Jobless Dad Revisted -Offline Secrets' I've Learned Over The Last 3years

by JohnSpangler 515 replies
I don't know if many of you remember me or not, doesn't really matter but 3 years ago I had been laid off from my corporate job and since I was doing contract work I wasn't able to collect unemployment.

I was faced with having to pay a mortgage and had no money left, not even for a single wso, lord knows I had purchased enough wso's that I finally had to put my mouth were my knowledge was and swallow my pride and gulp actually apply what I had learned from the warriorforum.

I then wanted to give back to the forum that had allowed me to work from home and start my offline marketing career by posting the exact process I had used to accumulate almost 21k in less than 19 weeks.

I explained how I had read David Cavanagh's free thread where he spoke about just putting our online knowledge to work by actually going out and talking to local businesses.

So I did just that, 3 years ago, with no money I took the biggest gamble of my life and with no prospects of a job in sight I put my 2 kids in to daycare (my 3rd was in 4th grade at the time, so didn't need to worry about that) where I had no money to pay for my mortgage let alone the daycare but I knew I had 2 weeks to pay the daycare bill.

So the first week I identified businesses who were advertising in the local newspaper. I then called up the newspaper and asked how much their smallest size ad that wasn't a classified ad would cost and they told me their smallest ad was a business card size ad that would cost $579 and would run for 10 days.

Well I thought if these businesses were paying at least $579 for 10 days they could pay me $579 for a year of helping them on the internet.

So I needed a way in the door so I started contacting the businesses who were advertising and asked if I would be able to interview them because I wa starting a new local website that would highlight local companies.

Bingo, I had close to an 80% success rate of talking to these businesses and I would go so far as to send them the questions ahead of time so they had time to prepare for my interview- these businesses loved talking about themselves especially having the interview questions in their hands ahead of time.

Now a number of them said that they weren't going to buy anything and I said that's fine I just want to get their story and part of the interviewing was asking them what they do to market their business and boy did that open up pandora's box, they let me know how their marketing was working and some of these companies didn't have a website etc.

So I then proceeded for free to educate them on how to claim their google local business listing, how to claim their yahoo listing etc and they were blown away and I continued to give away a lot of information that you and I already know such as optimizing their title tags and h1 tags etc all the time never asking for a dime.

And at the end they would say well can you do that for me and if so how much-cha ching.

This is a win/win since you already know that they are paying for advertising you know that they will pay for your services, the very first week I closed 3 clients at $579 so I did $1737 my very first week!!!

Now the thing is I didn't over analyze this and wonder how this wasn't going to work or that I didn't have a bank account or that I didn't have every duck in a row and t and i crossed and dotted I just took ACTION.

No big secret there but actually picking up the phone on a Saturday early afternoon (big secret - that is a great time to call local businesses because the owner is usually there and no secretary since it's the weekend and the owner will be the person usually picking up the phone) and calling local companies that had ads in the local newspaper asking them if I can interview them for a local website that I was building to highlight local businesses.

I set up something like 6 or 7 interviews and closed 3 and continued into the next week and the week after, and I was able to pay my mortgage and daycare and have some scratch left over as well.

Here it is 3 years later and I have been truly blessed, there are a number of great offline wso's and folks offering their different slants on this area saying how they've had success after 3 months or 6months etc, well having been doing this full time now for what will be my 4th year I can share some additional insights that if I were to start over again this is what I would do know what I know now versus then.

The number one thing I would have done differently from the start was to setup a monthly recurring payment.

I honestly didn't think someone would pay me $300 a month but I did have the confidence that they would pay me $579 a year since they were already doing that with the newspaper.

Knowing what I know now, that was just a confidence issue on my part since I had never done offline consulting before and I didn't have enough confidence to ask for a monthly fee - now I don't take anything less than $550/mo plus a min of a $500 setup fee or more so I walk out with at least $1k plus per sale and I have the residual monthly income coming in so I don't have to keep looking over my shoulder wondering where my next dollar is going to come from-huge nugget there.

I realized about 6 months into the offline market that if I didn't change to a recurring billing model I was going to be out of work soon and I wasn't going to be helping anyone and I'd have to go back to looking for a job.

So I again swallowed my pride and I started off by charging at the time $197/mo with no start up fee and then I kept raising that price to where I am now plus a startup fee.

A useful website that I learned from the kid who mowed our lawns was a site called freshbooks because before freshbooks I am ashamed to say but I had basically hand written invoices and freshbooks came along and created very professional invoices and could also setup residual payments which was huge!!!

I wish I would've known about freshbooks earlier in the game but that website is the site I still use to this very day for all of my invoices and monthly billing.

Plus at tax time the site makes getting all of your info for your accountant super easy at least for me I thought so, which is another area that not to many people talk about and that is your expenses.

I kept track of everything and freshbooks gives you an area to store all of that information for you, now I am not an accountant or anything I am just sharing with you what I found to be helpful.

Another area I find really going to explode because this has for me and that is creating facebook fan pages. I keep upselling my existing clients which you should be to and that is stay in contact with your clients and let them know of other services that you offer because they will want to continue to buy from you if you deliver.

Now I don't want to say I make 8 billion dollars in offline marketing but my wife and I along with our kids are very blessed and we can't imagine having our lives any other way because I am still a stay at home dad and I get to be at home when the kids come home from school or like Friday I took the day to go to Hersheypark which is a local amusement park and had a great time with them because they are only young for so long.

You see all these ads for the latest wso and the newest technique but really it all boils down to action, these business owners don't care how much you know until they know how much you care, if you are honestly looking out for their best interests first the money will follow.

You can't look at a chimney and say give me heat- you first have to put in the wood and then light the fire.

These businesses are hurting right now and many of them still don't have a website, you can really help them, one of my clients before I "interviewed" him and he swore by the way that he wasn't going to buy anything from me, ended up having me develop a website for him which here 3 years later, he did over $25k online, which is a big part of his income because now he doesn't have to rely solely on the local economy.

He opened his business up to the world, so going from no website to doing over $25k gross last month is HUGE!!!

Now would he have eventually developed a website, I don't know, probably, but nothing happens until you do, so hopefully this will motivate you to pick up the phone and start talking to businesses.

They won't bite and guess what all those wso's that say you don't have to cold call or you don't have to meet in person etc do they work yes and yes I have tried them and I have been successful but to me, nothing beats getting on the phone and setting up an in person interview because I can setup an interview for tomorrow and walk out with a check in hand.

With this economy May was my best month ever and June beat May and I just hired my first office manager and will be hiring 2 sales people to help me but the point is since the economy isn't so great, these local companies are looking for alternative ways to advertise and online marketing is right up there at the top of the list.

The internet isn't going away and all these google updates and farmer and panda whatever help aid me into helping these businesses understand that they need someone monthly to help their business since google is constantly changing you can help them weather the storm.

You can do this business and you don't need another wso or phone script or anything else for that matter, just pick up the phone and ask them if you could set up an interview with them because you were looking to do an interest story on local businesses and how they are dealing with this economy.

You will get interviews and then just ask them about their business, how did you get started, why should someone go to you over your competition, how do you market your business what have you found to be the least successful way of advertising, what have you found to be the most successful way etc.

Just have a conversation with them and they will warm up to you and then help them by giving them information that yes, you normally would charge for but since they won't know how to apply 99% of it, the knowledge you share with them will help build confidence in them that you will be able to help them market their business online.

Hopefully this has helped because I do go on the wf, maybe not as much as I used to because I am busy with my clients but I wanted to take some time to share some random thoughts from someone who is actually in the trenches so to speak an actually working with offline businesses every day.

To your success,
John
#offline marketing #3years #dad #jobless #learned #offline #revisted #secrets
  • Profile picture of the author uncle randy 71
    Dude, that is one ROCKING story! Thanks for posting this. I really needed a boost today!!

    Best of luck to you in the future.
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    Need Cash Fast? I will show you How you can make $20 an hour writing articles!
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  • Profile picture of the author Gary Zaydman
    Awesome share. It is really important to go into conversations with a helping and giving hand not a taking (give money) type of hand.
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    Best pressure-less sales method to get local small business clients to try your services www.reputationrebelsystem.com

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    • Profile picture of the author jenifer smith
      that is an inspiring post there, thanks.
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      • Thanks, Gentlemen, for sharing your hearts and stories...

        Unfortunately, for many on here, it will take being in a place with no other options before any seeds of action truly get planted.

        I for one am very, very appreciative of you two sharing those stories...
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        • Profile picture of the author Yogini
          John S,

          It's great to see you back here and we corresponded in past. Can I ask what role video production plays in your projects because if I remember correctly you were doing a lot of that for business owners. I also have one of Rick's sites but haven't worked it up yet- working on other things, but this is a good reminder!

          As a therapist, I appreciate your honesty about self-change and what it took to have some deep realizations. Did you take a break from the forum to work with your own customers and yourself? Also, can you say what services you now are offering your customers? It looks like you've learned a lot over the years and picked up ways to not have your time eaten up.

          Debbie
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  • Profile picture of the author JulioGarabot
    You hit the nail with that post thanks

    Julio
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    123 Happy
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    • Profile picture of the author MIRENGE
      Thanks you for sharing I appreciate that is so inspiring
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      Interior design .... where beautiful homes is all we care.
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  • Profile picture of the author Fernando Veloso
    John,

    Similar story here, very, VERY similar. Congrats on your achievements, sending you good vibes!

    And please, take some time out to check us out every once in a while.
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author ProvenViral
    John, this is one of the most inspirational threads on WF.

    Thank you - I'm also doing some similar things to make money with offline clients as you are doing!
    Signature
    "Things may come to those who wait, but only things left by those who hustle". - Abraham Lincoln
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  • Profile picture of the author Nathan Alexander
    Very much appreciated. Thank you.
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  • Profile picture of the author Charles Harper
    Good to see you back John.

    You still in Lancaster?

    You still have my number...give your boy a shout sometime.

    CT
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  • Profile picture of the author somacorellc
    That's the real deal, right there. Thanks for that.
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  • Profile picture of the author John Durham
    John , I appreciate your story. I went through a similar thing, raising my teenage daughter by myself, with her children... very rough time you can read about around here somewhere, and offline saved my butt too... a few years ago.

    Last year I got married finally, and left my daughter to raise her own kids with some financial assistance...and she went crazy with her lifestyle after Dad was out of the picture... and her children were taken in CPS custody...

    All year long I have been fighting this battle as you have seen me working here and on my offline business... and finally after auditing everything from my taxes, and my claims on the internet, my telemarketing forum... checking every nook and cranny of my home... after many moments of false hope...

    After supporting two households all year long to make sure my daughter didnt blow it (and she did anyway)... I got her a new place and paid all of her bills six months in advance...and she still ran with the wrong crowd and blew it...

    I felt so let down ... and so when I saw she wasnt going to pull it out, and that my efforts to turn her life around had failed... I went to battle myself for the kids six months ago... it has been a long battle, they have audited everything down to traffic tickets I got when I was 25 years old they investigated...and would not relent until they could audit everything, after my daughters behaviour...

    Drugs... they change a person.

    By last month, I came to a place where I wanted to DIE if the judge would not give me these kids, ... and last wednesday he finally granted that to me... and said I passed all the tests, and that on August the 24th my babies can come home and be adopted by their Grandfather...

    I still dont know how Im gonna straighten my daughter out... But I am thankful, and I am thankful that the warrior forum and telemarketing taught me to make money, because money isnt everything, but if I didnt know how to make it I would have failed my grandsons...

    Thanks for the great post, you know 1st hand that I have nothing but respect for you... Maybe you didnt know I related, even though I have been tempted to tell you my story in our writing back and forth, I have bit my tongue and just kept looking forward, now that there is victory I share this with you, and this most appropriate thread.

    This just happened wednesday after almost a year of fighting for their lives... and I am so relieved that Im like a limp rag. I dont even know how Im going to work... lol.

    Thanks for the share. Single Dads rock! Congrats on your wife too!!

    Ps. I want to say to everyone, that even in the midst of your problems, even if you are sitting with an empty plate in front of you... You have to look passed that... you dont have to be hungry, even though the empty plate is there... you can be listening to Tony Robbins and thinking about your goals, and be far far away from the problem... You are becoming the solution...

    Thats what I have done this year, and thats what John did...

    Some think successful people are "fierce"... This just shows you "how" fierce. You cannot be weak and succeed. Find your motivation.

    You have to be in it to win it!

    Ps. Graphics Genie, and Luis Amir have been the only ones who have known about this, and I appreciate their support. Want to say that too. They kept quiet and just prayed for me. Michael Hiles also.

    pps. You have inspired me to start charging more monthly!
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    • Profile picture of the author JohnSpangler
      First off thank you all so much for the follow up and the pms' WOW.

      I apologize for the delay in writing back, we went up to Messiah College to surprise our daughter who's at lacrosse camp for the week, she was so happy. (You can do cool things like and pay for stuff like that when you work for yourself-YEAH!)

      So I am just now getting back and I appreciate all the kind words and props but honestly there isn't anything that I did that you couldn't do as well.

      Hey uncle randy 71,

      Dude you are welcome, this is honestly, without out all the bs one of the best businesses that I have ever been a part of, seriously.

      I appreciate the props but all I did was go out and talk to some companies and everything went from there, take action today.

      John
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  • Hi John,

    Great to see you back here on the forum.

    Even better to read your update!

    You're an inspiration and a wealth of knowledge to give to others here!

    Cheers,

    JMB

    P.S. Hum, it doesn't have something that I said that brought you back here, is it?

    http://www.warriorforum.com/offline-...to-buyers.html
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  • Profile picture of the author JohnSpangler
    Gary, Julio thanks for the kind words.

    Fernando, your wso looks great, I am definitely going to check that out, thanks for the info and the heads up because I think there are a number of us out there that need to let others know this business can be done!!

    ProvenViral thanks for the shout out, I appreciate that and wish you continued success.

    Nathan, got the pm and sent back thank you and if you need anything let me know.

    Charles, my man, I sent you a pm as well, absolutely I am still here is Lancaster, I'll give you a buzz tomorrow.

    sjohn thanks for the post

    cshilling22, I didn't have the money to build the site so I made a photo copy of a similar site that I was going to use and let them know that I was still developing the site and since the site was fully completed (I didn't even have a domain name yet) that they could get a prelauch special.

    Now some might think that this is a little misleading but if I didn't follow thru and actually develop a site then yes, but I did, I used a portal from Rick here on the forum and he built me lancasterpaguide.com with the money that I had raised by showing folks what the site would look like once the site was completed.

    Plus once the site was completed the price would be going up which I did raise my prices to $720 per year once the site was build.

    I hope that answers your questions.

    John
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  • Profile picture of the author xlfutur1
    John, thanks for the informative update. I do remember your post from a few years back. Doesn't seem that long ago but I guess time flies on the WF.

    That is a terrific idea of simply "interviewing" potential clients, them giving them advice for free on what to do better. That is a perfect way to get them to open up and let their guard down. And it seems as if you offered the advice without expecting anything in return. A classic example of what you put out returns to you 10 fold. Thanks again.
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  • Profile picture of the author JohnSpangler
    bradony thanks for the post

    somacorellc thanks for the kind words
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  • Profile picture of the author autumnalblues
    Nice one Awesome!!!
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  • Profile picture of the author JohnSpangler
    John Durham,

    Dude you know you are one of the most giving members of the warriorforum and I have always appreciated your efforts both here on the wf and on tmf.

    You have always been a straight shooter and I honestly thank you for the share because I get it, man seriously I do get it because many of us can relate and to have the courage to share here man that is really a great gift.

    Many of you may not know but when I was working in corporate america I was drinking and drugging like a mad man, without my family, friends, even my wife never knew that I was a raging alcoholic and addict.

    Heck I didnt' even think I was because I was a good dad by all accounts, I worked 12+ hours a day, provided a paycheck for the family, did the chores around the house but I had a dark secret.

    When the wife went to sleep I would drink, then on the 2 hour drives each way to and from work I would smoke some herbage and never think of the consequences.

    Never thinking that I had a problem, not me, mister good guy, always gets along with everyone till one February night that my wife caught me smoking the left handed cigarette and kicked me out of the house.

    I saw in my daughters eyes the hurt when mommy was kicking daddy out of the house, the crack in my wife's heart when she told me to leave and the shame on my dad's face when he had to pick me up and take me to his house to sober up.

    The next day I went into AA but unfortunately I wish I could say at this point that there is some good news but that's not the case, I went into AA for all of the wrong reasons, I just wanted my wife and kids back.

    I thought that if I did everything that they wanted me to, that I could get my life back, I had willpower, I didn't need AA, I could do this all on my own, I will just go to show everyone that I wanted to change.

    You see I am a vegetarian and I have been for over 20years and I thought, shoot, I haven't had meat or chicken or anything in 20years I can easily just not pick up drink or smoke.

    Well that didn't turn out exactly as I had planned because 5 months later I had a relapse and for me that was one of the best situations that could have happend to me because I realized that I truly was an addict and an alcoholic and that I needed to help my self for me and not for anyone else including my wife and kids.

    So I went back into the rooms of AA and this time followed their plan, not John's plan and God willing this month I will have 3 years clean.

    Only my oldest daughter has some memories of old dad, thankfully my 2 youngest have never seen or can't remember old dad.

    They only know the clean and sober dad and at the time since my contract ended I needed to also start my offline career which I would never recommend getting clean and starting a business at the same time but I didn't have a choice.

    I needed to bring in revenue for the family so I swallowed what little pride I thought I had left and took action.

    Today I have been blessed by more gifts than I can count including having my best friend as my wife and we will be celebrating 14years in just 2weeks. My 3 daughters and a better outlook on life than I could ever have imagined, now do I get down, yes of course I do but I can tell you I have a much better appreciation for life.

    They say the word the present, the right here and now, is such a cool word because it is a present. We all have right now, we can't change the past and we don't know what the future will hold but we all have right now.

    And we can all choose to do something about the situations we are in today, the here and now.

    They say the mind is like fertile soil, the mind will yield whatever seeds of thought you plant, for instance like soil, the soil itself doesn't care what you plant whether you plant corn or nightshade a deadly poison, the soil will reap just as much corn as deadly nightshade if you water and nurture the soil.

    Well the brain works in much the same way it doesn't care what you plant , and if that means bitching or moaning about how you don't have any money will then your chance for coming up with creative solutions is limited but if you instead ask yourself better questions such as how best can I get out of my financial situation?

    We don't need answers we need to ask better questions.

    John, thank you truly from the bottom of my heart for sharing, I really mean that, you are a great guy and constantly have the thoughts of others ahead of your own and I appreciate all of your hard work and efforts.

    I apologize for anyone reading as I probably rambled on a little to much but I think there are more people in the boat that may appreciate me sharing because I always thought of an alcoholic as the dude with a bottle in a bag and living on the street on under the bridge.

    I never thought of the main street guy working 9-5 as an alcoholic but man was I wrong and I am glad I have surrounded my self with great people and that included the folks here on the warriorforum.

    To your successes,
    John
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    • Profile picture of the author mflorin
      Originally Posted by JohnSpangler View Post

      John Durham,

      Dude you know you are one of the most giving members of the warriorforum and I have always appreciated your efforts both here on the wf and on tmf.

      You have always been a straight shooter and I honestly thank you for the share because I get it, man seriously I do get it because many of us can relate and to have the courage to share here man that is really a great gift.

      Many of you may not know but when I was working in corporate america I was drinking and drugging like a mad man, without my family, friends, even my wife never knew that I was a raging alcoholic and addict.

      Heck I didnt' even think I was because I was a good dad by all accounts, I worked 12+ hours a day, provided a paycheck for the family, did the chores around the house but I had a dark secret.

      When the wife went to sleep I would drink, then on the 2 hour drives each way to and from work I would smoke some herbage and never think of the consequences.

      Never thinking that I had a problem, not me, mister good guy, always gets along with everyone till one February night that my wife caught me smoking the left handed cigarette and kicked me out of the house.

      I saw in my daughters eyes the hurt when mommy was kicking daddy out of the house, the crack in my wife's heart when she told me to leave and the shame on my dad's face when he had to pick me up and take me to his house to sober up.

      The next day I went into AA but unfortunately I wish I could say at this point that there is some good news but that's not the case, I went into AA for all of the wrong reasons, I just wanted my wife and kids back.

      I thought that if I did everything that they wanted me to, that I could get my life back, I had willpower, I didn't need AA, I could do this all on my own, I will just go to show everyone that I wanted to change.

      You see I am a vegetarian and I have been for over 20years and I thought, shoot, I haven't had meat or chicken or anything in 20years I can easily just not pick up drink or smoke.

      Well that didn't turn out exactly as I had planned because 5 months later I had a relapse and for me that was one of the best situations that could have happend to me because I realized that I truly was an addict and an alcoholic and that I needed to help my self for me and not for anyone else including my wife and kids.

      So I went back into the rooms of AA and this time followed their plan, not John's plan and God willing this month I will have 3 years clean.

      Only my oldest daughter has some memories of old dad, thankfully my 2 youngest have never seen or can't remember old dad.

      They only know the clean and sober dad and at the time since my contract ended I needed to also start my offline career which I would never recommend getting clean and starting a business at the same time but I didn't have a choice.

      I needed to bring in revenue for the family so I swallowed what little pride I thought I had left and took action.

      Today I have been blessed by more gifts than I can count including having my best friend as my wife and we will be celebrating 14years in just 2weeks. My 3 daughters and a better outlook on life than I could ever have imagined, now do I get down, yes of course I do but I can tell you I have a much better appreciation for life.

      They say the word the present, the right here and now, is such a cool word because it is a present. We all have right now, we can't change the past and we don't know what the future will hold but we all have right now.

      And we can all choose to do something about the situations we are in today, the here and now.

      They say the mind is like fertile soil, the mind will yield whatever seeds of thought you plant, for instance like soil, the soil itself doesn't care what you plant whether you plant corn or nightshade a deadly poison, the soil will reap just as much corn as deadly nightshade if you water and nurture the soil.

      Well the brain works in much the same way it doesn't care what you plant , and if that means bitching or moaning about how you don't have any money will then your chance for coming up with creative solutions is limited but if you instead ask yourself better questions such as how best can I get out of my financial situation?

      We don't need answers we need to ask better questions.

      John, thank you truly from the bottom of my heart for sharing, I really mean that, you are a great guy and constantly have the thoughts of others ahead of your own and I appreciate all of your hard work and efforts.

      I apologize for anyone reading as I probably rambled on a little to much but I think there are more people in the boat that may appreciate me sharing because I always thought of an alcoholic as the dude with a bottle in a bag and living on the street on under the bridge.

      I never thought of the main street guy working 9-5 as an alcoholic but man was I wrong and I am glad I have surrounded my self with great people and that included the folks here on the warriorforum.

      To your successes,
      John

      Thanks so much to the both of you and this thread! Just what I needed to read today. Perspective
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  • Profile picture of the author JohnSpangler
    Good morning everyone,

    WoW, what a great forum and I appreciate all of the pms of support and
    thanks.

    This is a great place to be and to share.

    JMB, man that is a coincidence, I didn't see the thread, I just felt with all of
    the offline wsos and such that I really should contribute back because this
    is my full-time living, I don't don't anything else so I thought this may be
    helpful for some folks.

    Plus selfishly when you give, somehow in the order of the world the giving always
    comes back to you, for instance last night on the way home from surprising my
    daughter we had gotten lost and we wanted a bite to eat so we walked into a
    Friendly's which a chain type restaurant.

    Anyway, there was a person there making balloon animals etc and I thought the
    person was there just for a birthday or something, well we got to chatting and
    turns out she was charged over $2,000 for a website that was never completed
    and she wants to meet up with me to see about working together on a new site
    and an updated facebook page.

    I wasn't even trying to look for business but who would've thought that the
    balloon person was actually the owner of this pretty big entertainment company
    that does events all over the country.

    She even designed a balloon dress for Selena Gomez of Wizards of Wavery Place,
    the point is there is business all around us and they want to hear from you
    and they need your help.

    This is a truly great business that you CAN and WILL make a difference but you
    need to take ACTION.

    Thanks again for the share and I appreciate you letting me see the post, that is weird
    but not uncommon when you put the vibes out there.

    Take care,
    John
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  • Profile picture of the author Danielm
    Really inspiring post, both of you! Thank you!
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  • Profile picture of the author JohnSpangler
    Hi folks,

    Some of you have been pming me for a list of the questions I ask when i interviewed the local businesses.

    Here is a link, the exact link by the way that I would use to send my local business so that they could prepare ahead of time the questions that I was going to ask.

    Just go to http://lancasterpaguide.com/questions

    Hopefully that will help, in addition some of you ask if I followed a script or how did I initiate the conversation.

    I just acted like I was a reporter for the local newspaper and that was my assignment for the week, I needed to interview local companies about how the economy is effecting them and I needed to get the story done because the article was for the sunday edition.

    So all I did was treated the call like I was a reporter and just needed to bang out the interview and move onto the next interview, not salesy at all, I had a job to do and that was to interview these businesses to get the scoop on what was going on in grass roots america with the economy.

    Hope that helps,
    John
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  • Profile picture of the author JohnSpangler
    xlfutur1 thanks for the post, that is really true, the butterfly effect.

    autumnalblues thanks for the kind words.

    jenifer smith thanks for the post

    CleanMountainLiving you said it, unfortunately many will say that's a great story but nothing more, this is a real business that anyone can do and if you take action will have success.

    Yogini - Hey Deb, yeah, you absolutely can do the videos for free, using animoto for a quick 30sec video or add facebook fan pages which is what I am currently doing because the fb phase is going wild and local businesses see so much potential with fb they just don't know how to use fb for getting leads.

    I'll be back my pizza is done haha( little perks for working from home)

    John
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  • Profile picture of the author WAWarrior
    John S and John D, thanks for the post. Very uplifting - you are great examples of how we can overcome the odds - and never say die. Give folks like me good reasons why I need to come back to this forum often ... God bless+
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  • Profile picture of the author Bruce NewMedia
    This is an amazing place...Just reading this thread this morning, I got two inspiring stories.

    Just two of the many great quotes that stood out to me:

    "You can't look at a chimney and say give me heat- you first have to put in the wood and then light the fire."

    "Some think successful people are "fierce"... This just shows you "how" fierce. You cannot be weak and succeed. Find your motivation."

    "You have to be in it to win it!"

    ..and now when I think of these quotes, I can attach these two family 'heroes' to them as well.
    _____
    Bruce
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    • Profile picture of the author dkovacec
      Originally Posted by brucerby View Post

      This is an amazing place...Just reading this thread this morning, I got two inspiring stories.

      Just two of the many great quotes that stood out to me:

      "You can't look at a chimney and say give me heat- you first have to put in the wood and then light the fire."

      "Some think successful people are "fierce"... This just shows you "how" fierce. You cannot be weak and succeed. Find your motivation."

      "You have to be in it to win it!"

      ..and now when I think of these quotes, I can attach these two family 'heroes' to them as well.
      _____
      Bruce
      Maybe this website could help with motivation : www stickk.com

      We all need help to reach our goals - whether it's incentives, or support from others. Years of economic and behavioral research show that people who put stakes - either their money or their reputation - on the table are far more likely to actually achieve a goal they set for themselves.
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      • Profile picture of the author Nealva61
        I just found this thread yesterday and I'm really, really grateful that I did.

        I want to thank everyone here for taking time out of their busy lives to post here. It's very motivating to read of others success using basically simple methods that can be boot-strapped to get started.

        I want to especially thank Mike S. and John D. for launching it and sharing their personal experiences.

        Thank you too Mark S. for all of your contributions and videos on your blog.

        I too tried to access Mike's questions but received the Bandwidth Exceeded error message from his hosting company.

        I saw that Mike's last activity here on WF was this morning early so maybe he is working to get his site back online.

        In the meantime, is there anyone here that has the questions and could email them to me? If so, please PM me and I'll send you my email address.

        Again, I thank you all and may God bless each of you with happiness, health and success.

        -Neal
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        • Profile picture of the author TerrieS
          Neal,

          Check your PM!

          Terrie
          Signature
          Visit my Custom Video Designs website!

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          • Profile picture of the author StevieJK
            Originally Posted by TerrieS View Post

            Neal,

            Check your PM!

            Terrie
            Can I have the questions too please?

            Thanks!
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            • Profile picture of the author TerrieS
              Stevie - check your PM!

              Terrie
              Signature
              Visit my Custom Video Designs website!

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              • Profile picture of the author dshipman
                Originally Posted by TerrieS View Post

                Stevie - check your PM!

                Terrie
                Hi Terrie, would you mind sending it to me as well? thank you
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  • Profile picture of the author danielsteven
    Hey John, thanks for repeatedly PMing me back, you've been a big help, anyways I figure I'll ask a question here. During the interview how would transition from the questions to the "free education" about Google maps/places and all that stuff? Hope that makes sense
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  • Profile picture of the author Vanessa Reece
    John,

    It's quite amazing what can be achieved when ones back is against the wall. Plus the fact your strategy is non intrusive.

    I tend to work in a similar fashion. I don't sell - I give (a lot of information). I remember one client saying, 'how come you give so much information away for free? ' to which I responded, 'well you're my client so what does that tell you?' lol

    It's very easy to think that if we keep all these things to ourselves we'll never get a client because they will take the info and run. In my experience, sooner or later, they're going to want you to work for them because they either don't have the time it takes or the experience to market themselves online.

    Your knowledge sharing defines you as an expert and that who these businesses want to work with. Someone who has their best interests at heart and not some money-grabbing fly by night outfit.

    And don't forget that these clients are often so happy with the service they refer you to others.

    Thanks for sharing your story, John. I'm very happy for you.


    And to John D - well done too on working through your darkest hour! There is always light at the end of the tunnel.


    V
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    • Profile picture of the author Michael Bucker
      Originally Posted by Vanessa Reece View Post


      I tend to work in a similar fashion. I don't sell - I give (a lot of information). I remember one client saying, 'how come you give so much information away for free? ' to which I responded, 'well you're my client so what does that tell you?' lol






      V
      Vanessa, What you did in a nut shell is you invoked the law of obligation and reciprocity. Which states if you give someone enough value for something they feel obligated to give you something in return. Balancing the scales.

      The problem with most is, they start off with expectations from their clients before creating any true value. Way to go!!! That is what I call a 50 foot compliment you got from your customer, and definite reasons to buy from a unique salesperson (you).
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      • Profile picture of the author JohnSpangler
        Hi Offliners,

        Hope everyone had a great holiday, I wanted to give you all a quick little insight that now with the holiday season, businesses, especially local businesses are looking to for help marketing their business.

        Give them a call and let them know you are putting together a holiday business guide and that you wanted to interview them on how the economy is hurting or helping them this holiday season. When would be a good time for me to come out for the interview?????

        Guys and gals this is an awesome lead in because they WILL WANT TO TALK TO YOU, November and December are traditionally some of my best months of the year not to mention a number of businesses are looking to lock in their expenses for 2011 to get their writeoffs so get out their and start talking to local companies, they will want to hear from you, I could say this is a ninja way to make this sound all big and sexy but the truth is this works plain and simple.

        Keep up the great work, you'll be making 2012 the best ever, take care.

        John
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  • Profile picture of the author EMaria
    Hello John,

    Your story is very inspiring and encouraging. Thank you so much for sharing this.

    Can I ask a few questions?

    1) can you estimate how much time you spend daily, weekly, or monthly tending to your business? The reason I ask this is because one of the factors that is important to me (personally) is not having to spend 40+ hours a week working to attain/maintain a client base. This would feel like a "job".

    2) I live in a town with about the same population as yours, around 55,000 more or less. Do you only service the businesses in your immediate area or do you/have you branched out to surrounding areas since you started.

    3) Do you target certain types of businesses, such as accountants, attorneys, etc.? Or do you simply contact those business, as stated in your post, who advertise in the local newspaper?

    Again thank you for your lengthy and enlightening post. It has truly given me a refreshing new perspective for my own business.

    Ellen
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    • Profile picture of the author speedylikesKJ
      impressive i just pasted your Story On my Facebook Wall Hope you don't Mind With comments
      For People Who Think IM is Just Like Playing games on computer or blahhhh ....they think its **** but tell u what i as a IM laugh at you coz you talk about something even you don't know about it , For All People who Discouraged me Ever ...What Ever I am Doin Is Just A crap... For all people Who still some times ask me oh kj u are online , Do ypu Watch Porn , Yes Honestly i get such messages or some ppl ask oh kj with how much girls you flirt on facebook ..... all of you i just laugh at you .... coz you don't know **** .its what you think usage of internet is to flirt , date on facebook lolz and watch [porn videos
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  • Profile picture of the author Peter Gehr
    Hi John,

    Thanks for the post.

    The thing that stands out to me the most is your honesty.
    It's very inspiring to go through your story with the human element and feeling the path you took by your descriptive account.

    I think a lot of people can benefit from the fact that you've told your story and offered an open book testimonial on how you made it work.

    It reminds me of the quote "desperation is the mother of invention" and you went out and reinvented yourself, and at the same time, you came to realize some of your limitations were holding you back but you learned to overcome them--which is tremendous.

    Although I was interested in what you do, I was more interested in how you worked your way through to independence and financial security by applying what was already available to you.

    The action you took is what stands out to me most, and it's a tribute to your character and willingness to stretch yourself.

    A great story and thanks for sharing.
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  • Profile picture of the author Vagabond 007
    We don't need answers we need to ask better questions.
    EXACTLY!

    Great posts! I especially like the quoted part above. Asking better questions can lead to HUGE breakthroughs.

    Btw, I'm not too far from Lancaster. May have to get in touch if I'm ever in the area sometime soon.
    Signature
    The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

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  • Profile picture of the author shan beach
    This is such an insoirational story! As I sit here battling health issues, stressed about not being able to "get out there" and make some more money offline, this gives me a way to do so while stuck here in the bed! I will be better soon but until then....

    Thanks so much for sharing!
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  • Profile picture of the author JohnSpangler
    Sorry for the delay, I ended up going out tubing last minute and I'm just getting
    back to the computer.

    Man, I'll tell you what getting flung around on the back of a boat in an inner tube
    is fun, but holy cow am I sore-hahaha

    Danielm- thanks for the post.

    WAWarrior- you're welcome and keep coming back because there are so many people in this forum who are interested in seeing you succeed, I am one of them, let me know if there is anything I can help you with, take care.

    Brucerby-Bruce you are the man, folks if you haven't looked at Bruce's wso on offline marketing marrying direct mail and what Bruce brings to the table you are really missing the boat. He is a wealth of information. By the way a number of those quotes came from Earl Nightingale's recording called the The Strangest Secret-which if you ever get a chance to listen to I would highly recommend because there is a ton of great content in that recording even though it's like 50years old.

    danielsteven - Daniel, I did get your pm and I will follow up with you tomorrow, great questions.

    baib21- great questions and I'll answer but I think, and I mean this very nicely, but I think you are missing the point, you're over analyzing this with to many specifics because when I started, I didn't have a script I made everything up as I went along. I did a quick search on the internet for questions to ask someone on an interview and I found a bunch and then made my own list.

    I didn't know what to ask at all, I just followed some suggestions of the interview questions I found online and went from there, now having said that, after my interview would take their answers and create a page for them but remember I didn't have the site up yet(because I didn't have any money-hence the prelaunch special) then once I did get the money to have the site built I put the questions up on a page that they could use for themselves or to show customers whatever they wanted to do with the page.

    Hope that helps if something isn't clear just let me know but really you don't need everything perfect, in fact, being raw and unpolished is actually a benefit because these business owners see slick sales people every day from the phone book, to radio, to tv and everything in between, it's nice to have them just chat with someone who's genuinely interested in helping them succeed online.

    Going to bed will update more tomorrow.
    Good night.
    John
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  • Profile picture of the author big steve
    What a great and inspirational thread. Thank You very much John!!!

    Steve
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  • Profile picture of the author lianliankan
    Banned
    [DELETED]
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    • Profile picture of the author big steve
      Originally Posted by lianliankan View Post

      This is pretty much the case with Large Format equipment as their complexity is vastly simpler compared to what is needed for a digital camera. But as you say, they have a small general market. They may cost a lot per frame, but I do love the simple pleasure of being able to build my own lens mounts and replace or upgrade parts with little more then a screwdriver.
      ????? You on the right thread mate..what u on about??lmaoo
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      • I hope people get the point of this thread...it's not about the how, it's about the what.

        If you don't take action, it doesn't matter what questions you are asking, because nobody is hearing them.

        If you don't take action, it doesn't matter what kind of websites and backlinking and seo and such you are doing, because nobody is seeing you websites.

        All because you haven't taken action.

        The how does not matter. The ACT OF DOING is the thing!
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  • Profile picture of the author charlie39
    Great story, very inspiring. I am looking to help the local business' here where I live very soon as well. Having a business myself, I know how important is to have a website. So we are gearing up to help some local companies get on the map with their websites.
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  • Profile picture of the author JohnSpangler
    ITS-V you hit the nail on the head, the more that you give in terms of knowledge the more they think, wow, if they are giving me this much information for free, I wonder what I'll get when I pay them. The law of reciprocity comes into play big time and it's a true win/win.

    EMaria Good questions, the amount of time I spend depends on the workload, I just recently started hiring people to help me because I was spending 8-9 even 10hours a day or more delivering the services. But it's not hard work like digging ditches hard just setting up the backlinks and monitoring the progress and sending out reports etc.

    I am learning that I need to be able to rely more on others and that I don't have to be in total control because I had tried outsourcing but that never seemed to work, either a wso offering a service or odesk or anything in between didn't seem to deliver what I could do on my own, now over the last 3 years I have been able to put a team and software into place that really allows me more time and freedom. Hence why I was able to go tubing yesterday afternoon on the spur of the moment.

    2nd- the size of the town really doesn't matter to much in that I started here in Lancaster PA which is a town of maybe 80k but I have now business all over the country, plus other areas of the country are not as dollar conscious as people here in
    Lancaster so I can charge more for my services in other areas of the country.

    3rd- I really like to focus on companies who are advertising currently because that means they understand they need marketing to enhance their business. If they aren't advertising I stay away because then I have to try and sell them on marketing their company then after I sell them on marketing their company, I have to sell them on my services, that' to many hoops to jump thru. Now I personally have found the most success with furniture stores because they have a higher dollar ticketed item and they often have radio and tv ads in addition to the newspaper ads so they are always open to new advertising mediums.

    Hope that helps.

    SpeedlikesKJ, no problem thanks for the post.

    jodib - that is exactly the point, never give up hope, if you are reading this, then you were blessed with another day here, so make the most because I am telling you time fly's, I can't believe I have been doing the offline marketing now for 3 years!!!

    And remember if you're having a challenging day, you can start the day over whenever you want. There are no failures only learning experiences.

    Thanks for the post.

    John
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  • Profile picture of the author ikme
    That really open my eye for offline marketing. I do have few questions that I am curious about:

    - How do you help out your clients if they do not have a website?
    - What does the $500 setup fee includes?
    - The recurring monthly fee - Is that to help your clients increase SEO ranking? Do you also offer CPC service?

    Thank you for sharing your experience with us.
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    • Profile picture of the author AmericanWoman888
      Originally Posted by ikme View Post

      That really open my eye for offline marketing. I do have few questions that I am curious about:

      - How do you help out your clients if they do not have a website?
      - What does the $500 setup fee includes?
      - The recurring monthly fee - Is that to help your clients increase SEO ranking? Do you also offer CPC service?

      Thank you for sharing your experience with us.
      I'd like to know the answers to these questions as well. Thank you for a wonderfully inspiring story.

      AW888
      Signature

      ***Test***

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      • Profile picture of the author John Durham
        Originally Posted by AmericanWoman888 View Post

        I'd like to know the answers to these questions as well. Thank you for a wonderfully inspiring story.

        AW888
        I dont know what Johns answer will be, but your avatar makes me wanna sing "Sunshine ...on my shoulders...makes me happy..."

        Cant get it out of my head now, but its empowering so thanks!
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        • Profile picture of the author AmericanWoman888
          Originally Posted by John Durham View Post

          I dont know what Johns answer will be, but your avatar makes me wanna sing "Sunshine ...on my shoulders...makes me happy..."

          Cant get it out of my head now, but its empowering so thanks!
          Aw, That's so sweet - you made my day

          AW888
          Signature

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    • Profile picture of the author Vagabond 007
      Originally Posted by ikme View Post

      That really open my eye for offline marketing. I do have few questions that I am curious about:

      - How do you help out your clients if they do not have a website?
      There are TONS of ways to help a business whether they have a website or not.

      Up Sells
      Cross Sells
      Raising prices
      Having systems in place
      Effective advertising
      Capturing the contact info of customers
      Making irresistible offers more often
      Selling to past customers (which is why you need to get their contact info)
      Stop doing what isn't working
      Do more of what is working

      The list goes on and on.
      Signature
      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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  • Profile picture of the author JohnSpangler
    Hi Peter,

    Thanks for the post and I appreciate the kind words and I wish I could say that I didn't something special but really I had no clue what I was doing, I just did because I felt I had zero to lose and if these businesses were already spending money - well then, hey, why can't they spend some money with me on helping them with the internet.

    Vagabond 007 Gene, folks, if you don't know who Gene is you really need to pay attention because he has some great information to share, I bought his ultimate mind map and found your info outstanding, great job on the mind map and sure, we need to get together, I am in a town right outside of Lancaster called Landisville. Pm me and we'll try to connect.

    shan beach I hope you're feeling better and you are very welcome, if there is anything I can do to help, let me know, get better soon

    big steve You are very welcome, let me know if there is anything I can help with should the need arise, thanks for the post.

    CleanMountainLiving Wow, I couldn't have said that any better, you get it, that's exactly the point, this doesn't have to be exact, just be yourself and honestly want to help the business, if you just look at them as dollar signs, that is number one sad, and number 2 will be picked up right away by these businesses because they get cold called or sold to every single day, seriously, the one day one of my clients had me deal with the saleman who came in trying to sell him ads on YP-HAHA that is a true story though, so just be yourself and honestly give them information that they can use regardless of getting paid, and you will be rewarded.

    charlie39 Thanks for the post, you get the point that you do need a presence on the web, it's just not a novelty anymore, you actually can make money with the website.

    ikme
    That really open my eye for offline marketing. I do have few questions that I am curious about:

    - How do you help out your clients if they do not have a website?
    - What does the $500 setup fee includes?
    - The recurring monthly fee - Is that to help your clients increase SEO ranking? Do you also offer CPC service?
    First I build them a website if they don't have one, and no I don't charge them if they are one of my $550/mo or more clients.

    Now having said that I can build websites pretty fast because I have been doing this now for the last 3 years and I personally use Joomla, but that's personal preference.

    2nd the setup fee is for my time to setup their website if they don't have one, setup their social bookmarking sites, their backlinking accounts, kw analysis, their own website analysis etc, really you can' charge whatever you want, I had gotten the idea from one of my clients who charged a crazy amount of money as a setup fee for a software company.

    3rd- The monthly fee is to keep them going at the top of the search engines, remember the panda and the farmer etc, both of those instances caused me to contact my clients and get them to increase their monthly billing because the updates smacked their websites down and I needed to do extra work to get them back up in the rankings. Which was also a reminder why they need someone on their team who is looking out after their rankings on the web, just for moments like that update.

    Hope that helps, but seriously, I didn't know any of this when I started, I almost went out of business 6months into my business when I realized I needed to switch up the way I was doing my billing, I couldn't keep just charging 1x a year fees I needed monthly so that's the exact reason why I started charging monthly because if I didn't I would've been out of business which would not have helped anyone.

    Take care, I'll catch up with the rest tomorrow, going to bed. Night all

    John
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    • Profile picture of the author ikme
      Thank you once again for sharing and answer my questions. It's nice to know that I too, could have something to fall back on in this economy.
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    • Profile picture of the author dtaylor
      Thanks John,
      Your opening post has more information in it than some WSOs or other courses I have paid for.

      You have highlighted the issue for either online or offline marketing....You have to get your name out there.

      Offliners get their name out by contacting businesses.
      Onliners get their websites in front of people by utilizing traffic techinques.

      Bottom line - take action now.

      Thanks again,
      DTaylor
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    • Profile picture of the author cshilling22
      Originally Posted by marksumpter View Post

      Yes. I hired someone from WF to do the SEO.
      That is awesome. Thank you for the info.


      Originally Posted by JohnSpangler View Post

      Gary, Julio thanks for the kind words.

      cshilling22, I didn't have the money to build the site so I made a photo copy of a similar site that I was going to use and let them know that I was still developing the site and since the site was fully completed (I didn't even have a domain name yet) that they could get a prelauch special.

      Now some might think that this is a little misleading but if I didn't follow thru and actually develop a site then yes, but I did, I used a portal from Rick here on the forum and he built me lancasterpaguide.com with the money that I had raised by showing folks what the site would look like once the site was completed.

      Plus once the site was completed the price would be going up which I did raise my prices to $720 per year once the site was build.

      I hope that answers your questions.

      John
      Thanks for the response. I am just a little confused on the method. So you interviewed them saying you would include the interview for free on the website, but then offered them a paid spot in the website directory and SEO work fo $579 a year as well? Then after the site launched if anyone wanted to be included in the directory they had to pay $720 for the year but did not get other services? Am I understanding that correctly? Thanks in advance!
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    • Profile picture of the author Ashleydupray
      Great Post.

      Now stick around and inspire more.
      So glad to hear of your success.
      I wish more people could read this so they can be inspired by you.
      Great job and give yourself a big pat on the back.
      You deserve it.
      Ashley
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    • Profile picture of the author sundown16
      ....awesome post john

      it certainly gives your head a shake
      maybe spending so much time in this "online marketing learning curve"
      can really pay off.. to really help people with the many struggling
      businesses out there!
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    • John, Thanks for sharing such an inspiring story. I have been reading all things about offline marketing and your story has given me the push I needed to get started . Thanks for taking the time to share your story. I hope someday to have a story to tell. A success story that is.LOL
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    • Profile picture of the author LErinator
      Definitely an uplifting story, thank you for the post. There are so many lessons here but the one that hit me was the approach and mindset to the whole situation. Something has changed over the past couple of years with internet marketing where too many people come into the arena strictly to make money - money, money money! The real gist of it though is its the people who actively look to grow someone's business or lend a helping hand that ultimately succeed.
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    • Profile picture of the author TeraAllison
      Hi John,

      I am a brand new forum member, and have been reading with interest your post and the various replies / questions.

      I also have a question. You said that you contacted local businesses and acted like you were a reporter on a deadline. I'm curious how, during the "interview", you transitioned from being a "reporter" to letting them know that you could do their internet marketing? I understand that you gave away lots of valuable information, but if they initially thought you were a reporter, how did you make that transition to also being a knowledgeable internet marketer? Didn't they find that odd or curious?

      Thanks,

      Tera
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      • Profile picture of the author JohnQuiet
        John S.

        Thanks for a truly inspiring post that hit home with me on several fronts! I really needed this motivation to take that "next big step" for me and forge further into offline. I have been lurking here, trying to over analyze all the best approaches for jumping into offline for over a year. I knew in the back of my mind that "Just do it !" is the way to roll, but i do think you need just some starting information to launch into your community with.

        So, last week, I put on my best pair of kakis and headed out for my local Chamber of Commerce office. I had printed out a one pager with my business bullet points and took along a handful of business cards. When I got there I noticed the office was closed, but a lady was standing outside and asked if she could help me. Turns out she was the Chamber President! She asked what my business was, and i explained that we help local businesses get better exposure on Google and Facebook.. She was very impressed and asked me to call her to setup a meeting. Her best comment (music to my ears) was "I am sure nobody else is doing this and we are all very interested in how to better use the Internet to get more business!"

        I took this as a sign that I am moving in the right direction! So, I called her on Friday and left a VM to set up an appointment for next week. I will now keep this momentum going. I am sure she will want me to "join" the Chamber before I can speak to the local group thru their meetings, and that's OK, but I won't wait for that to happen. I am going to start hitting the local owners myself.

        My present situation is much like yours was 3 years ago. In fact, I was also in this same boat about three years ago as well. I wrote one of the first "I Lost my Job" posts during early 2008. Anyhow, this time is different for a number of reasons. The main one being my health.

        Like many warriors, I have been working in and out of corporate IT consulting since the "dot bomb" of 2001. It has been a rocky road because a consistent paycheck has not always been there. I have been fortunate enough to have a wife who has been willing to carry the family health insurance with her job, but she has carried this load for too long.

        This all came to a screeching halt in February of 2011. I had to go in for what was supposed to be minor prostate surgery on March 2. I was told I would be back at work after 2 weeks of solid rest at home. It actually took me a total of 6 weeks before I could even think about sitting in a chair for more than a couple of hours.

        To make a long story short, I went back to work in late April, was in and out or work due to my recovery taking longer, and finally LOST MY JOB on July 25, due to excessive absence.

        So, Now I am taking this as a sign: The "corporate grind" was the actual source of all the stress that resulted (in my opinion) the need for my surgery. So now I am faced with a choice: Try to get better and go back for more of the "grinding" to my soul and body...

        OR...

        Make a switch for life.... And carve out my own destiny... work my own hours... sit in whatever chair I want ( My recliner by choice!)..... And MAKE THIS OFFLINE THING WORK!!

        I am truly convinced that I can generate $3000 - 8000 / month within 30 - 60 days from right now. The real challenge is "right between my ears...." If I can convince myself (and I already have by reading your post) then it will work....


        The WF is a true source of endless therapy from those who really care about their fellow partners who live day by day in a world that others can barley imagine. A world full of trials and triumphs which, most of the time, can only be appreciated by someone who knows what an autoresponder is.

        I have been on here ever since Alan started the first forum (late '90's I think, I had a diff user Id I can't remember!) And I plan to stay here until they "pry my cold dead hands off my mouse and keyboard".

        And Thanks also to John D. There is no more important goal besides making sure those who are in your family are properly cared for! My heart is with you.

        I will stop back here in some form, and let the community know how my "offline career" progresses!

        and Thanks to everyone else here that has contributed to this thread!

        John Smart
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    • Profile picture of the author SupplementTalk
      hey john, that was one of the best posts I have ever read at the warrior forum! I know how to build and rank websites and would love to do it at the local level.
      Do you have any tips on how I might get business started. Do you think that if I put up some advertising about my services that I would get bites, or do you think it is best if I either call them up or go into their place of business?

      Also, you said you use that freshbooks payment processor. Is this the only tool you use to make the initial payment and everything. I mean, you dont have your own website with paypal or shopping cart on it, right?

      So you would present to the potential customer, and if they want to sign up, you go to your Freshbooks account and complete the transaction, then you do all the work and call or email them the results? One more thing, do you build one website and feature the small business on that site, or do you build a brand new website for that company? Do you SEO these sites or just build them and put the content on them?

      Sorry for all the questions but you truly seem to be the right man and an"offline expert." Thanks so much for the info!
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    • Profile picture of the author lambert58
      For a goal to be effective, It must effect change! Zig Ziglar.
      Very inspiring examples of overcoming life's challenges. Very "giving" also by everyone sharing their strategies and knowledge And experience. If you help enough other people get what they want, you will get what you want. Zig ziglar. I luv this forum.
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    • Profile picture of the author wally247
      What a truly great story, and an inspiration!

      I love this interview (provide value first) idea, and if you don't mind I am going to flat-out steal it, apply it and I can't wait.

      Thank you so much for sharing, your post has no doubt inspired many of us to quit looking for the easy way (tons of WSO's) and pick up the phone and be human.

      Great stuff.

      Wally
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      • Profile picture of the author Marcus-1
        You guys are inspirational!
        In true American fashion the country was built on.
        Get up, get out, get going.
        Thank you.
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    • Profile picture of the author Dan Ashburn
      Very inspiring post for anyone wanting to take the leap of faith and TAKE ACTION! Throughly enjoyed reading this post!

      I have found the foot in the door is the path to success... master this skill and you have a bright future! Onwards and upwards!
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    • Profile picture of the author SDavenport
      WOW! John. Just read your story. I am in the exact same predicament. Laid off and been doing odd jobs for over 3 years while looking for something Internet based to learn enough to make a living. I've bought 3 wso's about local listings and Geo-targeting businesses. But I am scared to death of cold calling. Your idea about calling and asking for an interview to post on my local website is great. I can do that. Thanks.
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      • Profile picture of the author AndrewCavanagh
        The sooner you take action the better.

        In the original thread John talks about the main focus was simply on getting off your arse and talking to business owners.

        John's post is one of best representations I've seen of that.

        It's so great that he's come back here to post on how he's going and what can happen for you if you simply take action now.

        Kindest regards,
        Andrew Cavanagh
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    • Profile picture of the author Dr Mukherjee
      Great story and inspiration. I always having the problem about what to ask the business or how should I represent my service/help. The thing missing is the script and I tried to see if there is any wso on this. Is there any way I can get a little help on this? This is the hardest part for me yet. Your story really inspires. Thank you
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      • Profile picture of the author RenegadeSC
        Originally Posted by Tina2012 View Post

        Great story and inspiration. I always having the problem about what to ask the business or how should I represent my service/help. The thing missing is the script and I tried to see if there is any wso on this. Is there any way I can get a little help on this? This is the hardest part for me yet. Your story really inspires. Thank you
        Sent you a PM.

        Mark
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        • Profile picture of the author ZHammer
          Just finished reading all of these posts - but not before my business partner and I took some action!

          We called some businesses today to offer the interviews and had nothing but positive responses - (and believe you me - we've done some cold calling that was not very pleasant before).

          Booked 1 Appointment - with 2 pretty strong hopefuls to follow up with. Only a total of 7-10 calls (including people we couldn't get ahold of at all!).

          This method is definitely starting off well.

          @Mark - Glad you're back to good health - I just finished watching all of your videos on the blog - great information there!

          @John - Thank you so much for posting these ideas and strategies here - my business partner and I had almost the same exact plan before Christmas came along and got distracted with other things (I hadn't read this thread, we were going to do interviews for a podcast).
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    • Profile picture of the author kstavert
      John, thank you, thank you, thank you......

      Your story and your ideas are more helpful than I can ever
      say...

      Bless you and your family.
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    • Profile picture of the author raul lucian
      Great, great, great story. Pretty impresive.

      Thanks for sharing it with us.
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    • Great post. I know its old but thanks for this.
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    • Profile picture of the author hometutor
      Wow that's practically the Bible way of doing business. You give and it comes back to you 10 fold. Congratulations on both taking the risk and your success. The fact you took time to share demonstrates what a wonderful, giving person you are.

      Rick
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      • Profile picture of the author 9999
        What an amazing thread, full of great information. Thank you for sharing this.
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  • Profile picture of the author JohnSpangler
    AmericanWoman888 thanks for the post, hopefully I answered your questions.

    Vagabond 007 Thanks Gene, that's exactly the point, folks when we are talking seo or facebook etc with these businesses they don't care about being on the first page or the 10th page or have 1 fan or 10,000 fans all they really care about is paying customers.

    In addition to providing them with SEO services I also as an unannounced bonus for them give them leads that I generate either thru Craigslist or some other means.

    No I am fortunate that I have the powerleadspro x software, but if you don't have powerleadspro you can still use a website called allofcraigs.com and go to gigs and can a lot of times find leads for these companies that they wouldn't have found on their own.

    I had one client get awarded a $12,000 contract for a home remodeling job because of a lead I gave him from Craigslist. Remember, we are wanting to make ourselves different from every other seo or web design company out there.

    There is so much that can be done, you can also post their ads on craigslist as well, I had another client get business from the ads I had posted for them on Craigslist, we need to think how best can I get this company business.

    I hope that helps, to your success,

    John
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  • Profile picture of the author danielsteven
    This Method Rocks!! I started using this method on Thursday.... Wednesday I spent most of my day compiling a list of businesses to contact on manta.com... Thursday I started calling and I only got through to a few companies and most of the numbers I dialed from manta were no longer in service...

    So I decided to follow this method to a T...I drove around to surrounding cities and picked up their local newspapers (3 to be exact)...started dialing this morning around 930am and have setup 2 appts so far for Tuesday.

    For the record I am horrible on the phone, I have no problem talking face to face but for some god forsaken reason I stumble over words repeatedly...(you'd think it'd be the opposite).... anyways this approach is so non imposing that it works. Who knows if I'll sign either business up but the important thing here is that its an opening that gets you in the door.

    Thanks a ton John!
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    • Profile picture of the author mojo1
      Congratulations on taking action and getting such positive results. I look forward to hearing about your success. You've definitely inspired me!
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  • Profile picture of the author JohnSpangler
    ikme you will never want for money by trying to help business succeed.

    danielsteven Daniel- YOU ARE THE MAN!!! Way to go for taking action, I would suggest now that you have the appointments to do a little homework and find out if they have claimed their business in the google local business directiory. If they haven't mention that to them, that they really need to claim their business and it's free, you can use a free website called getlisted.org to see if their business has been claimed, you can even show the client the website so they can see for themselves.

    Another suggestion I learned was that I no longer take a computer, a laptop or anything else with me on appointments. You see when I first started having success, one of the first things I did was to buy a laptop and then take the laptop with me to show them on the computer what was going on which helped but one time I forgot my laptop and I used the clients computer.

    Using the clients computer is WAY WAY WAY better because somehow if you show them stuff on your computer they think that your computer is something special but if you show them on their computer, it impacts them 10x more.

    If you need anything let me know but that is AWESOME, now another suggestion would be once you start setting up appointments, stay on the phone because you're in the zone and it's better to once you've got some confidence going on your side.

    Also remember to smile when you're on the phone, thats an old telemarketing trick that works awesome, plus I stand when I talk, seems I have more energy.

    To your success,
    John
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    • Profile picture of the author Vagabond 007
      Originally Posted by JohnSpangler View Post

      plus I stand when I talk, seems I have more energy.
      I do this as well.

      "Motion creates emotion."
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    • Profile picture of the author chemo38
      Originally Posted by JohnSpangler View Post

      ikme you will never want for money by trying to help business succeed.

      danielsteven Daniel- YOU ARE THE MAN!!! Way to go for taking action, I would suggest now that you have the appointments to do a little homework and find out if they have claimed their business in the google local business directiory. If they haven't mention that to them, that they really need to claim their business and it's free, you can use a free website called getlisted.org to see if their business has been claimed, you can even show the client the website so they can see for themselves.

      Another suggestion I learned was that I no longer take a computer, a laptop or anything else with me on appointments. You see when I first started having success, one of the first things I did was to buy a laptop and then take the laptop with me to show them on the computer what was going on which helped but one time I forgot my laptop and I used the clients computer.

      Using the clients computer is WAY WAY WAY better because somehow if you show them stuff on your computer they think that your computer is something special but if you show them on their computer, it impacts them 10x more.

      If you need anything let me know but that is AWESOME, now another suggestion would be once you start setting up appointments, stay on the phone because you're in the zone and it's better to once you've got some confidence going on your side.

      Also remember to smile when you're on the phone, thats an old telemarketing trick that works awesome, plus I stand when I talk, seems I have more energy.

      To your success,
      John
      That is an EXCELLENT suggestion I would have never thought of

      Thanks,

      Chemo38
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    • Profile picture of the author iInvent
      Originally Posted by JohnSpangler View Post

      ikme you will never want for money by trying to help business succeed.

      danielsteven Daniel- YOU ARE THE MAN!!! Way to go for taking action, I would suggest now that you have the appointments to do a little homework and find out if they have claimed their business in the google local business directiory. If they haven't mention that to them, that they really need to claim their business and it's free, you can use a free website called getlisted.org to see if their business has been claimed, you can even show the client the website so they can see for themselves.

      Another suggestion I learned was that I no longer take a computer, a laptop or anything else with me on appointments. You see when I first started having success, one of the first things I did was to buy a laptop and then take the laptop with me to show them on the computer what was going on which helped but one time I forgot my laptop and I used the clients computer.

      Using the clients computer is WAY WAY WAY better because somehow if you show them stuff on your computer they think that your computer is something special but if you show them on their computer, it impacts them 10x more.

      If you need anything let me know but that is AWESOME, now another suggestion would be once you start setting up appointments, stay on the phone because you're in the zone and it's better to once you've got some confidence going on your side.

      Also remember to smile when you're on the phone, thats an old telemarketing trick that works awesome, plus I stand when I talk, seems I have more energy.

      To your success,
      John
      Awesome thread - thank you for the website!! As a newbie, had no clue it existed!!!
      Signature

      Thanks for reading!

      Chantal
      "Before you try to satisfy the client, understand and satisfy the person."

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  • Profile picture of the author CaliChristian
    Inspirational! If there's a will there's a way, right?
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    Christian Credit Counselors is a non-profit organization that has been credit counseling for 20 years and our credit counselors have helped over 200,000 individuals and families get out of debt in less than 4 years.
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  • Profile picture of the author rotten72
    Great Job! The biggest reason people fail, is that they fail to take action!
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  • Profile picture of the author JohnSpangler
    CaliChristian Thanks for the post, that is the truth, I don't know if anyone here has seen the movie 127hours but that is a great testament to understanding what can be done when you put your mind to coming up with a solution to a problem.

    rotten72 So true, without action nothing happens, I know I may sound like a broken record on this subject but some of you have pm'd me to let me know that you had started calling businesses and have gotten a few to sign up but nothing really exciting- well if you can get one business, you can get 2 and then 4 etc. you just need to do more of the same and remember being polished isn't really a good thing here because these businesses will seen right through that but if they see you as wanting to help them, they'll be hooked.

    Vagabond 007 Gene, that is something I learned back in my stock brokering days in the early 90's, I would have the phone book as my lead base and literally just start with the A's and go from there and found that if I stood up, I had a lot more energy and people fed off of that enthusiasm.

    We should really feel so fortunate that we have an opportunity to talk to these companies because some of our men and women have to deal with more than just rejection over the phone, they have to deal with bullets and mines and all kinds of other things.

    I have never had anyone punch me thru the phone and if people hang up so what, move on, they weren't you ideal prospect anyway and you should be thankful, I remember early on I used to take rejection so personally then I realized that a lot of the businesses who weren't so nice to me, genuinely weren't that nice to begin with and actually went out of business anyway.

    One thing that I definitely try to do every day is do something, whether it's an email to a client or a phone call to a business or reading some ads to target in the next few days, every day try to do SOMETHING to grow your business.

    To your success,
    John
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    • Profile picture of the author sjohn
      Originally Posted by JohnSpangler View Post

      I have never had anyone punch me thru the phone and if people hang up so what, move on, they weren't you ideal prospect anyway and you should be thankful, I remember early on I used to take rejection so personally then I realized that a lot of the businesses who weren't so nice to me, genuinely weren't that nice to begin with and actually went out of business anyway.
      This just got me thinking that rejection could be a positive...imagine if you did end up working with that type of client.
      Rejection could be a type of filter for choosing clients you'd want to end up working with long term.
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  • Profile picture of the author JohnSpangler
    sjohn That is exactly right because they may not be ready for what you have to offer or the timing isn't right or the sky was grey, who knows but I do know that there a lot of businesses who do want to hear from you and you aren't limited to main street USA, you can go across town, across the state, across the country, heck even across the pond.

    THere is nothing stopping you but you from being a success,

    John
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  • Profile picture of the author deepali goyal
    Awesome story. Thanks for sharing John.
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    • Profile picture of the author want2knowhow
      Okay John, now you've really got my interest piqued mentioning that powerleads pro system. Heck, seems like a nice little business could be made just finding & setting business and JV's leads for people...

      How long have you been using it?

      Please do tell us more about this awesome well kept & hidden money making secret...
      Signature

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      • Profile picture of the author dunkinbbb
        JohnS and JohnD:

        Two amazing stories - and two amazing shares.

        Really tends to put things in perspective for me.

        Interesting how these two men with these brutally honest glimpses into their lives are also two of the best at sharing - in a step by step - followable style - what has worked for them.

        Seems like a big heart expresses itself in many ways.

        God bless,


        dunkinbbb
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  • Profile picture of the author JohnSpangler
    deepali goyal thank you for the kind words

    want2knowhow yes, I do use powerleadspro but I don't want you to think you need to spend money on this software. If you have expendable capital and you're already making money then getting that type of software makes sense but if you are cash strapped you don't need to spend any more money. You can look up in your local newspaper and find businesses advertising.

    If you see their ads, you know that they are spending money for leads, you can also do a quick search on google to see if they are spending money on ppc, you can quickly look up in yellowpages or yellowbook if they have a premium ad, get your local coupon magazine and find companies putting their coupons in the local magazine.

    For instance here in Lancaster PA we have 2 local coupon magazines, one is called Clipper Magazine, where local companies pay a min.of $800 and up for putting their coupon is this magazine. Heck, our local baseball team in Lancaster, called the Lancaster Barnstormers plays at Clipper Stadium- so do you think they're making money????

    There is also another coupon magazine called The Consumers Eye, similar idea they have to pay something like $500 or more to advertise their coupons in their magazine monthly.

    Then there is the valpak's which comes in the mail, plus pay attention to the local radio and TV ads, I have gotten a number of clients from those ads as well.

    So yes I have Power Leads Pro but I just gave you a handful of places to use as leads sources that I have personally used to generate business from, in fact the owner of The Consumer's Eye magazine called me personally to talk about potentially working together moving forward.

    So there is plenty of business to be had, even in this tough economy, but this tough economy is perfect for our business model because traditional advertising isn't working so these companies are primed and pumped to try something different.

    Hope that helps,
    John
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  • Profile picture of the author JohnSpangler
    dunkinbbb Sorry dunkinbbb I missed your post, thank you for the kind words, just want to pay it forward.

    John
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    • Profile picture of the author RenegadeSC
      John....John...John....

      So I made exactly 20 calls to small businesses this moring. I was able to schedule 3 appointments, with one for today. I have 4 owners who were either working or away from their calendars. They were every interested and we set specific times to call back and schedule.

      Here's what happened today:

      I went to see a chiropractor. We just talked casually through the questions and when we got to marketing, he fancied himself, "Mark I've read tons of stuff on SEO". Although he had it all wrong, I still gave him points on how to tweak his mistakes. He already had claimed his listings and took copious notes on other things I showed him.

      While I didn't get the sale, it felt good to help!

      John, I'm excited about this and how easy it is to get your foot in the door with these owners.

      Sent you a PM with what you requested.

      Thanks bro! It's working!

      MS
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  • Profile picture of the author JohnSpangler
    marksumpter Mark You are the man- THANK YOU for taking action, that is a HUGE first step, like I had mentioned to you on the phone when you go thru question 9 and they feel like they know everything always feed their ego.

    For example I was interviewing a client who kept telling me how great their ads in the YP were producing and how their newspaper ads were doing great etc, so instead of disagreeing with him I went along with him by saying that's great- the YP and Newspaper ads were going well, how do you track those results- for which he/she usually replies we start getting calls or we start getting hits to the website.

    I ask if they have ever heard of google voice- they look at me like I have 3 heads, I go on to explain that it's a free or basically free service that you can use to put a local number in your ads to track the results and have the number forwarded to any number they want. This way they can track exactly what's going on with the results.

    I suggest getting a different google voice number for each medium, so if you are doing newspaper get a google number for the newspaper- if you are going YP put a google number in there as well.

    This way you can track everything and then that get's the business owner to realize they don't know everything by politely asking questions that get them thinking so instead of being confrontational I ask questions aimed at helping them understand that their are ideas that may benefit his/her business that they may not know about and I can help.

    Kudos again for taking action,
    John
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    • Profile picture of the author StarkContrast
      Thanks for the story. Well worth the read. I often wonder what I would do in your situation. Seems risky but with no other alternatives, you did what you needed to do. Inspirational
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      • Profile picture of the author John Durham
        @ marhamat

        When you are in the position John was in, you either do whatever is in front of you that you can do... or you lose it and become a bum.

        Different men make different choices... The choice is always there to do 'something", as long as you are educated about the opportunities that exist for you, which is why posts like this save livelihoods, and are worth more to some person at some point in time than we could ever imagine.

        The more opportunities you are informed about, the more choices you have if it ever comes to that. Thats why John Spangler, and the Warrior Forum ROCKS!

        What I have learned here, has literally MADE the difference for me at several times in my life, and Im sure MANY others can say the same.
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  • Profile picture of the author JohnSpangler
    dtaylor Great point, taking action and getting your name out there is a big part of the process because these businesses are there and need your help.

    Remember that they businesses don't care how much you know until they know how much you care- may seem trivial but believe me that has allowed me the opportunity to work with more companies than my knowledge.

    marhamat I agree and I wouldn't recommend that for anyone if they can avoid it but if you have no other choices taking some type of action is better than throwing in the cards and folding because for me that wasn't an option since I wanted to keep living where I was living and keeping the family altogether.

    John Durham Thanks John, well said, that is exactly the point. The WF is a great place that allows us to laugh a little, cry a little and find some knowledge along the way because without the WF I wouldn't have had the seeds to start and without reading the free Andrew Cavanagh thread that has since been deleted where in a nutshell he states just get off your butt and go out and talk to these companies.

    Have a great day, I have appointments until early evening, make today the day you do something towards helping out an offline company if you are choosing to enter this field.

    John
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  • Profile picture of the author uncle randy 71
    OK, I followed your example and called a company that is doing some local advertising. I explained that I am a freelance writer (I have been published once) and I am working on a story concerning the impact of the recession in my local area on a wide range of industries.

    She agreed to let me call her tomorrow for a 15 minute phone interview. Here is my dilemma: I have told this person I am interviewing her for a potential story. How do I steer the conversation towards her internet marketing needs without sounding like a fraud?
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    Need Cash Fast? I will show you How you can make $20 an hour writing articles!
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    • Profile picture of the author John Durham
      Originally Posted by uncle randy 71 View Post

      OK, I followed your example and called a company that is doing some local advertising. I explained that I am a freelance writer (I have been published once) and I am working on a story concerning the impact of the recession in my local area on a wide range of industries.

      She agreed to let me call her tomorrow for a 15 minute phone interview. Here is my dilemma: I have told this person I am interviewing her for a potential story. How do I steer the conversation towards her internet marketing needs without sounding like a fraud?

      Tell her that it is also going to be going out all over the internet, and that she may want to take advantage by having a site for the articles to link to...
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      • Profile picture of the author RenegadeSC
        Update...

        In my previous post, I mentioned that out of 20 calls, I had 3 appointments and 4 potential call backs. Out of the 4, I have appointments with 2 of them...so a total of 5, all scheduled for this week.

        Today I had an appointment with a day spa. Immediately upon entering she asked if it was going to cost her anything. She was relieved to know her listing on my site was free.

        Result

        I spent 30 minutes on the interview and 90 minutes sharing my best stuff on how she could improve her marketing...real world tweaks. She took copious notes and in the end she said, "Thank you so much for helping me. Mark, who am I going to get to do all this for me?"

        I left with a check for $950 and $450 recurring.

        This was only my second interview. I have 3 more scheduled for the rest of the week.

        If you are reading this post then you have read this entire thread thus far. Go back and read it again and again and again, because everything I did to get this client is contained right here. And it's free!

        Look, I have bought lots of WSO's. Some were not so good, some were great. They definitely taught me a lot about the offline business. But this thread has done much more for me than the WSO's I've paid upwards of $77 for. Don't get me wrong, they were good but they didn't get me the results this FREE thread has given me so far.

        John, while tomorrow is your birthday, you have actually given me a gift.

        Thank you and happy birthday buddy!

        Mark
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        • Profile picture of the author soontobefishing
          Great thread. So good to read someones real story and how they got thru. Also to MarkSumpter- congrats that is so cool. Hope it keeps rolling for you.
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        • Profile picture of the author cshilling22
          Originally Posted by marksumpter View Post

          Update...

          In my previous post, I mentioned that out of 20 calls, I had 3 appointments and 4 potential call backs. Out of the 4, I have appointments with 2 of them...so a total of 5, all scheduled for this week.

          Today I had an appointment with a day spa. Immediately upon entering she asked if it was going to cost her anything. She was relieved to know her listing on my site was free.

          Result

          I spent 30 minutes on the interview and 90 minutes sharing my best stuff on how she could improve her marketing...real world tweaks. She took copious notes and in the end she said, "Thank you so much for helping me. Mark, who am I going to get to do all this for me?"

          I left with a check for $950 and $450 recurring.

          This was only my second interview. I have 3 more scheduled for the rest of the week.

          If you are reading this post then you have read this entire thread thus far. Go back and read it again and again and again, because everything I did to get this client is contained right here. And it's free!

          Look, I have bought lots of WSO's. Some were not so good, some were great. They definitely taught me a lot about the offline business. But this thread has done much more for me than the WSO's I've paid upwards of $77 for. Don't get me wrong, they were good but they didn't get me the results this FREE thread has given me so far.

          John, while tomorrow is your birthday, you have actually given me a gift.

          Thank you and happy birthday buddy!

          Mark

          Great example! What suggestions for the business did you make?
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          • Profile picture of the author RenegadeSC
            Originally Posted by cshilling22 View Post

            Great example! What suggestions for the business did you make?
            First, I offered methods for tracking their marketing dollars by using google voice phone numbers. I then had them look at their own source code for their site and in very layman terms talked about what was wrong with their keywords, h1 tags and why their site was on page 9 of google.

            Once they were thankful and overwhelmed with the advice on how to fix their website, they will hire you!

            Mark
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            • Profile picture of the author cshilling22
              Originally Posted by marksumpter View Post

              First, I offered methods for tracking their marketing dollars by using google voice phone numbers. I then had them look at their own source code for their site and in very layman terms talked about what was wrong with their keywords, h1 tags and why their site was on page 9 of google.

              Once they were thankful and overwhelmed with the advice on how to fix their website, they will hire you!

              Mark
              Nice. Thanks for the response. So is the monthly fee for ongoing SEO?
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              • Profile picture of the author RenegadeSC
                Originally Posted by cshilling22 View Post

                Nice. Thanks for the response. So is the monthly fee for ongoing SEO?
                Yes. I hired someone from WF to do the SEO.
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                • Profile picture of the author uncle randy 71
                  Originally Posted by marksumpter View Post

                  Yes. I hired someone from WF to do the SEO.
                  Thanks for all of the updates you have been providing about your progress with this method. Do you mind sharing a link to the SEO service that you are using? You can PM me if you like.
                  Signature
                  Need Cash Fast? I will show you How you can make $20 an hour writing articles!
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        • Note: to Mark Sumpter - Way to rock! Keep it coming man!
          Also Mark -
          - 'I spent 30 minutes on the interview and 90 minutes sharing my best stuff on how she could improve her marketing...real world tweaks. She took copious notes and in the end she said, "Thank you so much for helping me. Mark, who am I going to get to do all this for me?"'

          On TV sitcoms, that would be when you turn to the camera (the 5th wall) and do the or the :rolleyes: look...!

          Best of luck in your success! I'll look for your updates!
          3M
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          • Profile picture of the author S3Ware
            John S. thanks for starting this thread it is tremendous!

            It has inspired me to go back to the simple things that work, such as, just offer value to your local biz community first and the money will follow.

            Awesome job Mark! Please keep us posted on your progress.
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            • Profile picture of the author RenegadeSC
              Today I turned down $3000.

              I met with a woman who owns a clothing store boutique. She had 2 stores and 5 co-op shops that houses some of the clothing line.

              In talking with her and offering her tips on how she could improve her business, she became really excited and wanted to proceed. She agreed to 3K and $500 recurring.

              In the end, I made the decision not to work with her. I didn't believe she was a fit and ultimately believed it wasn't worth the headache. She had unrealistic expectations

              One thing I have come to realize is this:

              As much as we look for the clues that tell us they are ready to hand over a check, you had better pay attention to the clues they they will be a complete pain in the ass!

              She gave me every indication that she would be that type of client. As much as I wanted to report to all my WF friends that I closed a 3K deal, I can't. Instead the lesson is pay attention to the good and the bad when it comes to clients.

              She clearly would have been more of a pain than the pleasure I would have gained from collecting 3K.

              Good thing is I have more appointments for the rest of the week!
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              • Profile picture of the author S3Ware
                Originally Posted by marksumpter View Post

                Today I turned down $3000.

                I met with a woman who owns a clothing store boutique. She had 2 stores and 5 co-op shops that houses some of the clothing line.

                In talking with her and offering her tips on how she could improve her business, she became really excited and wanted to proceed. She agreed to 3K and $500 recurring.

                In the end, I made the decision not to work with her. I didn't believe she was a fit and ultimately believed it wasn't worth the headache. She had unrealistic expectations


                One thing I have come to realize is this:

                As much as we look for the clues that tell us they are ready to hand over a check, you had better pay attention to the clues they they will be a complete pain in the ass!

                She gave me every indication that she would be that type of client. As much as I wanted to report to all my WF friends that I closed a 3K deal, I can't. Instead the lesson is pay attention to the good and the bad when it comes to clients.

                She clearly would have been more of a pain than the pleasure I would have gained from collecting 3K.

                Good thing is I have more appointments for the rest of the week!
                Hey Mark,

                That is a great position to be in where you can pick and choose your customers!

                Can you share what expectations you set with your potential customers when you first meet with them?

                Thanks!
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                • Profile picture of the author Bennette
                  Wow John and John all I can say is thanks for sharing your stories. You never know what people are going through and for both of you to share your situations is inspiring to me as well as others.

                  John S... thanks for sharing a easy to follow strategy !
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                • Profile picture of the author RenegadeSC
                  Originally Posted by baib21 View Post

                  Hey Mark,

                  That is a great position to be in where you can pick and choose your customers!

                  Can you share what expectations you set with your potential customers when you first meet with them?

                  Thanks!
                  Thanks. I would have loved to have the money but it just wasnt' worth the risk.

                  I tell them that getting them on page one could take some time. Most of these owners have already been burned by someone calling and promising, "Pay me $1500 and I'll have you on the first page in 24hrs." So when I tell them I'm not going to lie or promise them anything because I'm Google, I'll do my best to get them there. Then I explain how the work will be performed. Then I explain how I will communicate, how often, and what they will receive (traffic report, links).

                  That way, there are no surprises.

                  Hope this helps.

                  Mark
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                  • Profile picture of the author brandony
                    Loving this post. John, I'm heading to Lancaster this weekend...maybe I'll catch you at Borders before it closes doors (man I love that place).

                    Mark...interesting...also don't want to take away from the thread...but I watched you talk in Pittsburgh. I'll say this...if anyone can take an existing system...(John's)...explode it...and turn it into a 1MM business fast...you can. don't be hard on yourself. Being honest across the board...I'm sort of in John's position where he was 3 years ago.

                    We'll see what happens.

                    John, thanks for the great thread.

                    B
                    Signature

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                  • Profile picture of the author S3Ware
                    Originally Posted by marksumpter View Post

                    Thanks. I would have loved to have the money but it just wasnt' worth the risk.

                    I tell them that getting them on page one could take some time. Most of these owners have already been burned by someone calling and promising, "Pay me $1500 and I'll have you on the first page in 24hrs." So when I tell them I'm not going to lie or promise them anything because I'm Google, I'll do my best to get them there. Then I explain how the work will be performed. Then I explain how I will communicate, how often, and what they will receive (traffic report, links).

                    That way, there are no surprises.

                    Hope this helps.

                    Mark
                    Mark,

                    Thanks for responding to my question. It really is important to mange client expectations and to communicate regularly with them.

                    - Rich
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              • Profile picture of the author BlogDiva
                Originally Posted by marksumpter View Post

                Today I turned down $3000.

                I met with a woman who owns a clothing store boutique. She had 2 stores and 5 co-op shops that houses some of the clothing line.

                In talking with her and offering her tips on how she could improve her business, she became really excited and wanted to proceed. She agreed to 3K and $500 recurring.

                In the end, I made the decision not to work with her. I didn't believe she was a fit and ultimately believed it wasn't worth the headache. She had unrealistic expectations

                One thing I have come to realize is this:

                As much as we look for the clues that tell us they are ready to hand over a check, you had better pay attention to the clues they they will be a complete pain in the ass!

                She gave me every indication that she would be that type of client. As much as I wanted to report to all my WF friends that I closed a 3K deal, I can't. Instead the lesson is pay attention to the good and the bad when it comes to clients.

                She clearly would have been more of a pain than the pleasure I would have gained from collecting 3K.

                Good thing is I have more appointments for the rest of the week!
                Good For You! I always believe that "all money ain't good money" You did the right thing!!
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          • Profile picture of the author RenegadeSC
            Originally Posted by MoneyMagnetMagnate View Post

            Note: to Mark Sumpter - Way to rock! Keep it coming man!
            Also Mark -
            - 'I spent 30 minutes on the interview and 90 minutes sharing my best stuff on how she could improve her marketing...real world tweaks. She took copious notes and in the end she said, "Thank you so much for helping me. Mark, who am I going to get to do all this for me?"'

            On TV sitcoms, that would be when you turn to the camera (the 5th wall) and do the or the :rolleyes: look...!

            Best of luck in your success! I'll look for your updates!
            3M
            Thanks! You are absolutely right. While I didn't look at the camera, I did think of ol John boy and thought, "Damn, worked just like he said it would."
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        • Profile picture of the author mojo1
          Originally Posted by marksumpter View Post

          Update...

          In my previous post, I mentioned that out of 20 calls, I had 3 appointments and 4 potential call backs. Out of the 4, I have appointments with 2 of them...so a total of 5, all scheduled for this week.

          Today I had an appointment with a day spa. Immediately upon entering she asked if it was going to cost her anything. She was relieved to know her listing on my site was free.

          Result

          I spent 30 minutes on the interview and 90 minutes sharing my best stuff on how she could improve her marketing...real world tweaks. She took copious notes and in the end she said, "Thank you so much for helping me. Mark, who am I going to get to do all this for me?"

          I left with a check for $950 and $450 recurring.

          This was only my second interview. I have 3 more scheduled for the rest of the week.

          If you are reading this post then you have read this entire thread thus far. Go back and read it again and again and again, because everything I did to get this client is contained right here. And it's free!

          Look, I have bought lots of WSO's. Some were not so good, some were great. They definitely taught me a lot about the offline business. But this thread has done much more for me than the WSO's I've paid upwards of $77 for. Don't get me wrong, they were good but they didn't get me the results this FREE thread has given me so far.

          John, while tomorrow is your birthday, you have actually given me a gift.

          Thank you and happy birthday buddy!

          Mark
          Wow, although I'm late to this party, I'm still inspired nonetheless.

          After reading JohnS story and your action oriented results, I'd have to agree with you on several points. Specifically about many WSO's being really good but yet still missing those simple actionable blueprint steps.

          With John's life's blueprint and Your results, they've inspired me to immediately buy a 99 cent .com domain for the northern part of my state in order to be able to cater to a larger territory and begin to build a blog to house these wonderful interviews.

          Thank you both for being such brilliant lights in this often times dark world.
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  • Profile picture of the author JohnSpangler
    Sorry folks, I've been away a little, yesterday was the ole' 41 -yeah so we went to DC to tour around a little.

    uncle randy 71 I would follow along with the questions I provided which politely steers the conversation to you offering advice and if you provide some suggestions ultimately what the business owner says is WOW, that is some great information but who can I get to do all of that for me- for which you reply I can help you out there, that is exactly what Mark did and he was pleasantly surprised that my suggestion worked.

    It works for me all of the time, you provide information and don't hold back, be honest and you can literally lay the entire format out for them and they'll in the end still ask you who can they get to help them out.

    John Durham Thanks John, that's a great point and I know I say this all of the time but the business owner doesn't care how much you know until they know how much you care about them and their business.

    marksumpter Mark YOU DA MAN!!! You took ACTION and look what happened, the only reason I called you was because you had indicated that you had made some cold calls and by listening to what you were saying just tweeked a little bit of what your were sharing with the client and BAM- you hit the ball out of the park- Seriously great job, you made my birthday, that was a great gift hearing your success, I know this works because I do this every day, but it's great when someone else actually uses my suggestions and has similar results.

    Folks, there are so many wso's out there and ultimately you still need to take action, if you follow what has been mentioned in this FREE thread you will have SUCCESS. You can continue to spend $7 here and $27 there etc on the next shiny wso but here is a proven program that has allowed me for the last 3 years to be on my own and having a successful business where I can go away for a few days and still earn money or take an afternoon off to go water tubing etc.

    I am not claiming I am a billionaire or I made $13,000 yesterday etc, but the fact is I have a nice income that is passive and I LOVE what I do and YOU can do the exact same thing if the offline market is something honestly of interest to you because as internet marketers we don't want to get our hands dirty so to speak by doing everything we can to not pick up the phone and gulp talk to these business owners but if you do WOW- you can have a check in your hand tomorrow.

    Kudos again Mark and thank you for making my birthday- congratulations, I am so proud of you and excited at the same time, remember to continue the momentum and also to follow up with the client and find out if they'd be interested in your facebook page or whatever, just offer an upsell in addition to what you're already doing for her.

    Talk soon and if you're reading this and are seriously interested in the offline consulting field- take action-this is a proven model that will work if you work it, come on in the water's great

    John
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  • Profile picture of the author sbucciarel
    Banned
    That must have made your fingers hurt to type all that. lol. Great story
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    • Profile picture of the author RenegadeSC
      Florist agrees to $950 and $297 recurring!

      First, I can't thank John S enough for allowing me to post updates about his awesome strategy. I just want everyone to know he's not blowing smoke. This is working and he is the "real deal."

      Update:

      Since my last post, I spent some time getting everything in order (freshbooks, domain name for my directory, streamlining everything).

      Before I landed the first deal, I spent time reading this thread over and over so that I would know it inside and out before my first meeting. I started cold calling.

      Side note: If you haven't listen to John Durham talk about cold calling, if you hate the idea of cold calling businesses, you need to listen to John Durham. He will totally change your outlook on the matter. This audio series eliminated every fear and misconception I had. You rock John D!

      Here is the link: Telemarketing Free Audio Series

      And it's FREE!

      Ok, from 20 calls, I had an appointment for everyday this week.

      Monday - Chiropractor - He was a know it all and could do it all for himself.
      Tuesday - Day Spa - $950 with $450 recurring
      Wednesday - Manufacturing Co - Rescheduled for Monday of next week
      Thursday - Cancelled. Want's to reschedule for next week
      Friday - $950 and $297 recurring

      So far, I have 3 appointments scheduled for Monday and Tuesday. My goal is 10 appointments for next week.

      As I get better at shortening the interviews and the close, I plan to increase my number of appointments.

      Today

      I met with the owner of the flower shop. Before I started the interview, I told her we are more than likely not going to hit every question. I just wanted the interview flow naturally...just like a conversation with your friend. (I do however use question #9 as the last question because that's where I allow myself to help them by providing tips on tracking and improving their site.) As John said, give them your best stuff.

      I listen to her frustrations about her marketing and began offering tips. I even told her to grab a pen and paper, because I'm about to give you some good stuff. She got excited and began taking notes. When we were done, I said, "I hope I didn't waste too much of your time by giving you so much?" She replied, "No this was incredible Mark...thank you!"

      Then a magical thing happened. She slumped back and said, "You know your stuff. Will you do this for me?"

      After 20 minutes of explaining what I would do, setting expectations and signing an agreement, she handed me a check for $950 and agreed to $297 recurring.

      Look, I share this with you because I know it works. When I read the post, I truly believed this was a viable way to build a business and it is.

      But if I'm going to share the good and you must know the bad...I once had a business the did just over $1.3 mil in just 18 months. I lost it all. I won't go in to the details on John's thread because it's not fair to him and I don't want to take away from the remarkable work he has shared here.

      For 3 years, I suffered depression hoping to find my way. Honestly, I'm not sure it's beyond me.

      What I do know is John has created a monster. I've put a lot of thought behind how I could grow this...sales people, appointment setters, outsourcing, seminars for small business owners?

      Would watching me build this interest any of you? Would it help you?

      Finally, thanks to everyone who has sent me PM's. Your words of encouragement are awesome and I hope I been able to answer your questions to your satisfaction.

      I've found my way... thanks to John.
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      • Profile picture of the author WikiWarrior
        Originally Posted by marksumpter View Post

        Florist agrees to $950 and $297 recurring!

        Ok, from 20 calls, I had an appointment for everyday this week.

        Monday - Chiropractor - He was a know it all and could do it all for himself.
        Tuesday - Day Spa - $950 with $450 recurring
        Wednesday - Manufacturing Co - Rescheduled for Monday of next week
        Thursday - Cancelled. Want's to reschedule for next week
        Friday - $950 and $297 recurring

        I've found my way... thanks to John.
        Congratulations on your success Mark, it's really inspiring to hear how you went straight out after reading this thread and gave it a go. Fantastic results, keep us posted with any updates.
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        • Profile picture of the author WikiWarrior
          This is such a simple yet genius idea John, thanks for sharing your strategy and how you persevered with implementing it through a tough time in your life.

          I'm really psyched to give this a go myself now. I do a fair amount of cold-calling to drum up new business, offering websites, seo, GPlaces etc so this is right up my street. I have one question for you though. I already have a website offering my services so would it sound a bit hollow if I was to sign up a customer via a local business interest interview then show them my website? Then they see that I already do what I sold them on. It's not going to stop me going ahead I just wondered if you had any thoughts on this. I'm going to try this over the next week and report my results here.
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      • Profile picture of the author PaulFL
        Originally Posted by marksumpter View Post

        Florist agrees to $950 and $297 recurring!

        Side note: If you haven't listen to John Durham talk about cold calling, if you hate the idea of cold calling businesses, you need to listen to John Durham. He will totally change your outlook on the matter. This audio series eliminated every fear and misconception I had. You rock John D!

        Here is the link: Telemarketing Free Audio Series
        I went to this site to sign up and it responded that the list is not active. has it been pulled?
        Thanks,
        Paul
        Signature
        Tired of Chasing Shiny Objects?
        Get Instant Access to the Easy Cash Webinar
        >>The Ultimate Unfair Advantage <<
        Easy - Quick - Proven
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        • Profile picture of the author Daniel LaRusso
          Hey, hey Paul!
          I'd love to hear this training too. The initial call is where I struggle the most. I'm really good from that point!

          I may try to PM John and see if he still has this.

          In the topic of transitioning from reporter, here is how I avoid that.

          From the very start, I tell the business owner that I am doing this entire service free, to learn about them, to help others learn about them, and showcase them on an objective website, which will in turn help them even more.

          In return, all i ask is that, when I send them the final link to their story on my site, they review the personal and confidential business analysis I prepared for them. It's a simple recap report on their business, and granted I have only done this twice, but I have a basic checklist, and I ALWAYS point out what they are doing right, and some areas where they can focus. Works pretty well so far.

          Originally Posted by PaulFL View Post

          I went to this site to sign up and it responded that the list is not active. has it been pulled?
          Thanks,
          Paul
          Signature

          It is unwise to trust all you read on the internet.
          - Benjamin Franklin

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      • Profile picture of the author shelh39
        Originally Posted by marksumpter View Post

        Florist agrees to $950 and $297 recurring!

        First, I can't thank John S enough for allowing me to post updates about his awesome strategy. I just want everyone to know he's not blowing smoke. This is working and he is the "real deal."

        Update:

        Since my last post, I spent some time getting everything in order (freshbooks, domain name for my directory, streamlining everything).

        Before I landed the first deal, I spent time reading this thread over and over so that I would know it inside and out before my first meeting. I started cold calling.

        Side note: If you haven't listen to John Durham talk about cold calling, if you hate the idea of cold calling businesses, you need to listen to John Durham. He will totally change your outlook on the matter. This audio series eliminated every fear and misconception I had. You rock John D!

        Here is the link:

        And it's FREE!

        Ok, from 20 calls, I had an appointment for everyday this week.

        Monday - Chiropractor - He was a know it all and could do it all for himself.
        Tuesday - Day Spa - $950 with $450 recurring
        Wednesday - Manufacturing Co - Rescheduled for Monday of next week
        Thursday - Cancelled. Want's to reschedule for next week
        Friday - $950 and $297 recurring

        So far, I have 3 appointments scheduled for Monday and Tuesday. My goal is 10 appointments for next week.

        As I get better at shortening the interviews and the close, I plan to increase my number of appointments.

        Today

        I met with the owner of the flower shop. Before I started the interview, I told her we are more than likely not going to hit every question. I just wanted the interview flow naturally...just like a conversation with your friend. (I do however use question #9 as the last question because that's where I allow myself to help them by providing tips on tracking and improving their site.) As John said, give them your best stuff.

        I listen to her frustrations about her marketing and began offering tips. I even told her to grab a pen and paper, because I'm about to give you some good stuff. She got excited and began taking notes. When we were done, I said, "I hope I didn't waste too much of your time by giving you so much?" She replied, "No this was incredible Mark...thank you!"

        Then a magical thing happened. She slumped back and said, "You know your stuff. Will you do this for me?"

        After 20 minutes of explaining what I would do, setting expectations and signing an agreement, she handed me a check for $950 and agreed to $297 recurring.

        Look, I share this with you because I know it works. When I read the post, I truly believed this was a viable way to build a business and it is.

        But if I'm going to share the good and you must know the bad...I once had a business the did just over $1.3 mil in just 18 months. I lost it all. I won't go in to the details on John's thread because it's not fair to him and I don't want to take away from the remarkable work he has shared here.

        For 3 years, I suffered depression hoping to find my way. Honestly, I'm not sure it's beyond me.

        What I do know is John has created a monster. I've put a lot of thought behind how I could grow this...sales people, appointment setters, outsourcing, seminars for small business owners?

        Would watching me build this interest any of you? Would it help you?

        Finally, thanks to everyone who has sent me PM's. Your words of encouragement are awesome and I hope I been able to answer your questions to your satisfaction.

        I've found my way... thanks to John.
        Hi,

        I am enjoying your thread, and find you inspirational (sorry if any spelling mistakes, am doing nightshift after a 8 hour afternoon shift, on only 3 hours sleep last time I slept, so not concentrating too well.)

        These crappy hours are giving me the drive and inspiration to get out and do this, after reading both of your stories, I am more interested in this kind of income than trying to do IM.


        Keep them coming
        Thanks to you both
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  • Profile picture of the author JohnSpangler
    sbucciarel they do hurt LOL, thanks for the post

    marksumpter My man Mark, I couldn't be more stoked for you because you are doing what I have been doing now for the last 3 years.

    Somehow when folks read this information since I am not charging they discount the knowledge or ask fifty million questions about how this can't work or what about this detail or that detail and really don't get the point which is

    Just talk to these companies, with the economy the way it is, if you pick up the phone and ask to talk to the owner b/c you want to setup an interview for a local interest story and then when you get there go thru the questions I shared with you at LancasterPAGuide.Com Monthly Magazine Sample Interview Questions then when you get to question #9 you share with him/her some information on how best to use the internet to help them
    ie setup google voice, claim their business at getlisted.org, explain google maps, how to optimize their website, post videos on youtube etc.

    Then a magical thing happens either they will just ask if you can do that for them or they'll say wow this is great but who can I get to do all of that for me???

    No selling, they're asking you for help-you never have to get to the point where you say what do you think b/c if you share the information they'll want someone to help them and BAM-you are that person.

    Great job Mark!!!

    I'll talk to you soon,
    John
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  • Profile picture of the author jryan8121
    It's so nice to hear a "real life" success story. And, it's been my experience as well that face-to-face (or at least phone-to-phone) business meetings work! You can really build up a positive relationship with someone quickly this way.

    In the age of "do nothing and make money by pushing a button on your computer", this is a good reminder of how good old fashioned B2B skills really work!

    Thanks for the great post!
    Signature

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  • Well and simply put, John -

    '...business owners don't care how much you know until they know how much you care.'

    THAT is the crux of what we as offline consultants can do first for our clients -

    ...if you are honestly looking out for their best interests first, - the money will follow.

    That's the Bottom Line!


    (btw: that google voice re-direct to their objection was great!...and SO easy...)

    "If you build it - they will come..."

    Hey John - Now if you can just get those Amish Businesses to sign up.... :rolleyes:
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  • Profile picture of the author ikan_sith
    I have been a memeber of the WF since 07-25-2009. With less than 30 replies you can see that I have had a serious case of ANALYSIS PARALYSIS. This thread however has actually motivated me to take action and at least try to apply some of what I have learned.

    I have read this post several times and thought that it was a good way to get someone interested in a non-direct sales way. I had a meeting on Tuesday (7/19/11) with the guy that does my taxes (when i have a financial question I goto him as he gives me free advice all the time.)

    This guy is a business aquantence that has done my taxes for over 10 years. He has been doing taxes for over 20 years and is also an insurance broker for almost 30.
    As we spent about an hour talking (maybe 10 minuetes about my issue) I decided to try this method on him to see waht his response was (kind of a "fall forward" type thing.)
    I simply asked him if I could interveiw him as I was considering setting up a local domain high lighting local businesses. He said said yes that he was intersted.

    Then it happened.

    I was shocked.

    HE TOLD ME EVERYTHING!!!!!!!!!!!!!!!!!!!!!

    To highlight some of what he said;
    - he has a goal of spending 25% of his gross income on advertising but has not hit that in several years.
    -spent just over $15K in 2010 on marketing.
    -over 50% off new customers are referrals. He has a bird dog program that pays $15.00 for each lead and is willing to go higher if need be.
    -second best source for leads is his yellow pages ad but he is concerned as they are pushing him to also buy online ads and a yelp ad (his yellow pages account is coming up for renewal soon.)
    - Has an ancient website & still using free hosting. Estimates that he has 6000+ clients but only 265 email addresses. Not actively staying in touch with current list.
    -I was also given an introduction on his next venture in the insurance/financial planning area. Can't give more info on that ask he asked me to keep it private but it has potential.

    One example of how a business thinks that they are having marketing success but really are not has to do with his radio campaign last year.
    He stated that for the first time he purchased several weeks of radio advertising last tax season. He said it was the most successful thing that he has done in the last few years. I asked him how was he measuring that success (having sold insurnce I know that success in generating leads comes from not only how many you get but also how much they cost.) He was still smiling as he begain to figure out his per lead cost.

    Then the smile went away.

    All color left his face.

    He then said "Each lead cost me $400.00 dollars!!!"

    $400/a lead! He had already told me that each customer has a lifetime value of $500.00 (I think thats low as I have spent over a thousand dollors with him over the last decade and he says that the average relationship last 12 years.)

    When I sold insurance we complained about $20.00/leads. Those were almost guranteeed sales usually but they weer few and far betweeen. I can imagine paying 400.00 a lead. I didnt even have the heart to ask what the campaign cost (although after I left I wished I had.)

    We agreed to have me look at some options to generate more leads for him, help lower his per leads cost (if i could develop leads that he could buy for $40.00/lead tops we both would be happy) and to look at mining his current list for other opportunities.

    Althugh I didnt leave with a check I gainied much more. The confidence in knowing that there is an opportunity to help grow this business and use my knowledge for both off our benefit.
    Also that I finally got off my a$$ and did something!!! THE UNIVERSE LOVES SPEED!!

    Sorry this is so long. I just wanted to share my experience in trying this out. ANY suggestions on my next steps would be appreciated.
    CARPEDIEM.......Seize the Day!!!!!
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  • Profile picture of the author virginiad
    Hi,

    This is such an intriguing and inspiring thread. I am trying to get started in offline marketing, and really hate calling business owners on the phone. It is also difficult for me to go into a business, ask for the owner and start a conversation with him.

    Over the past year, I have had at least 3 people say "just sit down with business owners, ask about their business and listen to what they say", but until now I couldn't figure out how to get the conversation going.

    When I saw the post, it seemed like a great way to get a conversation started, so today I made about 20 phone calls. I found one person who is very interested and will call me tonight (I hope) to set an appt after she speaks with her business partner.

    I also spoke with a pest control business owner who was all over it. He is into networking (a member of BNI and the local Chamber) and immediately started offering to get other business owners to speak with me as well. I have an appointment with him Sat morning. He is very busy, so I hope the meeting comes off.

    He was so nice that I am creating a mobile website for him (simple to do and I need the practice) and will create a QR code as well.

    One thing I have found is that so many of them are SO cynical (why are you doing this, why don't you just get the info from my website, blah, blah, blah). What I started to do was just try to speak with them and use them to work out what I should say.

    I would suggest one thing...that you start with businesses that don't excite you as much, so you can get some calls under your belt. Then you can see what objections you get and refine what you say, so when you move on to the businesses that you really want to work with, you will be a bit more polished and confident.

    I think what I will do is to start a kind of tourist guide to the area and use the businesses as "sponsors". This is not a huge tourist area, but we are about 60 miles north of NYC and do get a fair number of weekend and day visitors.

    I will make some more calls tomorrow and Friday and will let you know how it is going.

    Thank you so much for the missing link.

    Virginia
    Signature

    Virginia Drew


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  • Profile picture of the author siwell16
    Wow there are some deep comments and stories in this thread! So very emotional and incouraging!
    Signature

    The path of being an Entrepreneur and being successful starts with the right mindset. Learn how to be a successful Entrepreneur and have a positive mindset.


    http://entrepreneurpsych.com/

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    • Profile picture of the author RenegadeSC
      I know it's been a couple of days since I submitted an update to this thread. With all the cold calling and setting up appointments, I began finding it difficult to do both. It seems increasingly more difficult to find the time to do 100 dials which is what John Durham suggests (cause it works!).

      I've honestly decided to build this business from nothing. So I used funds for my first 2 deals where I used John's interview method to help me build it. I registered a domain, got business cards, found my outsourcers to do the work.

      On Monday, I decided to post an ad on Craigslist for an appointment setter. I get 3 replies. The first guy sounded really good on the phone. We agreed to talk again on Tuesday. The second person disqualified themselves because they didn't follow a simple request to place "appointment setter" in the subject line so I could avoid spam. They also lumped me in with 5 other ads in their reply. The third guy just seemed very inexperience when we talked on the phone.

      On Tuesday, the first guy never returned my call and last guy called so we met. He had a list of questions he wanted me to answer. Then we covered how to get the interview. After our meeting, he told me he would start calling first thing Wednesday morning.

      This is where is gets good...

      Within the first 20 mins of dialing, he had 2 appointments set with one being 2 hours after talking to the owner. Throughout the day, I would get an email saying, "go another one"...."here's another."

      Here are the end of day results:

      He dialed from 8:30am to 4pm. I now have 7 appointments for Thursday and Friday. I also have 6 scheduled for next week. Freaking awesome!

      So I know some will ask:

      How much are you paying him? $10 hour
      How do you guarantee he's actually calling? I told him (and it 's in writing) he must set 2-3 appointments a day. If he doesn't, he get's another day to set 2-3. If he doesn't, were done! It was the best way I could protect my dollars if he didn't produce.

      Many of you have sent me PM's asking more detailed questions and hopefully I have answered to your satisfaction. Many have also asked why don't start my own thread and continue to chronicle how I'm doing using John's method. I won't start another thread cause I want to continue to share what John has shown all us in hopes of inspiring others to take the leap....cause this stuff works.

      So while I'm grateful to post on John's thread, I stay and continue to share. I have launched a blog where I will document everything I'm doing on a daily basis. I've made a bold challenge to myself (it's in my signature now). If you watch the first video, it outlines how I plan to succeed with this.

      Thanks everyone for your words of encouragement and thank you John for sharing and allowing others to share too.

      Mark
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      • Profile picture of the author T.R. McCarroll
        Originally Posted by marksumpter View Post

        On Monday, I decided to post an ad on Craigslist for an appointment setter.

        How much are you paying him? $10 hour
        How do you guarantee he's actually calling? I told him (and it 's in writing) he must set 2-3 appointments a day. If he doesn't, he get's another day to set 2-3. If he doesn't, were done! It was the best way I could protect my dollars if he didn't produce.
        Mark
        I hope others didn't miss this...perfect in my opinion

        T.R.
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  • Profile picture of the author JohnSpangler
    Hi everyone,

    Sorry for the delay, getting ready for vacation, heading to Wildwood NJ, YEAH!!!

    So let me get caught up with some of the posts and also thank you all for the
    pm's and messages this is great and also a thanks to Mark for being kind enough
    to post his results and also answer pm's thanks Mark.

    jryan8121 thanks for the post, I appreciate the kind words

    MoneyMagnetMagnate great points and thanks for the kind words.

    baib21 Great question- I expect to sell every single client- a word of caution here and let me explain why I say a word of caution.

    I had gone to this big fancy company that seemed like they were oozing money and I thought - man this is going to be a slam dunk - well the deal didn't happen and really just was a waste of time as they said they were really poor and they didn't see any results from their advertising and they were going to just to pull all of their advertising etc so I didn't get the deal.

    Then I went to a business that actually operated out of their house and at the time I was charging $2,000 up front and some other fees etc and I initially thought they will never be able to afford my services but I still went in and did the interview just like normal and walked out with a $2,000 check

    So what I learned was that you don't know what these folks can or can't afford, that's not your call to make, had I, when I pulled up to the business, realized that they were operating out of their basement and thought myself that they couldn't afford my services I wouldn't have closed the deal but I presented everything to them like I normally do and treated them like I treated every other business and I got the deal.

    So just because a place looks ritzy doesn't mean you'll get the deal and just b/c a place doesn't look ritzy doesn't mean you won't get the deal.

    Treat everyone the same by always trying to help them, and that was where I won those folks over because I honestly wanted to help them and I saw their vision and wanted to help take their vision to the next step.

    Hope that helps and answers your question.

    John
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  • Profile picture of the author big steve
    That's awesome Mark..really inspirational to see your progress so far. Keep it coming and I hope to follow in your footsteps aswell.

    Steve
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    • Profile picture of the author RenegadeSC
      Originally Posted by big steve View Post

      That's awesome Mark..really inspirational to see your progress so far. Keep it coming and I hope to follow in your footsteps aswell.

      Steve
      Thanks Big Steve. John wasn't kidding when he said it would work. Just start calling. I've received many messages from people needing just a little extra nudge. If I can help get them closer, by all means I'm willing to help.

      Just get out there and do it!

      Mark
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  • Profile picture of the author Ehsan_am
    Wow. This thread is awesome.

    So far my basic approach has been to go after wealthy clients that could pay 5-10k€ for webdesign. I lost a 7k€ client yesterday and I was pretty pissed since I kinda need the money. I should say that this thread made me forget all about it.

    I'm going to be very busy for about 10 days. But in exactly 10 days I'm going to implement this here in France and see what the response is. My inital guess is that it won't probabaly be as much of a success as it is for you guys in USA since many business owners here are still kind of reluctant towards online markeing in general. However this might work in my favor because that could only mean that there is a wide open market for me to exploit with virtually no competition.

    My challenge would be to deliver the goods to these business owners since local traffic here, even in a big city like Paris is not that high so I might have a better chance of going after businesses that already have a website and think that online presence can help them.


    @Mark That is an incredible blog you made there.I will make sure to watch your videos every day.
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  • Profile picture of the author Wilding
    Congratulations man. This is truly inspiring stuff!
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  • Profile picture of the author Adrian John
    This is such an inspirational thread and i thank you all for that.

    I am also trying to lunch my business on building Custom Mobile Websites for small business but the thing is that i live in Europe/Romania, tried here something but people don't understand how the internet could improve their profits at least from the ones that i have contacted.They don't even want an standard website
    So i want to target people in US/Ca/UK/Au.The payoff is way way better, 10 times maybe.

    What i have right now:

    - an headset and Gtalk with free US calling
    - an US Toll Free number to be called at(redirected to my cell phone)
    - Skype of course
    - an website to present some facts and some differences between standard and mobile websites, with a payment form
    - an business listing scraper that will get me leads from yellowbook. i can also search for leads on Google Places, yellowpages
    - some cold call scripts which i plan to modify to see if i can close them on 2nd, 3rd call over the phone/email.
    - plus i can offer other services like video marketing and creation, google places optimization and others.

    Obviously i can' meet the business owner and i know it's the most important thing but i've heard people that can get clients over the phone, no need to meet them, they don't even have to know that i'm from Romania maybe.

    Is there anyone in my situation? Can you help me a little bit?

    I won't give up cause i know i will succeed cause i have to support my family. I also started taking my business on LinedIn, i will also do an Facebook page and i'll go for twitter too and see what i could get.

    If you have any suggestions please write me an pm or email me(from my service thread here http://www.warriorforum.com/warriors...f-quality.html)

    I will come back here, sometime in the next few weeks and tell you how i succeeded, i'm sure of it

    Thank you all for the inspiration and good luck with your businesses.

    Let the success stories come, this will be an epic thread of success.

    Adrian
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    More than 50% of their customers buys from their mobile devices now!

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  • Profile picture of the author JohnSpangler
    Ashleydupray Thanks Ashley

    YOUniversityLife Thanks, this works, you just need to take action, looking forward to hearing your success!!!

    Bennette Hi Bennette, great talking to you, I'll follow up with you a little later, thanks for the post.

    brandony Hey B, I was just at Borders striking a deal yesterday- yeah, their supposed to be closing the end of Aug I'll try to catch up with you in Aug as I'll be on vacation next week.

    ikan_sith Congrats for taking action!!! That is a huge step you took, now here's a little secret that I thought I shared but I'll say it again, the best time to call these businesses is Saturday around 1pm to 3pm, in that 2 hour window I made all my appointments for the week!!!

    I think the reason that time worked so well was b/c the owners were their and the secty's were off etc so you'd get their full attention.

    Thanks for the post.

    John
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    • Profile picture of the author S3Ware
      As many have posted already, this thread is incredibly inspirational. The funny thing is, this approach is very similar to an idea my partner and I had months ago and never acted upon. After reading this thread, it has motivated us to take action. So here's what we have done ...

      Last Thursday afternoon I posted an ad on Craigslist for an appointment setter (great minds, Mark!). From that single ad, I have gotten more than 20 responses and they are still trickling in. I have stopped looking, however, because as of Friday afternoon I had found my man, a stay-at-home dad who has 19 years of sales experience and was looking for something he could spend a few hours a day on to make some extra money. When I talked to him on the phone, it was like a match made in Heaven!

      I quickly got him set up with everything he needed to start making calls and scheduling appointments. He started calling yesterday morning and as of right now, he has scheduled five appointments with three more pending. The great thing is, he agreed to work on a commission base on sales rather than an hourly rate so he is highly motivated, yet our risk is minimal.

      This has been a great addition to our existing sales initiatives. The beauty of it is, it really isn't "sales" in the traditional sense and it is completely non-threatening for the client.

      For anyone else reading this thread and straddling the fence, it's time to jump off and give this a try. You have nothing to lose and everything to gain. (Unless, of course, you are in the same markets as us ).

      We'll keep you posted on our progress and thanks again John, for starting this thread!

      Rich & John
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    • Profile picture of the author Daret
      That's awesome and so inspirational..Thanks for sharing it with us!

      Originally Posted by JohnSpangler View Post


      ikan_sith Congrats for taking action!!! That is a huge step you took, now here's a little secret that I thought I shared but I'll say it again, the best time to call these businesses is Saturday around 1pm to 3pm, in that 2 hour window I made all my appointments for the week!!!

      I think the reason that time worked so well was b/c the owners were their and the secty's were off etc so you'd get their full attention.

      Thanks for the post.

      John

      hmmm, this seems to be a nice killer tip, I should try this, since I have also started offering my services to offline clients!

      I appreciate your sharing buddy!
      Signature
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      • Profile picture of the author Bennette
        John I'm looking forward to your call.

        I did want to say that I'm a go for it type person and didn't want to wait. So here is my progress trying John's strategy.

        I made phone calls today and set 2 appts, and 1 possible (they will decide after I send the info via email). I will call on Sat too but I didn't want to wait.

        I hope you don't mind me posting my results John.
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  • Profile picture of the author brandony
    Mark, or John, or whichever of you recommended Bruce's WSO's...thanks!

    I spent $25 on 2 diff ones tonight. I'm on the first PDF in the first one...on p.15 of the Power Dollar Manual...and already received about $500 worth of scripts. Awesome stuff.

    So, my 3 goals this weekend:
    1) get my blog setup like Mark's (to track my progress & hold myself accountable)
    2) get through both of Bruce's massive WSO's. both of these WSO's...worth every single penny. buy them...buy them now.
    3) Prep for my 2 Appointments on Tuesday. 1 is an previous client I did a website for. Other is completely new...I have met him before, but never did any work for him. My goal is to walk out with a check (or signed contracts) for at least $1K and $500/mo. We'll see.

    Oh yeah...all this while I head to Lancaster,PA on Friday, and chill out with in-laws...Border's Bookstore...here I come. ;0
    Brandon

    **************
    Update...1 hour later...1:20 AM on 7/22...ughh. bought domain...setup WP...added theme..in sig. will edit over weekend..time to hit sack.
    Signature

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    • Profile picture of the author RenegadeSC
      Originally Posted by brandony View Post

      Mark, or John, or whichever of you recommended Bruce's WSO's...thanks!

      I spent $25 on 2 diff ones tonight. I'm on the first PDF in the first one...on p.15 of the Power Dollar Manual...and already received about $500 worth of scripts. Awesome stuff.

      So, my 3 goals this weekend:
      1) get my blog setup like Mark's (to track my progress & hold myself accountable)
      2) get through both of Bruce's massive WSO's. both of these WSO's...worth every single penny. buy them...buy them now.
      3) Prep for my 2 Appointments on Tuesday. 1 is an previous client I did a website for. Other is completely new...I have met him before, but never did any work for him. My goal is to walk out with a check (or signed contracts) for at least $1K and $500/mo. We'll see.

      Oh yeah...all this while I head to Lancaster,PA on Friday, and chill out with in-laws...Border's Bookstore...here I come. ;0
      Brandon

      **************
      Update...1 hour later...1:20 AM on 7/22...ughh. bought domain...setup WP...added theme..in sig. will edit over weekend..time to hit sack.
      Congrats Brandony! John recommended Bruce's course. I don't own it YET. I plan to get it this week. As I mentioned in my blog, I plan to setup multiple marketing funnels. Looking forward to hearing how things go. Knock'em dead! Mark
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      • Profile picture of the author virginiad
        Hi, Mark

        I have been watching your videos. They are very valuable. I have one question...

        Were the original appointments set for doing the listing on the directory site? If so, are the owners that didn't hire you still expecting a listing on the site?

        I had an appointment last Saturday with a pest control business owner. He is looking to get a new site (his current one is done through yp.com), but all he wanted to talk about is the directory.

        I will be following up with him and expect to get his business and referrals, but wanted to know if the people you spoke with are still expecting to be in the directory.

        Thanks for your help
        Signature

        Virginia Drew


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        • Profile picture of the author RenegadeSC
          Originally Posted by virginiad View Post

          Hi, Mark

          I have been watching your videos. They are very valuable. I have one question...

          Were the original appointments set for doing the listing on the directory site? If so, are the owners that didn't hire you still expecting a listing on the site?

          I had an appointment last Saturday with a pest control business owner. He is looking to get a new site (his current one is done through yp.com), but all he wanted to talk about is the directory.

          I will be following up with him and expect to get his business and referrals, but wanted to know if the people you spoke with are still expecting to be in the directory.

          Thanks for your help
          Yes, there are all based on being listed on my directory. Interesting that you would ask this question today. Until today, no one has inquired about their listing. Now I had a potential client wanting to see his listing before move forward. I actually talk about it on Day 6 video.
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          • Profile picture of the author RenegadeSC
            Hey guys and girls....

            It's been a few days since I posted and update. I've been busy with follow ups, new appointments, and managing projects.

            Today I closed the jeweler I talked about on my blog. If you haven't seen the videos, check out my signature below.

            He agreed to $1500 today and $297 recurring. In a couple of weeks (when I meet with him on a progress report), I confident he'll move to $500 recurring.

            Thanks John S!

            Speaking of John, there is something he said in the initial part of his post. He referred to not chasing one off deals and making sure you also get recurring. Getting one off deals forces us to work hard every month to get the next deal and honestly doesn't build a business.

            I agree.

            Unless your business model is structured with an excellent follow up to up sell them, it can be tough. You will clearly make more money faster and build recurring income by closing them up front....that is if you have built rapport using the interview method.

            My first post to this thread was 15 days ago. This technique has brought in $3700 and $1200 recurring.

            Tomorrow, I'm raising my prices because the confidence to do so is now there.

            Everything YOU need is here in this thread. I ask one thing...please, please, please don't over complicate this. Just get on the phone, ask for the interview, ask the questions and simply listen.

            They will tell you how to close them. The more interviews you do, the better you will become. They will get easier and easier. I promise.

            Again, thank you John S.

            Mark
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            • Profile picture of the author dshipman
              Wow, I love this thread. Amazing stuff.
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    • Profile picture of the author mpx305
      Originally Posted by brandony View Post

      Mark, or John, or whichever of you recommended Bruce's WSO's...thanks!

      I spent $25 on 2 diff ones tonight. I'm on the first PDF in the first one...on p.15 of the Power Dollar Manual...and already received about $500 worth of scripts. Awesome stuff.

      So, my 3 goals this weekend:
      1) get my blog setup like Mark's (to track my progress & hold myself accountable)
      2) get through both of Bruce's massive WSO's. both of these WSO's...worth every single penny. buy them...buy them now.
      3) Prep for my 2 Appointments on Tuesday. 1 is an previous client I did a website for. Other is completely new...I have met him before, but never did any work for him. My goal is to walk out with a check (or signed contracts) for at least $1K and $500/mo. We'll see.

      Oh yeah...all this while I head to Lancaster,PA on Friday, and chill out with in-laws...Border's Bookstore...here I come. ;0
      Brandon

      **************
      Update...1 hour later...1:20 AM on 7/22...ughh. bought domain...setup WP...added theme..in sig. will edit over weekend..time to hit sack.
      Can you give me more info on Bruce's WSO - what is it called?
      Signature

      I'm unique, just like everybody else

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  • Profile picture of the author tuscan
    Hey John,
    This post has to be listed as one of the all-time most generous posts. This is what makes the Warrior Forum so valuable to both newbies and experienced warriors alike.
    Thanks for sharing your story and this awesome information with us.
    Tuscan
    Signature

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  • Profile picture of the author DWolfe
    How do you make out in the Summer ? This time of year alot of business owners go on vaction or enjoy a few weekends off.
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    • Profile picture of the author Ehanson
      Really great thread for offliner's of various expedience levels.

      There's a lot of great tacit in here and they are simple also. I know from experience you can take a action on a couple of them and make money the next day.
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    • Profile picture of the author Ehsan_am
      Originally Posted by DWolfe View Post

      How do you make out in the Summer ? This time of year alot of business owners go on vaction or enjoy a few weekends off.
      Go for businesses that operate during those times. Restaurants, small hotels, bars, etc
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  • Profile picture of the author VirtualName
    Dude, that is one ROCKING story! Thanks for posting this. I really needed a boost today!!

    Best of luck to you in the future.
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  • Profile picture of the author camilopez
    This is a great thread thank you for sharing this! I am going to get started with this first thing in the morning!
    Signature
    PM Me to find out how you can get your articles written professionally by tomorrow.

    Let me do the tedious work for you...install wordpress, do research, or whatever else you need. PM me for a quote.
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  • Profile picture of the author camilopez
    I will post as soon as I have any results! My husband is going to be doing this with me also. Hopefully double the effort, double the outcome!
    Signature
    PM Me to find out how you can get your articles written professionally by tomorrow.

    Let me do the tedious work for you...install wordpress, do research, or whatever else you need. PM me for a quote.
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    • Profile picture of the author RenegadeSC
      Originally Posted by camilopez View Post

      I will post as soon as I have any results! My husband is going to be doing this with me also. Hopefully double the effort, double the outcome!
      Hey camilopez. That's a great idea having your husband help you. I would start with both of you getting on the phone. Just line up appointments. Once you start filling your day, decide who will handle the interviews while the other continues setting appointments.

      It's as though you have your very own appointment setter. Try this and you will see results fast. I would say good luck but, luck doesn't play a role.

      Take action!

      Mark
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      • Profile picture of the author camilopez
        Originally Posted by marksumpter View Post

        Hey camilopez. That's a great idea having your husband help you. I would start with both of you getting on the phone. Just line up appointments. Once you start filling your day, decide who will handle the interviews while the other continues setting appointments.

        It's as though you have your very own appointment setter. Try this and you will see results fast. I would say good luck but, luck doesn't play a role.

        Take action!

        Mark
        Thanks Mark! My husband is a great help. We haven't figured out who will be the interviewer and who will be the appointment setter yet (after today, since we will both be calling today). I guess we will see who is better at what. I will let you know at the end of the day our results.
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  • Profile picture of the author macalixter
    WOW, such great stories about real lifes!!!

    That gaves me the boost to keep moving!

    Thank you guys! May God Bless you!
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  • Profile picture of the author seabro
    Hey thanks a lot John for this interesting and motivational material.

    I have one question, in one of the posts you say 'find out if they have claimed their google places listing'

    Is this something technical I am missing or do you simply ask them or see if they come up serps etc?

    Thanks again,
    seabro
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    • Profile picture of the author dshipman
      Originally Posted by seabro View Post

      Hey thanks a lot John for this interesting and motivational material.

      I have one question, in one of the posts you say 'find out if they have claimed their google places listing'

      Is this something technical I am missing or do you simply ask them or see if they come up serps etc?

      Thanks again,
      seabro
      "Google Places" is where business owners who have a local business with an address add their business information. If someone is searching for something like "ice cream shops in Atlanta", in Google, the results will show the listings with addresses in addition to the locations of ice cream shops on a map.

      Once you claim your business, you can add videos, photos, and special information.

      I think that's how it works.
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      • Profile picture of the author Bennette
        Originally Posted by emergemma View Post

        "Google Places" is where business owners who have a local business with an address add their business information. If someone is searching for something like "ice cream shops in Atlanta", in Google, the results will show the listings with addresses in addition to the locations of ice cream shops on a map.

        Once you claim your business, you can add videos, photos, and special information.

        I think that's how it works.
        Yes that's how it works with setting up the listing. Also remember to add your keywords in the description, title of the video, your 10 photos and create a coupon offer.

        I have one question, in one of the posts you say 'find out if they have claimed their google places listing'
        You can go here to see if the business claimed their listing http://places.google.com/business
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  • Profile picture of the author ahmadaustin
    that was awesome man. I want to do offline marketing but been a little timid. However I can do interviews easily. I am going to try this next week. Thanks
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  • Profile picture of the author camilopez
    Well, we didn't get many calls made but out of the 16 businesses we called from ads in the newspaper, talked to 3 owners and got 3 interviews for Thursday. Will make some more calls tomorrow first thing in the morning to line up some more for Thursday, Friday and next week.
    The Roswell Chamber of Commerce is having a "tailgate" open-house party on Thursday which will be great for us to talk to local businesses who are already paying the chamber for advertising. After Thursday Evening I am sure we will be booked up for a couple of weeks! Just need to remember to take my day planner.
    Since we live in a small town surrounded by a few more small towns we have decided to do a community page that consists of the general area "The Pecos Valley". Expands the general reader area plus gives us more businesses to talk to.
    I have a list of about 75 companies who are advertising in the newspapers locally, so we are off to a great start.
    I will check back in tomorrow afternoon or evening to let you know more results.
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    • Profile picture of the author RenegadeSC
      Originally Posted by camilopez View Post

      Well, we didn't get many calls made but out of the 16 businesses we called from ads in the newspaper, talked to 3 owners and got 3 interviews for Thursday. Will make some more calls tomorrow first thing in the morning to line up some more for Thursday, Friday and next week.
      The Roswell Chamber of Commerce is having a "tailgate" open-house party on Thursday which will be great for us to talk to local businesses who are already paying the chamber for advertising. After Thursday Evening I am sure we will be booked up for a couple of weeks! Just need to remember to take my day planner.
      Since we live in a small town surrounded by a few more small towns we have decided to do a community page that consists of the general area "The Pecos Valley". Expands the general reader area plus gives us more businesses to talk to.
      I have a list of about 75 companies who are advertising in the newspapers locally, so we are off to a great start.
      I will check back in tomorrow afternoon or evening to let you know more results.
      John is on vacation so I'll do the honors in his absence.

      Congrats! That is exciting. Just make sure you have read this thread couple of times. I find that when I schedule an appointment with in person they tend to ask more questions about your website...what the address...can I look at it now? Be ready to answer those questions and move on to the next biz owner.

      Mark
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      • Profile picture of the author camilopez
        Originally Posted by marksumpter View Post

        John is on vacation so I'll do the honors in his absence.

        Congrats! That is exciting. Just make sure you have read this thread couple of times. I find that when I schedule an appointment with in person they tend to ask more questions about your website...what the address...can I look at it now? Be ready to answer those questions and move on to the next biz owner.

        Mark
        Thanks Mark for the congrats and the tips.

        Well, I have given up for the day. I have to start a new list. I have called the rest of the businesses on my list with NO results. I had people constantly asking me to email them more information or "proposals" and also had people tell me that they are not interested in online marketing because they don't use a computer. I also had several companies tell me that they already have websites! They are obviously not listening to what I am actually saying but are getting stuck on certain words, ie. putting together a website.
        A little frustrating, when I figured out that they thought I was trying to sell them this spot I started adding the word free but it only got worse.
        I don't know what I am doing differently from yesterday or what exactly I am saying that s triggering a wall being put up by these people.
        After calling almost 100 companies today, I know it is something to do with me and what I am saying or how I am coming off?

        What exactly do you (or your appointment setter) say when setting up interviews?
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        • Profile picture of the author DWolfe
          Originally Posted by camilopez View Post

          After calling almost 100 companies today, I know it is something to do with me and what I am saying or how I am coming off?


          Not necessarily in any business there will be good days and bad days. Consider starting tomorrow with a fresh up beat out look and you may get 1or 2 sales right off the bat. Remember it is all a numbers game. Today you may call 100 get zero, tomorrow you may get more than you expected.
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          • Profile picture of the author camilopez
            Originally Posted by DWolfe View Post

            Not necessarily in any business there will be good days and bad days. Consider starting tomorrow with a fresh up beat out look and you may get 1or 2 sales right off the bat. Remember it is all a numbers game. Today you may call 100 get zero, tomorrow you may get more than you expected.
            Thanks Dwolfe. Will do! We will see what happens tomorrow
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  • Profile picture of the author camilopez
    I guess I sounded more sales pitchy today. Tomorrow morning I am starting fresh with what John said , just ask if I can set up an interview because I am looking to do an interest story on local businesses and how they are dealing with this economy. Let you know the results.
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  • Profile picture of the author flyinghammers
    The only problem I have with this method is it sounds deceptive if you really don't plan on building a website to highlight local businesses.
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    • Profile picture of the author camilopez
      Originally Posted by flyinghammers View Post

      The only problem I have with this method is it sounds deceptive if you really don't plan on building a website to highlight local businesses.
      There will be a website built to highlight local businesses. In John's case there already is. It is a local guide that has a built in blog that showcases local companies.
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  • Profile picture of the author Christian Amador
    I loved the questions that you're doing this is an approach that I'm looking to implement and your history is very inpirational
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  • Profile picture of the author brandony
    Hey, just a quick update. So, I had my first 2 appointments on Tuesday that I was going in trying to get this recurring income thing going. Had 2 goals: Walk away with $1K and $500/month recurring. It ended up being ironic, but the 1st appointment ended up being the payer, 2nd one, which I thought was going to be my payday, thought I was to expensive.
    Anyway:
    Payment of $297 for mobile website and FB fanpage received.
    Moving hosting to me for $29/month.
    Setup recurring payment of $297/month for some really basic stuff. Sweet! So, put out over 1 year...that's $4,209. that was a pretty good Tuesday in my books.
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    • Profile picture of the author camilopez
      Originally Posted by brandony View Post

      Hey, just a quick update. So, I had my first 2 appointments on Tuesday that I was going in trying to get this recurring income thing going. Had 2 goals: Walk away with $1K and $500/month recurring. It ended up being ironic, but the 1st appointment ended up being the payer, 2nd one, which I thought was going to be my payday, thought I was to expensive.
      Anyway:
      Payment of $297 for mobile website and FB fanpage received.
      Moving hosting to me for $29/month.
      Setup recurring payment of $297/month for some really basic stuff. Sweet! So, put out over 1 year...that's $4,209. that was a pretty good Tuesday in my books.
      That's awesome Brandon, congratulations!
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    • Profile picture of the author Nathan Alexander
      Originally Posted by brandony View Post

      Hey, just a quick update. So, I had my first 2 appointments on Tuesday that I was going in trying to get this recurring income thing going. Had 2 goals: Walk away with $1K and $500/month recurring. It ended up being ironic, but the 1st appointment ended up being the payer, 2nd one, which I thought was going to be my payday, thought I was to expensive.
      Anyway:
      Payment of $297 for mobile website and FB fanpage received.
      Moving hosting to me for $29/month.
      Setup recurring payment of $297/month for some really basic stuff. Sweet! So, put out over 1 year...that's $4,209. that was a pretty good Tuesday in my books.

      Very cool. Congratulations.
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      • Profile picture of the author MarketingHuddle
        Don't you just LOVE when threads like this pop up?
        Not only is it inspiring, but I noticed a common theme:
        GIVERS GAIN!
        Interviewing the business owner to give them some exposure...giving.
        Providing some awesome help on this thread...giving

        It's very interesting that literally today I met with the President of my local Chamber offering to set up something very similar that they and I can offer to their members to help them retain the members and attract new members...they loved it and we are on our way making plans!
        Thanks a million!
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        Mike Saunders, MBA
        Small Business Marketing Consultant
        www.MarketingHuddle.com
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  • Love this thread! Congrats Brandony!

    My first "interview" starts in just over an hour.....and that's after being at work all night. What's sleep?? Lol! Love this approach and the fact that I can get some good rapport and trust built! Also sure appreciate Mark's website.....you guys are awesome motivation! Throwing a lot of mud on a lot of walls right now just waiting for some of it to "stick"!
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  • Profile picture of the author camilopez
    Today was much better! Didn't make it to the chamber tailgate party but that's ok. I was thinking it would be better for me to call these companies individually. It may take longer but I think it will be better.
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  • Profile picture of the author Not So New
    Great story and Share ... You've given me hope : )

    Shawn
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  • Profile picture of the author JohnSpangler
    Hi Everyone,

    Sorry for the delay in catching up with everyone, we were on vacation at the Jersey Shore and just getting caught up with my clients.

    Congrats to everyone who is and who have taken action.

    I appreciate all of the pm's skype messages and emails and calls letting me know how you are doing and asking questions.

    I have seen a number of wso's that say that they have had success for 3 months or 4 months etc but this is the exact method I have doing now for over 3years.

    The only way you can't be successful following the steps is if you don't take ACTION.

    I am here to help and if you have questions, ask away as we are all here rooting for you to succeed, there are so many businesses that need our help, in fact as I was at the beach I ran into a few businesses that were interested in working with me as well.

    By giving first you almost never have to ask for the sale because they will ask you to help them.

    I will try to catch up with the posts and answer any questions that may still be lingering and also thank you to everyone who helped and provided great insight as well.

    Love this forum and the pay it forward mentality.

    We are all in this together and one business at a time we can help not only ourselves but our clients as well.

    Stay in touch and keep me posted and if there is anything I can help with let me know, to your success,

    John
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    • Profile picture of the author Zen Warrior
      Great thread, I am in the slow to take action group but gotta start soon..I know, now

      I am not shy but I do sometimes have trouble getting started..once I do, no problem.

      John, thanks for all your info. A couple questions when you get the chance: How long did it take you to get your website directory going? It seems like I would need to have that going soon if I am going to be asking for an interview and offering a listing.

      And, you talked of getting clients that aren't local, and you also say that you still use the same method...so you interview them over the phone?

      Mike
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  • Profile picture of the author MikesWebShow
    Congratulations John!

    That is a very moving story.

    Here's a strategy to add to the mix that is working VERY nicely in this current marketplace.

    Setup a website for an industry known for deep pockets like: mortgage, real estate, insurance, luxury cars, etc.

    Then optimize the site so that it appears on the first page of Google for specific keywords.

    Now go to a smaller, local, company in your area in one of those niches. Here's your pitch: "I have developed a website that appears on the first page of Google for these keywords in your industry (with laptop, or on their computer show them the results). I will let you have this site for $5,000 with a $97/m maintenance fee".

    Of course you could take this same approach in less lucrative niches (non-profits, schools, churches, etc.) lower your fees and sell more of them.

    Thanks again for the inspiring words.

    I wish you the best of luck!

    Mike
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    • Profile picture of the author JohnSpangler
      Hey Mike,

      That is a great idea, by providing first the business can see a tangible result.

      Also another trick is to put the website address into something like keywordspy or spyfu or semrush etc you get the idea and find out what keywords they are ranking for and their competitors are ranking for as well and then you can shoot them an email asking if they knew that they joe bloe was ranking for a keyword that they weren't and if they'd be interested in ranking for that term because it's getting such and such traffic monthly.

      Also thanks again for the kind words pms, emails and skype's, remember to pay it forward.

      John
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      • Profile picture of the author bearsmom42
        Hi John,
        I love this thread and am putting a lot of the ideas into practice. Thanks!
        I was wondering if you could give some tips on what you used to build your local directory? I'm looking to start one for my town.

        I hope you and Mark keep posting the great information. It really motivates!

        Barb
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  • Profile picture of the author brandony
    Hey all, i had a crazy experience yesterday at my afternoon appointment. Don't want to go into too many details here...can check out my blog in the sig for more info...but I was talking with a lady who works for a pretty large company...she's interested in having her site redone. She showed me what she was wanting based on another company's website (minus a few pages). I told her it wouldn't be any problem and I could do it for her. Told her I'd have a proposal to her by end of week. She asked how much it would cost to build a site similar to the one she showed me....I told her about $800.
    She said "Are you serious?"
    Long story short...she's FORCING me to submit a proposal for about $4,000-$5,000 with a recurring income stream so she can provide to her managers. She's wanting to make the pitch around august 22nd (she's going on vacation).
    Her words: "My company will not take your offer seriously if you submit a proposal for $800".
    Can you even stinking believe it ????

    Rock it!
    Brandon
    All I can say...is get out there and start talking to businesses...just like John said.
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    • Profile picture of the author Ehsan_am
      Originally Posted by brandony View Post

      Hey all, i had a crazy experience yesterday at my afternoon appointment. Don't want to go into too many details here...can check out my blog in the sig for more info...but I was talking with a lady who works for a pretty large company...she's interested in having her site redone. She showed me what she was wanting based on another company's website (minus a few pages). I told her it wouldn't be any problem and I could do it for her. Told her I'd have a proposal to her by end of week. She asked how much it would cost to build a site similar to the one she showed me....I told her about $800.
      She said "Are you serious?"
      Long story short...she's FORCING me to submit a proposal for about $4,000-$5,000 with a recurring income stream so she can provide to her managers. She's wanting to make the pitch around august 22nd (she's going on vacation).
      Her words: "My company will not take your offer seriously if you submit a proposal for $800".
      Can you even stinking believe it ????

      Rock it!
      Brandon
      All I can say...is get out there and start talking to businesses...just like John said.
      This is very common. I do webdesign and my cheapest sites cost around 2000$. If your prices are low people will not take you seriously.

      Most large companies pay somewhere between 30k$ to 50k$ for pretty simple websites. And the only reason they pay that much is because they want to work with reputable and well known webdesign companies and those companies are not cheap. The company my girlfriend works in just redid their website for 30k€. The website is so simple I could have done it for 2-3k€ with no problem.

      Now I tend to not go lower than 2k€ no matter what the job is. They want a simple 5 page HTML page. It is 2k€. If they tell me it is too much and they had already a quote for 500 € I will simply tell them that we do not offer the same quality of work (which is true btw) and throw in an example of their own industry. For instance if they are into selling clothing my question would be "What is the difference between a 50€ pair of jeans and a Diesel pair of jeans that cost 350€?" and they immediatley get it.

      You also need to understand that the higher your clients want to pay you, the better your chances of upselling them on other services. The client that want tthe lowest price is not the kind of client I want to have. 9 times out of 10 they are going to be a pain in the ***.
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    • Profile picture of the author RenegadeSC
      Originally Posted by brandony View Post

      Hey all, i had a crazy experience yesterday at my afternoon appointment. Don't want to go into too many details here...can check out my blog in the sig for more info...but I was talking with a lady who works for a pretty large company...she's interested in having her site redone. She showed me what she was wanting based on another company's website (minus a few pages). I told her it wouldn't be any problem and I could do it for her. Told her I'd have a proposal to her by end of week. She asked how much it would cost to build a site similar to the one she showed me....I told her about $800.
      She said "Are you serious?"
      Long story short...she's FORCING me to submit a proposal for about $4,000-$5,000 with a recurring income stream so she can provide to her managers. She's wanting to make the pitch around august 22nd (she's going on vacation).
      Her words: "My company will not take your offer seriously if you submit a proposal for $800".
      Can you even stinking believe it ????

      Rock it!
      Brandon
      All I can say...is get out there and start talking to businesses...just like John said.
      That is awesome Brandon. Keep up the good work!
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  • Profile picture of the author brandony
    Ehsan,
    You are right in that that is the price range that the company's website she was wanting her similar to was in the price range you quote above...won't tell exactly, but she texted her friend who oversaw the development and she replied with what they paid...I almost fell off my chair.

    B
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  • Profile picture of the author uncle randy 71
    Tiny Update . . . .

    I finally convinced myself to try this method. I made an call and completed the appt on Tuesday, 8/2/2011. I followed the questions just like John laid out. We talked about Facebook, and the fact that the customer has several email addresses but no autoresponder account!?!?!?1

    So, after our talk I went home and wrote a review of her company for my website. I put up the blog post and also created a little Facebook page to showcase the blog.

    I emailed it to the lady and she liked it. I called her back and said "hey, would you like a custom Facebook Fan page for $100?"

    She said "THAT SOUNDS GREAT"

    So, I have my first sale from this.

    Time to lather, rinse, and repeat.

    Thanks for the great idea John
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    • Profile picture of the author Bon508
      Thanks so much John for starting this thread and sharing your experiences!

      I decided to send emails instead of calling (I have a regular JOB, hard for me to make and receive calls during biz hours). Sent 4 emails yesterday, which included the list of proposed interview questions. Got 1 response so far (dentist) and set up the interview appointment with him for tomorrow.

      Got a question for you... What if he asks "Why did you pick me?"

      I can't tell him the truth -- which is that his website looks lame and is not ranking well, he hasn't claimed his Google Places listing, etc. -- in other words, it looks like he can really use some marketing help. That would be kinda insulting... especially since I'm going there to interview him and not try to pitch him on my services. So... any suggestions on how to answer that if it comes up?

      Thanks again!
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      • Profile picture of the author Ehsan_am
        Originally Posted by Bon508 View Post

        Thanks so much John for starting this thread and sharing your experiences!

        I decided to send emails instead of calling (I have a regular JOB, hard for me to make and receive calls during biz hours). Sent 4 emails yesterday, which included the list of proposed interview questions. Got 1 response so far (dentist) and set up the interview appointment with him for tomorrow.

        Got a question for you... What if he asks "Why did you pick me?"

        I can't tell him the truth -- which is that his website looks lame and is not ranking well, he hasn't claimed his Google Places listing, etc. -- in other words, it looks like he can really use some marketing help. That would be kinda insulting... especially since I'm going there to interview him and not try to pitch him on my services. So... any suggestions on how to answer that if it comes up?

        Thanks again!
        I would tell him the truth.

        Just tell him you are trying to understand why some business men don't take their online presence seriousely. And ask him some basic marketing questions. Btw you don't need to tell him that he is the only one. If he asks why you chose him just tell him that he is not the only one and that you will be covering many local businesses in your directory.
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      • Profile picture of the author DWolfe
        [QUOTE=Bon508;4402636] Got 1 response so far (dentist) and set up the interview appointment with him for tomorrow.

        Got a question for you... What if he asks "Why did you pick me?"

        QUOTE] Tell him you saw his web-site online and wanted to know how his Marketing is going ? Let him tell you his honest answer, than he will ask for recommendations. You wont have to tell him his site is poor he will tell you that in not so many words.


        Question how are you getting thier E-mail Address ?
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        • Profile picture of the author Bon508
          how are you getting thier E-mail Address ?
          From their websites. So far I've only been contacting business owners who DO have their email address on their website. Those are few and far between, so I'll probably also be posting the same message in "Contact Us" forms... most likely without the list of interview questions, as that might make the message too long.

          Hey, the email thing might make a good answer for the "Why did you pick me?" question. I'll be honest about my job (that hasn't hurt me with other clients so far) and the need to communicate via email. There are several dentists in my area -- most have websites; his was the first I came across that included his email address.

          Thanks!
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          • Profile picture of the author CreekChub
            As an aside...

            Don't hesitate to contact businesses from their generic "contact us" form. Especially if you have a name, but even without.

            I have an offline business (nothing to do with marketing or IM) and I have used email from time to time as a way to make new contacts. Initially I never wanted to contact a potential client if I couldn't find a name and email address. It just seemed too much like spam. I gave it a shot though (sending an email in a form to "Attn: Engineering", etc.) and it has actually worked more than a few times. Just a thought. I'm all about doing research to find contact names, but if all bets are off... just push "send".
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      • Profile picture of the author SendCards
        Originally Posted by Bon508 View Post

        Thanks so much John for starting this thread and sharing your experiences!

        I decided to send emails instead of calling (I have a regular JOB, hard for me to make and receive calls during biz hours). Sent 4 emails yesterday, which included the list of proposed interview questions. Got 1 response so far (dentist) and set up the interview appointment with him for tomorrow.

        Got a question for you... What if he asks "Why did you pick me?"

        I can't tell him the truth -- which is that his website looks lame and is not ranking well, he hasn't claimed his Google Places listing, etc. -- in other words, it looks like he can really use some marketing help. That would be kinda insulting... especially since I'm going there to interview him and not try to pitch him on my services. So... any suggestions on how to answer that if it comes up?

        Thanks again!
        I would tell him the truth also,That you are excited to get his interview as it will drive more locally targeted traffic to your website from those visitors interested in local dental services and you also enjoying trading local marketing ideas that both parties can benefit from... That is the Truth right?
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    • Profile picture of the author RenegadeSC
      Originally Posted by uncle randy 71 View Post

      Tiny Update . . . .

      I finally convinced myself to try this method. I made an call and completed the appt on Tuesday, 8/2/2011. I followed the questions just like John laid out. We talked about Facebook, and the fact that the customer has several email addresses but no autoresponder account!?!?!?1

      So, after our talk I went home and wrote a review of her company for my website. I put up the blog post and also created a little Facebook page to showcase the blog.

      I emailed it to the lady and she liked it. I called her back and said "hey, would you like a custom Facebook Fan page for $100?"

      She said "THAT SOUNDS GREAT"

      So, I have my first sale from this.

      Time to lather, rinse, and repeat.

      Thanks for the great idea John
      Congrats Uncle! Now you can began to build a relationship with her so you start to offer other services. It only gets better.
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      • Profile picture of the author DueDiligenceDiva
        Thanks, John, for the time and effort to post your success plan, and also for your thoughtfulness in responding back in detail to other's posts. You will never know the seeds of hope you've planted, and the harvest it will produce. Sometimes a well-placed, sincere note of encouragement like yours can be the springboard over hurdles that a disheartened or weary Warrior needs to push on.

        Hope to meet some day and give you honor in person!

        Blessings,

        Lory Moore

        p.s. I've shared your encouraging words with some of my mastermind friends. I think you've gone Viral!!
        {{ DiscussionBoard.errors[4409529].message }}
  • Profile picture of the author Clawbog
    How does a recurring contract look?

    This thread has a lot of very valuable information. I want to take action, but I hit another block. The business area is 5-10 mils away from my house and I don't have a car for appointments.
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  • Profile picture of the author TEXinOZ
    Originally Posted by JohnSpangler View Post

    I don't know if many of you remember me or not, doesn't really matter but 3 years ago I had been laid off from my corporate job and since I was doing contract work I wasn't able to collect unemployment.

    I was faced with having to pay a mortgage and had no money left, not even for a single wso, lord knows I had purchased enough wso's that I finally had to put my mouth were my knowledge was and swallow my pride and gulp actually apply what I had learned from the warriorforum.

    I then wanted to give back to the forum that had allowed me to work from home and start my offline marketing career by posting the exact process I had used to accumulate almost 21k in less than 19 weeks.

    I explained how I had read David Cavanagh's free thread where he spoke about just putting our online knowledge to work by actually going out and talking to local businesses.

    So I did just that, 3 years ago, with no money I took the biggest gamble of my life and with no prospects of a job in sight I put my 2 kids in to daycare (my 3rd was in 4th grade at the time, so didn't need to worry about that) where I had no money to pay for my mortgage let alone the daycare but I knew I had 2 weeks to pay the daycare bill.

    So the first week I identified businesses who were advertising in the local newspaper. I then called up the newspaper and asked how much their smallest size ad that wasn't a classified ad would cost and they told me their smallest ad was a business card size ad that would cost $579 and would run for 10 days.

    Well I thought if these businesses were paying at least $579 for 10 days they could pay me $579 for a year of helping them on the internet.

    So I needed a way in the door so I started contacting the businesses who were advertising and asked if I would be able to interview them because I wa starting a new local website that would highlight local companies.

    Bingo, I had close to an 80% success rate of talking to these businesses and I would go so far as to send them the questions ahead of time so they had time to prepare for my interview- these businesses loved talking about themselves especially having the interview questions in their hands ahead of time.

    Now a number of them said that they weren't going to buy anything and I said that's fine I just want to get their story and part of the interviewing was asking them what they do to market their business and boy did that open up pandora's box, they let me know how their marketing was working and some of these companies didn't have a website etc.

    So I then proceeded for free to educate them on how to claim their google local business listing, how to claim their yahoo listing etc and they were blown away and I continued to give away a lot of information that you and I already know such as optimizing their title tags and h1 tags etc all the time never asking for a dime.

    And at the end they would say well can you do that for me and if so how much-cha ching.

    This is a win/win since you already know that they are paying for advertising you know that they will pay for your services, the very first week I closed 3 clients at $579 so I did $1737 my very first week!!!

    Now the thing is I didn't over analyze this and wonder how this wasn't going to work or that I didn't have a bank account or that I didn't have every duck in a row and t and i crossed and dotted I just took ACTION.

    No big secret there but actually picking up the phone on a Saturday early afternoon (big secret - that is a great time to call local businesses because the owner is usually there and no secretary since it's the weekend and the owner will be the person usually picking up the phone) and calling local companies that had ads in the local newspaper asking them if I can interview them for a local website that I was building to highlight local businesses.

    I set up something like 6 or 7 interviews and closed 3 and continued into the next week and the week after, and I was able to pay my mortgage and daycare and have some scratch left over as well.

    Here it is 3 years later and I have been truly blessed, there are a number of great offline wso's and folks offering their different slants on this area saying how they've had success after 3 months or 6months etc, well having been doing this full time now for what will be my 4th year I can share some additional insights that if I were to start over again this is what I would do know what I know now versus then.

    The number one thing I would have done differently from the start was to setup a monthly recurring payment.

    I honestly didn't think someone would pay me $300 a month but I did have the confidence that they would pay me $579 a year since they were already doing that with the newspaper.

    Knowing what I know now, that was just a confidence issue on my part since I had never done offline consulting before and I didn't have enough confidence to ask for a monthly fee - now I don't take anything less than $550/mo plus a min of a $500 setup fee or more so I walk out with at least $1k plus per sale and I have the residual monthly income coming in so I don't have to keep looking over my shoulder wondering where my next dollar is going to come from-huge nugget there.

    I realized about 6 months into the offline market that if I didn't change to a recurring billing model I was going to be out of work soon and I wasn't going to be helping anyone and I'd have to go back to looking for a job.

    So I again swallowed my pride and I started off by charging at the time $197/mo with no start up fee and then I kept raising that price to where I am now plus a startup fee.

    A useful website that I learned from the kid who mowed our lawns was a site called freshbooks because before freshbooks I am ashamed to say but I had basically hand written invoices and freshbooks came along and created very professional invoices and could also setup residual payments which was huge!!!

    I wish I would've known about freshbooks earlier in the game but that website is the site I still use to this very day for all of my invoices and monthly billing.

    Plus at tax time the site makes getting all of your info for your accountant super easy at least for me I thought so, which is another area that not to many people talk about and that is your expenses.

    I kept track of everything and freshbooks gives you an area to store all of that information for you, now I am not an accountant or anything I am just sharing with you what I found to be helpful.

    Another area I find really going to explode because this has for me and that is creating facebook fan pages. I keep upselling my existing clients which you should be to and that is stay in contact with your clients and let them know of other services that you offer because they will want to continue to buy from you if you deliver.

    Now I don't want to say I make 8 billion dollars in offline marketing but my wife and I along with our kids are very blessed and we can't imagine having our lives any other way because I am still a stay at home dad and I get to be at home when the kids come home from school or like Friday I took the day to go to Hersheypark which is a local amusement park and had a great time with them because they are only young for so long.

    You see all these ads for the latest wso and the newest technique but really it all boils down to action, these business owners don't care how much you know until they know how much you care, if you are honestly looking out for their best interests first the money will follow.

    You can't look at a chimney and say give me heat- you first have to put in the wood and then light the fire.

    These businesses are hurting right now and many of them still don't have a website, you can really help them, one of my clients before I "interviewed" him and he swore by the way that he wasn't going to buy anything from me, ended up having me develop a website for him which here 3 years later, he did over $25k online, which is a big part of his income because now he doesn't have to rely solely on the local economy.

    He opened his business up to the world, so going from no website to doing over $25k gross last month is HUGE!!!

    Now would he have eventually developed a website, I don't know, probably, but nothing happens until you do, so hopefully this will motivate you to pick up the phone and start talking to businesses.

    They won't bite and guess what all those wso's that say you don't have to cold call or you don't have to meet in person etc do they work yes and yes I have tried them and I have been successful but to me, nothing beats getting on the phone and setting up an in person interview because I can setup an interview for tomorrow and walk out with a check in hand.

    With this economy May was my best month ever and June beat May and I just hired my first office manager and will be hiring 2 sales people to help me but the point is since the economy isn't so great, these local companies are looking for alternative ways to advertise and online marketing is right up there at the top of the list.

    The internet isn't going away and all these google updates and farmer and panda whatever help aid me into helping these businesses understand that they need someone monthly to help their business since google is constantly changing you can help them weather the storm.

    You can do this business and you don't need another wso or phone script or anything else for that matter, just pick up the phone and ask them if you could set up an interview with them because you were looking to do an interest story on local businesses and how they are dealing with this economy.

    You will get interviews and then just ask them about their business, how did you get started, why should someone go to you over your competition, how do you market your business what have you found to be the least successful way of advertising, what have you found to be the most successful way etc.

    Just have a conversation with them and they will warm up to you and then help them by giving them information that yes, you normally would charge for but since they won't know how to apply 99% of it, the knowledge you share with them will help build confidence in them that you will be able to help them market their business online.

    Hopefully this has helped because I do go on the wf, maybe not as much as I used to because I am busy with my clients but I wanted to take some time to share some random thoughts from someone who is actually in the trenches so to speak an actually working with offline businesses every day.

    To your success,
    John
    To both John's Thanks for your honest accounts, it is really inspiring, and helped me move another step further towards my goal of starting my own offline consulting company. Its refreshing to see peoples own stories without trying to sell me something. I wish ya'll the best of luck...

    And mark, good on ya for getting out there and doing it!

    now i wanted to see what ya'll thought about something, and some advice would be appreciated

    Ive got an "interesting" situation

    ill try to keep this as condensed as possible...
    Background: I've got a bit of experience with Im
    Currently: I'm JVing with a billionaire (maybe just under since the recession) to bring his offline business's online (not as glamorous as it sounds, trust me)

    PROBLEM 1, I dont trust him to do right by me, there seems to be alot of empty promises. and from other employee's both current and ex have told me that they got screwed over (there is however a big potential upside)

    PROBLEM 2, Immigration... I've been kicked out of Australia ... again... (nothing dodgy that I did, just a mistake on their part that I have to pay for) But I also dont officially have any working rights

    I would like to start a Marketing company here and have some referals of local companies that I've helped already but I have got to keep a low profile since I can't officially work in australia

    Possible Solution : I could come back to australia as a "tourist" and just have them Pay me in my USA or Swiss bank accounts, although not sure as to the legality of this and I fear it would make me come across as dodgy to my prospective clients

    Any thoughts ?? What would ya'll do?

    currently Im thinking to start the company in my spare time to get a few recurring companies on board... and worst case I move to NZ or Thailand and continue from there...


    oh and i would give ya'll thanks but im not sure how to...
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  • Profile picture of the author bsvoboda
    Hi John,

    What an inspiring thread you've started here. I printed your entire story for my business partner to read. He over analyzes everything - I jump in with both feet. Fail fast if you have to is how I roll.

    We have been doing this offline marketing thing for 18 months now (both of us come from corporate and consulting careers so you'd think we'd out there kicking ass and taking numbers all day long) but made all the usual initial mistakes like undervaluing our services and taking on clients who were impossible to satisfy.

    So basically I found myself working with a lot of different personalities and created a JOB I was starting to hate.

    Then lo and behold, my partner gets a call for us to meet with a business owner who wants to spend $4K on a website (4x our former rate). And another call to do SEO for an auto mechanic, which we're proposing $1K plus $250 recurring. We'd be subcontractors for SEO opportunity so I had to leave room for markup. We're meeting with both businesses next week.

    Anyway, I'm now inspired to hire an appointment setter to book interviews for my local directory, which is almost ready to go live. I had planned to just send out post cards to offer free listings and let them upgrade on their own after a few months. Now I see the power of actually INTERVIEWING business owners, leading them into a marketing discussion.

    This thread is pure gold. You don't even want to know how many WSOs I've purchased relating to offline marketing. Yeah, they all work - kinda sorta. But this stuff really resonates with me.

    Cheers fellow Warriors for taking action. Each and every one of us probably knows more than we need to to do this! And if we don't, we know where to get help.

    Brenda
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  • Profile picture of the author foley2009
    Thank you for sharing your experience in the trenches and your post is fantastic. You're bless and as you give it shall be given on to you, good measure shaken together it shall given unto your bossom.

    Remain Bless.

    foley2009

    Originally Posted by JohnSpangler View Post

    I don't know if many of you remember me or not, doesn't really matter but 3 years ago I had been laid off from my corporate job and since I was doing contract work I wasn't able to collect unemployment.

    I was faced with having to pay a mortgage and had no money left, not even for a single wso, lord knows I had purchased enough wso's that I finally had to put my mouth were my knowledge was and swallow my pride and gulp actually apply what I had learned from the warriorforum.

    I then wanted to give back to the forum that had allowed me to work from home and start my offline marketing career by posting the exact process I had used to accumulate almost 21k in less than 19 weeks.

    I explained how I had read David Cavanagh's free thread where he spoke about just putting our online knowledge to work by actually going out and talking to local businesses.

    So I did just that, 3 years ago, with no money I took the biggest gamble of my life and with no prospects of a job in sight I put my 2 kids in to daycare (my 3rd was in 4th grade at the time, so didn't need to worry about that) where I had no money to pay for my mortgage let alone the daycare but I knew I had 2 weeks to pay the daycare bill.

    So the first week I identified businesses who were advertising in the local newspaper. I then called up the newspaper and asked how much their smallest size ad that wasn't a classified ad would cost and they told me their smallest ad was a business card size ad that would cost $579 and would run for 10 days.

    Well I thought if these businesses were paying at least $579 for 10 days they could pay me $579 for a year of helping them on the internet.

    So I needed a way in the door so I started contacting the businesses who were advertising and asked if I would be able to interview them because I wa starting a new local website that would highlight local companies.

    Bingo, I had close to an 80% success rate of talking to these businesses and I would go so far as to send them the questions ahead of time so they had time to prepare for my interview- these businesses loved talking about themselves especially having the interview questions in their hands ahead of time.

    Now a number of them said that they weren't going to buy anything and I said that's fine I just want to get their story and part of the interviewing was asking them what they do to market their business and boy did that open up pandora's box, they let me know how their marketing was working and some of these companies didn't have a website etc.

    So I then proceeded for free to educate them on how to claim their google local business listing, how to claim their yahoo listing etc and they were blown away and I continued to give away a lot of information that you and I already know such as optimizing their title tags and h1 tags etc all the time never asking for a dime.

    And at the end they would say well can you do that for me and if so how much-cha ching.

    This is a win/win since you already know that they are paying for advertising you know that they will pay for your services, the very first week I closed 3 clients at $579 so I did $1737 my very first week!!!

    Now the thing is I didn't over analyze this and wonder how this wasn't going to work or that I didn't have a bank account or that I didn't have every duck in a row and t and i crossed and dotted I just took ACTION.

    No big secret there but actually picking up the phone on a Saturday early afternoon (big secret - that is a great time to call local businesses because the owner is usually there and no secretary since it's the weekend and the owner will be the person usually picking up the phone) and calling local companies that had ads in the local newspaper asking them if I can interview them for a local website that I was building to highlight local businesses.

    I set up something like 6 or 7 interviews and closed 3 and continued into the next week and the week after, and I was able to pay my mortgage and daycare and have some scratch left over as well.

    Here it is 3 years later and I have been truly blessed, there are a number of great offline wso's and folks offering their different slants on this area saying how they've had success after 3 months or 6months etc, well having been doing this full time now for what will be my 4th year I can share some additional insights that if I were to start over again this is what I would do know what I know now versus then.

    The number one thing I would have done differently from the start was to setup a monthly recurring payment.

    I honestly didn't think someone would pay me $300 a month but I did have the confidence that they would pay me $579 a year since they were already doing that with the newspaper.

    Knowing what I know now, that was just a confidence issue on my part since I had never done offline consulting before and I didn't have enough confidence to ask for a monthly fee - now I don't take anything less than $550/mo plus a min of a $500 setup fee or more so I walk out with at least $1k plus per sale and I have the residual monthly income coming in so I don't have to keep looking over my shoulder wondering where my next dollar is going to come from-huge nugget there.

    I realized about 6 months into the offline market that if I didn't change to a recurring billing model I was going to be out of work soon and I wasn't going to be helping anyone and I'd have to go back to looking for a job.

    So I again swallowed my pride and I started off by charging at the time $197/mo with no start up fee and then I kept raising that price to where I am now plus a startup fee.

    A useful website that I learned from the kid who mowed our lawns was a site called freshbooks because before freshbooks I am ashamed to say but I had basically hand written invoices and freshbooks came along and created very professional invoices and could also setup residual payments which was huge!!!

    I wish I would've known about freshbooks earlier in the game but that website is the site I still use to this very day for all of my invoices and monthly billing.

    Plus at tax time the site makes getting all of your info for your accountant super easy at least for me I thought so, which is another area that not to many people talk about and that is your expenses.

    I kept track of everything and freshbooks gives you an area to store all of that information for you, now I am not an accountant or anything I am just sharing with you what I found to be helpful.

    Another area I find really going to explode because this has for me and that is creating facebook fan pages. I keep upselling my existing clients which you should be to and that is stay in contact with your clients and let them know of other services that you offer because they will want to continue to buy from you if you deliver.

    Now I don't want to say I make 8 billion dollars in offline marketing but my wife and I along with our kids are very blessed and we can't imagine having our lives any other way because I am still a stay at home dad and I get to be at home when the kids come home from school or like Friday I took the day to go to Hersheypark which is a local amusement park and had a great time with them because they are only young for so long.

    You see all these ads for the latest wso and the newest technique but really it all boils down to action, these business owners don't care how much you know until they know how much you care, if you are honestly looking out for their best interests first the money will follow.

    You can't look at a chimney and say give me heat- you first have to put in the wood and then light the fire.

    These businesses are hurting right now and many of them still don't have a website, you can really help them, one of my clients before I "interviewed" him and he swore by the way that he wasn't going to buy anything from me, ended up having me develop a website for him which here 3 years later, he did over $25k online, which is a big part of his income because now he doesn't have to rely solely on the local economy.

    He opened his business up to the world, so going from no website to doing over $25k gross last month is HUGE!!!

    Now would he have eventually developed a website, I don't know, probably, but nothing happens until you do, so hopefully this will motivate you to pick up the phone and start talking to businesses.

    They won't bite and guess what all those wso's that say you don't have to cold call or you don't have to meet in person etc do they work yes and yes I have tried them and I have been successful but to me, nothing beats getting on the phone and setting up an in person interview because I can setup an interview for tomorrow and walk out with a check in hand.

    With this economy May was my best month ever and June beat May and I just hired my first office manager and will be hiring 2 sales people to help me but the point is since the economy isn't so great, these local companies are looking for alternative ways to advertise and online marketing is right up there at the top of the list.

    The internet isn't going away and all these google updates and farmer and panda whatever help aid me into helping these businesses understand that they need someone monthly to help their business since google is constantly changing you can help them weather the storm.

    You can do this business and you don't need another wso or phone script or anything else for that matter, just pick up the phone and ask them if you could set up an interview with them because you were looking to do an interest story on local businesses and how they are dealing with this economy.

    You will get interviews and then just ask them about their business, how did you get started, why should someone go to you over your competition, how do you market your business what have you found to be the least successful way of advertising, what have you found to be the most successful way etc.

    Just have a conversation with them and they will warm up to you and then help them by giving them information that yes, you normally would charge for but since they won't know how to apply 99% of it, the knowledge you share with them will help build confidence in them that you will be able to help them market their business online.

    Hopefully this has helped because I do go on the wf, maybe not as much as I used to because I am busy with my clients but I wanted to take some time to share some random thoughts from someone who is actually in the trenches so to speak an actually working with offline businesses every day.

    To your success,
    John
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    • Profile picture of the author azritch
      Awesome post John. Did you also interview companies specifically to ask their plans re Social Media, with an emphasis on their interest in getting a Facebook Business Fan Page?
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  • Profile picture of the author Teravel
    TEXinOZ and Foley2009, it's extremely annoying when anyone (especially members with low post counts) replies with a duplicate of a long message, such as the one you both quoted. Your messages are on the 4th page of a very inspirational thread. The readers have kept up, you don't have to remind us. So next time, try to keep the quoting to specific lines, please. Thanks!

    To TeraAllison,
    You may be acting as the reporter, but you are reporting for a Website that you are creating. I will quote from the original post here.
    So I needed a way in the door so I started contacting the businesses who were advertising and asked if I would be able to interview them because I was starting a new local website that would highlight local companies.
    As soon as you contact them, they should be aware that you are a web developer. You are interviewing them for a local area website that will highlight local businesses. To them, this is free advertising. They already know you are creating a website. All you have to do is inform them of ways to increase their advertising, while showing that their online advertising will bring in real leads.

    The big picture to look at here is...
    So I then proceeded for free to educate them on how to claim their google local business listing, how to claim their yahoo listing etc and they were blown away and I continued to give away a lot of information that you and I already know such as optimizing their title tags and h1 tags etc all the time never asking for a dime.
    By giving as much information about online marketing as you can, you are showing that you are an expert. As the conversation starts to change from you giving information to another topic, you should find interested business owners wondering who will do the work for them, correctly, and without 'Breaking the Bank'.
    Signature

    "Failure is feedback. Feedback is the breakfast of champions." -Fortune Cookie

    PLR Packages - WSO

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  • Profile picture of the author farkry
    Hey, thanks for the inspiration ...... you guys have me all hyped over the offline business model !
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  • Profile picture of the author Trent Brownrigg
    Wow great story and great advice! I am just getting more into the offline marketing arena so this will certainly be helpful. Thanks!
    Signature

    You can find internet marketing strategies, SEO consulting, and tons of business advice at BAM!

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  • Profile picture of the author chud31
    John
    I tried to check out your Q&A's on lancasterpaguide.com but you've maxed out your bandwidth.

    Thad
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  • Profile picture of the author therapist
    Hi John,
    I've been trying unsuccessfully to contact you since the 6th August at these email
    addresses - info@isoregister.net, info@lancasterpaguide.com,joblessdad@gmail.com I have also used your ticket system from your site with the email copied here;
    Hi John
    I purchased your Jobless dad package earlier and the download
    seems to be well out of date and
    most of the links at this link
    template-black-bkgrnd and subsequent links are dead.
    I would like you to refund my $27 please. I hope this is not too far out of date that even the email addresses are also inactive, this being the case I will contact The Warrior Forum and PayPal to resolve this issue.
    My payment transtion details are below
    Hoping this finds you, many thanks.
    Chris
    Paypal
    payment details below:
    6 Aug 2011 13:15:09 BST
    Transaction ID: 60M63113FA362920P
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  • Profile picture of the author mittel
    Really a great story. You nailed it down. It's all about making a plan/preparation and taking ACTION.
    The story gave me a postive boost.
    Thanks
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  • Profile picture of the author ahmad17dec
    Banned
    [DELETED]
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    • Profile picture of the author StevieJK
      WOW - awesome thread!!!!

      Although I tried to go to your 'http://lancasterpaguide.com/questions' link but it has exceeded bandwidth and I cannot access it.

      Any chance you can post the interview questions here?

      Thanks!

      STeve.
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  • Profile picture of the author syncjam
    Hi all,

    This thread has really inspired me. But I have a few questions for anyone who could help!

    I have been doing IM for a few years now (mainly FB marketing, CPA stuff, etc.), but every time I try to get into websites and SEO, I have a mental block. It's not that I can't learn it, it's just that there are a MILLION ways to do SEO and websites (wordpress, html, joomla, php, etc.).

    If I go to businesses I want to at least sound like I know what I'm talking about. And then be able to accomplish that. I have built a few websites, but they are ultra simple.

    I guess what I'm asking is how to get over my lack-of-website-knowledge feeling I would have when I meet with a prospective client?

    See, if it was something I do for a living (video production), I could talk for hours with no problem.

    And yes, I probably AM overthinking this, but I like to be well-prepared before trying to impress someone.

    Other people have said to "just outsource what you can't do". That sounds easy, but of the 8 or 10 web guys I've tried to find in the past (for my regular job), NO ONE has been both talented AND dependable. Maybe it's just my dumb luck.

    Thanks all!!
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    • Profile picture of the author bsvoboda
      Originally Posted by syncjam View Post

      Hi all,

      This thread has really inspired me. But I have a few questions for anyone who could help!

      I have been doing IM for a few years now (mainly FB marketing, CPA stuff, etc.), but every time I try to get into websites and SEO, I have a mental block. It's not that I can't learn it, it's just that there are a MILLION ways to do SEO and websites (wordpress, html, joomla, php, etc.).

      If I go to businesses I want to at least sound like I know what I'm talking about. And then be able to accomplish that. I have built a few websites, but they are ultra simple.

      I guess what I'm asking is how to get over my lack-of-website-knowledge feeling I would have when I meet with a prospective client?

      See, if it was something I do for a living (video production), I could talk for hours with no problem.

      And yes, I probably AM overthinking this, but I like to be well-prepared before trying to impress someone.

      Other people have said to "just outsource what you can't do". That sounds easy, but of the 8 or 10 web guys I've tried to find in the past (for my regular job), NO ONE has been both talented AND dependable. Maybe it's just my dumb luck.

      Thanks all!!
      In reply to post #192:

      If some aspects of marketing are over your head you could try partnering with someone you trust who can perform the services you can't. Your local Chamber of Commerce is a good source because everyone's hustling for business.

      Since I hate to sell and really don't like doing meetings I sometimes white label my services to a PR firm who has lots of contacts but doesn't know SEO or social media. (Basically, they subcontract to me.) Sometimes I have to meet with the client to clarify deliverables or to help close the sale, but by then it's often a done deal.

      I've picked up a few higher ticket gigs this way, and a couple that were kind of a pain but it all evens out.

      Hope this helps.

      Brenda
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      • Profile picture of the author PaulFL
        Originally Posted by bsvoboda View Post

        In reply to post #192:

        Since I hate to sell and really don't like doing meetings I sometimes white label my services to a PR firm who has lots of contacts but doesn't know SEO or social media.

        Hope this helps.

        Brenda
        Hi Brenda ~ Just a thought about what you said about hating to sell. When I started in sales many moons ago, I didn't really enjoy it. After a lot of thinking, I realized the reason I had a problem was I believed the cultural stereotype of the "pushy salesman."

        I quit selling but I didn't quit sales. i did learn a lot of sales strategies and since I love to study psychology and behavior, I studied buyer behavior.
        I realized that people hate to be sold to but love to buy stuff. I don't love selling but I love helping people and get excited when I have a product that can help them.

        I quit selling for me and changed my approach to getting excited about helping them achieve their dreams and goals with my products and services. I always ask people why they decided to buy from me. A frequent response is that I got them excited about what they would get out of working with me.

        A while back, I asked a prospect what she really wanted to do with the increased profits she'd realize from working with me. She said take her kids to Disney for a dream vacation. I quit talking about increased revenue and started talking about a free trip to Disney World, which is one of my favorite places.

        When I asked her why she hired me, she said it was to pay for the Disney World vacation. I was on cloud nine. It was a nice project with good revenue but I was so happy that she'd be able to give her kids the same experience I gave mine so many years ago.

        I still don't like selling but I still love helping people in their businesses. For me, the mind-shift changed call reluctance into call excitement. I have good and bad days like anybody else but this mindset dramatically changed my approach and results.
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  • Profile picture of the author StevieJK
    Another question if I may:

    When you get to the stage of offering them the free advice on how they can grow their business online and advertise better etc - do you end up with an offer to do the work for them? if so, how do you slip this into the conversation?

    Or do you just keep on giving free stuff until they ask you for your services? - and how long would you keep offering free advice for, surely there would be a cut-off where you give up on them and move on.......?

    Thanks!
    Steve.
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    • Profile picture of the author oildrops
      Steve,

      Great question!!! Here are some ideas to close the loop with your future client:

      -- If you sense the conversation is coming to a close with no action from your client, leave either a small 3-5 page report (xx- Ways to get new customers with social media, or xxxx) or a business card with an irresistible offer. Not the typical card with name, address, etc, but an offer on bright color paper (coupon looking with a deadline) that will have your prospect dreaming about it all night long.

      -- Plan upfront that this will be a 15 minute or 30 minute meeting and terminate on time with the report and business card action...tell him "we are running a special for the next 24 hours, etc"

      Hope this helps.

      MikeR
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  • Profile picture of the author StevieJK
    Thanks! Awesome.
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  • Profile picture of the author jsamplesjr
    Thank you for this awesome thread.. Very inspiring, I shall remember this as I try to push through my fears... THX

    I tried to pm you, and give thanks but my count is too low..
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    • Profile picture of the author Bennette
      I wanted to update everyone on where I am with trying John's strategy. My daughter is in college and wanted to make some extra money so I offered her the opportunity to make the calls and I would pay her when I get a sale.

      I gave her John's script and she has never did telemarketing before or sales. She set 3 appts in about 3.5 hours and she's never read the script to me.

      Here are the results from the 3 appts:

      1st appt- nice person but no budget. Owner said she will keep my card because when she wraps her head around why she needs Facebook she will call.

      2nd- appt- made a sale to do email marketing.

      3rd- appt call today and cancelled for tomorrow.

      I asked my daughter what she thought about calling and she said it's easy when I get the owner on the phone because she has a 50/50 scheduling ratio. She said the biggest challenge is just catching the owners.

      So any one that's on the fence take action...YOU Can Do This!
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      • Profile picture of the author oildrops
        Originally Posted by Bennette View Post

        I wanted to update everyone on where I am with trying John's strategy. My daughter is in college and wanted to make some extra money so I offered her the opportunity to make the calls and I would pay her when I get a sale.

        I gave her John's script and she has never did telemarketing before or sales. She set 3 appts in about 3.5 hours and she's never read the script to me.

        Here are the results from the 3 appts:

        1st appt- nice person but no budget. Owner said she will keep my card because when she wraps her head around why she needs Facebook she will call.

        2nd- appt- made a sale to do email marketing.

        3rd- appt call today and cancelled for tomorrow.

        I asked my daughter what she thought about calling and she said it's easy when I get the owner on the phone because she has a 50/50 scheduling ratio. She said the biggest challenge is just catching the owners.

        So any one that's on the fence take action...YOU Can Do This!
        Thanks for sharing your story and how you involved your daughter in college...super idea!

        Is this the script from John's WSO?

        Keep us updated.

        Many thanks,

        MikeR
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        • Profile picture of the author Bennette
          Originally Posted by oildrops View Post

          Thanks for sharing your story and how you involved your daughter in college...super idea!

          Is this the script from John's WSO?

          Keep us updated.

          Many thanks,

          MikeR
          Yes! I didn't buy John's WSO but he gives the script in his post and that's what I used. John gives enough information for anyone to take it and run with it.

          Just go for it Mike...the biggest challenge is calling and getting the business owner on the phone.
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          • Profile picture of the author Daniel LaRusso
            You got that right!! I am even more limited in that I have an 8-5 job, so I can ONLY meet with business owners during lunch, after work, and on weekends.

            I sucked it up and made my first call today. I went through one of the local magazines that most of you probably have several of in your town, and found this really cool boot camp type fitness center. They had a great website that was already mobile optimized, and on the website, it had Twitter and YouTube buttons already. But something was missing, I noticed! Facebook!

            So, I called the number, after I did some research about the business, the owner, and the owner's history. A guy picked up the phone and said "Blah Blah Blah Fitness, this is Paul". Well, I knew from my research that Paul was the owner, so I launched into my spiel.

            I sort of winged it, and BOOM! He was REALLY excited to have me come interview him! He had a class starting a few minutes from when I called, but I offered to take my questions to him, and call and set up an interview for tomorrow with him - PERFECT! He said.

            I took the questions by, and his partner actually greeted me (also in a class), and said how excited they were that I was coming by.

            So, BIG win on my first shot!
            All it took was overcoming my own fear, and getting out there!

            Now, I don't know if I'll sell them or not, I hope to, but I'm taking action. I have in my bag of tricks - mobile websites (which they don't need), apps (which they don't need), SMS marketing (maybe), Facebook (which they DEFINITELY need), and Groupon (which I hope to pitch them on AFTER they are a Facebook client.

            I hope to get to know these dudes, and get some exposure for me. I may even set them up with a generic Facebook page for free, and a professional page for $150 or so, just to get my foot in the door. I sense that they are a perfect fit for what I can do.

            What I plan to do from here is, I have some yellow Facebook fanpage flyers printed up, and I'll go to 4-5 businesses AROUND the one I have an appointment with. I want to try to set up a webinar on Facebook every few weeks, so I may put a post-it note on the flyer, but I hope to get some business cards of owners ot email them about upcoming events.

            If anybody has a link to the full script that John or anyone else uses to get appointments, I'd be much obliged. Right now, I'm batting 1000, but I don't want to get too confident. I probably sounded like an idiot, and could have been better on my approach.

            This is the first time I've taken action in sales that had some positive results, and I count this as a win, even if I interview these guys and they don't buy anything. I got off my butt, went out of my comfort zone, and did it. I was as nervous as heck, but the business owners were glad to see me. Heck, they'll be happier if I can hook them up with a Facebook page that converts some new business for them and a great Groupon campaign!


            Originally Posted by Bennette View Post

            Yes! I didn't buy John's WSO but he gives the script in his post and that's what I used. John gives enough information for anyone to take it and run with it.

            Just go for it Mike...the biggest challenge is calling and getting the business owner on the phone.
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          • Profile picture of the author oildrops
            Originally Posted by Bennette View Post

            Yes! I didn't buy John's WSO but he gives the script in his post and that's what I used. John gives enough information for anyone to take it and run with it.

            Just go for it Mike...the biggest challenge is calling and getting the business owner on the phone.
            Many thanks!!!

            MikeR
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  • Profile picture of the author marketinggremlin
    TerrieS-

    You've been gracious enough to shoot a couple of PM's with the interview questions, would you be kind enough to send them my way as well? I've been checking the thread and the lancaterpaguide site as well but its been down. I also PM'd Mark but haven't heard back from him yet either...I would be quite grateful for your help!!




    MGD
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  • Profile picture of the author Enis
    Amazing story man, I feel like I could relate to that!!
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  • Profile picture of the author Jimian
    Excellent... I use a similar approach...a very SOFT-sell, helpful attitude with new offline prospects and even mentioned this thread in my report for offliners.

    Jack Mize talks about offering a 'high-perceived value' upfront to prospects without charging to earn trust... and get to know one another.

    Jimian
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    • Profile picture of the author StevieJK
      Originally Posted by Jimian View Post

      Jack Mize talks about offering a 'high-perceived value' upfront to prospects without charging to earn trust... and get to know one another.
      Cool - do you have the link to his thread?
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  • Profile picture of the author MoLoSoMar
    Thanks for the post. It fits with my favorite saying: "Your raise becomes effective as soon as you do." It's all about taking action.
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  • Profile picture of the author ADHardwick
    Great story. And valuable insight on just "making it happen". Thank you for sharing. I will check out freshbooks.
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    • Profile picture of the author dshipman
      This question is for anyone who's already started this. Do you wear business attire when meeting with your clients or do you dress casually?

      I want to get started with this.

      thanks
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  • Profile picture of the author Daniel LaRusso
    Hey emergemma, it may be a little different based on where you live, but overall it doesn't really matter what you wear. Have nice, non shabby clothes with an overall professional look, but don't put too much emphasis on how you look,put the focus on what you do and the action you take.

    I FAILED as a financial advisor because I spent time reading forums, thinking about what kind of pen I needed, if I should wear goofy ties so people would remember me, and a host of other things. This is what is called "avoidance behavior", and it killed my career as a financial advisor. It's ok because I learned from it.

    John has reminded me that if you focus on the one thing that matters most in your business, prospecting, you WILL succeed!
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    • Profile picture of the author dshipman
      Originally Posted by Daniel LaRusso View Post

      Hey emergemma, it may be a little different based on where you live, but overall it doesn't really matter what you wear. Have nice, non shabby clothes with an overall professional look, but don't put too much emphasis on how you look,put the focus on what you do and the action you take.

      I FAILED as a financial advisor because I spent time reading forums, thinking about what kind of pen I needed, if I should wear goofy ties so people would remember me, and a host of other things. This is what is called "avoidance behavior", and it killed my career as a financial advisor. It's ok because I learned from it.

      John has reminded me that if you focus on the one thing that matters most in your business, prospecting, you WILL succeed!
      Great! Thank you
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  • Profile picture of the author Doot
    Awesome to hear people actually putting something that they purchased to work and not just reading it and shelving it
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  • Profile picture of the author alfaquad87
    What happened to marksumpter (post #66) and his marksmillionairechallenge.com ?

    Mark if you are still there an update would be great... you had a few people following the site.
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    • Profile picture of the author Bennette
      Hi I wanted to chime back in with an update. My daughter called this Mon
      and her results were 1 person wanted the info sent via email 1st so they can decide if they wanted to schedule a meeting and 1 appt set for tues morning.

      In the appt this morning my daughter texted and said she set 1 appt for today and could I go in 2 hours because it was 5 mins away and 1 for Fri. I went to the 2nd appt today.

      My results: 2 sales today. As I said earlier take action on this method because it works. She has no experience with calling and I didn't even explain it to her. I just gave her the script and where to find prospects and let her loose.

      You can leave home with no money and come back with cash... Take Action folks!
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      • Profile picture of the author Daniel LaRusso
        Wow! Awesome job man! We need to start a jobless dad fan club!

        This thread has more actionable content than a lot of paid WSOs!

        I'm curious- what products did you sell?

        Again, great job!


        Originally Posted by Bennette View Post

        Hi I wanted to chime back in with an update. My daughter called this Mon
        and her results were 1 person wanted the info sent via email 1st so they can decide if they wanted to schedule a meeting and 1 appt set for tues morning.

        In the appt this morning my daughter texted and said she set 1 appt for today and could I go in 2 hours because it was 5 mins away and 1 for Fri. I went to the 2nd appt today.

        My results: 2 sales today. As I said earlier take action on this method because it works. She has no experience with calling and I didn't even explain it to her. I just gave her the script and where to find prospects and let her loose.

        You can leave home with no money and come back with cash... Take Action folks!
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        • Profile picture of the author Bennette
          Originally Posted by Daniel LaRusso View Post

          Wow! Awesome job man! We need to start a jobless dad fan club!

          This thread has more actionable content than a lot of paid WSOs!

          I'm curious- what products did you sell?

          Again, great job!
          I sold a website and Fan page in the 1st appt and the second appt I sold 2 Fan pages because they have 2 locations that target different markets.

          Daniel one tip:
          Don't go in with a predetermined mindset of what you think they need. The key is listening and having a conversation with the owners. When you go in thinking about what they need or what you're going to sell them it becomes about you and not about them.

          Also don't fall into researching their site before you call. If they're advertising already remember you're giving them a spot in your website that you're ranking for Free, so don't devalue that by adding more freebies like Fan pages etc.
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          • Profile picture of the author Daniel LaRusso
            Thank you!!!
            I think I may be doing the intro part a bit wrong, knowing this.

            I did manage to get an appt on the first call I ever made, to a fitness facility that advertised, but I did quite a bit of research on him. He was thrilled to have me there, and I have presented Facebook fanpage management to him - he thinks it's a great idea, so I will count this as a win, but not a sale until I have the check in hand.

            Can you tell me, what is the script that you use to get the appointment?
            Do you present your solution/service as you're doing the interview with the owner?


            Originally Posted by Bennette View Post

            I sold a website and Fan page in the 1st appt and the second appt I sold 2 Fan pages because they have 2 locations that target different markets.

            Daniel one tip:
            Don't go in with a predetermined mindset of what you think they need. The key is listening and having a conversation with the owners. When you go in thinking about what they need or what you're going to sell them it becomes about you and not about them.

            Also don't fall into researching their site before you call. If they're advertising already remember you're giving them a spot in your website that you're ranking for Free, so don't devalue that by adding more freebies like Fan pages etc.
            Signature

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  • Profile picture of the author Wiz Khalifa
    Good story, kindof inspires me to get moving and do something soon.
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    • Profile picture of the author Juana411
      Hello everyone

      This thread is really great. Can anyone share the 1) questions to ask during the interview and 2) the script to set up the interview with me? I tried to pull it up on the lancaster site, but the site is down. I appreciate it.

      Thanks so much....
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  • Profile picture of the author Scitknot9
    Wow John!!

    Your story is just F****ng amazing! Talk about boosting confidence and putting the fire back in my belly - you have just done it in the time it took me to read your post!!

    This has been a great boost for me and I thank you so much for posting and sharing your story....inspirational stuff!!

    Action, Action, Action - It's got to be done!

    Thanks,
    Scott
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  • Profile picture of the author Daniel LaRusso
    I know this may bother y'all, but I'm going to post my updates here. I still say that this is one of the most valuable threads here, because John TAKES ACTION. Any WSO, anything you buy or learn means absolutely nothing until you take action!

    So today, I just walked into 5 businesses, and did a pitch for doing my interview. A couple the business owner wasn't there, and I got three very interested prospects. I was nervous, probably shaking in my shoes, and didn't say what I should have, but guess what? IT DIDN'T MATTER! I was in front of these folks, and they're just people. It doesn't matter if I look like a fool or like a genius, they'll either like my offer or not, it's that simple.

    I have a unique challenge in that I still work full time, and I have to figure out how to actually prospect, go and see people, sell, and maintain.

    Any ideas?

    The suggestion about not putting too much research into a business on the front side is great!
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  • Profile picture of the author HappyGayleen
    Thank you so much for taking the time to share your experience with us! This has been and will be an inspiration to many of us! YOUR GENEROSITY IS AWESOME!
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  • Profile picture of the author Juana411
    Hi TerrieS

    Would you mind sharing the interview questions with me as well? I see you've shared with a couple others. I really appreciate your help.

    Juana
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    • Profile picture of the author TerrieS
      Hi Juana,

      Check your PM.

      Thanks!

      Terrie
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      • Profile picture of the author Juana411
        Thanks so much terrie

        greatly appreciated
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        • Profile picture of the author TerrieS
          You're welcome, Juana - I hope you find much success!
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        • Profile picture of the author TerrieS
          Hello!

          I just checked John's site and the interview questions are available once more.

          LancasterPAGuide.Com Monthly Magazine Sample Interview Questions

          Thanks!

          Terrie
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          • Profile picture of the author Bennette
            Originally Posted by Daniel LaRusso View Post

            Thank you!!!
            Can you tell me, what is the script that you use to get the appointment?
            Do you present your solution/service as you're doing the interview with the owner?
            Here is the script John posted in his OP
            Originally Posted by John

            So I needed a way in the door so I started contacting the businesses who were advertising and asked if I would be able to interview them because I wa starting a new local website that would highlight local companies.
            That's all I say.

            I share helpful info after I'm finished interviewing. When you ask the marketing questions you should have enough info to know what's working for them, what's not, what they have tried and where they need help.

            Then just thank them for their time and say you would like to share a few tips to help them do better Online for agreeing to the interview. Share the h1 tags and Google Places tips and proceed from there. After that I ask about the service that I know they need help with and proceed from there.
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            • Profile picture of the author mojo1
              Originally Posted by Bennette View Post

              Here is the script John posted in his OP

              That's all I say.

              I share helpful info after I'm finished interviewing. When you ask the marketing questions you should have enough info to know what's working for them, what's not, what they have tried and where they need help.

              Then just thank them for their time and say you would like to share a few tips to help them do better Online for agreeing to the interview. Share the h1 tags and Google Places tips and proceed from there. After that I ask about the service that I know they need help with and proceed from there.
              Thanks Bennette for this nice tip. This is a very non-intimidating way of continuing the conversation while highlighting the services you're capable of providing to the company.
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              • Profile picture of the author Bennette
                Originally Posted by mojo1 View Post

                Thanks Bennette for this nice tip. This is a very non-intimidating way of continuing the conversation while highlighting the services you're capable of providing to the company.
                Your welcome mojo1, I'm glad I was able to help
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