How can I help a Spa?
I decided to drop by for a personal visit for two in the neighbourhood.
The owner of the Spa was actually there when I was talking to the receptionist so she asked me to sit down with her and talk about how I can help her. She mentioned that she'd seen my e-mail but overall didn't seem to care too much about the fact that her business was rated 1-star on GP (It looked like a really nice place so don't know what the reviews were like).
She said she was already getting a mobile site up and that she's already collecting e-mail addresses but was interested if I had anything new ideas in terms of marketing online. She was especially keen for it to be local based.
She was also wary of things like GroupOn etc because she felt it lowered the value of her brand and that it would bring in mostly freebie seekers. QR codes did not peak her interest either.
The only thing I could think of on the spot was FourSquare?
Any other ideas?
BTW, she seemed switched on and wanted to make sure that everything was measurable so that she could determine if the marketing efforts were working.
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