Good WSO for getting offline salespeople?

It's a tough one. I think in your case you are looking for too much, if they are managing the sale and website/seo then there is nothing to stop them doing it themselves without you and taking 100%.

I think it's often a case of do you want to be the marketing/sales side or the website/seo delivery side (you don't have to do it but it has to be the value you bring to the deal).

I would try and do one of those sides and team up with someone who wants to do the other.

save your money. buy a good sales book, telemarketing, etc. use it . make 100 phone calls and you will have a client. or not. pick a high income niche...real estate BROKERS...for example. take a *uck it attitude about the responses. " I am looking for one broker in this area who KNOWS that the internet is the primary vehicle to funnel new sales and LISTINGS, if that is you or your boss, we need to talk" talk like that to the person who answers the phone...you will get either NO thanks, or that is Bob's job(and they put you through to Bob), or they will ask you more questions. do NOT talk to the person in charge of their website...that would be a subordinate in the back room. If they dont forward your call, ask for the marketing department head. My very very most effective calls have been to the President of the organization...they ask you what this is about....you tell them the above..they forward you to the appropriate person. or not. there are an unlimited number of prospects.

I am assuming you do have some abilities or outsourcing to complete a trial or something.

Finding a really good WSO is tough... I haven't found one "catch all" WSO, but there are quite a few good ones that you can get some good nuggets from. Christopher Dittemore has a good one, Offline Ignition that I took a look at. It is perfect for newbies and even contains quite a few gems for more experienced marketers.

In terms of sales information, I would check out information put out by John Durham. I haven't read any of his WSO's or other products (if he has any), but the stuff that he provides for free is GOLD.

I also agree with Bob above-- for the price of many "cheap" WSO's you can get truly high quality sales books that are New York Times best sellers. If you want to have a serious sales career I recommend you check out the following books:

• Cold Calling Techniques (That Really Work!) by Stephan Schiffman
• Closing Techniques (That Really Work!) by Stephan Schiffman
• The Sales Bible by Jeffrey Gitomer
• Little Red Book of Selling by Jeffrey Gitomer
• The One Minute Closer by James W. Pickens
• The Art of Woo by G. Richard Shell
• Getting to Yes by Roger Fisher

-Ben

Hiring good sales reps is part science, art and luck. In addition to finding them, managing, training and rewarding them come into play.

I used to work as a sales manager for a large corporation. We had psychological profiles, 2 weeks of training in corporate and a large number of resources but, no matter what tools we had, when I hired a new rep, I was hoping they had what it took to succeed. Some have it and some don't. Some are good at one time sales, others in relationship selling. Some sell physical products well and others excel at services.

All the books referenced above are very good but are about selling, not hiring sales reps but they're very useful for training them. Sales and Marketing Management is a good magazine and often has very useful articles on the topic.

I don't believe you'll find a WSO that encompasses such a broad topic. I majored in Organizational Behavior and there were entire classes on hiring and managing sales reps. I even took a graduate course on sales management. My guess is that there are a couple of good forums frequented by sales managers where you can get good tips and advice.

After all the testing and formal classes, I still did the best hiring from a gut instinct, accompanied by a lot of questions about their background. I also liked to ask them to tell me about their personal development and what sales training books and programs they've studied.

That's probably not the answer you were looking for but based on pretty extensive experience, that's what I've learned.

Yeah. It's hit or miss. Your main challenge will be finding someone who can hang in there.

You've got to make sure they have the financial resources to survive. You also need to structure your compensation so they make the money to do so.

Some of my best salespeople were the hungry one's, but they are vulnerable to flame out if they lose their cash flow. They'll jump to the next best deal.

My best long-term salesman and saleswoman had very low expenses and extreme toleration for hard work.