All methods of marketing are there to make the process of communication easier, to make hot leads, or warm leads.... have the businesses calling YOU up
However, it all leads back to communicating with the client, whether he calls you or you call him.
Ok, now I will split up two categories of clients for you... 1. Those that will buy, 2. Those that wont.
All your marketing efforts will be sent out to these two types of clients...
The problem is, people don't like being marketed too... that's the truth, emailing is spam, flyers are trash liners, and direct mail is a shot in the dark method..... The only thing that gets straight to the point, and misses out all potential losses, is calling them up directly.
By sending out any other type of marketing form, you are trying to get hot leads, but end up getting almost nothing in return for your effort.
By contacting the client first you are getting straight to the point, will he buy, or wont he buy. You can find out within 2 minutes....
Obviously your not going to be asking him to buy... you are asking for a meeting... but 90% of clients will buy if they are willing to do a meeting... If their time is worth it, so is their money!!!
So, that is why I think cold calling is the best method of marketing.....
What do you guys think?