I call it..."EMPLOYEE DISCOUNT CARDS"
It's based on the basic psychology of any business wanting to "Show Their Employees....their Company "Appreciates" them.
I used to set up "Discount Cards" to help raise money for Boy Scout and Youth Groups. This is where local businesses would give a discount to anyone showing the Card...and local consumers BUYING the Cards and most of the proceeds going to the Group.
One day...I got a "Hot Flash"; Why not sell "Discount Cards" to EMPLOYERS...that will cause employees to GET A FEELING that their Company...CARES about them....and....instead of "sharing" the proceeds with others....why not have ALL the proceeds "Go Into MY pockets"....since I'm the guy who created and sold each Card.
So...I made up a Sample Card and went out and got local businesses to agree to give a GOOD Discount to anyone showing the Card.
This was FREE to the businesses offering discounts (mostly Fast Food places) and... $10 per Card the Employer (HR Depts in big businesses) wanted to buy for each employee.
This was an "Instant HIT"!
I got my sponsors...made up a Template....ordered the Cards from my OnLine Supplier and....went "Down The Street" showing my "Pitch Sheet" (see photo at bottom) and Cards to local business owners (even got a hospital to buy 1,200 of them...and a trucking co, 350 and a few other big businesses....200 to 300 each)
Some biz owners bought 2 or 3. Others 7 or 8...etc. At the end of a few hours....I had sold at least 35. When I worked longer I sold 50 to 60...A DAY!
Like "picking up dollar bills off the street"!
So...I am NOT selling anything here. Just wanted to show you folks WHAT IS POSSIBLE... when you put your mind and body to it. YOU...take it from here! I've given you the basics.
Don Alm....Idea Guy AND...salesman