but if my site were getting say 150 visits a month for these highly targeted local keywords and i wanted to offer exclusive adspace, what have you seen as a successful rate to ask for?
i think $300/mo would be an easy sell considering one conversion can get a lawyer $2500. i think $500/mo could be tougher but would still offer a great value.
consider adwords CPC's for many of these keywords range form $15-$50. if we use $20 for the math, 25 clicks costs $500 (plus typical managing fees charged by marketing companies). if my 150 visitors brought in more than that, it would seem fair to charge more than that...maybe as high as $1000/month for the ad space......