Good or bad idea?

I wouldn't list their company name. Do what other places do and say "compare at $x,xxx"

Alternatively you could raise your prices above theirs and offer INCREDIBLE value services to entice people to come. Believe it or now, most people don't shop around for websites.

I won't recommend to put the competitors price on the flyers. Rather I will compare the services that I offer which they do not, or even if they are offering, I will write in a bracket (extra) in their section.

In that case, I already convey that I am the cheapest and provides more than them.

I won't recommend to put the competitors price on the flyers. Rather I will compare the services that I offer which they do not, or even if they are offering, I will write in a bracket (extra) in their section.

In that case, I already convey that I am the cheapest and provides more than them.

The English critic and economist John Ruskin once wrote:

"When you pay too much, you lose a little money - that is all. When you pay too little, you sometimes lose everything, because the thing you bought is incapable of doing the thing it was bought to do."
— John Ruskin
3M

P1, I will suggest to you the strategy of providing lower prices than everyone is a quick trip down the drain. It's easy with a comparison matrix to show you are the cheapest, your competitors can do the same thing as well.

If you really want to succeed then you need to show you can do things better. What better is, is up to you and it can be better service, results, guarantees and so on.

Competing on price alone is always a bad strategy.

Sorry guys I didn't mention why my prices are low.

If you are offering valuable service, You will surely get higher rates. So make your offer better with some competitive rates and I am sure you will get clients.

Fundamental marketing, rule #1 - never publicly list your client price.

Do NOT be that guy. It's hard to move away from that—ever.

And you'll just attract the wrong kind of clients which will cost you more than just lost fees, they'll cost you peace of mind, your time (which you can't recover) and your reputation as an expert (and not a commodity).

I suggest being very clear that your prices, while maybe not inexpensive, reflect your ability to deliver quality. And that you're not just some "churn-'em-out guy" looking to undercut everyone else with less than stellar skills anyway.

You know you can deliver the goods, right?

Let your business reflect that. And yes, I completely understand the need to "get your foot in the door." Completely understandable.

So why not suggest that there is no "gamble" at all? Put everything in their favor.

I suggest instead that you add some additional services for no extra charge (that they'd pay the other guys more for) while keeping your base price instead of offering cheaper price points?

You can also offer far better risk reversal as almost no businesses "offline" are offering (or even get) guarantee's tied to satisfaction such as 100%-love-it-or-we'll-shake-hands-no-questions-asked kind of guarantees.

Of course, it goes without saying that 1) you actually do a great job and 2) you choose the right clients and 3) you communicate clearly while under-promising and over-delivering.

And lastly, throw in a surprise, unannounced extra which will blow them away further. It'd be hard to take you up on your guarantee then. And the extra guarantee will boost response getting more possible takers to give your services a shot that you wouldn't have gotten otherwise.

Just be honest, open and confident in your skills and you'll do great.

This is always a tricky thing to do, and often times you can see which direction the mainstream typically goes. As with any product, fact is fact so if you are confident and aren't worries about a back and forth potential price war then (legally) list them because that is the point...to get your better service differentiated and noticed. However, if you are unusre about the legality, etc... just categorize competition, that way you avoid the messy technicalities and so on.

I guess putting your competitors price in your flyer is not a good idea and won't help your campaign for your starting business.

Be sure to remember your competition is not always where you think it is. People do not always decide on price (always a no-win situation, btw).

For example, your customer may be someone that does not have a website. Their choices are not only your direct competitors...there is someone in their family that can do it for nearly nothing or a simple cut and paste site they can do themselves like homestead, or wherever. You also have to consider you are competing for their dollars that would go somewhere else if not for you (think shoes for their kids instead of $500 for a website!).

So the game becomes not one of trying to beat your competitions prices but showing the client that it is WELL WELL worth the money he/she spends on you over all other things. In other words, the value is so high, they cant help but use you.

I have owned many offline businesses and the one lesson I wish I can put in every beginners head is dont give away your services...people will see the value and pay your price.

OK, now saying that, there is a way to give them a fantastic price and still make money. Just know the long term value of a good client. But dont give it away as they will take advantage of you day in and day out.

Good luck!