So taking some lessons from WF I am going to build my local mobile list leveraging these events by having an SMS contest to win a set of each tickets throughout the year (about a $350 value per pair and I will try to get a business to sponsor those), i.e. "Text Rockfest to 54545" I am going to try and do this on the cheap using QR to SMS codes posted wherever I can, free bulletin boards etc, placing a couple hundred bandit signs with both the texting instructions and a scannable QR that delivers a return text for opt-ins, door to door flyers with some other local coupons I promote and vinyl signs on my vehicles. I am also thinking about having about a dozen 2' x 2' and 3' x 3' vinyl banners made with different trackable QR codes and texting instructions and try to partner with local businesses for temporary placement in their business windows. I can set up a autoresponder for each so that when someone enters/opts in they will get a coupon from that sponsoring business at no cost to that business. That way if I ever want to expand my local SMS business on a consulting basis I will be able to return to those businesses later with a SMS offer. However, overall the goal is to build a large and growing local mobile list that I may use to promote local and affiliate business offers.
Please poke holes at this plan or suggest other cheap local advertising ideas that could support this idea.
I am ready to go..