Emailing or calling?...Pro´s and con´s

14 years ago

Well i would say test it out, but based on my experience you will get a much higher response rate from calling.

you can also try emailing and then following up with a call asking if they got your email to open the conversation.

as for the lead finding software, i cant help you there.... I do my own research as that way i can look at the businesses site and determine if they actually need my help before i contact them.

Josh

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WillR

14 years ago

It depends how good the email copy is and the skills of the cold-caller. You can't just say one is always better than the other because it's simply not the case. The only way you will know for sure with the resources you have is to test it out for a few days or a week and see which one is converting best for you.

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Josh Waters

14 years ago

By starting with cold calling, you'll inevitably integrate email into the mix as well. Many business owners will likely ask you to email over more information, so it's a good idea to have some written material ready to go before starting a calling campaign. However, I would definitely vote for starting by picking up the phone. You'll get immediate results, which will give you the motivation to keep at it and build on that success.

- Josh

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Qamar

14 years ago

I have tried emailing slightly above 100 prospects last week and only 4 have responded. Out of the 4, I managed to get one appointment but no sale.

The other prospect that responded to my email ended up purchasing my service (mobile site) via phone and after several emails corresponding.

Honestly, I think calling is the better way to get more client although I sucks at it (at least at this moment)

Eventually, I am going to bite my teeth and go for the cold calling method. In my opinion emailing method rely very heavily on your wordings.

Qamar

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WillR 14 years ago

Originally Posted by Qamar

In my opinion emailing method rely very heavily on your wordings.

Of course, selling is ALL about the words you use. But that goes for selling via email, over the phone, or in direct face to face situations. Whether using the written or spoken word it doesn't matter - your message has to resonate with the customer or they will not be interested in listening to what you have to say.

If selling were so easy everyone would be doing it. The great thing is selling is a skill you can definitely practice and get better at - and it's a great skill to have.
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Qamar

14 years ago

I am still tweaking and testing my emails to these prospects trying to find the winning copy. My next method is to send direct mails to them. Lets see how it goes.

Qamar

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Qamar

14 years ago

Talking to the phone involves more on your voice tones and the choice of words. Selling face to face involves body language, appearance, voice tones and choice of words too. But selling via email totally relies heavily on our words and this is the difference that I am trying to say.

All the methods are similar but not the same.

Qamar

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Hometuts

14 years ago

Selling by email really works........

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stephencammeron

14 years ago

Originally Posted by Hometuts

Selling by email really works........

I actually finds it a total waste of time. There are lots of other things that's worth of doing rather than spamming emails.:p

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WillR

14 years ago

Originally Posted by stephencammeron

I actually finds it a total waste of time. There are lots of other things that's worth of doing rather than spamming emails.:p

Spam is the sending of bulk unsolicited emails. If you are contacting businesses one on one and not using deceptive subject lines or anything like that, it is NOT spam.

Originally Posted by Blase

Based on the fact that you are using lead finding software I think you need to know.

One of the other problems with using some of these lead capture softwares is you end up contacting a whole lot of businesses that other users are also contacting. These aren't great prospects.

You may find more leads more quickly using this type of software but it doesn't mean they are quality leads - and that's all that matters at the end of the day. I will take quality over quantity any day of the week.

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Blase

14 years ago

Originally Posted by WillR

Spam is the sending of bulk unsolicited emails. If you are contacting businesses one on one and not using deceptive subject lines or anything like that, it is NOT spam.

Can you show me in the CAN-Spam documentation
where it says sending 1 unsolicited email is OK?

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grandelitsa

14 years ago

Originally Posted by Blase

Based on the fact that you are using lead finding software
I think you need to know.

I have seen a large number of people on this forum
and in there products talk about sending emails for
prospecting.

I even watched....

Originally Posted by stephencammeron

I actually finds it a total waste of time. There are lots of other things that's worth of doing rather than spamming emails.:p

Is true that this kind of softwares have the function of emailing campains that you can turn into spamming campains but my intentions are not focused on filling the inbox of the clients.

I believe that spamming or excesive mailing damage the image of a company and I don´t plan to do this. But a recomend this kind of softwares because it also allows you to save a lot of time finding useful information of potential clients in no time.

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WillR

14 years ago

Originally Posted by Blase

Can you show me in the CAN-Spam documentation
where it says sending 1 unsolicited email is OK?

No, because it does not say that. Have a read through the Can Spam Act and you will get the jist of things:

CAN-SPAM Act: A Compliance Guide for Business | BCP Business Center

You are well within your rights to send individual emails to businesses offering your services so long as you adhere to the rules laid out in the Can Spam Act.

Here is just one part that may be of interest:

Q. How do I know if the CAN-SPAM Act covers email my business is sending?
A. What matters is the “primary purpose” of the message. To determine the primary purpose, remember that an email can contain three different types of information:

Commercial content – which advertises or promotes a commercial product or service, including content on a website operated for a commercial purpose;

Transactional or relationship content – which facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction; and

Other content – which is neither commercial nor transactional or relationship.
If the message contains only commercial content, its primary purpose is commercial and it must comply with the requirements of CAM-SPAM. If it contains only transactional or relationship content, its primary purpose is transactional or relationship. In that case, it may not contain false or misleading routing information, but is otherwise exempt from most provisions of the CAN-SPAM Act.

The requirements of the Can Spam Act:

1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.

2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.

3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.

4. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.

5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.

6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.

7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

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Blase

14 years ago

Originally Posted by grandelitsa

Hello everyone; I want to expand my marketing services business with a couple of telemarketers and I have two options; focus on calling the clients or doing and emailing strategy. I wonder if anyone can tell me based on the now days market tendencies if I should focus on one or mix the two, and which are the pro´s and con´s.

I also found three softwares for finding leads; the sniperbot pro, the powerleadspro x and the scraperpro. Does anyone have use them? Which will be the best choise?

Thanks

Based on the fact that you are using lead finding software
I think you need to know.

I have seen a large number of people on this forum
and in there products talk about sending emails for
prospecting.

I even watched a video of a pretty well know guy that
hangs out here say that B2B emails are not covered by the Can-Spam laws.

I would highly suggest you type "can spam law business to business"
into your browser.

Here is a good place to start...

CAN-SPAM Act: A Compliance Guide for Business | BCP Business Center

Even if it wasn't illegal you are positioning yourself all wrong.

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dtaylor

14 years ago

Originally Posted by grandelitsa

Hello everyone; I want to expand my marketing services business with a couple of telemarketers and I have two options; focus on calling the clients or doing and emailing strategy. I wonder if anyone can tell me based on the now days market tendencies if I should focus on one or mix the two, and which are the pro´s and con´s.

I also found three softwares for finding leads; the sniperbot pro, the powerleadspro x and the scraperpro. Does anyone have use them? Which will be the best choise?

Thanks

I just a minute ago posted a couple of videos on my site showing how I get hundreds of leads for my business.

Email or phone? I have found that I can generate plenty of business for myself and my outsourcers by simply picking up the phone and calling a few businesses. Every time I try to bypass the phone by taking the "easy, painless" way I end up spending a lot more time trying NOT TO CALL than I would have spent calling. Never have I been able to send cold emails and generate anywhere near the number of leads I could have gotten with the phone.

I have been experimenting with Simple Spencer's video method lately and have gotten some good leads from it. Still, for the time spent I could have gotten better leads on the phone.

Good luck with your decision.

Thanks
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Blase 14 years ago
To WillR,

I said that the link I gave was a good place to start.

In the actual law it also says...

SEC. 3. DEFINITIONS.

In this Act:

(1) AFFIRMATIVE CONSENT- The term 'affirmative consent', when used with respect to a commercial electronic mail message, means that--

(A) the recipient expressly consented to receive the message, either in response to a clear and conspicuous request for such consent or at the recipient's own initiative; and

(B) if the message is from a party other than the party to which the recipient communicated such consent, the recipient was given clear and conspicuous notice at the time the consent was communicated that the recipient's electronic mail address could be transferred to such other party for the purpose of initiating commercial electronic mail messages.
- Personally I don't care what others do, I've just been taught "when in doubt, don't"
- Why potentially tic off a prospect?
- You are positioning yourself in the wrong way.
- As a salesperson or a marketer you should always leave a prospects mind open to the next salesperson or marketer.
- If the prospect thinks this is the way you get your business won't he think that's the way you are going to get business for him?
I'm just saying...
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- WillR 14 years ago
  
  Originally Posted by Blase
  
  [LIST]
  Personally I don't care what others do, I've just been taught "when in doubt, don't"
  
  I'm not sure where the doubt comes in? We are not talking about spamming businesses. We are talking about contacting potential clients one on one which you are well within your rights to do so.
  
  Originally Posted by Blase
  
  Why potentially tic off a prospect?
  
  Errr, I suppose you have some magic ball you can rub that brings the customers to you? We do this because it works. If a person gets ticked off by someone trying to help them then I would not want to work with those people anyway.
  
  Originally Posted by Blase
  
  As a salesperson or a marketer you should always leave a prospects mind open to the next salesperson or marketer.
  
  Sorry, you've lost me here. Say what?
  
  Originally Posted by Blase
  
  If the prospect thinks this is the way you get your business won't he think that's the way you are going to get business for him?
  
  No, because it's not.
  
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grandelitsa

14 years ago

Originally Posted by dtaylor

I just a minute ago posted a couple of videos on my site showing how I get hundreds of leads for my business.

Email or phone? I have found that I can generate plenty of business for myself and my outsourcers by simply picking up the phone and calling a few businesses. Every time I try to bypass the phone by taking the "easy, painless" ....

Good luck with your decision.

Thanks, very imterenting videos.

Thanks

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LakiPolitis

14 years ago

The costs associated with cold calling are much higher than email marketing. I prefer email marketing because:
1.) I can quickly do A/B testing. (Group 1 gets email 1, Group 2 email 2. Then you test to see which has the higher response rate.
2.) I can track conversions and assists with emails. Google has a new analytics feature called assists
3.) Emails allow you to refine your message more sharply over time. Poor sales skills after the pre-written speech aren't as easy to fix.

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Rocket Media

14 years ago

It's not exactly easy to find the email that the business owner checks often usually. At least that is what I have found. I just try calling and sounding as personal and helpful as possible. Never salesy or boring.

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JerrickYeoh

14 years ago

If base on me , i will go for both if able to.
Because customer would like to communicate with more methods like payment methods that they wish to have more option.
Call usually have higher conversion rate compare to email but you will find out the email inquiry will be more than phone.
Why ?
Because call do cost while email is free and stay anonymous.

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Blase

14 years ago

WiilR,

I noticed you commented on what I said, but not what
the law says, which really is the point.

Will, here's the deal, I am just trying to help some of
these warriors that are trying things or asking about them.

The original poster asked the following...

"focus on calling the clients or doing and emailing
strategy. I wonder if anyone can tell me based on
the now days market tendencies if I should focus
on one or mix the two, and which are the pro´s
and con´s."

I was responding to the email portion of that question.
As far as my other comments go they are based on 39
years of sales and marketing experience, education,
and the school of hard knocks.

By the way... yes I do know how to attract clients.
The good news is I've been doing it for so long I
don't have to.

Regarding this comment...

"As a salesperson or a marketer you should always
leave a prospects mind open to the next salesperson
or marketer."

I am sorry you don't understand that. If younger
sales people and marketers did, there wouldn't be
so many frustrated newbies in this forum struggling
with offline marketing.

As I said before I really don't care what people do.
But sometimes experience has it's advantages.

Also I am glade that email marketing works for you.
However, based on what we read over and over again
on this forum, you are one of the few.

Take care,

Thanks

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GalenaEd

14 years ago

Originally Posted by grandelitsa

Hello everyone; I want to expand my marketing services business with a couple of telemarketers and I have two options; focus on calling the clients or doing and emailing strategy. I wonder if anyone can tell me based on the now days market tendencies if I should focus on one or mix the two, and which are the pro´s and con´s.

Cold calling is the best by far. You MUST have a script and stick to it. You need to be in control of the call and your ONLY objective should be a face to face meeting. You should start by specializing in 1 service and do it well. Start with yes/no questions.

Is the owner in?
May I speak to them?

Good Luck.

Thanks
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sherylmartin 14 years ago

I think cold calling produces faster results because every business answers their phone. The problem with cold calling is going to be staying motivated while facing rejection. I'd like to point out though, you will still have this same problem with emailing as well, so it is not something that can be avoided. Don't let this stop you from trying at least one of the two, because that is the key, doing something consistently produces better results than doing nothing.

Sheryl
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Emailing or calling?...Pro´s and con´s

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