How can I phrase this message to clients? (SMS)

16 replies
I want to put it on my flyer that 12% of all SMS coupons/ads/promotions sent out result in customers coming to redeem them. How would I simplify that and make it easy to understand from a clients point of view?
#clients #message #phrase #sms
  • Profile picture of the author kenmichaels
    Originally Posted by Larches View Post

    12% of all SMS coupons/ads/promotions sent out result in customers coming to redeem them.
    Seems like you have a good grasp on what to say already. i understood
    right away what you meant.

    Are you just asking for ideas to make the sentences smaller,
    or are you looking for power words, call to action ?

    Something like this ....

    12% conversion rates on anything you sell ...

    Our promotions sell 12% and more ...

    You will receive upto 12% increase in sales

    im not sure if that what your looking for or not.
    if you clarify, im sure this thread will blow up ....
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  • Profile picture of the author limecellular
    "We have a 12% redemption rate of all ads, coupons, and promotions."

    simple, and if you have to explain it and spell it out, then really sell it with emotion and vocal tonality.
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  • Profile picture of the author Neodism
    I'm doing SMS marketing so I need it to point out that 12% of texts sent out result in a customer coming in. I need it to be simpler and more professional sounding, though, haha.

    12% of our SMS offers result in...

    customers coming in to buy take advantage of your offer? <Too much.

    sales? <Sounds good, but is it enough?

    business? < Doesn't really get to the point, I don't think.
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  • Profile picture of the author danielkanuck
    12% of our SMS offers result in sales and recurring sales.
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    • Profile picture of the author kenmichaels
      12% of the People that read your sms ad will buy from you ... today
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  • Profile picture of the author Digital Traffic
    78% of all text messages get read, 12% result in sales
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    • Profile picture of the author kenmichaels
      Originally Posted by Digital Traffic View Post

      78% of all text messages get read, 12% result in sales
      Very powerful
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  • Profile picture of the author dtang4
    People oftentimes respond well to fractions.

    e.g.

    One in 8 text messages sent results in a customer purchase.
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  • If that's true - it sounds pretty good...1 out of 8 - if you can get 625 sales from 5000 msgs -

    On Average 12% of All TEXT Ads We Send Result in Customer Sales...
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    • Profile picture of the author BKH
      Something that your putting on a flyer, where your not going to be able to elaborate to them at all, I would recommend the "1 out of 8". I've met business managers that don't come close to understanding what an ROI or conversion rate is but if I told them 1 in 8 results in a sale, it's universal

      If you are meeting with them while your giving out a flyer, you might go more with redemption rate or ROI as they make you sound more professional and intelligent so long as you can explain to those who don't get it!

      Goodluck,
      b
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  • Profile picture of the author Fernando Veloso
    I like this one, but I ain't a lawyer

    12% conversion rates on anything you sell ...
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    • Profile picture of the author Neodism
      Originally Posted by Digital Traffic View Post

      78% of all text messages get read, 12% result in sales
      I'm sure at least 99% gets read. No one misses a text!

      Originally Posted by danielkanuck View Post

      12% of our SMS offers result in sales and recurring sales.
      There's no research to back the reoccurring sales.

      Originally Posted by kenmichaels View Post

      12% of the People that read your sms ad will buy from you ... today
      Obviously, lol. Text ads are usually timed and end at the end of the day.

      Originally Posted by dtang4 View Post

      People oftentimes respond well to fractions.

      e.g.

      One in 8 text messages sent results in a customer purchase.
      I like it! That does sound a lot better!
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      • Profile picture of the author kenmichaels
        Originally Posted by Larches View Post

        Obviously, lol. Text ads are usually timed and end at the end of the day.
        just keep in mind, what is obvious to you, is not always obvious to your potential clients
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        • Profile picture of the author BradleyC
          There are some really good ones here.

          My 2 cents is this ... do not use "sms". Replace that with "text messages".

          Most business owners don't know what an sms is. This creates confusion. Confused minds don't act or buy! You then lose them right up front.

          When marketing you always want to market to a 6th grader. Use little words, use words that are well known, words that they know and understand.

          We all know what sms, seo, etc is. They don't! But "text messaging" has been out for a long time so they can relate and understand that.

          Bradley
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          • Profile picture of the author P1
            Originally Posted by BradleyC View Post

            There are some really good ones here.

            My 2 cents is this ... do not use "sms". Replace that with "text messages".

            Most business owners don't know what an sms is. This creates confusion. Confused minds don't act or buy! You then lose them right up front.

            When marketing you always want to market to a 6th grader. Use little words, use words that are well known, words that they know and understand.

            We all know what sms, seo, etc is. They don't! But "text messaging" has been out for a long time so they can relate and understand that.

            Bradley
            Or just explain what SMS means on the flyer that's what I did. But that was good to point out.
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  • Profile picture of the author steve solo
    If possible also offer one month free service,..then you wont have to explain the 12 or 16%,..as they will deff will be able to notice the change in calls or revenue etc,....just a thought!

    Steve
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