Targeting Salons and Spas

40 replies
There are a lot of salons and spas where I live and I was thinking about targeting these businesses. I would like to write informational products and I was wondering how would I go about targeting them and if it would be a good market to target. Any ideas or thoughts?
#salons #spas #targeting
  • Hi Luvfoxy

    I think it would be a good market to target because the visitor value is quite high. If you want ideas for your informational products do a search in Google and look at the top 10 websites to see if they have Q&A or FAQ pages. This will give you a ton of material.

    Hope this helps

    Neil
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    • Profile picture of the author Summertime Dress
      I thought the same thing until I looked in the local yellow pages and clipper type magazines...none are spending money on advertising. And the majority in my city don't have websites. Seems at least locally, would be an uphill battle to convince to spend $X monthly for continuity services.
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      • Profile picture of the author Allustrious
        Originally Posted by Summertime Dress View Post

        I thought the same thing until I looked in the local yellow pages and clipper type magazines...none are spending money on advertising. And the majority in my city don't have websites. Seems at least locally, would be an uphill battle to convince to spend monthly for continuity services.
        Having worked in the Yellowpage industry with AT&T and Yellowbook for the past 6 years, I can vouch for the fact that many of the salons, etc are cutting back quite significantly on YP advertising. One of the main reasons is the sheer competition. It seems that there are a number of them opening up all the time. Plus, just to let you know, there are several groups that most known salons belong to, and many of these groups are beating down most traditional marketing approaches. Honestly, what has worked for me is offering mobile marketing. Many salons are becoming very receptive to it.

        Hope this helps. Good luck!
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  • Profile picture of the author TJ Rose
    In my experience these types of businesses don't like to spend money on advertising. The general consensus is they rely on word of mouth to get business. It also could be that they are bad at managing money and/or don't like to invest in themselves.

    You might have a better experience but you won't know until you actually go in there and start asking questions. Go in there as a customer, spend some money, and ask "I tried looking for you online, why don't you have a website"...

    This is how I got my first (paying) client. He is my family CPA and he was doing my yearly taxes and I told him I couldn't find him online and ask if he has ever thought of increasing his online presence. He said yes but doesn't have the time to think about it. I told him I would send him a report of his online presence and also include what his competitors are doing. The next day I sent him a report and he emailed me back saying, "I would like to secure your services, how much should I write the check for"...Point is, you have to check their awareness to see if they even care about an online presence. Hope this gets you in the right mind set.
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    • Profile picture of the author TyBrown
      Originally Posted by TJ Rose View Post

      In my experience these types of businesses don't like to spend money on advertising. The general consensus is they rely on word of mouth to get business. It also could be that they are bad at managing money and/or don't like to invest in themselves.

      You might have a better experience but you won't know until you actually go in there and start asking questions. Go in there as a customer, spend some money, and ask "I tried looking for you online, why don't you have a website"...

      This is how I got my first (paying) client. He is my family CPA and he was doing my yearly taxes and I told him I couldn't find him online and ask if he has ever thought of increasing his online presence. He said yes but doesn't have the time to think about it. I told him I would send him a report of his online presence and also include what his competitors are doing. The next day I sent him a report and he emailed me back saying, "I would like to secure your services, how much should I write the check for"...Point is, you have to check their awareness to see if they even care about an online presence. Hope this gets you in the right mind set.
      I think you're right. I don't think I've seen salons put a ton into their advertising. Do you think it would work to do some sort of revenue split? She could set up a lead gen website where customers could print out a coupon and then take it to redeem at salons where she's set up relationships and she could get a commission off the sale? I wonder if that would work well because the salon would have no out of pocket cost up front.
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  • Profile picture of the author John Durham
    Depends on where you are... in most US cities salons and spas are 90 percent Asian speaking owners and dont entertain sales presentations very well. Honestly thats a hard market. If you target "hair Salons" it may be different, but "salons and Spas" is a pretty broad subject.
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  • Profile picture of the author mrelosa
    Since this type of business usually gain patrons through word-of-mouth, I think that it will all rely on the information you give your employees/staff. Research on hair trends, different ways on how to keep the hair healthy, etc. So that your staff can give advices to your customers when they are finish. Customers like it when they are given different tips on how to maintain the hairstyle, etc.
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  • Profile picture of the author AmarieP
    Thanks everyone for the advice. I'm going to have to figure out how to come at these business owners or think of a new market that would be easier to target.

    Mrelosa, I like your idea. I know when I go to the salon I like when the stylist gives me tips on how to maintain my hair, but I always forget them as soon as I walk out the door. I'm thinking maybe tip sheets and booklets might be good if they would actually use them.
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  • Profile picture of the author barache
    I started out with salons and found them to be tight for money. I know many owners of these places and had no luck with them. Many are conditioned to think that advertising is not necessary and that there happy customers will promote them for free.
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  • Profile picture of the author Tracyroberts
    Hey this is really quite a nice discussion, I do appreciate your strategy of starting a business with saloons and spas, I guess you should go into for this saloon and spa business especially on choose a place just in the proximity of sea as its going to boost up your business...
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    • Profile picture of the author Alex Makarski
      Tracey, a saloon is something entirely different. You usually don't come out looking fresh and dolled up out of that place LOL.
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    • Profile picture of the author DH5
      Some good thoughts in this thread. Thanks for you help guys!
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  • Profile picture of the author DaniMc
    Print out this article:
    How to Measure Your Return on Your Social Media Investment

    Mail it to them with a letter then follow up with a phone call. Sell them exactly what is in the article.
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  • Profile picture of the author Quentin
    Don't target spas and salons target their suppliers and get them to introduce.

    Work out a nice lucrative deal with them.

    Quentin
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  • Profile picture of the author DaniMc
    Quentin you keep talking about suppliers and I keep thinking what a great idea it is. I guess I should go do something about it.
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  • Profile picture of the author TheLocalCoach
    Salons are similar to restaurants in that there are many, that don't really make much money and the turnover (going out of business) is high. But there are plenty that do make money, often because they understand how important effective marketing is.

    There are tons of ways Salons can use SMS text marketing, from customized appt confirmations, to a 3-4 week reminder to schedule your next appt, plus all the normal ways any retailer can use text marketing: coupons, contests, feedback, voting, etc. Allow each stylist to create their own list so they can send specials and notices for last-minute openings, etc.

    Have them team up with a supplier (shampoo) to donate some product and run raffles or contests to create brand awareness and trials. Create opt-ins and lists for customer segments interested in wedding packages, makeover parties, fashion shows and other supplemental services (manicures, massage, facials, etc).

    Somehow, you need to qualify which businesses are thriving and which are "hanging on", so if you're working from a list or directory, you want to use mail or phone to pre-qualify or approach. If you know your area, you can hand-pick salons that are either 1) busy all the time and/or 2) spend money advertising other places. And if they are spending money on print ads, what better way to increase and track their ROI than adding a text-call-to-action in their print ads!
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  • Profile picture of the author AmarieP
    neat idea Jodi but instead of affiliates I wonder if I could create my own products for them? I just wonder what could I sell to their clients.

    What do you guys think about designing promotional tools like business cards, gift certificates, price lists, referral cards, etc. Do you think they would jump on that?
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    • Profile picture of the author MartinBuckley
      Luvfoxy7,

      Last month i went to a popular hair salon to get a hair cut and the owner was the one who actually cut my hair.

      While she was cutting my hair she was talking to me about how her business has been slow and advertising hasn't been working and she needed to get clients in the door.

      I told her i was in the marketing biz and told her i might be able to help her. I asked her if she marketed to her past and present clients? She said no, so i gave her my idea.

      I told her about my pizza cards and told her i could tie them in with a thank you card campain, where i will send her clients a card thanking them for their business and enclose a pizza card as a thank you gift and asking them to come back soon to get a hair cut or color.

      I asked her if that sounded good and she was excited and said lets do it. I told her i would give her each pizza card and write and mail each thank you card for $5 each, she said ok.

      She gave me the addresses of 60 clients and wrote me a check for $300.

      I hope this helps.

      Marty
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    • Profile picture of the author rushindo
      Originally Posted by Luvfoxy7 View Post

      neat idea Jodi but instead of affiliates I wonder if I could create my own products for them? I just wonder what could I sell to their clients.

      What do you guys think about designing promotional tools like business cards, gift certificates, price lists, referral cards, etc. Do you think they would jump on that?
      Luvfoxy7,

      Are you looking to offer something only to day spas and salons in your city, or nationwide?

      Let me know. I may be able to help you out.

      Brandon
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  • Profile picture of the author AmarieP
    I would like to start out locally then expand nationwide
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    • Profile picture of the author rushindo
      Originally Posted by Luvfoxy7 View Post

      I would like to start out locally then expand nationwide
      Okay, if you find trouble finding something easy to sell, just get in touch and I'll give you rights to resell my service.

      Brandon
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      • Profile picture of the author escribe
        Hi Luvfoxy7,

        Actually, I have a newsletter for hair salons (+ other offline small businesses), and they come with articles as well. I've pre-populated the salon newsletter so that you can begin selling it now. All you have to do is add your pictures and you're good to go.

        These are newsletter templates for various offline businesses, so I also include real estate and business and plan to expand the markets. The template designs can basically be used for any industry. You can check it out at Microsoft MS Publisher Newsletter Templates for Local Small Business and Offline Consultants ~ BusinessNewsletterTemplates.com
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  • Profile picture of the author webentrpreneur
    You know I never considered using Salons and Spas to market a business...thanks for the idea!
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    • Profile picture of the author Tracyroberts
      Salons and spas are not meant actually for marketing any business they are the primary business centre and not a marketing source...
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      • Profile picture of the author rushindo
        Originally Posted by Tracyroberts View Post

        Salons and spas are not meant actually for marketing any business they are the primary business centre and not a marketing source...
        Tracy, I think the person above you was spamming and didn't even read what the thread was about. I could be wrong.

        Also, how can I contact you since you can't PM? Have a question about your Frasada Rewards program.

        Brandon
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  • Profile picture of the author midasman09
    Banned
    Beauty Salons have always been "Cheapo" in the towns I've tried to get them into any of my Ad programs...except for "Videos".

    First time I decided to "Hit" Salons......I made a Sample Video of a BS (Beauty Salon)....just taking digital photos and using PS3 with some dramatic background music. Burned a DVD.

    Used the BS where my wife goes as a Sample Vid.

    Took my Portable DVD Player into a popular BS...showed the owner my sample DVD....told her I could make up a similar DVD for her shoppe if I could take some photos with my Camera....at NO OBLIGATION.

    She asked, "How much?" I told her I didn't know UNTIL I put the Vid together and checked the "quality".

    She said, "Go Ahead!"

    So...I took about 12 shots...went home and made a Video with PS3. Burned a DVD and went back the next day.

    Set the Portable DVD Player on her counter (making sure some of the other girls were looking also. Many shoppes have girls who share the rent, etc...and....many times the MAIN Objection the owner brings up is, "I'll have to run this by the rest of the girls!"

    Well...by asking the "other girls" to "take a look"....I bypass that objection and usually get a "Go Ahead! Let's Do It!" response.

    I do the same thing with restaurants.

    "Works for me!"

    Don Alm
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    • Profile picture of the author midasman09
      Banned
      Also....waay back in the mid 80's....I used "Cheap Wooden 8" by 10" Picture Frames" in which I put ADS of local businesses.

      I placed these Ad Frames either around the Walls of the shoppes (of both, Beauty Salons AND Barbershops)....above the mirrors or on a Board where the Frames were glued.

      Local businesses paid me a Yearly AMount for each Location and I paid the Shoppe owners 10% of my Gross.

      Some merchants took 1 or 2 locations....others took ALL my spots.

      Then...a few yrs ago I made up "Town Discount Cards" that offered Discounts to anyone presenting the Card. I found I could easily fit 15 businesses on my Discount Cards.

      I bought a Slant-Back Plastic Display from Staples...inserted a "Sign" telling what the Cards were and that they were "FREE-TAKE ONE!" and put the Cards into a Card Holder I glued to the Display.

      These were FREE to Salon Owners and....I told them their Salon would be "Exposed" to my Advertisers. FREE Advertising for the Salon!

      The 15 Local Businesses would then pay me to keep the Cards....In-Stock!

      The Salons LOVED it (they could get business from my Sponsors)
      The Sponsors LOVED it (they could get business from the Salon clients)
      And I LOVED it (I could make a NICE Chunk o Change each month and all I'd have to do was make sure the Salons didn't run out of Ciscount Cards)

      Whala! All it takes is a "little thinking"....make up a Sample and....go out and SEE people!

      Don Alm....STILL "seeing" people
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    • Profile picture of the author TyBrown
      Originally Posted by midasman09 View Post

      Beauty Salons have always been "Cheapo" in the towns I've tried to get them into any of my Ad programs...except for "Videos".

      First time I decided to "Hit" Salons......I made a Sample Video of a BS (Beauty Salon)....just taking digital photos and using PS3 with some dramatic background music. Burned a DVD.

      Used the BS where my wife goes as a Sample Vid.

      Took my Portable DVD Player into a popular BS...showed the owner my sample DVD....told her I could make up a similar DVD for her shoppe if I could take some photos with my Camera....at NO OBLIGATION.

      She asked, "How much?" I told her I didn't know UNTIL I put the Vid together and checked the "quality".

      She said, "Go Ahead!"

      So...I took about 12 shots...went home and made a Video with PS3. Burned a DVD and went back the next day.

      Set the Portable DVD Player on her counter (making sure some of the other girls were looking also. Many shoppes have girls who share the rent, etc...and....many times the MAIN Objection the owner brings up is, "I'll have to run this by the rest of the girls!"

      Well...by asking the "other girls" to "take a look"....I bypass that objection and usually get a "Go Ahead! Let's Do It!" response.

      I do the same thing with restaurants.

      "Works for me!"

      Don Alm

      I don't understand, what are they doing with these videos? Are they to be put on YouTube? Are they for giving away to clients? How much do you charge for it?
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  • Profile picture of the author miras
    We have a salon as family business, its actually a franchised so advertising isn't a problem for us, because the main office do the adverts. For our local clients, we only give out flyers every time we have promos and we utilize the social networking sites. They are free so we do not need to spend much.
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  • Profile picture of the author zenyatta
    Provide a SMS platform that is integrated with the social media sites to get truly effective and immediate marketing. Ours has QR codes and 1 way or 2 way appt option. Just a quick appt reminder or 2 way they respond back if they are running late or need to reschedule then salon owner can send a text blast to fill the open appt time and they don't lose any revenue. They love it and it sells like GS cookies(Thin Mints my fav)
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  • Profile picture of the author SubUrbanHype
    My aunt owns a salon. And I can tell you this right now, the owners probably don't care about that stuff, as long as the stylists are paying their rent. Most of the stylists bring in their own clients, and do their own marketing. You would be better off marketing one of the stylists, and work on branding them as a top stylist in the area.
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    • Profile picture of the author Tracyroberts
      Actually what has been mentioned in the reply is very true with regards to the Salons and Spas, the marketing in such fields is mostly done by the clients visiting this, as a result most of the salons or spas mostly try in to acheive their and maintain their loyal customers for marketing the business..
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  • Profile picture of the author byte
    I agree with SubUrbanHype. Around here in my town most salon owners do nothing but rent out chairs to the hair stylists. So i would say find out 1st if it is the same in your town if so, hit up the hair stylists!
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  • Profile picture of the author laustinseo
    I agree that those types of business' tend to rely on word of mouth, however maybe one idea would be to help them make tutorials, then put them up on youtube and really promote them ?
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  • Profile picture of the author sbishop
    there are a couple of BS business models. The first, mentioned above, is that the owner rents out the booths to other stylist. This usally happens when a stylist wants to open thier own place and needs help with the rent. The owner is usally working a both (the one in front) and makes their money for clients, not booth rentals.

    The second model does not charge booth rent. They hire stylist, either straight commission, or per hour, or a combination of both. This model focuses on branding the business. This could be a franshise or a well known stylist who builds up a larger client base than they can handle them selves. Thier clients will be seen by the other stylist because they are under the experts direction.

    The are variations of these to models. Your first step is to find out which model they have and that will deterime your approach.
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  • Profile picture of the author rushindo
    Just a heads up, this thread is 9 months old.
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  • Profile picture of the author koaxfrax
    I'd say it depends on your connections to them and how much it would cost you to leverage something. You could create a joint venture where they employ you to create sites that are all quite simple but allow them to capture email addresses for occasional promotion - a little personalized groupon-like operation. That way you create the value and manage the platform as well. Will it get you rich? No. But you could build it as pretty passive income - and think of all the free pedis you could get! Seriously though - a good, tight niche is worth a lot if you can control your own exposure, get systematic, and manage your expectations well.
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    • Profile picture of the author jhuman
      Hi there, make it easy and offer a free mobile marketing campaign. It's all about how to train the staff to get them to sign-on board with your SMS campaign. e.g. during the customer check-out phase, make sure they have the Stylist/front desk to explain clearly that if they text this #, the salon will text out daily deals and measure the campaign for 30 days.
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