I'm relatively new to the WF, but not totally new to the marketing world. I've only been offering marketing services to businesses for less than a year through my own business, but I've been selling marketing services to businesses as a sales person for a few years. The other day I had a meeting with a potential client and my wife asked me if I was ever nervous to meet with these business owners. My answer was simply, confidently, no. I didn't think anything of it at the time, but as I was talking to someone else I thought about why I'm not nervous to meet with business owners.
I used to be nervous meeting with business owners when I first started selling to them, but now I feel like I'm just a potential partner for them and them for me. I own a marketing business, they own a "whatever type of" business. I can help them either make more money or spend less time (be more efficient at) making the same amount of money. It seems like a win/win to me.
If you're having trouble providing marketing services perhaps it could be your mindset about what you're doing. Are you in sales? There's nothing wrong with sales, in fact there's a quote I believe 1000% that says "NOTHING happens until a sale is made." I believe it applies to everything in life, but if you have some strange feelings toward sales, yet feel like you have to sell marketing services to businesses, it probably won't work very well for you. Instead of being in sales, just be a business owner looking to partner up with other business owners.
If it makes you feel like more of a business owner, incorporate your business. You'll definitely have to do it eventually anyway. If you can't afford to incorporate yet, at least get a DBA and a business bank account.
Just be a business owner. Hang out with other business owners. Read books that business owners read.
As I've gotten to know more business owners I've learned that they're just human like me. Not that I thought they were non-humans lol, but hopefully you know what I mean.
You own a business and hopefully you offer a service or services that other business owners will thank you for. I've had 2 business owners this week thank me for doing business with them. We haven't even actually done the business with them yet, but they're thankful already. I really think they just see my company as a valuable partner to them because I went to them as a business owner who wanted to partner with them and help them make more money, get more exposure, etc. I didn't go to them as a sales person although I did sell them something.
Hopefully this helps someone get the proper mindset for running your offline marketing business.
If you're an experienced marketing business owner please leave your input on how you established your mindset as a business owner when you first started out or what it took for you to just BE a business owner.