I don't think most business owners think about the lifetime value of a customer. When it comes to getting their offers on Groupon, though, I've got to think that they are, for the first time, being educated about thinking about the lifetime value of clients.
From what I understand Groupon is going to have you discount your offer by 50% and then they'll take 50% of the gross leaving a business with roughly 25% of their normal take. I assume that Groupon reps sell this by talking about the lifetime value of getting people in, turning them into clients and therefore making longterm cash even with a short term loss or break-even.
So I'm wondering if businesses are now more savvy when you consultants go in and talk with them about how to understand how to market based on lifetime value? Have you noticed any change?