"Once Upon a Time..."
Today we're going to talk about something you can add to your emails and or any other message, to have more people read your message and cause them to want to read every line till they get to the end.
You want them moving from one sentence to the next in a smooth interrupted manner, right?
So How?
One way is through stories.
Using a story or stories in your messages can not only be a great way to draw people into your message, but a good story can easily do the selling for you as well.
There's also an extremely easy way to increase the chances of someone reading way more of your message as well.
I'll get to that in a minute, but let's talk about why stories are great for selling or telling first.
People always love good stories. From the time we were a kid, we heard and enjoyed stories. You at a family event or part and you are drawn into a crazy or interesting story.
Maybe your buddy called you and told you the funniest or most interesting story you've heard all day. Maybe your husband or wife just told you the "horror story" from work today.
The point is...
Stories can not only get people involved in your message more, but also stories can do the "heavy lifting" of your message or goal.
Everyone loves a good story and if you can combine your story with some entertainment and value, then you have a winning combination.
Oh by the way, you probably wanted to know what I mentioned a little while ago, you know when I said there was one easy way to have people read more of your message and or story.
That one way is through...Cliff hangers or teasers.
Like when I said I'll get to that in a minute.
Cliff Hangers can be powerful in messages.
Just think about your favorite television show...maybe you were really getting into it and then here comes the commercial.
You can't stop watching it now, you need to know how it turns out.
The news is notorious for this. You know the old...
"There's something in your house right now that could be harming your family, but first let's go to mr.x for the weather or we'll talk about that tonight at 10!"
Why wouldn't they just tell you now? Because they want you to come back or stay tuned.
Teasers or cliff hangers can be powerful and explosive when combined with stories and or messages.
I have to go and start my adventure today, but you think about "once upon a times" for your market and I'll see you next time.
You want them moving from one sentence to the next in a smooth interrupted manner, right?
So How?
One way is through stories.
Using a story or stories in your messages can not only be a great way to draw people into your message, but a good story can easily do the selling for you as well.
There's also an extremely easy way to increase the chances of someone reading way more of your message as well.
I'll get to that in a minute, but let's talk about why stories are great for selling or telling first.
People always love good stories. From the time we were a kid, we heard and enjoyed stories. You at a family event or part and you are drawn into a crazy or interesting story.
Maybe your buddy called you and told you the funniest or most interesting story you've heard all day. Maybe your husband or wife just told you the "horror story" from work today.
The point is...
Stories can not only get people involved in your message more, but also stories can do the "heavy lifting" of your message or goal.
Everyone loves a good story and if you can combine your story with some entertainment and value, then you have a winning combination.
Oh by the way, you probably wanted to know what I mentioned a little while ago, you know when I said there was one easy way to have people read more of your message and or story.
That one way is through...Cliff hangers or teasers.
Like when I said I'll get to that in a minute.
Cliff Hangers can be powerful in messages.
Just think about your favorite television show...maybe you were really getting into it and then here comes the commercial.
You can't stop watching it now, you need to know how it turns out.
The news is notorious for this. You know the old...
"There's something in your house right now that could be harming your family, but first let's go to mr.x for the weather or we'll talk about that tonight at 10!"
Why wouldn't they just tell you now? Because they want you to come back or stay tuned.
Teasers or cliff hangers can be powerful and explosive when combined with stories and or messages.
I have to go and start my adventure today, but you think about "once upon a times" for your market and I'll see you next time.
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dyiosah -
Thanks
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