page optimization *strong
· Webpage creation *strong
· Content creation (search engine optimized) *strong
· Off-page optimization *medium
o Link building *medium
- Weekly Reports and Tracking *fairly strong

Additional webpages $95 each
Includes everything from the standard small biz pkg

Monthly Maintenance of Website $295/mth
· Re-analysis of website and webpages
· Fix errors and broken links
· Rankings check
· Re-analysis of keywords
· Off-page optimization updates
Weekly Reports and Tracking

I will most likely outsource the linkbuilding as it's not fun for me and many people are good at this for reasonable prices. I do have Magic Submitter but again I am not strong at this ability (yet?).

I'll take any input.

Thanks in advance.

-Brian

#initial #offline #plan

KabirC 15 years ago

If you are in any city in the US with a population over 50k, your prices should be much higher, just IMHO though.
- Thanks
- 1 reply
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- BC27 15 years ago
  
  Originally Posted by KabirC
  
  If you are in any city in the US with a population over 50k, your prices should be much higher, just IMHO though.
  
  Thanks, I am. I'm thinking higher too. Guess we'll just have to see what prospects think when I get out there this week.
  
  This brings me to another question.
  
  What are thoughts on putting pricing for clients to see on your biz website? I see some do, and some do not.
  
  -Brian
  
  Thanks
  
  1 reply
  
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  mjbmedia 15 years ago
  
  Originally Posted by BC27
  
  This brings me to another question.
  
  What are thoughts on putting pricing for clients to see on your biz website? I see some do, and some do not.
  
  -Brian
  
  Hi Brian, instead of prices put results achieved / potential and ROI (actual/ potential) , too many people judge it on initial costs and pay some dumb idiot too much to achieve too little instead of paying an expert more to achieve a highly positive ROI, so get them focused on the right things at the outset as it looks like that wil lput you in the driving seat as you say you do achieve results.
  
  Thanks
  
  1 reply
  
  Signature
  
  Mike
  
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  BC27 15 years ago
  
  Originally Posted by mjbmedia
  
  Hi Brian, instead of prices put results achieved / potential and ROI (actual/ potential)...
  
  I wouldn't be able to prove any kind of ROI.
  
  Though I answer the phone often, so do many others. We also have 5 separate buildings with their own phone numbers, and NO ONE bothers to ask where they heard of us.
  
  It's also not a purchase from our website. Our website is creating leads, and appointments, at which point we try to close the sale.
  
  This skews the ROI even further as my boss closes 1 out of 10ish (think used car salesman), 2 others are close to that, I close 1 out of 2-3. At this point I avoid most of the showings though because I am the only employee that does not receive some form of tip or commission.
  
  I have Google Analytics for 2 years running so I certainly can document much from that. As well I use an information/pricing request form on our site and get replies as to how found from there.
  
  I think I'll have to use some of the results achieved stats til I build a portfolio.
  
  -Brian
  
  Thanks
  
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conceptsti 15 years ago

Depends on your market, what are your competitors charging?
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Bruce NewMedia

15 years ago

Overall, I don't think its bad..though I think you're giving a bit much on the basic $995...offsite seo and content would depend on what client's expectations were. Presumably you can also turn those 'reports' on top of t list out pretty easily, with your experience.

In a very competitive market, for instance, I don't think you're 'giving it away', just attempting to get a running start. ...nothing would prevent you from raising prices after you have a few happy clients (and referrals) under your belt.
_____
Bruce

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BC27

15 years ago

Originally Posted by brucerby

Thanks Bruce,

That makes me think that the offpage optimization should be taken out of this package and made it's own entity package (which I was considering).

Good point on the content. I was only considering what I was expecting to do, and not the client's expectations.

**I just reminded myself in my notes to listen to the client and find out what their needs are instead of forcing my ideas on them

My thinking was along the lines of a 500 word article length max per page and a few relevant pics.

The pricing I show I was planning on using as a 50% off benchmark for my first 5, possibly 10 clients to get things going and build a portfolio, then raise prices as you suggest.

Of course that all depends on landing gigs as to whether my pricing is any good, and/or I am able to sell myself.

The weekly reports will be easy.

The website analysis report is something I'm working out. I've always done this manually and made my own notes, which of course I can understand, but it needs to be prettier for a client.

I'm also considering if I should give a FREE website analysis. I see differing opinions on this so I'll have to make my decision shortly.

Thanks for the feedback.

-Brian

Thanks

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BC27

15 years ago

Originally Posted by DesignSail

Hey Brian, this sounds like a pretty good structure... just stick to it... keep making it better and network as much as you can!

I think connecting with a web designer that can code layouts SEO friendly is a good idea because alot of businesses that want SEO done need a new website to... At least to convert they want they want it to!

DesignSail,

I actually have a letter written already to JV with web designers. It's not something I want to deal with on the learning curve right now.

I will typically just put up a decent SEO friendly wordpress website.

I will also offer web design as part of my biz, but this will definitely be outsourced.

I currently work with a very good designer who is extremely cheap, but I've had to tell him how to make the pages SEO friendly as well as coding to add for SEO.

I'd be happy to talk more with you as your status says web design and graphics. I can do some of this, but I am weak in this department, just enough to get by and it takes me way too long.

PM me and we can talk about what you charge so I know what to charge and get a look at some of your stuff if that would be of interest to you.

How's that for networking?

-Brian

Thanks

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BC27 15 years ago

Originally Posted by DesignSail

Since I don't have 50 posts I cannot send a PM to you but could you forward me your email in a pm?

This makes post 9 for me so guess I can't PM either.

Hit me up at bcproperties(at)q.com

-Brian
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- 1 reply
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- BC27 15 years ago
  
  Alright,
  
  Got my 1st appointment this Friday (2 days from now). Less than 2 weeks after starting this venture.
  
  Auto shop that can't figure out that "push pin thingy" (GP)
  
  They are spending $300 a month with Addzoo? for ? as they say they aren't sure what they're doing for them.
  
  Anyone know about Addzoo?
  
  Obviously I'll talk about GP, look to get them ranked on that as a foot in the door. I had originally priced at $495 for this, but am willing to get the job with the "referral" feature, and of course the possibility to get the website (I will talk about how integral the website optimization is to getting ranked on GP).
  
  So...What do you normally quote/guarantee as far as GP goes assuming that it is medium competition and I know how to do the necessary things to get them ranking (which I honestly do, but have not done more than 1-2 times).
  
  Timeframe?
  First page?
  Top 3?
  A position?
  
  I appreciate the feedback,
  
  -Brian
  
  Thanks
  
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My initial offline plan

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